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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: Page 1
Jun 7, 2017

On today’s show we’re talking about e-commerce and marketing physical products online, and joining me to share his insight and experience is Steve Chew from mywifequitherjob.com.  

Steve runs an e-commerce site called Bumblebeelinens.com which he started with his wife back in 2007.  

I’ve known of Steve for a few years now, and whenever I’ve heard him speak I’ve always been impressed with him.  Then, at Social Media Marketing World in March, we finally met in person -- and here we are today, I'm pumped to have him join us on the show.

Steve is an expert on customer acquisitions, elaborate Facebook ad strategies, Google AdWords, content re-marketing, landing pages, carts and funnels to optimize e-commerce businesses.

We get into a TON of stuff today as we break down how he markets his e-commerce business.

On today’s episode we get into:

  • The content marketing strategy they use to attract ideal customers, including how they drove people to the content 10 years ago and the strategies they’re using today.
  • We break down Steve’s entire FB ads strategy, including:
  • His full retargeting strategy
  • How he uses dynamic product ads and why they’re the most successful ads in his strategy (he also gives advice on setting them up)
  • The offers he makes
  • How he pays for his Facebook ads before people have even left his thank you page
  • How he uses Facebook video ads
  • Why he loves lookalike audiences and his strategy for using them
  • Why he doesn’t max out scaling his FB ads
  • Why Steve focuses so heavily on building an email list and what his email marketing looks like, including when emails are sent
  • What their landing page looks like when sending people from ad to product page
  • What email marketing platform Steve uses that’s specific to e-commerce and why it’s key to his business
  • And What Steve would do if he were starting from scratch


With so much good stuff to talk about, it’s a safe bet that I’ll need to invite Steve back as a return guest of the show.

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