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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Now displaying: April, 2017
Apr 26, 2017

It’s been awhile since we’ve covered YouTube ads on the podcast, so today I’m welcoming back Tom Breeze, CEO of the YouTube ad agency, Viewability.  

Tom was one of the original guests here on The Art of Paid Traffic (episode #6) and a lot has changed since he was on the show -- especially what’s working right now to get quality leads & sales with YouTube ads.

The interview with Tom is so jammed packed that I decided to split it into two episodes (Part I this week and Part II next week)…

In Today’s Episode You’ll Learn:

  • The mindset needed for successfully advertising with YouTube ads
  • Why people are starting to diversify from advertising on Facebook and the significant differences between it and YouTube
  • The different types of YouTube ad campaigns you have available and how to use each to get the best results
  • How to best setup your YouTube ad campaigns
  • And a lot more...

And make sure to tune-in next week when we have Part II, where we dive into:

  • What kind of video ad quality is best for different types of businesses
  • How long your YouTube video ad should be
  • The anatomy of a high converting YouTube ad, including what to say
  • What kind of landing pages are converting best right now
  • What type of video ad Tom’s been testing lately that has given one of his clients a 30% increase in opt-ins and a 50% increase in sales

Want My Help with Your Facebook Ads Strategy?

If you would like my personal help with your Facebook ads strategy, I’m pumped to announce I’m doing another live event in May, here in San Diego.

This is my FBA Live event which is limited to just 40 people.

FBA Live is a 3-day intimate workshop experience where you’ll learn cutting-edge online business building strategies, tips and tactics that are working right now to grow and automate your business.

This is an opportunity to IMPLEMENT, with the help of our team, your Facebook ads strategy to grow your business.  

My team and I will be personally helping you — looking over your shoulder — to make sure you’re walking away with an active, high converting campaign.

You’re going to walk away from the event with stuff DONE… the RIGHT way.

We’ll help you discover the blind spots, the things that may be getting in your way of effectively marketing your business online, and fix them on the spot.

At FBA Live you’ll also have rare access to and learn from some of the smartest and best online entrepreneurs around — people like Amy Porterfield, Pat Flynn, and more…

You’ll be surrounded by other like-minded entrepreneurs who are trying to grow their business, just like you.

To learn more and secure your spot, go to rickmulready.com/live.

Apr 17, 2017

If you’ve ever wondered how you can create a thriving online business while having a full-time job…

Or, if you’ve wanted to take an in-person business that “relies on you” and scale it online...

This episode is for you.

On the show today, veterinarian Dr. Brett Beckman, who specializes in veterinary dentistry, joins me to share how he has used Facebook ads to create a thriving online business.

In addition to his in-person practices, Dr. Beckman sells online training courses for veterinarians, has a membership site and offers live events.

And the business is driven by Facebook ads to webinars (both live and evergreen) as well as to free content.

Since starting the online portion of his business almost by accident back in 2013, he’s been 4X’ing his online revenue every year since.

On today’s episode, we dive into everything he’s doing and break it all down for you -- his Facebook ads, his online programs, the strategy behind what he does, and more.

For me, most importantly, I really want you to pay attention to how Brett is playing the long game of his Facebook ads and paid traffic...

How he focuses first on providing value so that he can build relationships with other veterinarians around the world so that when they’re ready for more training, they’ll turn to him.

On the Show Today You’ll Learn:

  • How Brett started off in May 2013 with 800 emails in his Constant Contact account and decided to test selling his first course for just $59. He went on to do $22K the rest of that year.
  • We get into how Brett started 4X’ing his revenue each year since
  • We break down all of his courses, and the journey he wants new leads coming into his business to take
  • Why losing money sometimes on the front end of his paid traffic is ok with him
  • How Brett is a master of repurposing content so he can build trust with his target audience
  • What Brett’s super power is, in my opinion anyway, that has allowed him to be so successful
  • What his team looks like
  • And a whole lote more…

Brand New Free Live Online Training: April 19th and 20th

Coming up THIS week, on April 19th and 20th, that’s this Wednesday and Thursday, I’m going to be doing a brand new free live Facebook ads training for online businesses.

I’ll be sharing the latest strategies for automating leads and sales for your online business, including tips & strategies working right now as well as case studies and more.
If you’d like to learn more and reserve a spot — I’ll be doing 3 live trainings over April 19th and 20th, Wednesday and Thursday this week — you can go to rickmulready.com/fbads1

Want My Help with Your Facebook Ads Strategy?

If you would like my personal help with your Facebook ads strategy, I’m pumped to announce I’m doing another live event in May, here in San Diego.

This is my FBA Live event which is limited to just 40 people.

FBA Live is a 3-day intimate workshop experience where you’ll learn cutting edge online business building strategies, tips and tactics that are working right now to grow and automate your business.

This is an opportunity to IMPLEMENT, with the help of our team, your Facebook ads strategy to grow your business.  

