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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Jun 14, 2017

It’s been awhile since we’ve done a Q&A here on the podcast, so today’s show is a big ‘ol Facebook ads Q&A.

I’m going to be discussing and answering questions about:

  • How to hack Facebook ads social proof (likes, comments, shares, etc..) that you’re getting on an ad and use that same ad (with all the social proof) to target new audiences.

  • Where to find the local awareness objective

  • How to target a sub-group within a target audience when you can’t EXACTlY target this sub-group within Facebook’s targeting options?

  • We talk about how to troubleshoot ads that have just recently started running but aren’t getting results

  • How to get support from Facebook about your ads
  • How to optimize for conversions when you can’t put the Facebook pixel on the website you’re sending traffic to

  • What strategy you might use for a 6-month Facebook ads campaign that’s promoting a local gym

  • What’s a “good” CPC?  Is my CPC too high on this ad set?

  • Should you use the 1-day or 7-day click attribution window when your Objective is Conversions?

  • Then I’ve got some Wordpress plugin ideas for you that make it super easy to place the Facebook pixel on your site.

  • And more!


This episode is chock full of actionable stuff.  

I hope you can take what you learn and immediately put it into action in your business.

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