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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Now displaying: 2017
Dec 27, 2017

For today’s show, we have another Facebook ads strategy session, this time with Denise Schmeichler. Denise has created a content marketing course that’s in Spanish, and she’s looking to scale her Facebook ads for her future campaigns - without increasing conversion costs.

We’re going to break down her webinar sales funnels to see where we can make improvements to increase her overall revenue. You’ll hear me asking Denise a lot of questions to get an idea of how effective her funnel is at the moment, and this is because we don’t want to be pushing more leads through a broken funnel!

We look at the stats from Denise’s webinars, and let me tell you, she came to this call with her numbers ready. I share with her how I would approach her situation, including which levers to focus on that will really push the results that she is looking for.

I love these types of conversations and even if you’re not doing webinars, you’re going to find a ton of value here that you can apply to your business.

On the Show Today You’ll Learn:

  • Why having the right follow-up sequence in place after a webinar is crucial
  • What Denise’s current follow-up sequence looks like and the additional tracking and changes I would implement in her future campaigns
  • An easy way for her to overcome the price objection…
  • The single objective I would strive for the next time she runs her ads
  • Strategies for when to start running ads in the lead up to the webinar, and when to optimize them
  • My recommendations in terms of lookalike audience, ad sets and more
Dec 20, 2017

Today on the show we’re diving into a Facebook ads strategy sessions with a food blogger named Christine McMichael, who runs a site called JarOfLemons.com.

We break down her sales funnel and what her current objectives are for the business. I also pull up her webpage during the conversation to talk about her customer’s journey, and what they’ll see when first visiting the site all the way to purchasing her new book.

The big thing Christine wanted to focus on today was how to organize the testing of her sales funnel, and to see what’s working (and what isn’t)…

We cover what to be measuring in a sales funnel, how to get started with testing Facebook ads and a whole lot more. As you’ll hear, Christine has a lot of good things happening in her business and once she dials in some of the strategies we discuss today, the skyis the limit for her!

On the Show Today You’ll Learn:

 

  • Ways to optimize your website, including colors and layout, along with retargeting strategies for people who visit it
  • Why Christine should focus on a Facebook video strategy using engagement audiences

 

 

  • How using pixels will track and move prospects further along the funnel

 

 

  • Ad sets she can use and ways to make her targeting more efficient

 

 

  • Why I feel there is such a huge opportunity in her niche when it comes to Facebook advertising

 

 

  • How to track the data for the audiences you are targeting, including what to think of when naming your ad sets

 

 

  • What I recommend Christine by focusing on and which two offers to use with her Facebook ads

 

Dec 13, 2017

On the show today I’m joined by Babak Azad, who is the former Senior Vice President of Media & Customer Acquisition at Beachbody. During his time there, Babak helped grow the company from $100 million to over a billion dollar in sales, while overseeing more than $500 million in media spend. Now he is the founder of Round Two Partners, which helps performance marketers scale their businesses.

I asked Babak to come on the show because he brings a very unique perspective from his days at Beachbody. You’ll be interested to hear how he had absolutely no direct response or performance marketing background prior to joining that company, but the lessons he has learned he now uses to help small business owners who are his clients.

In this episode we talk about how you can understand the value of a customer, the importance of scaling, why it’s really all about context and fundamentals when it comes to business (regardless of which platform you’re using), and so much more.

You may find that it takes a few minutes of us talking to get to the really good stuff in this interview, but I really like that we covered such a wide range of topics that can really applied to many types of different businesses.  As we talk about the show often, you’re going to hear that regardless of what level you’re at, you need to always be in a mode of testing and optimization.

On the Show Today You’ll Learn:

 

  • The single biggest takeaway that Babak took from experience at Beachbody – and a significant mindset shift he had to make around advertising spend

  • What you really need to know in order to succeed (especially if you’ve just launch or are bootstrapping things)!

  • An area that he believes is missed opportunity that most companies aren’t taking advantage of

  • What his two channels/two offers concept is all about and the importance of simplifying while scaling

  • The reasons why it’s beneficial to go deep on the one channel that you’re seeing the most success in

  • How to leverage our time so we’re spending it where it really matters, plus when to hire and how to know which tasks you should outsource!

