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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: June, 2015
Jun 26, 2015

On today's episode I share tips and strategies for how to grow your podcast with Facebook ads.

I get lots of questions from podcasters like:

  • Would you use Facebook ads to direct people to a specific episode, or to your podcast in general?
  • How might Facebook ads help me launch my podcast with a bang?
  • Do you direct people to your podcast show notes page for a specific episode using Facebook ads? 
  • How often should you run ads for your podcast?
  • Should you do an ad that leads people to an opt in to help build your list?

I answer these questions and more on today's episode.

One of the best things I did for my business was start a podcast in 2013 called Inside Social Media.

I loved podcasting so much that when my business later shifted to focus on Facebook ads and paid traffic, I started my second show aptly named The Art of Paid Traffic

It's a blast. I love teaching and being able to connect with people through their ear buds.

But you know what? It not always easy.

You gotta come up with topics, get guests, outline episodes, editing, show notes, etc...

And then there's promotion.

We're always looking for ways to get more listeners, more downloads and higher rankings in iTunes, right?

One way that's really effective in promoting and growing your podcast is through Facebook ads.

The ability to advertise your show to your exact target audience on Facebook is SICK.

So if you've currently got a podcast, the following tips and strategies can help you crank up your listens and downloads.

Or, if you're tossing around the idea of launching a new show, this can also help you launch with a bang and better position your show for that coveted New & Noteworthy on iTunes.

For a full written tutorial and how-to videos on today's episode, visit www.rickmulready.com/45

Jun 16, 2015

Today's episode of The Art of Paid Traffic is a Facebook ads Q&A!

I've received a ton of Facebook ads questions lately so rather than do one super long episode today I'm answering some questions here on today's episode and then I'll cover the other questions on the next Q&A episode.

Here are the questions we cover today:

  • How do you track conversions when using Facebook video ads?
  • I've heard Facebook is now building retargeting audiences based on people who watch our video ads. Is that true? If so, how does this work and how can I turnaround and target these audiences?
  • When creating Facebook ads, I primarily target pages. I've targeted based on professional title a few times and not gotten the best results. What is really the best way to target? Only use ONE targeting option such as Interests, or a combination?
  • Also, I've heard from some FB gurus that you should only target one country at a time for best results. I typically don't do that but have done it more recently.
  • I know it's not typically a good idea to send people directly to a sales page on FB - especially with a cold audience. I tried that a couple of times with no success. However, I recently heard it can possibly work with low cost items.  What are your thoughts on this? What about sending straight to a sales page if you're retargeting website visitors or another custom audience you've used before? Appreciate what you do Rick!
  • If we want to run Facebook ads for one of our businesses but don't have a Facebook page for that business, do we have to build that page up before advertising?
  • After I launch an ad, how do I figure out where to adjust to improve performance? I've been in marketing for 20+ years so I can think of a dozen reasons why an ad isn't working, but changing things up to test each of those hypotheses in a funnel seems arduous.  I'm wondering whether there are more telling ways to figure out whether it's the lead magnet, the Facebook ad or the landing page that is causing poor performance.
  • What's the latest on using LeadPages URLs, the LeadPages WordPress plug-in Custom URL and Privacy Policy links on your landing pages?

Lots of fun today answering these questions.

Jun 11, 2015

On today's episode of The Art of Paid Traffic we’re revisiting the topic of LinkedIn ads, this time with LinkedIn expert Josh Turner, to talk about how to get the most out of your LinkedIn ads.

We've talked about LinkedIn ads recently in episode #40 and one thing I like to do is to give different perspectives from different people when it comes to specific strategies and platforms, so I've invited Josh Turner on the show today to give us his perspective on LinkedIn ads.

In Today's Episode, You'll Learn:

  • About who LinkedIn ads will work for and how to get the best results from using them.
  • Why getting more granular with your targeting actually lowers your cost.
  • We talk about the pricing of products and services that tend to do the best with LinkedIn ads and Josh gives an example of where if he spends $1000 on LinkedIn ads, he'll see $3000 in sales from the traffic.
  • We get into ad types and which ones you should definitely be doing and those you may want to ignore at first. Josh also talks about LinkedIn's version of Facebook's unpublished ads, something I didn’t even know existed.
  • You’ll hear tips if you’re a more advanced marketer, what kind of 3rd party tools you should be using in conjunction with LinkedIn’s ad platform.
  • And a whole lot more!

And make sure you listen until the end because Josh has put together a special giveaway for AOPT listeners, something I had no idea he was doing. It’s very cool so make sure you check that out towards the end of the interview.

Jun 8, 2015

Great conversation on The Art of Paid Traffic today all about landing pages with a really smart guy -- Oli Gardner.

Oli is the co-founder of Unbounce which, if you’re not familiar, is a site for marketers where they offer helpful tools and resources to easily create high converting landing pages for your campaigns.

Oli is an expert in landing pages, conversion & optimization, design, and also things like copywriting, UI and branding.

In Today's Episode, You'll Learn:

  • The elements every highly converting landing page should have.
  • The heiarachy structure every marketer should go through when creating a landing page. Hint: this is a really important process most of us aren’t going through.
  • Oli’s recommendation for how to properly optimize a landing page.
  • He answers the question - if he could just give 3 copywriting tips for a great landing page, what would they be?
  • Landing page designs that he’s liking (and not liking) these days.
  • And a whole lot more...
Jun 5, 2015

Today's episode is all about Pinterest ads, something we've not yet covered here on the show. Joining me to share her expertise is Pinterest expert and my friend, Cynthia Sanchez from ohsopinteresting.com.

Cynthia is a coach, she's a consultant, speaker, blogger and podcaster all on the topic of Pinterest.

Jun 3, 2015

In today’s episode of the AOPT, we’re talking about LinkedIn ads with LinkedIn expert Stephanie Sammons.

If your target customer is a professional who is on the more affluent side, LinkedIn is a platform that you may want to consider testing if you’re not already.

Stephanie has been writing about, consulting on and speaking about LinkedIn for 4 and a half years and gotten into the paid ads side of it over the past year and a half or so.

She primarily worked with financial advisors and firms, lawyers, accountants and professional services entrepreneurs.

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