Google AdWords expert Joel Runyon joins me today to talk about how to avoid losing your shirt with Google AdWords. This is part 1 of a 2 part mini series with Joel, all talking about Google AdWords best practices and strategies.
I asked Joel to join me today because as part of his company Impossible Ventures, he has a strategic online marketing consultancy that focuses on PPC and SEO. He's worked with funded startups to Fortune 500 companies spending up to half a million dollars per month on both Google Adwords and Bing Ads. So he's got a ton of experience and expertise to share.
Today we're talking about how when you're setting up your AdWords, it can feel like every default option is Google just trying to take your money. Did you know the default settings Google has set when you start putting your ads together are NOT the best practices for how you want to set up a campaign? Uh yea. Not cool...
Today you're going to learn:
Pro tips for when you're just starting out with AdWords, how to make sure you set things up so you give yourself the best chance to succeed.
Joel also shares proven strategies for those of you who have done or are doing AdWords right now, that have worked well for him and the clients he's worked with.