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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: December, 2017
Dec 27, 2017

For today’s show, we have another Facebook ads strategy session, this time with Denise Schmeichler. Denise has created a content marketing course that’s in Spanish, and she’s looking to scale her Facebook ads for her future campaigns - without increasing conversion costs.

We’re going to break down her webinar sales funnels to see where we can make improvements to increase her overall revenue. You’ll hear me asking Denise a lot of questions to get an idea of how effective her funnel is at the moment, and this is because we don’t want to be pushing more leads through a broken funnel!

We look at the stats from Denise’s webinars, and let me tell you, she came to this call with her numbers ready. I share with her how I would approach her situation, including which levers to focus on that will really push the results that she is looking for.

I love these types of conversations and even if you’re not doing webinars, you’re going to find a ton of value here that you can apply to your business.

On the Show Today You’ll Learn:

  • Why having the right follow-up sequence in place after a webinar is crucial
  • What Denise’s current follow-up sequence looks like and the additional tracking and changes I would implement in her future campaigns
  • An easy way for her to overcome the price objection…
  • The single objective I would strive for the next time she runs her ads
  • Strategies for when to start running ads in the lead up to the webinar, and when to optimize them
  • My recommendations in terms of lookalike audience, ad sets and more
Dec 20, 2017

Today on the show we’re diving into a Facebook ads strategy sessions with a food blogger named Christine McMichael, who runs a site called JarOfLemons.com.

We break down her sales funnel and what her current objectives are for the business. I also pull up her webpage during the conversation to talk about her customer’s journey, and what they’ll see when first visiting the site all the way to purchasing her new book.

The big thing Christine wanted to focus on today was how to organize the testing of her sales funnel, and to see what’s working (and what isn’t)…

We cover what to be measuring in a sales funnel, how to get started with testing Facebook ads and a whole lot more. As you’ll hear, Christine has a lot of good things happening in her business and once she dials in some of the strategies we discuss today, the skyis the limit for her!

On the Show Today You’ll Learn:

 

  • Ways to optimize your website, including colors and layout, along with retargeting strategies for people who visit it
  • Why Christine should focus on a Facebook video strategy using engagement audiences

 

 

  • How using pixels will track and move prospects further along the funnel

 

 

  • Ad sets she can use and ways to make her targeting more efficient

 

 

  • Why I feel there is such a huge opportunity in her niche when it comes to Facebook advertising

 

 

  • How to track the data for the audiences you are targeting, including what to think of when naming your ad sets

 

 

  • What I recommend Christine by focusing on and which two offers to use with her Facebook ads

 

Dec 13, 2017

On the show today I’m joined by Babak Azad, who is the former Senior Vice President of Media & Customer Acquisition at Beachbody. During his time there, Babak helped grow the company from $100 million to over a billion dollar in sales, while overseeing more than $500 million in media spend. Now he is the founder of Round Two Partners, which helps performance marketers scale their businesses.

I asked Babak to come on the show because he brings a very unique perspective from his days at Beachbody. You’ll be interested to hear how he had absolutely no direct response or performance marketing background prior to joining that company, but the lessons he has learned he now uses to help small business owners who are his clients.

In this episode we talk about how you can understand the value of a customer, the importance of scaling, why it’s really all about context and fundamentals when it comes to business (regardless of which platform you’re using), and so much more.

You may find that it takes a few minutes of us talking to get to the really good stuff in this interview, but I really like that we covered such a wide range of topics that can really applied to many types of different businesses.  As we talk about the show often, you’re going to hear that regardless of what level you’re at, you need to always be in a mode of testing and optimization.

On the Show Today You’ll Learn:

 

  • The single biggest takeaway that Babak took from experience at Beachbody – and a significant mindset shift he had to make around advertising spend

  • What you really need to know in order to succeed (especially if you’ve just launch or are bootstrapping things)!

  • An area that he believes is missed opportunity that most companies aren’t taking advantage of

  • What his two channels/two offers concept is all about and the importance of simplifying while scaling

  • The reasons why it’s beneficial to go deep on the one channel that you’re seeing the most success in

  • How to leverage our time so we’re spending it where it really matters, plus when to hire and how to know which tasks you should outsource!

 

 

Dec 6, 2017

My friend Chanti Zak is a conversion copywriter and she appears on the podcast today to look at something we haven’t covered a whole lot on this show – quizzes!

Chanti reveals how using quizzes, along with Facebook ads, can generate lots of high-quality leads for your business. She shares her specific process for creating quizzes, and discusses a case study where she generated 10,000 new leads in just one month (and with a Facebook ad spend of only $500!) using a quiz…

She talks about the different types of quizzes shown to be successful for businesses, which niches can benefit the most from doing them and why quizzes convert so well with Facebook ads.

Not only does Chanti give a step-by-step on how to create your first quiz, she shares her best practices for questions to ask, what an email follow-up “should” look like, the software to use and so much more in this episode.

On the Show Today You’ll Learn:

  • Why she considers quizzes and Facebook ads a “perfect match”
  • A way to work backward to create your first quiz – and what she would do to build one for my own business!
  • Why knowing your audience’s language is so important, and how you can find out what this is (even if you don’t have an email list)
  • The average quiz is shared 2,000 times – here’s how to make yours more shareable…
  • What happens when you get clear on your branding and how quizzes can be effective tools to help you do this

Want to win a free 30-minute strategy session with me? To enter all you have to do is give me your feedback on the podcast. Specifically what I’m looking for is what topics you’d like to hear, guests you want to see on AOPT, style of the show and the frequency/length of each episode you’d like. Message me on Facebook by going to RickMulready.com/Messenger and I’ll pick one winner at random at the end of the month!

Dec 1, 2017

Today I’m doing something a bit different as I’m joined by not one, but two guests on the podcast. You may recognize Ethan Sigmon’s name from a past episode where he talked about how to create high-converting Instagram ads. This time Jarrod Bentley, who hired Ethan to run his Facebook ads, is also here and we’re going to dive into how they’re using a Facebook video ads strategy to sell fitness DVDs.

Jarrod comes from an infomercial background and he reveals what led him to move away from television to online marketing, as well as the struggles he faced when he first started. He also shares how he was able to learn Facebook advertising and see success with the platform, along with a tweak he made that literally resulted in a million dollars in revenue!

Jarrod also shares details about how their Facebook ad account was shut down, and why looking back he now considers this the best thing that could have happened to him…

Ethan walks us through the steps he used to get the Facebook ads running again once becoming involved, and to how they are now spending upwards of $6,000 a day on ads…

You’ll see that a lot of what we touch on here can be considered advanced topics when it comes to Facebook advertising, but I’m still excited to bring the conversation to you because I think anyone that’s marketing on Facebook can really benefit from the information that is given in this episode.

On the Show Today You’ll Learn:

  • Why Jarrod saw Facebook as the best option to identify and target his ideal customer, and the first types of ads he used to test Facebook
  • The reasons Ethan was brought onboard to help – and the advantages to having an expert manage your ad campaigns
  • What approach to take should your Facebook ads be shut down for any reason
  • Strategies to use when comes to video engagement audiences, lookalike and  overlap audiences
  • Mindset shifts for business owners to make in order to be able to focus on their core competencies!


Want to win a free 30-minute strategy session with me? To enter all you have to do is give me your feedback on the podcast. Specifically what I’m looking for is what topics you’d like to hear, guests you want to see on AOPT, style of the show and the frequency/length of each episode you’d like. Message me on Facebook by going to RickMulready.com/Messenger and I’ll pick one winner at random at the end of the month!

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