Today we’re celebrating a huge milestone on The Art of Paid Traffic…
Our 100th episode!
I’m super pumped about this and I want to start by thanking you for listening.
Regardless of whether you’ve been a loyal listener since Episode #1, or if you started tuning in recently, we wouldn’t be recording Episode #100 without your support. So, thank you!
When I was trying to decide exactly how to take things up a notch in celebration of Episode #100, I kept coming back to a topic I’ve been speaking a lot about recently at live events and with my students…
What’s the easiest (& fastest) way to create a high-converting sales funnel?
This is one of my favorite topics -- I love talking about it because I get to share a really cool exercise that when people do it the light bulb totally goes off and I hear -- “ohhh, that was so easy!”
And I’m going to walk you through this same exercise here in episode 100.
You’ll discover, step-by-step, everything that goes into building a high-converting funnel that will generate leads and sales for your business every single day.
I can’t wait to share this with you, so let’s dive into our 100th episode.
On today’s show you’ll learn:
How to Enter The 100th Episode Contest:
For your chance to win a free,100-minute strategy call with me, make a short video (3 minutes or less) telling me…
Once your video is finished, be sure to complete these two steps:
Those are the ground rules…
Here are a few hints to help you make your entry exceptionally compelling:
Enrollment for The FB ADvantage Is Re-Opening!
I’m getting ready to re-open the doors to my flagship Facebook ads program, The FB ADvantage: Leads & Sales on Autopilot.
I’ve made some changes to the program so it’s a bit different than what it’s been in the past.
The FB ADvantage is now tailored for online businesses so if you have an online business you’re looking to grow and automate, The FB ADvantage is for you!
To celebrate the reopening of The FB ADvantage, I’m going to be doing a series of live online training workshops where I’ll be teaching...
How to Create An Automated Facebook Ads System that Gets Leads & Sales Everyday
There will be 3 live times over September 14th and 15th and to register for a day and time that works best for you, click the link below:
On today’s episode of The Art of Paid Traffic, we dive into the secret to TRULY understanding your customers, and how it’s the foundation of all your marketing efforts.
After all, how can you serve people if you don’t fully understand them? Their needs? Their challenges?
Whether you think you already understand your ideal customer or could use some help digging in, this episode is going to be a great resource for you.
My guest today is Jason Friedman, founder and CEO of CXFormula, a company that helps entrepreneurial businesses stand out from their competition and increase sales through what he likes to call the art and science of designing a “customer experience journey”.
Jason’s got an interesting background that includes being a roadie for bands like Rush and Fleetwood Mac and later working with everyone from solo entrepreneurs to major brands like Foot Locker, Adidas, Nike, Disney and more.
Most entrepreneurs and online marketers understand their target customer’s age range, gender, geographic location, etc...
But if you really want to drive sales and create raving fans for life, you’ve got to dive a whole lot deeper than that.
In this episode, Jason shares specific steps you can take today to gain a crystal clear understanding of your customers.
You’ll Also Learn:
I’m back this week with a jam-packed Q&A episode all about marketing strategy, Facebook ads, sales funnels, optimizing for conversions, targeting and more.
It’s been quite a while since I’ve done a Q&A on the podcast, and I’m pumped to dive into another one this week.
I get a TON of questions every week so big thanks to those of you who have been sending them in.
If you’d like to ask a question and be featured on an upcoming episode, simply email your question to firstname.lastname@example.org. There’s going to be a lot more Q&A episodes coming your way.
The questions I cover on today’s episode speak to a range of Facebook Ads funnel-related topics -- everything from targeting strategies to optimizing funnels for conversions, and beyond.
If you’re running Facebook Ads or if you’re thinking about running them, this show will definitely give you a nugget or two that you can apply to optimize your online marketing efforts and do more of what works.
Let’s get into it...
Are you finding value in The Art of Paid Traffic podcast? We’d love a review!
Just head over to iTunes, search for “The Art of Paid Traffic”, select the show and then tap “Ratings & Reviews” to give a rating and enter your feedback.
We appreciate it!
Also, make sure we’re connected on my Facebook page as I’m starting to do weekly value-packed Facebook Live videos about all things sales funnels, automation, Facebook ads and more.
If you run a lot of paid traffic, you know that managing all the tags, pixels, tracking and analytics can be overwhelming.
It’s a lot to keep track of especially when you’re using multiple platforms and making changes to your campaigns on a regular basis.
Well, Google Tag Manager (GTM) may be just the solution you’re looking for.
In episode 97 here on The Art of Paid Traffic, we geek out on Google Tag Manager and how it can help simplify the way you manage your paid ads.
And joining me on the show to share his expertise with GTM and how he uses it in his business is Deacon Bradley from Funnelowl.com.
Deacon specializes in helping entrepreneurs create systems in their business that bring in leads and sales. He’s also a super smart guy with Facebook ads and is one of the very few who I’m willing to refer people to for Facebook ads.
My goal for this episode is to help you decide if GTM is right for you and your business.
Even if you’re not at a point where you need a solution like this, it’s worth a listen just to have a tool like GTM in your back pocket as you’re building and scaling your sales funnels.
The reason I asked him to come on the show and talk about GTM was because of the simple fact that he had to master it out of necessity -- with the volume of paid ads he was running for clients, it became harder and harder to do things like:
Now, Deacon relies on GTM to keep everything running smoothly.
During our conversation you’ll hear how Deacon helped me understand who, specifically, should consider using GTM, and how the tool helps marketers save time.
On today’s show you’ll learn:
If you’ve been working with Facebook Ads for a while, chances are you’ve tested out at least a few different Ad types.
And, if you’re like me, you found an Ad type or two that rocked your world and produced massive results, therefore becoming the go-to Ad types you continue to use again and again.
(For the record, I’d fall into the “hard-core fan of video ads” category.)
And then there are the Ad types that haven't exactly produced killer results.
One type that I, personally, haven’t loved is Facebook Lead Ads.
Lead Ads have been out for a while now, but they were super clunky in the beginning -- mostly because 3rd party apps and software were slow to integrate. It made the process of actually following up with your leads, a pretty big headache.
But I’d been hearing about Facebook’s improvements to Lead Ads, plus 3rd party tools have been rolling out integrations to make things a whole lot easier on advertisers.
So, I wanted to get the inside scoop on what’s working and what’s not working with Lead Ads from someone who’s seen A LOT of money spent on them.
Enter today’s guests on The Art of Paid Traffic: Massimo Chieruzzi.
Massimo is the founder & CEO of AdEspresso, a Facebook Ads management tool that simplifies the process of setting up and managing Facebook Ads.
When I heard that AdEspresso users were spending more than $2 million on Lead Ads, alone, I knew Massimo was the right guy to have on the podcast for a discussion all about how to successfully use Lead Ads.
The topics Massimo and I cover on this show will give you a pretty comprehensive picture of how people are using Facebook Lead Ads.
My goal is for you to walk away from this episode knowing whether or not Lead Ads are right for you and your business.
Let’s dive in...
And, we’ve put together an awesome Facebook Lead Ads Checklist for you to accompany today’s episode.
This free checklist walks you through all the essential things you need to know in order to create effective Lead ads.
Grab your free FB Lead Ads Checklist by clicking the image below: