On today’s episode of The Art of Paid Traffic podcast, I dive into:

How to Set Up Your Facebook Ads For Success -- June 2017 edition.

My goal with this episode is to give you a roadmap for navigating your Facebook ads set up in Power Editor so that you’re giving yourself as much chance as possible to succeed out of the gates.

This is a step-by-step walkthrough including...

• What work you’ll want to do before even setting up your ads.
  
  
• Which options to be testing at the Ad Set and Ads levels -- including what to be optimizing for, which Placements options to choose, budget, targeting, etc…
  
  
• We’ll also discuss how to integrate split testing into your setup.

In addition, you’ll also learn: 

• Why you must be clear about who you want to attract with your Facebook ads and why you should be segmenting audiences
  
  
• How creating one blanket ad to everyone that you are targeting won’t lead to success with your Facebook marketing

• What effect Facebook’s frequently changing ad policies will have on your copy
  
  
• Tips for coming up with your ad targeting strategy BEFORE getting started with your campaigns
  
  
• Landing pages, pixels, and more...

Since this is a very “visual” episode, I’ve put together a PDF roadmap for you that outlines step-by-step everything you’re going to learn today, which you can download either by texting ‘AOPT143’ to 44222 OR visiting the show notes page at http://rickmulready.com/143.

On today’s show, we’re talking about evergreen webinar sales funnels with professional speaker and course creator, Grant Baldwin.

Grant is the founder of TheSpeakerLab.com and through his online course, teaches people how to find and book paid speaking engagements.  

Today he shares how he sells his program through webinars -- both live and automated -- and lately, his automated ones are really doing well for him.

And by really well I mean, lately it’s been for every $1 he spends on Facebook ads, he’s making $3 in return.  I’ll take that ROI all day long.

In this case study, we break down Grant’s evergreen webinar funnel from start to finish, including...

• His Facebook ads
• How much he’s spending on ads
• The tools he uses to set up his webinar system
• The different offers he makes in his funnel, including what he’s testing to incentivize people to pay in full
• How he tracks all of his results
• And what he would say to someone considering doing evergreen webinars for the first time.
• And more...

There are two big takeaways I want you to listen for…

First, listen to how often he is testing things.  He makes a hypothesis about something, sets up a test, and let’s the numbers dictate whether it worked or not.

Second, we talk throughout the whole conversation today about his tracking spreadsheet.  You’ve GOT to know your numbers in everything you’re doing in your business.

In addition, we also discuss:

• How Grant balances incentivizing potential customers without annoying them with regular invites to his webinars
  
• What a “Just In Time” option is and Grant’s experiences he’s had with them
  
• How using a $17 tripwire resulted in about $17,000 of additional revenue
  
• The way he got around the common objection of people saying they don’t have the money to purchase his product right now
  
• Why complimentary one-on-one calls can be so useful – and the ways you can repurpose them

Download My Webinar Tracking Spreadsheet

Speaking of tracking your numbers, I’ve put together a Google spreadsheet with formulas to help you track your webinars -- and you can use this whether you’re doing live or automated webinars.

To download this spreadsheet, either text ‘AOPT142’ to 44222 OR you can visit the show notes page at http://rickmulready.com/142

It’s been awhile since we’ve done a Q&A here on the podcast, so today’s show is a big ‘ol Facebook ads Q&A.

I’m going to be discussing and answering questions about:

• How to hack Facebook ads social proof (likes, comments, shares, etc..) that you’re getting on an ad and use that same ad (with all the social proof) to target new audiences.
  
  
• Where to find the local awareness objective
  
  
• How to target a sub-group within a target audience when you can’t EXACTlY target this sub-group within Facebook’s targeting options?
  
  
• We talk about how to troubleshoot ads that have just recently started running but aren’t getting results
  
  
• How to get support from Facebook about your ads

• How to optimize for conversions when you can’t put the Facebook pixel on the website you’re sending traffic to
  
  
• What strategy you might use for a 6-month Facebook ads campaign that’s promoting a local gym
  
  
• What’s a “good” CPC?  Is my CPC too high on this ad set?
  
  
• Should you use the 1-day or 7-day click attribution window when your Objective is Conversions?
  
  
• Then I’ve got some Wordpress plugin ideas for you that make it super easy to place the Facebook pixel on your site.
  
  
• And more!

This episode is chock full of actionable stuff.  

I hope you can take what you learn and immediately put it into action in your business.

On today’s show we’re talking about e-commerce and marketing physical products online, and joining me to share his insight and experience is Steve Chew from mywifequitherjob.com.  

Steve runs an e-commerce site called Bumblebeelinens.com which he started with his wife back in 2007.  

I’ve known of Steve for a few years now, and whenever I’ve heard him speak I’ve always been impressed with him.  Then, at Social Media Marketing World in March, we finally met in person -- and here we are today, I'm pumped to have him join us on the show.

Steve is an expert on customer acquisitions, elaborate Facebook ad strategies, Google AdWords, content re-marketing, landing pages, carts and funnels to optimize e-commerce businesses.

We get into a TON of stuff today as we break down how he markets his e-commerce business.

On today’s episode we get into:

• The content marketing strategy they use to attract ideal customers, including how they drove people to the content 10 years ago and the strategies they’re using today.
• We break down Steve’s entire FB ads strategy, including:

• Why Steve focuses so heavily on building an email list and what his email marketing looks like, including when emails are sent
• What their landing page looks like when sending people from ad to product page
• What email marketing platform Steve uses that’s specific to e-commerce and why it’s key to his business
• And What Steve would do if he were starting from scratch

With so much good stuff to talk about, it’s a safe bet that I’ll need to invite Steve back as a return guest of the show.