Info

The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
RSS Feed Subscribe in Apple Podcasts
The Art of Online Business
2020
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


All Episodes
Archives
Now displaying: Page 1
Mar 15, 2017

In this episode of The Art of Paid Traffic podcast, I take you behind-the-scenes and break down our latest Facebook ads launch.

We just wrapped up the launch of my brand new program, The FB ADmanager, and it blew away my expectations on every front.

So today on the podcast today I thought I’d share with you the lessons I learned during the launch, specifically around our Facebook ad campaigns and what we did that allowed them to perform so well.

I’ll also share a few general things we did this time that I felt made a huge difference in the success of the launch.

On Today’s Show You’ll Learn:

  • Why taking the time to identify and be crystal clear about our three audience avatars BEFORE running any Facebook ads was critical to our ads success.
  • The exact ad copy and images used to speak directly to our target audiences.
  • The reason audience size is so important. What’s the ideal range and why it’ll differ for warm and cold traffic…
  • How we scaled our Facebook ads campaigns without ruining our good results.
  • The way we used Facebook Messenger ads in the launch and achieved an unbelievable ROI on them
  • How we segmented people from the webinar registration page which resulted in the highest webinar show up rates (and engagement) we’ve had in over a year
  • And a lot more…

Also in today’s episode, I get a bit personal and share how a recent family emergency has given me more perspective and clarity of purpose for what I do.


Thanks for listening...

0 Comments
Adding comments is not available at this time.