Info

The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
RSS Feed Subscribe in Apple Podcasts
The Art of Online Business
2020
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


All Episodes
Archives
Now displaying: June, 2017
Jun 28, 2017

On today’s episode of The Art of Paid Traffic podcast, I dive into:

How to Set Up Your Facebook Ads For Success -- June 2017 edition.

My goal with this episode is to give you a roadmap for navigating your Facebook ads set up in Power Editor so that you’re giving yourself as much chance as possible to succeed out of the gates.

This is a step-by-step walkthrough including...

  • What work you’ll want to do before even setting up your ads.

  • Which options to be testing at the Ad Set and Ads levels -- including what to be optimizing for, which Placements options to choose, budget, targeting, etc…

  • We’ll also discuss how to integrate split testing into your setup.

In addition, you’ll also learn: 

  • Why you must be clear about who you want to attract with your Facebook ads and why you should be segmenting audiences

  • How creating one blanket ad to everyone that you are targeting won’t lead to success with your Facebook marketing
  • What effect Facebook’s frequently changing ad policies will have on your copy

  • Tips for coming up with your ad targeting strategy BEFORE getting started with your campaigns

  • Landing pages, pixels, and more...

Since this is a very “visual” episode, I’ve put together a PDF roadmap for you that outlines step-by-step everything you’re going to learn today, which you can download either by texting ‘AOPT143’ to 44222 OR visiting the show notes page at http://rickmulready.com/143.

Jun 21, 2017

On today’s show, we’re talking about evergreen webinar sales funnels with professional speaker and course creator, Grant Baldwin.

Grant is the founder of TheSpeakerLab.com and through his online course, teaches people how to find and book paid speaking engagements.  

Today he shares how he sells his program through webinars -- both live and automated -- and lately, his automated ones are really doing well for him.

And by really well I mean, lately it’s been for every $1 he spends on Facebook ads, he’s making $3 in return.  I’ll take that ROI all day long.

In this case study, we break down Grant’s evergreen webinar funnel from start to finish, including...

  • His Facebook ads
  • How much he’s spending on ads
  • The tools he uses to set up his webinar system
  • The different offers he makes in his funnel, including what he’s testing to incentivize people to pay in full
  • How he tracks all of his results
  • And what he would say to someone considering doing evergreen webinars for the first time.
  • And more...

There are two big takeaways I want you to listen for…

First, listen to how often he is testing things.  He makes a hypothesis about something, sets up a test, and let’s the numbers dictate whether it worked or not.

Second, we talk throughout the whole conversation today about his tracking spreadsheet.  You’ve GOT to know your numbers in everything you’re doing in your business.

In addition, we also discuss:

  • How Grant balances incentivizing potential customers without annoying them with regular invites to his webinars
  • What a “Just In Time” option is and Grant’s experiences he’s had with them
  • How using a $17 tripwire resulted in about $17,000 of additional revenue
  • The way he got around the common objection of people saying they don’t have the money to purchase his product right now
  • Why complimentary one-on-one calls can be so useful – and the ways you can repurpose them

Download My Webinar Tracking Spreadsheet

Speaking of tracking your numbers, I’ve put together a Google spreadsheet with formulas to help you track your webinars -- and you can use this whether you’re doing live or automated webinars.

To download this spreadsheet, either text ‘AOPT142’ to 44222 OR you can visit the show notes page at http://rickmulready.com/142

Jun 14, 2017

It’s been awhile since we’ve done a Q&A here on the podcast, so today’s show is a big ‘ol Facebook ads Q&A.

I’m going to be discussing and answering questions about:

  • How to hack Facebook ads social proof (likes, comments, shares, etc..) that you’re getting on an ad and use that same ad (with all the social proof) to target new audiences.

  • Where to find the local awareness objective

  • How to target a sub-group within a target audience when you can’t EXACTlY target this sub-group within Facebook’s targeting options?

  • We talk about how to troubleshoot ads that have just recently started running but aren’t getting results

  • How to get support from Facebook about your ads
  • How to optimize for conversions when you can’t put the Facebook pixel on the website you’re sending traffic to

  • What strategy you might use for a 6-month Facebook ads campaign that’s promoting a local gym

  • What’s a “good” CPC?  Is my CPC too high on this ad set?

  • Should you use the 1-day or 7-day click attribution window when your Objective is Conversions?

  • Then I’ve got some Wordpress plugin ideas for you that make it super easy to place the Facebook pixel on your site.

  • And more!


This episode is chock full of actionable stuff.  

I hope you can take what you learn and immediately put it into action in your business.

Jun 7, 2017

On today’s show we’re talking about e-commerce and marketing physical products online, and joining me to share his insight and experience is Steve Chew from mywifequitherjob.com.  

Steve runs an e-commerce site called Bumblebeelinens.com which he started with his wife back in 2007.  

I’ve known of Steve for a few years now, and whenever I’ve heard him speak I’ve always been impressed with him.  Then, at Social Media Marketing World in March, we finally met in person -- and here we are today, I'm pumped to have him join us on the show.

Steve is an expert on customer acquisitions, elaborate Facebook ad strategies, Google AdWords, content re-marketing, landing pages, carts and funnels to optimize e-commerce businesses.

We get into a TON of stuff today as we break down how he markets his e-commerce business.

On today’s episode we get into:

  • The content marketing strategy they use to attract ideal customers, including how they drove people to the content 10 years ago and the strategies they’re using today.
  • We break down Steve’s entire FB ads strategy, including:
  • His full retargeting strategy
  • How he uses dynamic product ads and why they’re the most successful ads in his strategy (he also gives advice on setting them up)
  • The offers he makes
  • How he pays for his Facebook ads before people have even left his thank you page
  • How he uses Facebook video ads
  • Why he loves lookalike audiences and his strategy for using them
  • Why he doesn’t max out scaling his FB ads
  • Why Steve focuses so heavily on building an email list and what his email marketing looks like, including when emails are sent
  • What their landing page looks like when sending people from ad to product page
  • What email marketing platform Steve uses that’s specific to e-commerce and why it’s key to his business
  • And What Steve would do if he were starting from scratch


With so much good stuff to talk about, it’s a safe bet that I’ll need to invite Steve back as a return guest of the show.

1