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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: January, 2015
Jan 29, 2015

Today I'm talking with Chris Evans all about retargeting strategies.  Chris is the brains behind the paid traffic campaigns of several very successful online entrepreneurs and he’s about to share with you a great retargeting strategy that's working really well right now.

If you remember, this podcast is also about my own journey as I begin to learn other forms of paid traffic outside of Facebook ads and how I’m testing them in my own business.  I’ll be sharing updates with you about what I’m testing, what’s working and what’s not working for me.

I understand many of these strategies but don’t know the tricks and secrets for really making them work. And today you’ll hear me stop Chris and make him explain different things because what he's saying is pure gold.

I’m learning right along with you today. 

In this Episode You'll Learn...

Jan 26, 2015

Today I’ve got Eric Siu, CEO of digital marketing agency Single Grain, on the show as we continue our mini-series on YouTube ads.  This is actually the last episode in this series before moving on to some other paid traffic strategies.  Don't worry, though, we'll be talking A LOT of YouTube ads on the podcast.

Eric’s got a really cool story in that he’s spent tens of thousands of dollars on YouTube ads (actually blowing through 5 figures in ads when he first started out) and today he shares everything he's learned with us.

Specifically, we’re gonna dive into the keys to success for targeting your YouTube ads and how to get massive ROI.

Jan 22, 2015

Today I'm talking with Jake Larsen about YouTube advertising.

When I was planning out this first mini-series on YouTube ads and I was asking around for who I should invite on, Jake’s name came up every time.  And what I’ve since found is he’s pretty much synonymous with YouTube advertising.  He’s the real deal!

In fact, someone I was talking to recently said he’s one of the foremost experts in the world when it comes to YouTube ads.

So I’m stoked that he’s joining me on the show today.

Jake’s success advertising for companies on YouTube was so great that Google asked him to become a YouTube Marketing Ambassador, an invitation that only 10 companies in the world received.

And it was at that point he quit his day job to focus full time on YouTube advertising, starting his own video production and advertising agency called Video Power Marketing.

In my conversation with Jake, you’re gonna learn how to drive traffic and drive more sales inexpensively with YouTube advertising.

You'll Learn

  • Tricks for how to create your YouTube ads that drive targeted traffic and conversions for FREE
  • Best practices for landing pages to use for your YouTube ads
  • What to say in your YouTube ads so you can weed out and speak ONLY to your exact target customers
  • When being in front of the camera in your ad or talking over Powerpoint or Keynote slides is most effective

This episode is chock full of strategies that you can start testing as soon as you’re done listening.

Jan 19, 2015

Gideon Shalwick from gideonshalwick.com and the founder of Veeroll is my guest on today’s episode.

Gideon’s one of those guys who has been doing YouTube ads forever and he's pretty much synonymous when it comes to YouTube ads.

Today we’re talking about best practices for setting up highly performing YouTube ads.

He shares targeting tips, how you need to be designing your ad if you’re looking to generate leads, how to get free qualified clicks to your landing page and he answers the question - Do you need to be in front of the camera if you want to create successful YouTube ads?

3 Areas That Need to be Right When Setting up Your Ads:

  • Knowing who to target and how to target
  • Creating the video ad
  • Ensuring you have the right settings in the Adwords interface

In This Episode

When it comes to the type of video, you need to be specific with regards to what you're using your video for.  For example, if you're using YouTube ads to drive traffic to your website, you want to use a video that's very short and has the most action happening within the first 20 seconds.  The most important thing is to ask people for the click!

The first 5 seconds is super important, really grab people at the beginning.  At around the 20 second mark, ask for the click.  The reason being is that you only pay for your ad if people view your video for more than 30 seconds.

The whole video is clickable, people can click anywhere on the video but it works really well when you point people to a certain place to click, especially if you can use something that looks like a button.

Only target video placements.  If someone is watching a video relevant to your offer, you can target them.  For example, if someone is watching a video on yoga at home, we can run an ad in front of that person about yoga at home!  Get the targeting right!

Being in front of the camera during your ads can definitely increase your conversion rate, but it's not a necessity.

Optimal Length for YouTube Ads if You Want to Drive Traffic and Optins:

  • 0-5 seconds to grab people’s attention
  • 5-10 to draw people in
  • 10-15 to give people the main benefit of your solution
  • 15-20 psychological trigger (authority, social proof, scarcity)
  • 20-25 call-to-action
  • 25+ static video (no music, the only movement is the mouse button clicking on the Call To Action button)

Veeroll

As Gideon was getting started with YouTube himself, he got confused with the different aspects of advertising.  He figured out a shortcut with regards to targeting and started Veeroll, which is a unique platform to obtain amazing results with ads and also includes video ad templates.

Jan 15, 2015

In this episode, my guest is Tom Breeze who is a UK-based expert in YouTube advertising.  He’s the founder of YouTube advertising agency called Viewability.  And his specialty is crushing YouTube ads for small businesses.

He shares the 4 most critical things you need to have right if you want to succeed with YouTube ads.  He also talks about how to get free traffic to your landing page and breaks down the anatomy of a highly performing YouTube ad, we’re talking down to the second.

In this episode you'll learn the 4 things you need to have absolutely nailed if you want to succeed with YouTube ads.

