On today’s episode of The Art of Paid Traffic, I’m joined by a student of mine, Allison George, to talk about how she markets her family’s golf course with Facebook ads.
In 2015, Allison was voted as the “8th Most Innovative Person in the Golf Industry” by Golf, Inc. Magazine.
Allison’s golf course is outside of Des Moines, Iowa and for years she did the traditional methods of local marketing like radio, TV, and Groupon.
Until she found and started testing Facebook ads, that is…
She now ONLY markets on Facebook which has allowed her to cut her local marketing budget by tens of thousands of dollars.
One thing I love about Allison is she is completely self-taught and she’s successful because of her mindset and willingness to try new things.
Today we dive into the Facebook ad campaigns that Allison runs for her golf course, and we’re going to break down two in particular:
We dive into her strategies, her offers, her targeting, the objectives she uses, how she tracks the success, why she builds her email list and how she leverages that email list, and more…
What I really want you to listen for today is how Allison crafts her offers.
Yes, her goal is to bring in revenue, but she’s also trying to build trust and relationships with her local target audience. And she does this in a way that most local businesses wouldn’t think about. And you’re going to hear exactly how she does that.
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THIS Free Online Training is For You!
I’m going to be teaching the exact 4-step formula for creating a CONSISTENT flow of leads and customers every week with Facebook ads.
We’re going to talk about offers, targeting, and I’ve got lots of case studies for you that you can you learn from and model.
I’ll be doing 3 live online training classes starting on Wednesday, July 26th. I’m going to do 2 on Wednesday, the 26th and one on Thursday the 27th.
To register, go to rickmulready.com/fbadslocal or if you are in the US, you can text the word “localtraining” to 44222 and you can register right over your phone.