 

 

Dec 6, 2017

My friend Chanti Zak is a conversion copywriter and she appears on the podcast today to look at something we haven’t covered a whole lot on this show – quizzes!

Chanti reveals how using quizzes, along with Facebook ads, can generate lots of high-quality leads for your business. She shares her specific process for creating quizzes, and discusses a case study where she generated 10,000 new leads in just one month (and with a Facebook ad spend of only $500!) using a quiz…

She talks about the different types of quizzes shown to be successful for businesses, which niches can benefit the most from doing them and why quizzes convert so well with Facebook ads.

Not only does Chanti give a step-by-step on how to create your first quiz, she shares her best practices for questions to ask, what an email follow-up “should” look like, the software to use and so much more in this episode.

On the Show Today You’ll Learn:

  • Why she considers quizzes and Facebook ads a “perfect match”
  • A way to work backward to create your first quiz – and what she would do to build one for my own business!
  • Why knowing your audience’s language is so important, and how you can find out what this is (even if you don’t have an email list)
  • The average quiz is shared 2,000 times – here’s how to make yours more shareable…
  • What happens when you get clear on your branding and how quizzes can be effective tools to help you do this

Want to win a free 30-minute strategy session with me? To enter all you have to do is give me your feedback on the podcast. Specifically what I’m looking for is what topics you’d like to hear, guests you want to see on AOPT, style of the show and the frequency/length of each episode you’d like. Message me on Facebook by going to RickMulready.com/Messenger and I’ll pick one winner at random at the end of the month!

Dec 1, 2017

Today I’m doing something a bit different as I’m joined by not one, but two guests on the podcast. You may recognize Ethan Sigmon’s name from a past episode where he talked about how to create high-converting Instagram ads. This time Jarrod Bentley, who hired Ethan to run his Facebook ads, is also here and we’re going to dive into how they’re using a Facebook video ads strategy to sell fitness DVDs.

Jarrod comes from an infomercial background and he reveals what led him to move away from television to online marketing, as well as the struggles he faced when he first started. He also shares how he was able to learn Facebook advertising and see success with the platform, along with a tweak he made that literally resulted in a million dollars in revenue!

Jarrod also shares details about how their Facebook ad account was shut down, and why looking back he now considers this the best thing that could have happened to him…

Ethan walks us through the steps he used to get the Facebook ads running again once becoming involved, and to how they are now spending upwards of $6,000 a day on ads…

You’ll see that a lot of what we touch on here can be considered advanced topics when it comes to Facebook advertising, but I’m still excited to bring the conversation to you because I think anyone that’s marketing on Facebook can really benefit from the information that is given in this episode.

On the Show Today You’ll Learn:

  • Why Jarrod saw Facebook as the best option to identify and target his ideal customer, and the first types of ads he used to test Facebook
  • The reasons Ethan was brought onboard to help – and the advantages to having an expert manage your ad campaigns
  • What approach to take should your Facebook ads be shut down for any reason
  • Strategies to use when comes to video engagement audiences, lookalike and  overlap audiences
  • Mindset shifts for business owners to make in order to be able to focus on their core competencies!


Want to win a free 30-minute strategy session with me? To enter all you have to do is give me your feedback on the podcast. Specifically what I’m looking for is what topics you’d like to hear, guests you want to see on AOPT, style of the show and the frequency/length of each episode you’d like. Message me on Facebook by going to RickMulready.com/Messenger and I’ll pick one winner at random at the end of the month!

Nov 22, 2017

I’m doing something quite different in today’s episode…

Rather than share a strategy, a how-to, case study, or campaign insights or stats…

I want to talk about something that’s holding so many of us back in our businesses.

And that’s perfectionism.

And the reason I decided to share it with you is this is something that I have struggled with.

And the more I’ve shared it, the more people I hear from saying that they too struggle with it.

And they ask me to continue talking about it...

There’s a great quote by Brene Brown about perfectionism that says:

“Perfectionism is not the same thing as striving to be our best. Perfectionism is not about healthy achievement and growth; it's a shield.”

