On today’s episode, I’m chatting with my buddy Noah Kagan.
If you’d know who he is, you’re in for a treat...
Noah was employee #30 at Facebook, he was an early employee at Mint.com as their Director of Marketing, and he’s the founder of AppSumo and SumoMe.
Noah is a fellow podcaster, hosting a great show called Noah Kagan Presents, which I listen to regularly, and his OkDork.com blog has a ton of meaty/actionable content you can check out.
In this episode, we dive into a bunch of different topics, including...
We also cover so much more in this episode. Things like...
...comparing ourselves to others, Noah’s feelings of what true success is and why starting a podcast may not be the best strategy when you’re starting out and trying to build an audience.
You’ll hear Noah talk a lot about how he’s been able to achieve amazing results by setting clear goals, and then testing the things that he knows his team can control.
This overarching conversation will give you lots of new ideas, strategies and things to think about that you can implement in your business –starting today.
Coming up next week I’ll be bringing you a Facebook ads strategy from a listener of the podcast who’s using what he learns from the show to get incredible results for boutique fitness and yoga studios in the Houston, Texas area.
We’re going to break down two recent campaigns; one where he generated $15,000 in class sales on a Facebook ad spend of $50 and another that brought in over $58,000 on a spend of only $330 dollars.
Can’t wait to share that one with you…
I’m super pumped up to announce my upcoming live Facebook ads implementation workshop here in San Diego.
FBA Live is going to start on Thursday evening, December 7th with an opening night happy hour and then we’ll go Friday and Saturday, December 8th and 9th.
As I mentioned this is an implementation workshop so we’ll be actually working on your Facebook ad campaigns together over the two days and we’ll be having conversations around strategy and areas for improvement for your campaigns.
So much has changed with Facebook ads over the last two months, let alone this year, and my goal is to have you walking away with things set up the right way and improvements made.
When you sign-up for the workshop, it will include access to or a large credit toward one of my training programs which you’ll need go through as much as you can prior to the event.
The reason is, I want this workshop to have the biggest impact for you, so it’s not going to be for complete beginners.
If you’re already one of my students, you’re going to get a big-time discount off the cost of the event.
Again, so that we can have the biggest impact on working with you, spots are going to be limited.
You can learn more and grab your spot at rickmulready.com/earlyinterest.
I love doing these live workshops, hanging out with you for a few days and really moving your Facebook ads and business forward.
In today’s episode, I want to share with you how to get the most out of your Facebook ads during the holiday season.
Here we are the end of October already and if you’re going to be advertising on Facebook between now and the end of the year, I want to share with you some things to consider and how to get the most out of your marketing.
This is mainly aimed at product based businesses but will also be really helpful if you’re advertising on the platform from basically now through the end of the year.
But first, I’m super pumped up to announce details for my upcoming live Facebook ads implementation workshop here in San Diego.
FBA Live is going to start on Thursday evening, December 7th with an opening night happy hour and then we’ll go Friday and Saturday, December 8th and 9th.
As I mentioned this is an implementation workshop so we’ll be actually working on your Facebook ad campaigns together over the two days and we’ll be having conversations around strategy and areas for improvement for your campaigns.
So much has changed with Facebook ads over the last two months, let alone this year and my goal is to have you walking away with things set up the right way and improvements made.
When you sign-up for the workshop, it will include access to or a large credit toward one of my training programs which you’ll need go through as much as you can prior to the event.
The reason is I want this workshop to have the biggest impact for you, so it’s not going to be for complete beginners.
If you’re already one of my students, you’re going to get a big-time discount off the cost of the event OR get to come for free.
Again, so that we can have the biggest impact on working with you, spots are going to be limited to just 40 people.
The link to go to for all the details and to reserve your spot is
I love doing these live workshops, hanging out with you for a few days and really moving your Facebook ads and business forward.
Can’t wait to see you here in San Diego in December.
People are gathering info about what they want to do now for the holidays. They’re looking now.
