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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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All Episodes
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Now displaying: April, 2015
Apr 30, 2015

Today's a listener case study episode where Art of Paid Traffic listener Matt Johnson joins me on the show and I give him a live Facebook ads coaching session.

Matt is from runneracademy.com and he’s also the host of Runner Academy Podcast and Everyday Runners Podcast.

Matt won a contest I ran a little while back where people left a rating/review for the show on iTunes and I chose a winner at random to win an on-air Facebook ads coaching session with me.

Apr 23, 2015

In today’s episode of The Art of Paid Traffic, we're talking about local marketing for small businesses.

Now if you’re not a small business, don’t not listen to the episode because there’s a lot of tips that we discuss today that are super relevant for any business.

Specifically we’re talking about PPC remarketing and I’ve invited my friend Michael Alaniz who’s the founder of the marketing agency Local Loop Marketing to join me on the show.

Michael’s a Google Certified partner and an expert in local marketing.

In Today's Episode, You'll Learn:

  • Why for local small businesses, remarketing is as necessary as having a website
  • What types of small businesses should be using PPC advertising and remarketing
  • Exactly (step-by-step) how small businesses should get started with remarketing
  • What elements make up a good remarketing ad banner for small businesses
  • What kind of budget you should expect to pay in order to be successful with remarketing (I bet Michael's answer will surprise you)
  • How to get direct help from Google by calling them on the phone (phone # is below!)
  • How you can get started with Google PPC remarketing, including running your ad banners for around $70
Apr 16, 2015

Today I’m excited to welcome James Schramko to the show.

James is the founder of SuperFastBusiness.com which is a business that teaches you how to quickly make your business more profitable.

He’s got a great story, having come from being a car salesman at a BMW dealership to having an uber successful online business. And his online business has had different iterations to what it is today, which you’ll hear James talk about.

Now, I invited James on today because I knew he’d offer a different perspective on paid traffic. My goal here with the show is to give you ideas and viewpoints and strategies around paid traffic and James definitely offers a different one here today.

In his business, James has fine-tuned a system for marketing his content without the need for paid traffic. Well, James does invest in it but not in the traditional sense that we generally talk about it here on the show. And he teaches his methods to you today.

Apr 14, 2015

In this episode of The Art of Paid Traffic, I’m excited to welcome Russell Brunson to the show.

If you're not familiar with who Russell is, he started his first online company while he was in college and within a year of graduating he had sold over a million dollars worth of his own products and services from his basement.  Not too shabby.

For over 10 years now Russell has been starting and scaling companies online including a software company, a supplement company and a coaching company.

He’s the founder of Clickfunnels and he’s also the author of a brand new book called DotComSecrets which is all about growing your business through sales funnels and email marketing.

I blew through it in a matter of days and it’s hands-down the best book I’ve come across about sales funnels. If you want to pick up a copy of DotComSecrets for yourself,. You can actually get it for free until April 21st, you just have to pay for S&H which is $7.95. Just go to rickmulready.com/russell.

Because i liked the book so much, I wanted to make sure I got him on the podcast here to talk about sales funnels and email marketing.

Apr 10, 2015

In today's episode we’re diving into Google AdWords with Certified Google Partner Ryan Masters.

Specifically, we're going to cover the 3 foundational campaigns every Google AdWords advertiser needs.

Seven years ago, the business that Ryan’s family owned only had $500 left to survive.

So what did Ryan do? Well, what entrepreneurial person would do, of course!

He built an e-commerce website from scratch, dove into AdWords and in 2012 it was doing a healthy six-figures and was sold.

Ryan is a Certified Google Partner and helps e-commerce owners grow & dominate online. One of his clients, SunshineYoga.com for example, he helped them grow almost 3000% in just over 4 years.

He is the founder and host of the YouTube channel, Sparta Strength, which has over 10 million views & 100,000+ subscribers worldwide.

Apr 8, 2015

In this episode of the Art of Paid Traffic, Perry Marshall, author of '80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More' explains why and how the concept of the 80/20 principle can be applied to growing your business through paid traffic.

The 80/20 rule, or Pareto's Principle, states that 80% of your results come from 20% of your efforts or input.  Perry shares exactly how to use this principle to grow your business while working smarter rather than harder.

In Today's Episode, You'll Learn:

How to use the 80/20 principle to squeeze more out of your paid traffic.

How to use 80/20 to figure out where you should be spending your advertising dollars.

What 80/20 tells you about where to find your customers.

Perry shares the concept of “racking the shotgun” and why this is a concept you need to understand if you want increase your paid traffic results.

Why he pushed a bunch of people away from buying his book on Facebook ads and the lesson we can all learn from this.

How do you decide where to focus your energy to get the biggest ROI for your business possible?

The concept inside of every 80/20 is another 80/20 and another and another...

And a whole lot more!

Apr 2, 2015

Today on the show I’m happy to introduce you to Kimra Luna. If you don’t know Kimra yet, I’m guessing you’re gonna start hearing a lot about her because what she’s created with her business in a very short amount of time is remarkable.

I’ve gotten to know Kimra a bit over the last few months. I first met her in December at a mastermind that my good friend James Wedmore hosted up in Laguna Beach.

We geeked out about Facebook ads and she began telling me her strategy for how she uses them to grow her business. We get into that strategy today.

Kimra just finished up a launch of her flagship program called Be True Brand You where she did over $720,000 in sales while spending about $13,000 in Facebook ads.

She’s got an inspiring story which you’re going to hear about today.

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