I share this because I’ve realized that perfectionism is the cause of one of the biggest frustrations in my business -- speed of execution.

It’s something I’ve struggled with over the last few years with the podcast, articles, creating video, writing emails, etc...

You see, I have so many ideas and things I want to do, but they get bogged down by my wanting them to be “perfect” before they see the light of day.  

Some never even DO see the light of day.

It’s a “shield”, as Brene says, that I use to keep my work from being judged.

Things just got deep up in here, I know.

But maybe you can relate?

Well, I’ve decided enough is enough.

Because to follow through on the vision I have for my business, being stuck in perfection-land has no place any longer…

So when it comes to the podcast, articles, creating video, and writing emails, I’ve given myself permission “Good Enough” is now enough.  

It’s about getting out of my head, executing and letting YOU decide whether you find value in what I’m creating.

After all, it’s not about whether I think something’s awesome, it’s about whether you think it’s helpful.

This shift in mindset has been awesome.

It’s been freeing...

I feel like a huge weight has been lifted off my shoulders…

Game on...

Now, I want you to look at your own business…

Where might perfectionism be holding you back?  

Whether it’s your Facebook ads (you’re just testing, anyway, right?!)...

Your landing pages...

Whether it’s your videos...

Your podcast episodes...

Your articles...

Your social media...

I challenge you to join me in leaving perfection-land and allowing “Good Enough” to be enough and just get your stuff out there.

Be ok with things maybe not looking the EXACT way you might have in your mind.

Just embracing this a little bit will bring you more happiness in your business.

As I said, I’m on this journey with you of leaving perfectionism behind.

So I’d love to hear from you…

Message me over on Facebook Messenger (rickmulready.com/messenger) and let me know if and how perfectionism has been holding you back.

Thanks a lot for listening to this very different episode.

On the Show Today You’ll Learn:

  • How I finally realized that perfectionism was affecting my business (and the ways I am overcoming it)

  • The ways that you too can get out of your head and start executing!

  • A challenge that I have for you…

Next week I’ll be back with more of the kind of episode you’d expect here on The Art of Paid Traffic where I welcome Jarrod Bentley & Ethan Sigmon

To talk about how they are absolutely crushing it Selling Fitness DVD with Facebook Video Ads.

We get into all aspects of their campaigns including the one tweak they made to their Facebook ads that literally allowed them to make millions of dollars in revenue.

And, the story of how they got their account shut down and how they got it back.

Nov 15, 2017

With Black Friday and Cyber Monday right around the corner in the United States, today I wanted to share a case study with you. Jackie Ellis is one of my students and last year she got amazing results with Black Friday/Cyber Monday promotions for the local fitness and tennis club she works at.

In this episode, Jackie breaks down how she generated over $30,000 in revenue from a Facebook ad spend of just $600, the pre-sale technique she used, her targeting strategies and the offers she used.

Things worked out so well for Jackie last year that she’s running the promotion again this year! If you want to do the same, remember not to wait to set up your Black Friday/Cyber Monday campaigns, as Facebook approval times will take longer due to the increased volume of ads there will be on the platform.

Want to win a free 30-minute strategy session with me? To enter all you have to do is give me your feedback on the podcast. Specifically what I’m looking for is what topics you’d like to hear, guests you want to see on AOPT, style of the show and the frequency/length of each episode you’d like. Message me on Facebook by going to RickMulready.com/Messenger and I’ll pick one winner at random at the end of the month!

On the Show Today You’ll Learn:

  • The original goal of Jackie’s campaign last year and where she got the inspiration for it
  • What challenges she faced with the Black Friday ads and what she did to overcome these
  • The video strategy she used, why it worked so well last time and what she would do differently to make it even more effective next time
  • How to determine how far to drill down when targeting, and ways your existing customers can help you in this process
  • What else you should be looking at after determining your ideal customer
  • How Jackie is building an audience to make her efforts this year even more successful

Coming up on the next episode I have something special that I haven’t tried before on the show. I’ll leave it at that, and you’ll have to tune in next time to see what it is – but I’m really excited to be bringing it to you!

