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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: July, 2017
Jul 25, 2017

On today’s show, I’m sharing three Facebook ads updates that you need to know about, and I’ll be revealing how to solve two big challenges that local businesses are facing with their Facebook ads.

Even if you’re not a local business, you’ll want to check out what I have to say about these challenges, as they’re still very much relevant and applicable to online businesses using Facebook to market products and services.

On the Show Today You’ll Learn:

  • What the new Facebook ads “Landing Page Views” optimization feature is all about and why it’s important to you
  • A big time Facebook ads update that improves the performance of your “conversion” campaigns – and how you can use it to improve the performance of your Facebook ad campaigns
  • How the improved Facebook ads algorithm is affecting Lookalike Audiences, and why you should definitely be testing 2-4% Lookalikes in addition to 1% ones
  • How to reach MORE of your potential audience when retargeting warm and hot audiences, and also in smaller local markets.
  • How to track conversions offline events when you can’t place the Facebook pixel, and much more!

And sneak peek into next week’s episode…

Joel Klettke of Business Casual Copywriting will be joining me to talk about improving your copywriting.

Joel is a conversion-focused copywriter and strategist who’s worked with clients like HubSpot, WP Engine, Safelite and Ion Interactive.

If you’re looking to write better copy (that converts) for your ads, landing pages, emails and more, then you’re not going to want to miss what Joel he has to share with listeners.

Free Upcoming Online Training For Local Businesses

How Local Businesses Can Increase Leads & Sales with Facebook Ads (While Cutting Your Marketing Budget)

If you’re a Local Business looking for a more cost-effective way to CONSISTENTLY attract qualified leads & customers to your business, this free online training is for you!

Here’s what you’ll be learning:

I’m going to be teaching the exact 4-step formula for creating a CONSISTENT flow of leads and customers every week with Facebook ads.

We’re going to talk about offers, targeting, and I’ve got lots of case studies for you that you can you learn from and model.

Days/Times:

I’ll be doing 3 live online training classes starting on Wednesday, July 26th...

Wednesday, July 26th @ 9am PST
Wednesday, July 26th @ 4pm PST
Thursday, July 27th @ 12pm PST

(Here’s a handy time zone converter)

To register for a day/time that works best for you, click here:

rickmulready.com/fbadslocal

Or if you are in the US, you can text “localtraining” to 44222 and you can register right over your phone.

See ya there!

 

Jul 19, 2017

I talk a lot here on the show about how if you want to be successful with Facebook ads or any paid traffic, you’ve gotta have the right mindset...  

The willingness to test things out and keep at it even if what you’re doing isn’t working.

That’s what we’re talking about on today’s episode of The Art of Paid Traffic, where I welcome back one of my students, Mike Barnet.

Mike is super passionate about helping local restaurants and businesses grow with Facebook advertising and today he shares a case study of a recent FB ads campaign where he worked with a local weight loss franchise.

They spent $300 on Facebook ads and turned that into $15,000 in revenue.

Not too shabby!

As I mentioned, Mike’s been on the podcast before and if you haven’t heard my first episode with him, check out episode 122 where we talk about Creating Local Business Offers that Convert.

In my interview today with Mike…

What I really want you to take note of today is how the original Facebook ads campaign “failed” and then they changed strategy to try something new.

We also get into:

  • The different types of offers that convert for local businesses.
  • Setting expectations for the results of local business Facebook ad campaigns

  • How Mike and his client were able to revise the copy to make a better impact after Facebook rejected the initial copy on the first ad

  • Why he likes using a branding ad as the foundation of the campaign
  • How to set markers for success
  • And more...

This episode is packed with practical advice for how you can turn things around, and to keep experimenting until you find what works.

It might be said that Mike’s first campaign “failed,” but as you’ll hear he was able to pivot and change his strategy to something new in order to achieve amazing results.

Free Upcoming Online Training For Local Businesses

How Local Businesses Can Increase Leads & Sales with Facebook Ads (While Cutting Your Marketing Budget)

If you’re a Local Business looking for a more cost-effective way to CONSISTENTLY attract qualified leads & customers to your business, this free online training is for you!

Here’s what you’ll be learning:

I’m going to be teaching the exact 4-step formula for creating a CONSISTENT flow of leads and customers every week with Facebook ads.

We’re going to talk about offers, targeting, and I’ve got lots of case studies for you that you can you learn from and model.

