Info

The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
RSS Feed Subscribe in Apple Podcasts
The Art of Online Business
2020
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


All Episodes
Archives
Now displaying: Page 1
Apr 4, 2018

Today’s guest approached me at the end of my presentation at Social Media Marketing World and told me how he had spent about $10,000 on Facebook ads to generate $500,000 in revenue. You’ll meet Charlie Liu, the co-founder of Digitsu in this episode. Digitsu is an online source of quality martial arts instructional videos, and his story is one that you’re going to want to hear.  

He shares how they now market their products to customers and how he came up with the strategy to do this. Charlie reveals that he thinks of the funnel as a maze, getting people from point A to B and developing an army of loyal fans and community along the way.

I’m super impressed with what Charlie is doing, especially since he is not only an avid listener of this podcast, but he’s someone that has applied what he hears and continues to test and improve on the strategies he learns.

On the Show Today You’ll Learn:

  • How Digitsu started as a blog and why now it’s a platform and so much more than an e-commerce site
  • The way he discovered the power of custom audiences and the importance of testing
  • What Charlie feels differentiates Digitsu from the competition
  • How he realized the key to Facebook marketing was using the pixel
  • Why they go big with their free content and offer a lot more than just a PDF to people opting in
  • How’s he’s using video to build engagement audiences
0 Comments
Adding comments is not available at this time.