Nov 10, 2017

For today’s episode, I’ve got another great conversation with a student of mine. Her name is Tiffany Cavegn, and she’s the founder of The Kids Cooking School, which is a non-profit cooking school for kids based in Minnesota.

Earlier this year, Tiffany was brand new to Facebook ads, and she’s been learning how to use them to grow her cooking school over the last several months.

I’ve been tracking her progress really carefully and I wanted to have her share her story because I feel so many of you will get a ton of values from the lessons that Tiffany has learned along the way when it comes to Facebook ads.  

On the Show Today You’ll Learn:

  • Why Tiffany felt so strongly that Facebook was the one platform to go “all in” on
  • Some of the different things she’s tested to get results – including what she did to make $1,600 in revenue from just a $25 ad spend
  • Why you don’t need fancy and expensive equipment to start marketing yourself online!
  • How she uses audience data to hone in on who she needs to be speaking to and targeting with her Facebook ads (and the big difference she’s noticing about how moms and dads interact online)
  • The ways she used Facebook, video and other strategies to build a community and create momentum for her business before it even opened
  • How Tiffany is now using her knowledge to create a membership site that will be available across the country for kids that want to learn how to audition for kid’s cooking shows on national TV!
  • An important lesson she learned in the benefits of outsourcing some tasks

The big takeaway you can get from this talk with Tiffany is her amazing mindset and approach to marketing her business on Facebook.  She admits that she learns something every single time she runs an ad, whether it’s successful or not, and I feel that it’s Tiffany’s willingness to keep testing different ideas that really sets her apart.

Nov 8, 2017

I’m excited today to welcome one of my students to the podcast. Her name is Salome Schillack and her website and business is called ShineAndSucceed.com. Salome lives down in Australia and she’s quickly created an awesome Facebook ads business for herself, while being one of the most positive and passionate people I know who’s trying to help female online business owners.

In this episode Salome talks about the ways she’s been able to grow her Facebook ads business, the mindset you need to have if you are going to do this too and what it’s like to move on from a client that’s draining you (even if you really want the income from that client)!

She also shares her strategy for getting clients when she was first starting out and you might be surprised to hear the number of free campaigns she had to run at first. Salome reveals the real reason why she’s doing what she’s doing, and we look at the “Ripple Effect” that this sort of work can have in the world.

On the Show Today You’ll Learn:

  • Her first experience using Facebook ads to grow her own business (and why she initially thought 5x’ing her investment was a “terrible failure”)
  • How she came to realize there’s a daily budget requirement needed for Facebook ads and that working with a client for one-month isn’t a long enough to really see results…
  • The systems she put in place so she didn’t have to “re-invent the wheel” when going through the onboarding process
  • Ways she’s using video, Instagram and more to optimize her clients’ Facebook ads, instead of just images
  • How her pricing structure has evolved since starting her business
  • Why she feels so strongly that Facebook ads need to be the cornerstone of a marketing campaign and the part of my Facebook Ads Manager course that has helped her the most

My next episode is a favorite of mine to date, as I talk with Tiffany Cavegn from KidsCookingSchool.org. She’s going to reveal how she, as a person brand new to Facebook ads, is using them to grow her business. You’re going to love her story!

Nov 3, 2017

For today’s show, I have a little something different! After getting to know the owner of a local cryotherapy business, Matt, he told me about the multiple times he’s been burned by local marketing companies. As a result, he’s poured thousands of dollars into local advertising to get ZERO results, and I wanted to bring you his story today so you can see things from a local business owner’s perspective.

Matt’s is a story I hear all too often, and it really frustrates me to hear of small businesses getting taken advantage of like that. This is a big reason why I created my FB ADmanager course for people looking to start and grow a Facebook ads business.

Whether you’re someone offering Facebook marketing services or a local business owner considering investing in this type of service, I think this episode is going to be a big help for you.

On the Show Today You’ll Learn:

  • What a local business owner really looks for when approached by a marketing agency
  • Where he thinks agencies are getting it wrong when approaching a potential client
  • The importance of keeping things simple to understand (and not adding more work for the client to do)

I’m also really excited to share the next episode with you, which is my conversation with my ADmanager student, Salome Schillack. Salome lives in Australia and she’s quickly created an awesome Facebook ads business for herself. She is one of the most passionate people I know in helping female online business owners. In this talk, we’re going to dive deep into the concept of “The Ripple Effect” and a whole lot more!

You’re Invited! Free Live Online Training

If you know Facebook ads or are interested in learning them, did you know managing them for other businesses is one of the fastest ways to create a consistent revenue stream for yourself?

If YOU are interested in creating and growing a business managing Facebook ads for other people, I want to invite you to one of my upcoming free live online trainings where I’ll be taking you through:

“5 Steps to Creating an Awesome Facebook Ads Business”

Here’s a glimpse of what I’ll be covering:

  • A simple formula for attracting and closing a CONSISTENT stream of IDEAL clients with the budget to spend (and that won’t drain the life out of you).
  • How to have your Facebook ads business up and running, with clients, fast
  • (or MASSIVELY scale it).
  • How one Facebook ads manager went from a monthly retainer of $165 to $2,000+ within a year, while raising 3 kids.
  • And a bunch more…

There are 3 live times to choose from over November 13th and 14th.

Click here to register for a day and time that works best for you!

Nov 1, 2017

Art of Paid Traffic listener, Nick Wolny, joins me on the show today for a Facebook ads case study.

Nick helps boutique fitness and yoga studios in the Houston, Texas area and he’s been using what he learns from the podcast here to get some incredible results for his clients.

Today we dive in and break down two campaigns:

  • One where he generated $15,000 in class sales on a Facebook ads spend of just $50
  • and another campaign that brought in over $58,000 in revenue with a spend of just $330.

He reveals the strategies he used for each of these campaigns and how he’s been able to successfully grow his Facebook ads business.

Nick also talks about how he gets his clients, how he’s charging for his services and what exactly he’s helping them accomplish in their local markets.

Nick’s success is a result of his having a great mindset.  Not just because he listens to the podcast and implements, but he learns and doesn’t stop there -- he takes action.

And, he’s just one example of living proof that what we talk about on the show works ;) .

On the Show Today You’ll Learn:

  • The strategy he used to generate $15,000 in class sales on a Facebook ads spend of just $50
  • He he then repeated that success, but even bigger, bringing in over $58,000 in revenue with a Facebook ads spend of just $330.
  • The significant gaps that Nick has noticed local business owners are facing as they scale to multiple locations
  • What the relationship with his typical client looks like
  • What Nick’s clients really want and how he knows he’s doing his job well
  • How he’s niching down to his ideal client and why this should feel uncomfortable to do
  • Why Nick isn’t working with brand new businesses and those under a certain threshold for monthly revenue
  • The ways he’s been able to use Facebook Live videos in his client’s launches – and why everything doesn’t have to be sophisticated and “perfect” to work!

Coming up in the next episode, you’ll hear an interview with a local business owner who’s here in San Diego, and he shares how he’s been burned a few times by local marketers promising amazing results (at a cost of thousands of dollars).

He opens up about how he’d like to be approached by somebody to locally market his business, and how he’d like to work with that person.

Excited to share that one with you as I interviewed him on the fly in his business.

Oct 27, 2017

On today’s episode, I’m chatting with my buddy Noah Kagan.

If you’d know who he is, you’re in for a treat...

Noah was employee #30 at Facebook, he was an early employee at Mint.com as their Director of Marketing, and he’s the founder of AppSumo and SumoMe.

Noah is a fellow podcaster, hosting a great show called Noah Kagan Presents, which I listen to regularly, and his OkDork.com blog has a ton of meaty/actionable content you can check out.

In this episode, we dive into a bunch of different topics, including...

  • why Noah is no longer getting a $1 cost for email signups from his Facebook ads
  • how he’s really feeling about Facebook advertising right now (you might be surprised at his answer here!)
  • and why you should be looking for what he calls the “20% of marketing opportunities” when trying to decide where to put your focus.

We also cover so much more in this episode.  Things like...

...comparing ourselves to others, Noah’s feelings of what true success is and why starting a podcast may not be the best strategy when you’re starting out and trying to build an audience.