You'll Learn:

[Video]

  • How to get in front of the right people at the right time
  • Convert landing pages with a great offer
  • The difference between In-Display and In-Stream
  • How to get free traffic to your landing page
  • Why you don’t want to be too engaging in your video ad
  • How to create videos for free that can tell you exactly which target audiences work best for your offer

Proven Script That You Can Use to Generate Leads

When using In-Stream, you don't pay for your ad until someone watches past 30 seconds.  So here's a strategy that works really well:

  • First of all, create a video that finishes at around 25 seconds, then go quiet for 5 seconds while pointing people to your call-to-action button.
  • After 30 seconds, go back into a sales pitch because at that point you’re paying for the view anyway.
  • Finish the video at 40-45 seconds.

Tip: Here’s a great way to start out your video: "Hey did you know…"

"Effective advertising is all about the right message to the right people at the right time.  With YouTube ads, it’s always the right time"

Jan 12, 2015

In today’s episode, Laura Roeder, founder of LKR Social Media, shares how she generated $325,000 in revenue from a $20,000 spend on Facebook ads.

To do this, she used a 2-step Facebook ads strategy that you'll learn today.

We’ll break down the exact strategy she used, what she means by building “two lists” and how it can play a big role in growing your business.  She also shares a new social media software that she and her team have developed, called Edgar, that improves organic traffic to your website and in turn, how you can use it to greatly improve your paid traffic efforts.

In this Episode You'll Learn:

  • Laura's exact 2-step strategy for using Facebook ads to build targeted audiences of qualified customers (and how she leveraged this strategy to generate $325K)
  • The benefits of your Facebook ad looking like a simple blog post status update (Facebook Page Post Ad).
  • How you can do this as an evergreen product or during a launch cycle
  • How Laura uses Facebook's website custom audiences (retargeting) to capture people who visit a targeted blog post on her site and then show them relevant ads later on Facebook.
Jan 8, 2015

In Today’s episode: we’re talking with Joey Kissimmee.

Joey's an online entrepreneur, podcaster, and a software developer who does iPhone apps and premium WordPress themes.

I invited Joey on because he’s a great case study in that he’s using everything we talked about in Episode 3, with Facebook ads website custom audiences (Facebook retargeting).  If you haven’t already listened to that, definitely have a listen.

Joey’s crushing it with Facebook’s retargeting and today you’re gonna learn how he’s making big profits with website custom audiences and how he’s found his sweet spot when it comes to changing the length of time he’s tracking users to his website.  He’s been really smart about this and his results show it.  We’re going to break it all down for you today, discuss his exact strategy as well as his results.

In this Episode You'll Hear
  • How Joey is getting huge ROI by using Facebook retargeting to make special discount offers to people who have visited his sales page within the same day.
  • Which website custom audiences duration is working the best for Joey after testing several different combinations.  Hint: one duration has been working best for sales and another duration has been crushing it for webinar registrations.
  • How Joey is using tracking codes and the special strategies for tracking unique sales coming from his Facebook ads.
  • The special ad copy that Joey includes in his Facebook ad that has increased CTR and conversion.
  • Which Facebook ad objective Joey is using to get more conversions (this might surprise you!).
Jan 4, 2015

Today’s episode of The Art of Paid Traffic is a solo one where we'll be continuing our mini-series on what's working right now with Facebook ads.

Here's a hint...Website Custom Audiences.

If you're not familiar with Website Custom Audiences (or WCAs as the cool kids call them), it's Facebook's version of retargeting. Using this type of targeting allows you to show ads to people on Facebook who have visited your website or landing page.

It's definitely my favorite feature when it comes to targeting Facebook ads because it's so powerful.

In today's episode, I share some strategies and ideas for how avoid leaving big money on the table using Facebook's WCAs so you can maximize leads and sales.

Jan 4, 2015

Today’s episode is a solo episode where you'll learn all the latest changes in how you set up your Facebook ads in Power Editor.

Facebook’s made a lot of changes over the last little while with how you set up your ads in Power Editor.  And depending on where you are in the world, you’ve very likely already received these updates.

In this episode, you’ll also learn how best to set up your Pricing & Optimization for the most leads at the lowest price possible.  You’ll also hear my suggestions for split testing your Facebook ads so that you get a true picture of which ads are performing the best.

Jan 4, 2015

The Art of Paid Traffic podcast is going to be all about the different ways you can use paid traffic to grow your business.

You’ll discover what’s working right now to get more leads sales and customers for your business using paid traffic WITHOUT having to empty your wallet in the process.

As a Facebook ads guy, of course we’re going to be talking about Facebook ads, but we’re also going to be covering everything from YouTube ads, to Twitter ads, Google Adwords, retargeting, native advertising, Instagram, LinkedIn ads, sales funnels, analytics, landing pages, sales pages, how to write good ad copy, banner ads, ad networks, buying email lists. You name it, if it has to do with using paid traffic to grow your business, you’ll hear tips and strategies for doing it better…here.

This is going to be your one-stop shop for learning what’s working right now and what;s not working when it comes to using paid traffic to grow your business and fuel your sales machine.

You’re gonna hear lessons from experts in these different areas of paid traffic, solo episodes from me, case studies from marketers, entrepreneurs and business owners. we’re going to do monthly Q&As and throughout the entire podcast, there will be a theme of my journey.

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