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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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#120: Case Study: How One Simple FB Ads Strategy Sold $400K of Christian Planners 0
Jan 18, 2017

On today’s episode of The Art of Paid Traffic you’re going to learn how an entrepreneur and former Air Force officer, musician, and youth pastor launched two successful planner/journals over the past year and a half -- one is a Christian planner and the other a Catholic planner…

...and how his Facebook ads strategy helped him get each of these businesses to multiple 6-figures in a very short amount of time.

Vinny Delacruz breaks down everything he’s done to get his business to where it is today, including his simple yet super effective Facebook ads strategy that’s generated massive returns.

I first met Vinny when he came to my FBA LIVE in December in San Diego and he’s now part of my 6-month Small Group Coaching Intensive.  

I was immediately impressed in how Vinny’s a take action first kinda person, figuring things out as he goes.

I really enjoyed this interview with Vinny and I think you’re going to as well.

In Today’s Episode You’ll Learn:

  • How Vinny came up the idea for a Catholic planner and the steps he took to bring it from concept to reality
  • How he generated $400,000 in sales using ONE Facebook ad with an “engagement” objective — while not having any inventory.
  • Why even though his goal was “conversions”, the “website conversions” objective for his Facebook ads didn’t work.
  • How Vinny used storytelling as a foundation for selling his planners
  • How Vinny’s Christian planner has reached 6-figures in two months
  • What Vinny’s Facebook ads strategy for selling his planners is going for forward (hint: it’s different than what got him to where he is now)
  • And a whole lot more...
 
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