On today’s show, we’re talking about evergreen webinar sales funnels with professional speaker and course creator, Grant Baldwin.
Grant is the founder of TheSpeakerLab.com and through his online course, teaches people how to find and book paid speaking engagements.
Today he shares how he sells his program through webinars -- both live and automated -- and lately, his automated ones are really doing well for him.
And by really well I mean, lately it’s been for every $1 he spends on Facebook ads, he’s making $3 in return. I’ll take that ROI all day long.
In this case study, we break down Grant’s evergreen webinar funnel from start to finish, including...
There are two big takeaways I want you to listen for…
First, listen to how often he is testing things. He makes a hypothesis about something, sets up a test, and let’s the numbers dictate whether it worked or not.
Second, we talk throughout the whole conversation today about his tracking spreadsheet. You’ve GOT to know your numbers in everything you’re doing in your business.
In addition, we also discuss:
Speaking of tracking your numbers, I’ve put together a Google spreadsheet with formulas to help you track your webinars -- and you can use this whether you’re doing live or automated webinars.
To download this spreadsheet, either text ‘AOPT142’ to 44222 OR you can visit the show notes page at http://rickmulready.com/142