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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: January, 2016
Jan 25, 2016

Today's episode of the Art of Paid Traffic is the third in our 3-part mini-series about using webinars and paid traffic to grow your business.

In episode #70 I talked all about how to use streaming webinars and paid traffic to automate your business.

In the last episode, #71, John Lee Dumas from EoFire joined me to talk about How to Create a 7-Figure Business Using Webinars & Facebook ads.

And in today's episode, one of my very best friends Amy Porterfield joins me to talk about how to know if webinars will work for your business and we also get into several tips and strategies for creating a high converting webinar.

Amy is one of the BEST people I know when it comes to creating and delivering webinars that convert and I’m psyched to welcome her back to the show today so she can share her secrets with you.

In the past 6 years, she has done 300+ webinars and built a 7-figure business using webinars as the backbone.

In Today's Episode, You'll Learn:

  • How to know if webinars will work for your business
  • Simple strategies for how to increase the quality of leads coming into your webinar
  • 5 tips and strategies for creating a high converting webinar
  • Why giving away your best stuff for free is the smartest strategy
  • What to do BEFORE your webinar which gets people pumped for your training

Free Live Webinar Training THIS WEEK with Amy Porterfield and Me!

If you want to grow and scale your business without relying on a huge email list, webinars are THE way to go.

In addition to having Amy on the podcast, I asked her if she would dive even deeper into her webinar strategy and share everything (copy, images, case studies, do's, dont's -- everything but the kitchen sink) about how to create a high converting webinar.

So, this Thursday, January 28th at 10am PST join us for a free live training:

How to Create Your First 5-Figure Webinar (Even if you don’t have much of a list yet!).

Go to rickmulready.com/amyporterfield to register.

 

Jan 20, 2016

On today's episode of The Art of Paid Traffic we’re continuing our mini-series on using webinars and paid traffic to quickly grow your business.

And on the show today, I’m pumped to welcome my good friend John Lee Dumas from eofire.com.

For those of you who don’t know John, he’s built a multi-million dollar business around his daily podcast eofire. He’s also the founder of Podcaster’s Paradise, a community of about 2,800 (so far) people who are looking to create, grow and monetize their podcast.

John has primarily grown Podcaster’s Paradise through webinars in conjunction with Facebook ads and that’s what we’re going to dive into today with him.

In Today's Episode, You'll Learn:

  • How webinars have completely transformed his business and the reason he started using them in the first place
  • How he uses Facebook ads to drive registrations for his webinars and the simple tweak he made to his ads to increase his live show-up rate
  • His top 3 tips for having a highly converting webinar
  • And how after doing 1,200 interviews with top entrepreneurs around the world, the #1 strategy he’s discovered and implemented for moving your business forward, and how you can do the same
Jan 13, 2016

On today's episode of The Art of Paid Traffic, we're talking all about how to use streaming webinars and paid traffic to automate your business.

This is the first episode in a 3-part mini-series this month all about how to use webinars and paid traffic to grow your business.

There was a point in time when not many were using Facebook ads just yet.

Google AdWords was all the rage, and many people online were skeptical about platforms like Facebook for ads.

Fast forward a couple of years, and you’d be hard pressed to not see the more successful entrepreneurs, names, and brands using Facebook ads to grow their businesses and get more sales.

But for me, Facebook ads were just one-half of the equation…

Yes, the ads were powerful and grew my email list and business, but it wasn’t until I combined them with webinars – and a very specific kind of webinar – that things really took off.

I’d do a couple of live webinars, take note of what worked (and what didn’t), and then tweak. 

Do more webinars, rinse and repeat.

After a while, I had a high-converting webinar…

And then the question hit me:

How could I do more of these?

That’s when I found automated webinars, or streaming workshops, as I like to call them.

And, when you do them right (and ethically) things get really fun in your business.

That's what this episode of The Art Of Paid Traffic is is all about.

Here are just a few things you're about to hear in today's epsidoe:

  • The 5 ways to use Facebook ads to promote your products, boost affiliate partnerships, and grow your relationships with your audience
  • How to scale your online business (while adding value and selling more of your product and services)
  • Why automated webinars have been given a bad name (and how to combat this)
  • How to properly leverage streaming workshops to grow your relationships and then sell your products
  • When should you automate a webinar? (most get this wrong and then act out of integrity)
  • The step-by-step funnel flow that preps cold-traffic for upcoming streaming webinars
  • How to double your ad-spend with this handy little method
  • The type of content you need to offer during your streaming webinar (if you want to sell a product at the end)
  • How to handle different kinds of streaming webinar sign ups (like when someone drops off, doesn’t buy, or doesn’t show up)
  • The tools I recommend you use to make this process and system simple
  • How to know exactly how many people watched (and if they heard your offer) so that you can properly market to viewers after the streaming webinar
  • The simple method you can use to drastically improve the stats of your streaming webinar, funnels, offers, and Facebook ads
  • A free resource to help you track, manage, and improve your stats and sales
Jan 6, 2016

On today’s show we're talking with Scott Voelker from The Amazing Seller.com all about the very latest updates and strategies using Amazon PPC to sell products on Amazon with Amazon's Fulfillment by Amazon platform.

Scott is an Amazon expert who was originally a guest here on AOPT back on episode #54 where we dug deeply into Amazon PPC and how to use this strategy to sell more of your products.

If you haven't yet heard that episode, definitely go back and listen before hitting up this latest one.  Today's episode will make a lot more sense for you.

Selling products on Amazon and using PPC to increase sales is one of the hottest topics right now and Scott's the man when it comes to this stuff.

In Today's Episode, You'll Learn:

  • The very latest updates and strategies using Amazon PPC to sell products on Amazon with Amazon's Fulfillment by Amazon platform
  • How to leverage Amazon's ad retargeting to sell more of your products
  • How Amazon PPC is quickly becoming more like Google Adwords in that they’re now offering broad match, phrase match and exact match with their keyword targeting
  • A strategy for buying websites that are currently Amazon Affiliate sales driven and switching out the top selling products with your own branded ones
  • How you can go from a 6% Amazon affiliate commission to a 30% - 50% margin

A lot of fun talking with Scott, as always, and as you’ll hear in the episode, he gets so excited about this topic, and rightly so!

Scott's workshop on January 14th

Buy websites: empireflippers.com

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