My team and I will be personally helping you — looking over your shoulder — to make sure you’re walking away with an active, high converting campaign.

You’re going to walk away from the event with stuff DONE… the RIGHT way.

We’ll help you discover the blind spots, the things that may be getting in your way of effectively marketing your business online, and fix them on the spot.

At FBA Live you’ll also have rare access to and learn from some of the smartest and best online entrepreneurs around — people like Amy Porterfield, Pat Flynn, and more…

You’ll be surrounded by other like-minded entrepreneurs who are trying to grow their business, just like you.

To learn more and secure your spot, go to rickmulready.com/live.

Apr 12, 2017

If you’re running Facebook ads at all, you’ve likely considered how to get BIGGER results from your campaigns.

On today’s episode of the podcast, I’m answering your Facebook ads questions -- many of which were submitted over on my Facebook page.

We talk about topics around targeting, how to get bigger results from your Facebook ads, what do you do when your Facebook ads aren't converting, how to evaluate your ideal client’s current advertising strategy, collection ads, and more...

On Today’s Show You’ll Learn:

  • Facebook’s new (free) targeting research tool to hone in your ideal audience.
  • How accurate the Facebook demographics targeting is and where the data comes from.
  • How to achieve massive reach and spend more on your Facebook ads – is it just a matter of boosting budget?
  • How to duplicate ads while ensuring the social proof carries with the ad.
  • How to target your local market if it’s small (without getting an error from Facebook)
  • The platform I recommend if you’re looking to launch a paid online course
  • And more...

When it comes to Facebook ads, it’s not a question of what’s “better,” but rather, testing different strategies that align with your goals to see what works best. We’re talking about all this and more in today’s episode…

Brand New Free Live Online Training: April 19th and 20th

How to Create an Automated Facebook Ads System That Gets Leads & Sales Every Day

If You're An Online Business Looking for More Consistent Leads & Customers, THIS Free Online Training is For You! 

During this FREE training, you'll learn:

  • The EXACT 6-step formula for automating leads and sales every day with Facebook ads.
  • How to use Facebook's most effective targeting strategies for GROWING your email list and making SALES.
  • My proven system for turning cold Facebook ads traffic into QUALIFIED LEADS for your business and quickly turning those leads into paying customers.
  • You’ll discover BRAND NEW strategies that ENSURE A RETURN on the money you’re spending on your ads. It’s all about giving Facebook $1 and getting $5 in return.
  • Case studies! We’ll go behind-the-scenes of Facebook ads campaigns that are getting killer ROI selling online courses, physical products, and live events.
  • You'll discover how one student generated 6-figures in revenue from just ONE Facebook ad with a little-known Facebook tactic.

Register to join us at http://rickmulready.com/fbads1.

FBA Live!

Apr 5, 2017

Ever tried scaling your Facebook ads only to see your costs increase?

If so, I feel you on this.  It can be one of the more frustrating aspects of Facebook ads.

And, unfortunately, it’s all too common because most people approach it the wrong way.

That’s why on today’s episode of The Art of Paid Traffic, I’m sharing best practices and proven tips & strategies for scaling your Facebook ads... without ruining your results.

On Today’s Show You’ll Learn:

  • What “vertical” and “horizontal” scaling means when it comes to optimizing your Facebook ads.
  • How increasing the daily budget can confuse Facebook’s algorithm and what to do instead.
  • What Facebook ads’ auction is and how to “play” it to your advantage.
  • How to find the most quality leads within your target audience and why it costs more to do so.
  • Three strategies for finding new relevant target audiences for your campaigns.
  • Ninja ways to use Facebook’s duplicate feature for scaling your ads.
  • And much more!

Like I say at the end of every episode, when it comes to Facebook ads, it’s all about testing to find out what works for you and then doing more of that. Remember to keep testing and adjusting your strategies, and always having the right mindset around your marketing.

Brand New Free Live Online Training: April 19th and 20th

How to Create an Automated Facebook Ads System That Gets Leads & Sales Every Day

If You're An Online Business Looking for More Consistent Leads & Customers, THIS Free Online Training is For You!

During this Free Training, You'll Learn:

  • The EXACT 6-step formula for automating leads and sales every day with Facebook ads.
  • How to use Facebook's most effective targeting strategies for GROWING your email list and making SALES.
  • My proven system for turning cold Facebook ads traffic into QUALIFIED LEADS for your business and quickly turning those leads into paying customers.
  • You’ll discover BRAND NEW strategies that ENSURE A RETURN on the money you’re spending on your ads. It’s all about giving Facebook $1 and getting $5 in return.
  • Case studies! We’ll go behind-the-scenes of Facebook ads campaigns that are getting killer ROI selling online courses, physical products, and live events.
  • You'll discover how one student generated 6-figures in revenue from just ONE Facebook ad with a little-known Facebook tactic.

Register to join us at http://rickmulready.com/fbads1

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