If you run a lot of paid traffic, you know that managing all the tags, pixels, tracking and analytics can be overwhelming.
It’s a lot to keep track of especially when you’re using multiple platforms and making changes to your campaigns on a regular basis.
Well, Google Tag Manager (GTM) may be just the solution you’re looking for.
In episode 97 here on The Art of Paid Traffic, we geek out on Google Tag Manager and how it can help simplify the way you manage your paid ads.
And joining me on the show to share his expertise with GTM and how he uses it in his business is Deacon Bradley from Funnelowl.com.
Deacon specializes in helping entrepreneurs create systems in their business that bring in leads and sales. He’s also a super smart guy with Facebook ads and is one of the very few who I’m willing to refer people to for Facebook ads.
My goal for this episode is to help you decide if GTM is right for you and your business.
Even if you’re not at a point where you need a solution like this, it’s worth a listen just to have a tool like GTM in your back pocket as you’re building and scaling your sales funnels.
The reason I asked him to come on the show and talk about GTM was because of the simple fact that he had to master it out of necessity -- with the volume of paid ads he was running for clients, it became harder and harder to do things like:
Now, Deacon relies on GTM to keep everything running smoothly.
During our conversation you’ll hear how Deacon helped me understand who, specifically, should consider using GTM, and how the tool helps marketers save time.
On today’s show you’ll learn: