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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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All Episodes
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Now displaying: December, 2016
Dec 28, 2016

We’ve all heard “the money is in the list”, right?

Well I made a BIG mistake with my email list recently.

You see, I removed almost half of the people from it a couple weeks ago.

Yep, you read that right -- I cut almost HALF.

That wasn’t my mistake, though.  

Removing people from my email list was completely intentional.  I wanted to get people off there who weren’t engaged in my emails.

We identified those on my list who hadn’t engaged in any of my emails (opened/clicked) in the last 90 days.

And this is where I made the big mistake and where I want to make sure you don’t make the same mistake I did…

On Today’s Show You’ll Learn:

  • How we ran this group through a re-engagement email sequence -- 4 emails over 2 weeks -- offering them free content to see if they would again engage with my emails.  Within these emails we were looking to segment people into one of three groups.
  • When I added up the non-engagers + opt-outs + hard-bounces, it was a lot of people.
  • Starting a new year is the perfect time to clean your list -- especially if you’re making the same mistake I did by not having done it in a long time.
  • And a lot more…

 

Dec 21, 2016

I know it tends to be a lot of fun to focus on the strategies and results in online marketing…

You know...

The 6-figure funnel strategies…

Using paid traffic for 7-figure launches…

The “click-worthy” stuff, if you will.

But deep down, I know (and I hope you know!) none of that stuff matters unless you’re able to communicate your value in a way the connects with your target audience.

It’s all about having spot-on messaging throughout your sales funnels.

That’s why I was excited to interview this week’s guest on The Art of Paid Traffic, Liston Witherill.

Liston is a copywriting and conversion expert. He’s also the founder and Chief of Strategy + Data at Good Funnel -- a company that specializes in helping businesses boost traffic and automate sales using data-driven funnels.

Here on Episode #116, Liston and I talk all about about how to solve some of your biggest marketing problems, simply by asking your audience the right questions and then allowing their answers to drive the messaging in your business.

On Today’s Show You’ll Learn:

  • Liston’s advice on how to prioritize the messaging you use in your your sales funnels
  • Why your messaging is key when it comes to standing out among your competitors and staying fresh in your audience’s memory
  • How to ask questions that prompt valuable answers, so that your target customers practically write sales funnel copy for you
  • Simple strategies for collecting and using customer insights
  • A ton of quick wins you can apply to tweak, test and optimize messaging within your sales funnel
  • And a lot more…
Dec 14, 2016

It’s no secret that things on Facebook are constantly changing.

Recently they made a ton of updates, changes and enhancements that have a big impact on the overall advertiser experience

That’s why this week, I’ve got a solo episode for you over on The Art of Paid Traffic. This show will save you a ton of time and confusion, because I’m covering the ins and outs of nine, super important Facebook Ads updates you need to know.

On the podcast, I talk about everything from policy updates to changes in the ad setup process, and a lot more.

Just so you know though, it’s common for Facebook to test new features and functions by rolling them out little by little, to different people in different parts of the world. So, some of the updates I cover on the show might not be available to you yet.

As a matter of fact, I don’t even have all the updates I’m going to be talking about! Still, I dive into Facebook’s ad policies on a routine basis (I recommend you make a habit of doing this too!) and I try to stay informed about any updates and changes.

Because I know this stuff can have a big impact on the success of my ad campaigns.

If you’re still missing some of the updates you hear about on the show, just know that it’s only a matter of time before Facebook rolls these new features out to everyone. Listen to this week’s episode to make sure that you’re  prepared, informed and up to date.

On Today’s Show You’ll Learn:

  • The #1 update you need to make ASAP (if you haven’t already)
  • What to do if/when your Ad is disapproved
  • How key changes to the Ad setup process could impact the success of your campaigns
  • Exciting new retargeting options, plus if/when/how to start testing them as part of your own paid traffic strategy
  • Why Facebook is retroactively disapproving some Ads that are currently running
  • A few awesome enhancements like revamped reporting and a Creative Hub where you can mock-up Ads
  • And a lot more…
Dec 7, 2016

On Episode #114 of The Art of Paid Traffic, my friend and business coach James Wedmore is making a return appearance to dive deep on a topic I know a ton of people struggle with…

...how to create and sell high-converting offers.

Since almost the very beginning of my entrepreneurial journey, I’ve been working with James as my coach -- and we’ve focused a ton on creating and communicating offers that convert.

During our conversation, you’ll see how focusing on this topic is really what’s allowed me grow and scale my business to where it is today.

I’m super pumped to have James back on the show, because the guy is a master when it comes to putting together a clear, actionable plan.

And not just any plan.

A plan you can actually follow to achieve real results in your business.

It’s why James has played a big role in helping a ton of today’s most successful entrepreneurs and online marketers take their success to a whole new level.

The stuff James and I cover in this episode has the power to totally simplify process of growing and scaling your business with high-converting offers. You may even want to listen to this one a couple of times because it’s absolutely packed with value. I can’t wait to share it with you!

On Today’s Episode, You’ll Learn:

  • All the essential pieces of a high-converting offer
  • How James helped me gain clarity and develop a plan I could follow to grow and scale my business
  • Several examples of how some of today’s most successful business owners have developed and sold high-converting offers
  • Why your customers have the answers about the high-converting offer you should create
  • Which offers are easiest to sell and which are easiest to scale
  • The thing most people are missing when it comes to creating and communicating high-converting offers
  • And a LOT more…
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