On the show today I thought I’d talk to you about how to create and validate offers that sell. This is something that comes up a lot in discussions with my students, especially those in my Accelerator 12-month group coaching program. It’s one of my goals here on the podcast to share with you real-world examples that are happening, whether it’s in my listeners’ business, my students’ businesses, or in my own business. In this episode, I’ll be sharing with you how the offer of my new membership program, The ROI Club, came to light.
I have to mention that when I say offers, here I’m talking about paid offers and not free ones. You’ll hear that when it comes to paid offers, the very first place you need to start before doing anything is understanding the needs of your target audience. Once you know this, you can then create offers that will really serve them.