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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: Page 1
Aug 9, 2017

On today’s episode, my good friend Jasmine Star rejoins me to share a case study where we dive into the 3 components of a Facebook video ad that has given her the best results.

Jasmine was my guest back on episode 106 where we talked about How to Strategically Attract Your Ideal Facebook Ads Audience and if you haven’t listened to that episode yet, definitely check it out at rickmulready.com/106.

It’s a great episode and I got a ton of feedback from people wanting Jasmine back on the show, well, here she is again.

Jasmine is a marketing strategist, a branding expert and she’s also been voted one of the top 10 wedding photographers in the world.

In today’s episode, she reveals how she split tested a 25-minute Facebook Live Video Ad against a short professionally done video - with results that may surprise you.

Jasmine always suggests we “pay attention, to get attention” and she talks a lot about how you can use this philosophy in your own business right now…

She also gives a lot of great information on how to figure out what content your audience wants that you can then incorporate into your marketing, and how to overcome intimidation and stay focused and productive. She also shares some quick and easy video editing apps and resources that she’s been implementing into her Facebook ads strategy.

On the Show Today You’ll Learn:

  • How (and why) she always approaches her ads with the creation process in mind
  • How to overcome the intimidation factor when creating your FB ads
  • What she considers to be the “holy grail” of an ad
  • Why it’s important to watch Facebook algorithms changes - and the big trend she is seeing at this moment
  • How she personally responds to each comment she receives on social media – and why she’s really doing this
  • What to consider when trying to decide on the production quality of video to use
  • How you can use topics being discussed in other niches to customize your own ad content

As you’ll hear, Jasmine is now very intentional with everything she does, but she wasn’t always that way. It was interesting to listen to her talk about her journey because it’s when she did get highly strategic and focused that things really took off for her with her business.

1 Comments
  • almost three years ago
    David
    In this episode, you said you’d embed or link to that FB Live video Jasminecreated. Where can I find that? Thanks!
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