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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Sep 28, 2016

We all want to create and run killer Facebook Ads.

But if you’re using Facebook Ads as part of a marketing funnel to drive measurable leads and sales for your business (which I hope you are!),  there can be quite a few elements to strategize and optimize.

For your Ad to perform successfully, you should be strategic and intentional about the image or video, the ad copy, your target audience and a lot more…

And once your Ad is up and running, you’ll want to keep an eye on it and make improvements as needed to maximize your success.  

Still, it can be tough to know where to start when it comes to improving your Facebook Ads. That’s one of the biggest questions we get in The FB ADvantage Facebook group -- people asking for help in critiquing their Ads.

Heck, we can all benefit from having another set of eyes on our work from time-to-time.

So, today on The Art of Paid Traffic, I’m going to walk you through my assessment of a Facebook Ad created by FB ADvantage student, Alex Afterman.

Alex was kind enough to share things like his ad copy, image, targeting specifics and a url to his landing page.

Now, I can give the full breakdown of improvements I’d make since I have the complete picture of his Ad setup.

And share with YOU, a critique of what I like and areas and suggestions for improvement.

I cover a ton of actionable tips today that you can apply to your own ads.

Make sure to reference everything that we discuss during the episode below as I’ve laid everything out for you.

On Today’s Show You’ll Learn:

  • Funnel strategies Alex is considering for his client, a local wine business that sells direct to consumer, and wholesale in several states
  • How to think differently, and see more success, when you’re targeting cold audiences using Facebook Ads
  • Why the value-first approach only works when you have a clearly defined target audience
  • A few ways you can tweak your ad copy to be more conversational
  • What Alex did right when he picked the image to use with his Ad
  • Some bonus ideas I have about alternative images, plus a video Ad that Alex could test
  • The ins and outs of creating multiple Ad sets for maximum trackability
  • And a lot more…


***Are You a Local Business? Join Me For a Free Live Online Training!

If you’re looking to:

  • Get better at targeting your exact local customers
  • Learn smarter ways to reach your local audience
  • Get “noticed” on Facebook so you can get traffic to your local brick and mortar location
  • Create effective ads to drive traffic because you haven’t been able get people to click on the ads you’ve been running
  • Learn how to tweak your current ads to get better results (been boosting those posts with little to no results?)
  • Better understand the stats/metrics in Facebook so you can have a clear understanding of your ROI…

This live online workshop is for you!

Grab your free spot here --> rickmulready.com/localtraining

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