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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Mar 22, 2017

On today’s show we’re talking about landing pages, specifically, the biggest landing page mistakes that people make (and how to avoid them).

And, joining me to share these mistakes and best practices is Jeff Wenberg.  I was recently introduced to Jeff and learned that he was the Group Coaching Manager at LeadPages, where over the past few years, he’s reviewed 100s of landing pages.

With that kind of exposure to so many both good and bad (and the ugly) landing pages, I asked him to come onto the show and share with you what he’s learned over the last few years.

As you listen the show, keep in mind…

Everything we’re talking about today is best practices for high converting landing pages and goes whether you’re using tools like LeadPages, ClickFunnels, Optimizely, Unbounce, Optimize Press, Thrive Themes, etc…

All of these tools are great.  I do use LeadPages in my business, but you can be using what makes the most sense for you.

On Today’s Show You’ll Learn:

  • Why a template is absolutely crucial to have before you start designing your landing page
  • Optimizing images is simple to do, yet not doing it screams “amateur” to visitors of your landing page
  • Your copy needs to highlight the benefit of your offer, but using too much copy may not be the best strategy to use
  • “Keep it stupid simple” – hear what Jeff means by this and how to do it when it comes to your landing pages 
  • People need to know WHY they should sign up for your newsletter, and hear why a free resource may be a better offer to use
  • If you’re going to split test on your landing page, what do you test first?
  • And much more!

Jeff also shares a great reminder that when it comes to marketing, the fundamentals will always serve you better than the flashy new tricks. 

And, that the key with landing pages is to just start somewhere, evolve and improve on them as you go.

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