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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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#77: Why Your Copywriting Needs C.P.R. with Laura Belgray 0
Mar 10, 2016

On today's episode of The Art of Paid Traffic we’re talking about how to improve your copywriting with expert copywriter, Laura Belgray.

Specifically, Laura shares her framework for writing great copy and her 3 keys that all of your copywriting needs to include — whether it’s email writing, ad copy, sales pages, etc.

Laura has been a professional writer for almost 20 years now, having written promos, launch campaigns, online content, and more for TV channels like Bravo, NBC, HBO, VH1, and a whole host of others.

She also teaches entrepreneurs how to write better copy and has partnered with Marie Forleo on a great copywriting course called The Copy Cure which you’ll hear more about at the end of the episode.

On Today's Episode, You'll Learn:

  • Laura's 3 keys for writing great copy using the framework C.P.R.
  • How to write copy that actually means something to your audience
  • Why it's important to get away from insider buzz words and use language that excites your audience instead
  • How to figure out what keeps your target customers up at night and then use that in your copywriting
  • Tips for sounding human when you're writing copy, whether it's for email, ads, landing pages, etc.

Links & Resources Mentioned in this Episode

Right click here to download this episode

Be sure and check out Laura's site: talkingshrimp.com

Laura & Marie Forleo's copywriting course: The Copy Cure

I use EasyWebinar for my automated webinars. Check it out: RickMulready.com/EasyWebinar

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