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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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#187: Using Facebook Live Video to Build an Audience, Create Engagement & Sell More Products with Urbanist’s Ariel Viera 0
Apr 18, 2018

My guest on the show today is Ariel Viera who runs an online platform called The Urbanist.

With the Urbanist, Ariel explores cities and culture around the world via live video on Facebook and through storytelling.  

He goes live 4-6 times per week and in a very short amount of time has amassed over 7M video views.

He’s become such a successful live streamer that he was just recently

Nominated for a Shorty Award for Live Streamer of the year along with the likes of Vin Diesel, Dick Vitale, Scott Rogowsky from HQ Trivia and others.

What I love about Ariel and what he’s done with the Urbanist is he’s created an amazing engaged community on Facebook from scratch -- over 32K followers -- in a really short time.

And he generates revenue through sponsorships, donations, and video making services.

I asked Ariel to come onto the show to share his story, so today you’re going to learn:

  • How to use Live video to showcase and sell products
  • How to be a better storyteller with Live video
  • How the updates to the FB algorithm have increased the quality of engagement on his videos
  • The strategies he uses to build his audience on Facebook and to continuously get more people to watch his videos.
  • Why engagement is way more important than vanity metrics to Ariel
  • How an idea from Gary Vaynerchuk gave him the idea to use FB ads targeting to get partnerships
  • We talk about different ways to get more engagement on your live videos
  • How to be more comfortable on live video, with one strategy being far and away the most important tactic
  • Ariel’s thoughts on why live video is more effective than creating a video then posting it
  • And a lot more...
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