So it’s been known for several months that Facebook is removing all the targeting that’s related to 3rd party data…
This means all behavioral targeting -- HHI, home buyers, renters, likely to move, car buyers, soccer moms, moms with kids between a certain age, purchase behaviors, etc…
Well, the time is upon for if you want to be reaching these audiences, you’ll want to be taking action now. After Aug 15th, you won’t be able to create new ads with that targeting.
Anything that’s running prior to Aug 15th -- Keep running until Oct. 1
So, if you want to be reaching these audiences, here’s a strategy you can do to be able to build custom audiences of those people to use beyond Aug 15th and Oct. 1.