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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Now displaying: Page 1
Nov 23, 2016

Have you decided on which new marketing strategies you want to test out in 2017?

As you probably know, I’m always saying you should figure out what’s working in your business and then do more of that...

But another essential part of that is occasionally testing some new strategies and ideas, so that you continue to successfully market your business in the ever-changing online world.

The big problem that even the smartest marketers run into when it’s time to try something new with their online marketing, is a classic case of overwhelm. They have a hard time deciding which platform, strategy or tactic to actually test when there are endless possibilities.

That’s why today we’re digging into a topic we haven't touched in quite a while on the podcast: advertising on Pinterest, and how to know if it’s right for your business.

On this episode of The Art of Paid Traffic, I’m talking with content and social media marketing strategist, Alisa Meredith, all about advertising on Pinterest.

Alisa has helped a ton of her clients think differently about Pinterest as a platform so they can understand if their business can be marketed successfully on the site.

Not to mention, she’s literally written the book on how to use promoted Pins effectively for your business.
Although I haven’t used Pinterest to promote my own business yet, this conversation with Alisa definitely opened my eyes to possibilities I’d like to explore as I put together my game plan for 2017.

So, even if you’ve never considered using Pinterest for business purposes, today’s episode has a ton of great info about what’s working right now on the platform.

And since my goal is to help you narrow down the best strategies to test for growing & automating your business, I’m pumped for you to hear Alisa’s expert opinion about whether or not your business should be advertising on Pinterest and if so, how to get the most out of it.

On Today’s Episode, You’ll Learn:

  • 3 tests to tell you if your business should be on Pinterest
  • How to track conversions with Pinterest ads
  • 3 types of ad campaigns to run on Pinterest
  • The campaign type Alisa says you should try for your business
  • How to bid on Pinterest ads to minimize your costs
  • The difference between keyword targeting & interest-based targeting on Pinterest
  • Different types of pins you can select for ads, including new options that are coming
  • The characteristics of a high-converting promoted pin
  • What can cause Pinterest to reject your ads
  • And a lot more…
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