Days/Times:

I’ll be doing 3 live online training classes starting on Wednesday, July 26th...  

 Wednesday, July 26th @ 9am PST
Wednesday, July 26th @ 4pm PST
Thursday, July 27th @ 12pm PST

(Here’s a handy time zone converter)

To register for a day/time that works best for you, click here:

rickmulready.com/fbadslocal


Or if you are in the US, you can text “localtraining” to 44222 and you can register right over your phone.

See ya there!

Jul 12, 2017

On today’s episode of The Art of Paid Traffic, I’m joined by a student of mine, Allison George, to talk about how she markets her family’s golf course with Facebook ads.

In 2015, Allison was voted as the “8th Most Innovative Person in the Golf Industry” by Golf, Inc. Magazine.

Allison’s golf course is outside of Des Moines, Iowa and for years she did the traditional methods of local marketing like radio, TV, and Groupon.

Until she found and started testing Facebook ads, that is…

She now ONLY markets on Facebook which has allowed her to cut her local marketing budget by tens of thousands of dollars.

One thing I love about Allison is she is completely self-taught and she’s successful because of her mindset and willingness to try new things.

Today we dive into the Facebook ad campaigns that Allison runs for her golf course, and we’re going to break down two in particular:

  • One where she spent just $100 on Facebook ads and did over $50K in revenue.  

  • And another campaign where she spent $500 on Facebook ads and brought in over $150K in revenue, fully booking her event space with weddings for the year.

We dive into her strategies, her offers, her targeting, the objectives she uses, how she tracks the success, why she builds her email list and how she leverages that email list, and more…

What I really want you to listen for today is how Allison crafts her offers.

Yes, her goal is to bring in revenue, but she’s also trying to build trust and relationships with her local target audience.  And she does this in a way that most local businesses wouldn’t think about.  And you’re going to hear exactly how she does that.

On the Show Today You’ll Also Learn:

  • Why Facebook ads is a such a great way for her to track returns (and market to a very specific audience)

  • How using Facebook ads and coupon codes to sell vouchers has worked for Allison

  • Ways in which she’s trying to stay ahead of the curve in her marketing efforts

  • The importance of offering tips and tricks in your email follow-up sequence

  • How Allison is now teaching and providing content to fellow golf course owners to push their marketing efforts forward

HOW LOCAL BUSINESSES CAN INCREASE LEADS & SALES WITH FACEBOOK ADS (WHILE CUTTING YOUR MARKETING BUDGET)

If You're a Local Business Looking for a More Cost-Effective Way to Consistently Attract Qualified Leads & Customers to Your Business,

THIS Free Online Training is For You!

I’m going to be teaching the exact 4-step formula for creating a CONSISTENT flow of leads and customers every week with Facebook ads.

We’re going to talk about offers, targeting, and I’ve got lots of case studies for you that you can you learn from and model.

I’ll be doing 3 live online training classes starting on Wednesday, July 26th.  I’m going to do 2 on Wednesday, the 26th and one on Thursday the 27th.

To register, go to rickmulready.com/fbadslocal or if you are in the US, you can text the word “localtraining” to 44222 and you can register right over your phone.

Jul 5, 2017

Joining me today on the podcast is my good friend, James Wedmore. This episode marks James’ third time as a guest on The Art of Paid Traffic, and today we’re talking all about how to create an effective follow-up sequence with your target audience.

I’ve always respected how James approaches business and he shares his expertise in so many ways here…

He reveals the biggest mistakes people are making after they present their offer, the four elements of an effective follow-up sequence and why email shouldn’t be the only way that you’re doing this.

James also shares his thoughts on how you can come up with effective bonuses for your audience, what are the universal (and market-specific) objections you will face, as well the easiest way to overcome them.

On the Show Today You’ll Learn:

  • Why a longer follow-up doesn’t mean more sales
  • The role social proof plays in all of this…
  • There’s a need for urgency (or people simply won’t buy what you’re selling)!
  • How you can incorporate a value add, as opposed to just discounting your price

You’ll want to tune in for next week’s episode, as I’m presenting a case study of a golf course owner who’s absolutely crushing it with Facebook ads – and she’s going to share how she’s doing it.

For full show notes and links to James' website and The Mind Your Business Podcast, you can visit www.RickMulready.com/144

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