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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: November, 2015
Nov 23, 2015

It’s the worst nightmare when you buy website traffic:

Ending up with a banned ads account.

These days, the biggest paid traffic sources have to go through extra lengths in order to insure quality to play by strict FTC laws.

But, even when you’re playing by the rules, you (and your trusty source of paid traffic) are still at the mercy of the Googles, Facebooks, and Twitters of the world.

Today’s Art of Paid Traffic guest learned that the hard way…

And he’s here today to help you avoid getting a banned ads account from Google.

Charles Kirland is the founder of Media Buyer’s Association.

He’s is a walking, talking, networking blend of credibility and know-how – forged by years of experience of failures, testing, tweaking, and succeeding.

Nov 20, 2015

I've got a really cool case study for you today on The Art of Paid Traffic.

Scott Dawson, who recently started creating apps in the hunting decoy space, joins me to talk about the success he's having using Facebook ads to increase iOS and Android downloads of his app.

He’s now making over $2K per month selling his two apps, which may not sound like a ton, but he’s grown that revenue quickly and his business has taken off so well that he just left his full-time job to focus on his decoy business full time.

He’s getting clicks for as little as 5 - 15 cents and he’s also set up a simple funnel to build his email list where his cost per lead is... ready for this? Around 12 cents.  Ha!  Awesome...

In today's episode, Scott breaks down everything he’s doing with his Facebook ads including his targeting and a smart strategy for where he sends his traffic after people click on the ad.

A really inspiring case study here today with Scott.

Nov 12, 2015

On the show today we’re talking about evergreen sales funnels with David Siteman Garland of therisetothetop.com.

Specifically, we’re going to talk about an evergreen funnel that David created that’s generating $20,000 a week.

If you’re not familiar with David, he's been in the online space for several years now. He’s one of the original podcasters and web show hosts, having started his show "The Rise to the Top" back in 2008. He now focuses on helping people create and sell digital programs and products online.

Today you're going to learn all about David's evergreen funnel, breaking down how he does it, each step in the process, the tools he uses and how you can look to model what he’s doing in your own business.

As you’ll hear, David is high energy and he loves teaching this stuff.

We cover a lot today so don't miss this one!

Nov 2, 2015

On today's episode of The Art of Paid Traffic Bryan Harris from videofruit.com joins me to talk about a Facebook ads experiment that he did where his goal was to:

  • Primary objective: Get 500 new email subscribers for less than $1 each.
  • Spend $500 on ads in 14 days.
  • Make sure all new subscribers were interested in the topic of list building (his core topic).
  • Get 50% of them to install his List Goal browser extension.

Bryan loves doing experiments in his business. In fact, over an 18-month period, he's performed over 100 different marketing experiments.

He then reports the results back to his audience with detailed case studies on how you can use the learnings from his experiments in your business -- something he likes to call "Learning Out Loud."

Today Bryan shares his strategy for using Facebook ads to get 500 new leads for less than $1, the funnel he started out with and then the one he moved into, how he came up with his ad copy, images and his targeting...

He takes you behind the scenes of everything that worked and that didn’t work and shares all his results.

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