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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Jul 25, 2017

On today’s show, I’m sharing three Facebook ads updates that you need to know about, and I’ll be revealing how to solve two big challenges that local businesses are facing with their Facebook ads.

Even if you’re not a local business, you’ll want to check out what I have to say about these challenges, as they’re still very much relevant and applicable to online businesses using Facebook to market products and services.

On the Show Today You’ll Learn:

  • What the new Facebook ads “Landing Page Views” optimization feature is all about and why it’s important to you
  • A big time Facebook ads update that improves the performance of your “conversion” campaigns – and how you can use it to improve the performance of your Facebook ad campaigns
  • How the improved Facebook ads algorithm is affecting Lookalike Audiences, and why you should definitely be testing 2-4% Lookalikes in addition to 1% ones
  • How to reach MORE of your potential audience when retargeting warm and hot audiences, and also in smaller local markets.
  • How to track conversions offline events when you can’t place the Facebook pixel, and much more!

And sneak peek into next week’s episode…

Joel Klettke of Business Casual Copywriting will be joining me to talk about improving your copywriting.

Joel is a conversion-focused copywriter and strategist who’s worked with clients like HubSpot, WP Engine, Safelite and Ion Interactive.

If you’re looking to write better copy (that converts) for your ads, landing pages, emails and more, then you’re not going to want to miss what Joel he has to share with listeners.

Free Upcoming Online Training For Local Businesses

How Local Businesses Can Increase Leads & Sales with Facebook Ads (While Cutting Your Marketing Budget)

If you’re a Local Business looking for a more cost-effective way to CONSISTENTLY attract qualified leads & customers to your business, this free online training is for you!

Here’s what you’ll be learning:

I’m going to be teaching the exact 4-step formula for creating a CONSISTENT flow of leads and customers every week with Facebook ads.

We’re going to talk about offers, targeting, and I’ve got lots of case studies for you that you can you learn from and model.

Days/Times:

I’ll be doing 3 live online training classes starting on Wednesday, July 26th...

Wednesday, July 26th @ 9am PST
Wednesday, July 26th @ 4pm PST
Thursday, July 27th @ 12pm PST

(Here’s a handy time zone converter)

To register for a day/time that works best for you, click here:

rickmulready.com/fbadslocal

Or if you are in the US, you can text “localtraining” to 44222 and you can register right over your phone.

See ya there!

 

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