Key Takeaways
Things to Consider:
Parents and Millennials are mobile shoppers, researching on mobile. They’re also comparing products...
The Gen X audience is either buying on Desktop or in-Store
And the Millennials audience is either purchasing on mobile or in-store
Holiday Best Practices
Black Friday — schedule it out in advance to ensure approval.
After Christmas — special deals become available (create offers).
Holiday Pricing
Prices to Expect:
We’ve been talking a lot about Facebook ads on the podcast lately, so we’re going to change things up today and talk about another interesting traffic strategy: Gmail ads.
And joining me to share his knowledge is Charles Kirkland who was a guest here on The Art of Paid Traffic way back on episode 21.
Charles is the founder of mediabuyerassociation.com and he’s a very smart dude when it comes to all things paid traffic.
This episode is a result of a conversation Charles and I had a couple of weeks ago where he mentioned to me about the tremendous opportunities he was seeing with Gmail ads.
It’s a strategy that I haven’t yet tested out, so I was excited to invite him here to share his insights.
As you’ll hear we talk about best practices (and what to avoid) when it comes to Gmail ads, how to ensure that you’re providing the best user experience for the people who are seeing and interacting with your ads, and a whole lot more...
We talk about a lot of good stuff here today, always fun to hang out with Charles.
Facebook ads Q&A part II!
On today’s show, I’m answering more of your Facebook ads questions, as I bring you a Part II of the Q&A episode from #156.
Today I dive into the following:
On the Show Today You’ll Learn:
FBA Live Announced for December 2017!
I’m super pumped up to announce my upcoming live Facebook ads implementation workshop here in San Diego.
FBA Live is going to start on Thursday evening, December 7th with an opening night happy hour and then we’ll go Friday and Saturday, December 8th and 9th.
As I mentioned this is an implementation workshop so we’ll be actually working on your Facebook ad campaigns together over the two days and we’ll be having conversations around strategy and areas for improvement for your campaigns.
So much has changed with Facebook ads over the last two months, let alone this year, and my goal is to have you walking away with things set up the right way and improvements made.
When you sign-up for the workshop, it will include access to or a large credit toward one of my training programs which you’ll need go through as much as you can prior to the event.
The reason is, I want this workshop to have the biggest impact for you, so it’s not going to be for complete beginners.
If you’re already one of my students, you’re going to get a big-time discount off the cost of the event.
Again, so that we can have the biggest impact on working with you, spots are going to be limited.
I’m going to be finalizing the details over the next week but I’ve put together an early interest page so you can sign up to be the first to know when you can grab your spot.
And that link is rickmulready.com/earlyinterest.
I love doing these live workshops, hanging out with you for a few days and really moving your Facebook ads and business forward.
Win a 30 Minute Strategy Call With Me!
All you have to do is give me your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of — topics, guests, style of the show, frequency, length — any ideas you’d like to share with me, I’d love to hear them.
To share your ideas and feedback with me, you can message me on Facebook at http://rickmulready.com/messenger
And, when you message me with your ideas and feedback, I’m going to pick one person at random at the end of the month to win a 30 minute strategy call with me — we could talk about Facebook ads, growing your business, online marketing strategy, growing a team — whatever you’d like to talk about.
Thanks, in advance!
This is another bonus Strategy Sessions episode where I’m going to take you inside a Facebook ads strategy call with one of my students.
This is a call with Jeri De Martini who owns a local commercial and residential security company, called JadTec Security Services. They’re in Southern California but serve clients all over the US.
This strategy call focuses on how she can use Facebook ads to get more leads for her sales team so they can continue growing their business. We also talk about how they can leverage their existing client list to increase their business, offers to test, and also their ad copy.
If you want to learn more about their security business, you can visit jadtec.com
Also, I’d love to hear your ideas and feedback.
If you'd like to win a 30-minute strategy call with me, head over to Facebook Messenger and give me your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them.
To share your ideas and feedback with me, you can message me on Facebook at http://rickmulready.com/messenger