Info

The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
RSS Feed Subscribe in Apple Podcasts
The Art of Online Business
2020
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


All Episodes
Archives
Now displaying: July, 2016
Jul 26, 2016

Have you ever thought about the type of information your potential customers might need before they:

  1. Decide to start shopping for what it is you offer;
  2. Decide they’re ready to buy what you offer;
  3. And/or actually decide to buy from you?

 

Adam Sand, co-owner of a roofing company in Edmonton, Alberta, Canada and my guest today on The Art of Paid Traffic, has seen massive growth in his business recently. 

Growth that really started when he started using Facebook ads with a value-first marketing approach. Meaning, he leads with (free) valuable and helpful information for potential customers.

Think about it…

Roofing is a several thousand dollar expense.  If you own a roofing company, or sell any high-ticket product or service, you’re not going to sell directly from your ads

You have to build trust and be seen as an authority first before people will want to work with you.

Using this education-based marketing approach with Facebook ads, Adam has grown his business by 40% in three months.  40% in three months selling several thousand dollar roofs!  

And, he’s attracting more business now than he can handle. Not a bad problem to have, if you ask me 

This is why I wanted to have him on the podcast -- to learn more about Adam’s super smart approach to using Facebook Ads to grow his business.

I have no doubt that this episode will inspire both local and online business-owners to consider this smart approach to using Facebook Ads to skyrocket your sales through value first.

On today’s episode you’ll learn:

  • How to establish yourself or your company as an authority using a strategic combination of education-based content and paid traffic
  • Why Adam, after several years of running Google AdWords, is now moving his full online marketing budget over to Facebook ads
  • How a value-based approach can sell for you without even selling
  • The step-by-step sales funnel strategy Adam uses to target his company’s ideal local customer
  • Adam’s secret to seamlessly overcoming customer objections
  • What you can do to optimize the success of your Facebook Ads campaigns by driving traffic to incredibly valuable, free content
  • Which campaign strategies work best for local businesses that sell high-ticket items
  • And a whole lot more…

This is the final show in our 3-part mini-series on Facebook Ads for local businesses.

If you’d like additional training, be sure and sign up for one of my free live online trainings THIS WEEK...

Live Online Training Week Of July 25th

Sign up for a day/time that works best for you here: How to Grow A Local Business (every week) with Facebook Ads

Jul 20, 2016

Today’s episode of The Art of Paid Traffic is part 2 in our mini-series on how local businesses can use Facebook ads to grow their business.

 

Even if you’re not a local business owner, I know you’ll take away some awesome insights from today’s episode with local business owner (and FB ADvantage student) David Brandt.

 

David and his wife own Sips n Splatters Art Parties. They have multiple brick-and-mortar locations in Southern Illinois where people can come to enjoy wine and painting with family and friends. They also recently expanded their business model to include franchise opportunities and online courses.

 

During the episode, David walks us through the evolution of his business as it relates to advertising on Facebook. It was super interesting to hear his story!

 

We talk all about the exact steps he took to shift his marketing strategy when, a few summers ago, Facebook made a huge change to its algorithm which meant only 2-4% of your Facebook fans saw your posts.

 

Get ready to hear some great insights, tips and strategies as we cover all the details of basically every marketing move he made from the very beginning in his business, to get him where he is today.

 

In this episode you’ll learn:

  • How David spent just $5/day on Facebook Ads to significantly boost sales when people stopped walking through his door
  • The strategy David used to make over $4,000 in revenue while spending only $300 on Facebook ads.
  • Why some businesses struggle to track ROI with Facebook Ads, plus how David “hacked the system” to start accurately tracking his own ROI
  • Why you should target your competitors’ fans
  • The solution Facebook offers to help you quickly produce video ads and get more clicks on your videos
  • The specific types of Facebook Ads and paid traffic strategies David has used to see massive results (HINT: he’s crushing it with video!)
  • How specific ad types and paid traffic strategies have impacted David’s profits
  • Specific steps to film great/simple videos for your ads using your smartphone
  • And a lot more…
Jul 13, 2016

Today’s episode of The Art of Paid Traffic is a solo episode where I take you through the exact strategies I would use to grow a local fly fishing guide business with Facebook ads.

You see, I recently went fly fishing in Montana with a guide from Swallowtail Fly Fishing in Bozeman.

As we drove out to the river on the first morning, Ty, my guide, asked what I do for a living.

And, as often happens when I tell people I’m a Facebook ads guy, he naturally asked me how I would recommend he use Facebook ads to grow his guide business.

For the next 20 minutes I shared the exact strategies that I would use to grow his business.  I love breaking people’s business down like this.

It was so fun, that I decided to share these strategies with you here on the podcast.

This episode is the start of a mini-series on AOPT focusing on how local brick & mortar businesses can use Facebook ads to grow their business.

Even if you’re not a local business owner -- maybe you have an online business -- don’t skip these next few episodes because everything we’re talking about is still super relevant to online businesses.

On today’s episode, I share the exact 4-step strategy I would use to grow Swallowtail Fly Fishing with Facebook ads: 

  • the Game Plan
  • Targeting
  • the Launch
  • Follow-Up

I also discuss what you MUST have in place before you even consider starting a campaign like this.

This episode is a step-by-step walkthrough of what’s working right now to grow your business with Facebook ads -- whether you’re a local business or not.

The FB ADvantage LOCAL Course! 

Super excited to announce that my Facebook ads course for local brick & mortar businesses is launching very shortly!

If you’d like to get on the early interest list for The FB ADvantage Local, simply click here: rickmulready.com/fblocal



Jul 6, 2016

I met Owen Video at Social Media Day San Diego last week.

 

He walked up to me and told me he attended my Facebook video ads presentation at Social Media Marketing World a few months ago and he said, “man, I gotta be honest with you…

 

...during that presentation, when you told us to just use our smartphone to record videos for our Facebook ads, I thought you were crazy.

 

I’m a video marketing consultant and I’m ALL about using a high quality camera and equipment to create great videos.”

 

He went on to say, “BUT, I decided to give you the benefit of the doubt and try what you suggested -- I ditched the fancy camera and used my iPhone to record some Facebook video ads.

 

And you know what?  The results were amazing!”

 

He told me his click-through-rate on his videos went from 3% to over 10%.

 

Ha!  I love it…

 

He also shared that his results weren’t JUST due to his using his iPhone to shoot the videos.

 

And for me, this is where it’s gets really interesting...

 

He also got really strategic in split testing a variety of thumbnail images for the videos.

 

Yep, thumbnails -- something I don’t normally put a lot of stock into when running Facebook video ads.

 

But after hearing about Owen’s results, I may change my tune.

 

He tested 7 different images and found one thumbnail that was a clear winner that drove big time results.

 

After hearing all this, I told Owen I had to have him on the podcast this week to explain everything he did to get such great results with his Facebook video ad campaign.

 

In the episode, you’ll also learn:

 

  • Owen shares how he increased the results of a Facebook video ads campaign from 3% CTR to over 10% by changing a couple of simple things — how the video was shot and the thumbnail image.

 

  • Owen shares his thought process behind split-testing the specific thumbnails he did.

 

  • The content of the Facebook video ad and the goal behind it.

 

  • We break down the sales funnel of the campaign and the strategy behind it

 

  • What Owen is doing now to increase the conversion rate on the landing page

 

  • And a whole lot more...
1