I’ve been getting a lot of questions lately about Facebook Messenger Ads, and in today’s episode of the podcast, I’m sharing my recent experiences with them.
A few episodes back I shared the behind-the-scenes of our most recent launch of our new program The FB ADmanager and within that, talked about how we tested Facebook Messenger Ads during the launch.
We spent just $105 on Messenger ads and we directly attributed more than $9,000 in sales to them. #boomshakalaka
Needless to say, I’m sold on the effectiveness of Messenger ads. With over 1 BILLION people actively using Facebook Messenger, this medium isn’t going away anytime soon. In fact, it’s only growing.
They’re easy to setup and use and with the results I saw, they’ll without a doubt be part of our strategy going forward.
On today’s show we’re talking about landing pages, specifically, the biggest landing page mistakes that people make (and how to avoid them).
And, joining me to share these mistakes and best practices is Jeff Wenberg. I was recently introduced to Jeff and learned that he was the Group Coaching Manager at LeadPages, where over the past few years, he’s reviewed 100s of landing pages.
With that kind of exposure to so many both good and bad (and the ugly) landing pages, I asked him to come onto the show and share with you what he’s learned over the last few years.
As you listen the show, keep in mind…
Everything we’re talking about today is best practices for high converting landing pages and goes whether you’re using tools like LeadPages, ClickFunnels, Optimizely, Unbounce, Optimize Press, Thrive Themes, etc…
All of these tools are great. I do use LeadPages in my business, but you can be using what makes the most sense for you.
On Today’s Show You’ll Learn:
Jeff also shares a great reminder that when it comes to marketing, the fundamentals will always serve you better than the flashy new tricks.
And, that the key with landing pages is to just start somewhere, evolve and improve on them as you go.
In this episode of The Art of Paid Traffic podcast, I take you behind-the-scenes and break down our latest Facebook ads launch.
We just wrapped up the launch of my brand new program, The FB ADmanager, and it blew away my expectations on every front.
So today on the podcast today I thought I’d share with you the lessons I learned during the launch, specifically around our Facebook ad campaigns and what we did that allowed them to perform so well.
I’ll also share a few general things we did this time that I felt made a huge difference in the success of the launch.
Also in today’s episode, I get a bit personal and share how a recent family emergency has given me more perspective and clarity of purpose for what I do.
Thanks for listening...
Today we’re talking about a topic that doesn’t get discussed a whole lot but is UBER important to get a handle on…
...the importance of the legal side of paid traffic and running your business.
And to share her expertise on the topic is my friend Annette Stepanian, an attorney who specializes in working with entrepreneurs.
I asked her to come on to the show because this is one of those topics that not a lot of people talk about yet is so important to know as an entrepreneur, a business owner, someone who creates programs or products, if you run paid traffic like Facebook ads, etc...
It's not the sexiest of topics, I realize, but too often the importance of it pops up when it's too late and you're in a bind.
So that's my goal here for you today -- to educate and share the types of things you should be thinking about in your paid traffic and running a business.
Here’s what you’ll learn:
The critical “legal” things you need to think about when you're running paid traffic. And, for example, why just abiding by Facebook's ad policies isn't enough.
How NOT to use testimonials in your business (if you do use them this way, you can get into legal trouble).
The difference between trademarking and copywriting and how they can benefit you with your business, products and programs, etc...
Annette breaks down the differences between being a Sole proprietor, an LLC, and a Corporation, and the pros and cons of each for your business structure.
And, we also dive into the TOP questions you should ask before hiring a lawyer.
And a whole lot more...
Super important episode here talking about this stuff.