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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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All Episodes
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Now displaying: February, 2015
Feb 28, 2015

Today I’m really excited to welcome Justin Brooke to the show. Justin has been in the paid traffic space for over 8 years now and he runs a digital advertising agency called IM Scalable. He’s a really well known guy in the space, super smart with this stuff.

Justin’s one of those guys I could talk to for hours about paid traffic and in fact we talked for quite a while about a few different topics, which is why this is going to be part 1 of my talk with him.

And in this episode we talk about Native Advertising or what some people call content amplification.

Great conversation around what’s quickly becoming a must-do strategy to generate leads for your business.

Feb 26, 2015

In today's episode we're talking again with Google AdWords expert Joel Runyon, and this time Joel shares strategies for how to use AdWords PPC to improve your SEO efforts and get found more quickly on Google.

The strategies that Joel shares today are more intermediate to advanced but if you're just starting out with AdWords, definitely bookmark this episode so you can try these strategies out once you've got the hang of AdWords.

In case you missed the previous episode with Joel, I asked him to join me on the show because as part of his company Impossible Ventures, he has a strategic online marketing consultancy that focuses on PPC and SEO. He's worked with funded startups to Fortune 500 companies spending up to half a million dollars per month on both Google Adwords and Bing Ads. So he's got a ton of experience and expertise to share.

On today's episode with Joel, you're going to learn:

The one-two punch for how you can use Google AdWords PPC to improve Search Engine Optimization and get your sites ranked on Google more quickly.

Joel gets into the specifics of how to use your AdWords ads and the data you glean from those ads to create content around specific keywords.

We talk about how this strategy can give you Insight into what your competitors are doing with their content so you can outrank them on Google.

And also, If you’re a marketing consultant, how to use this strategy to double your revenue and upsell your clients

Feb 24, 2015

Google AdWords expert Joel Runyon joins me today to talk about how to avoid losing your shirt with Google AdWords.  This is part 1 of a 2 part mini series with Joel, all talking about Google AdWords best practices and strategies.

I asked Joel to join me today because as part of his company Impossible Ventures, he has a strategic online marketing consultancy that focuses on PPC and SEO. He's worked with funded startups to Fortune 500 companies spending up to half a million dollars per month on both Google Adwords and Bing Ads. So he's got a ton of experience and expertise to share.

Today we're talking about how when you're setting up your AdWords, it can feel like every default option is Google just trying to take your money. Did you know the default settings Google has set when you start putting your ads together are NOT the best practices for how you want to set up a campaign? Uh yea.  Not cool...

Today you're going to learn:

Pro tips for when you're just starting out with AdWords, how to make sure you set things up so you give yourself the best chance to succeed.

Joel also shares proven strategies for those of you who have done or are doing AdWords right now, that have worked well for him and the clients he's worked with.

Feb 21, 2015

 

Today we’re going to do our first Q&A episode.

People have emailed in or asked questions via voicemail, which you can do on the Show Notes pages for the podcast.

So if you have a question, just go to the voicemail section below and you can leave me a voice message there with your question.

Today’s Q&A focuses on Facebook ads and we’ve got some great questions that I’ll answer for you so you can start getting better results and growing your business more quickly.

That’s because my goal here at the Art of Paid Traffic is for this to be your one-stop shop for learning everything you need to know about paid traffic.

You’re gonna get the best tips, tactics and strategies for using paid traffic to grow your business on autopilot, WITHOUT having to empty your wallet in the process.

Paid traffic is what fuels the sales machine in your business and allows you to know exactly where your next lead and sale are going to come from.

Wanna create freedom in your business? Learn from the best experts in paid traffic what strategies are working (and not working) right now here at The Art of Paid Traffic.

Feb 18, 2015
On todays episode we’re talking about copywriting with Ray Edwards. Ray is a professional copywriter and is one of the nicest guys in the business.  In the interview today he drops knowledge bombs left, right and center about writing ad copy, email marketing and landing page copywriting. Literally, from the time we start talking until we finish, he gives copywriting tip after copywriting tip. It’s pure gold today, you are going to love this.

There is so much in today’s episode that I put together a special download for you so you don’t miss any of the tips that Ray gives today. You can grab that download it on the Show Notes page for today’s episode which is at rickmulready.com/13.

Feb 15, 2015
On todays episode I am happy to welcome my good buddy Rui Dong.  Rui is one of the smartest people I know when it comes to paid traffic and I asked him to come on today to talk about measuring your sales funnel analytics.
 
Whether you are more advanced or you’re just starting out with paid traffic for your business, you are gonna get some great ideas from Rui here today.
 
That’s because my goal here at the Art of Paid Traffic, is for this to be your one-stop-shop for learning everything you need to know about paid traffic.  You’re gonna get the best tips, tactics and strategies for using paid traffic to grow your business on autopilot, WITHOUT having to empty your wallet in the process.
 
Paid traffic is what fuels the sales machine in your business and allows you to know exactly where your next lead and sale are going to come from.
 
Wanna create freedom in your business? Learn from the best experts in paid traffic what strategies are working and not working right now here at The Art of Paid Traffic.
Feb 4, 2015

Alright, today I’m psyched to welcome Tommie Powers to the show.

Tommie’s affectionately known as Tommie Traffic because he specializes in online lead generation and conversion & optimization. He’s been in the digital marketing space for over 15 years and he REALLY knows his stuff.

With Tommie today, we’re talking about analytics, and tracking and measuring your paid traffic campaigns. After all, if you’re using paid traffic to grow your business, you have to know how much money you’re getting back for the money your spending.

In This Episode, You'll Learn:

  • The importance of the one key metric and the one thing you can do to move your business forward
  • The absolute most important factor that you need to be focusing on when tracking your paid traffic campaigns.
  • The system that Tommie uses and recommends for tracking your paid traffic streams so you know exactly what your return on investment is. This is for more advanced marketers.
  • If you’re just starting out with paid traffic, the best way to track your conversions and return on your investment.
  • At what point and how to track purchases and revenue within your sales funnel
  • The reality of your ad spend when you’re first starting your ad campaign and what you need to be comfortable with.
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