You’ll hear Noah talk a lot about how he’s been able to achieve amazing results by setting clear goals, and then testing the things that he knows his team can control.

This overarching conversation will give you lots of new ideas, strategies and things to think about that you can implement in your business –starting today.

On the Show Today You’ll Learn:

  • How to create a simple marketing plan for your business, while asking yourself “What is the activity you can double and what is the activity you can kill?”
  • Why even though Noah is spending thousands on Facebook ads every month, he still feels like we should be spending most of our efforts elsewhere
  • How Noah is currently finding success with marketing strategies that use urgency, and then other alternatives to paid ads like gift cards.
  • What a Proactive Dashboard is and how it can be used to find new opportunities
  • How Leading Indicator Goals can empower your team and grow your business
  • What he’s doing on YouTube (for free!) to see significant bumps in views of older videos
  • How he repurposes content and why he’s moving towards longer segments of his podcast to use as YouTube videos
  • And more...

Coming up next week I’ll be bringing you a Facebook ads strategy from a listener of the podcast who’s using what he learns from the show to get incredible results for boutique fitness and yoga studios in the Houston, Texas area.

We’re going to break down two recent campaigns; one where he generated $15,000 in class sales on a Facebook ad spend of $50 and another that brought in over $58,000 on a spend of only $330 dollars.

Can’t wait to share that one with you…

FBA Live Announced for December 2017!

I’m super pumped up to announce my upcoming live Facebook ads implementation workshop here in San Diego.

FBA Live is going to start on Thursday evening, December 7th with an opening night happy hour and then we’ll go Friday and Saturday, December 8th and 9th.

As I mentioned this is an implementation workshop so we’ll be actually working on your Facebook ad campaigns together over the two days and we’ll be having conversations around strategy and areas for improvement for your campaigns.

So much has changed with Facebook ads over the last two months, let alone this year, and my goal is to have you walking away with things set up the right way and improvements made.

When you sign-up for the workshop, it will include access to or a large credit toward one of my training programs which you’ll need go through as much as you can prior to the event.

The reason is, I want this workshop to have the biggest impact for you, so it’s not going to be for complete beginners.

If you’re already one of my students, you’re going to get a big-time discount off the cost of the event.

Again, so that we can have the biggest impact on working with you, spots are going to be limited.

You can learn more and grab your spot at rickmulready.com/earlyinterest.

I love doing these live workshops, hanging out with you for a few days and really moving your Facebook ads and business forward.

Oct 25, 2017

In today’s episode, I want to share with you how to get the most out of your Facebook ads during the holiday season.

Here we are the end of October already and if you’re going to be advertising on Facebook between now and the end of the year, I want to share with you some things to consider and how to get the most out of your marketing.

This is mainly aimed at product based businesses but will also be really helpful if you’re advertising on the platform from basically now through the end of the year.

But first, I’m super pumped up to announce details for my upcoming live Facebook ads implementation workshop here in San Diego.  

FBA Live is going to start on Thursday evening, December 7th with an opening night happy hour and then we’ll go Friday and Saturday, December 8th and 9th.

As I mentioned this is an implementation workshop so we’ll be actually working on your Facebook ad campaigns together over the two days and we’ll be having conversations around strategy and areas for improvement for your campaigns.  

So much has changed with Facebook ads over the last two months, let alone this year and my goal is to have you walking away with things set up the right way and improvements made.

When you sign-up for the workshop, it will include access to or a large credit toward one of my training programs which you’ll need go through as much as you can prior to the event.

The reason is I want this workshop to have the biggest impact for you, so it’s not going to be for complete beginners.  

If you’re already one of my students, you’re going to get a big-time discount off the cost of the event OR get to come for free.

Again, so that we can have the biggest impact on working with you, spots are going to be limited to just 40 people.

The link to go to for all the details and to reserve your spot is

rickmulready.com/fbalive

I love doing these live workshops, hanging out with you for a few days and really moving your Facebook ads and business forward.

Can’t wait to see you here in San Diego in December. 

Season Of the Facebook Ads Manager

People are gathering info about what they want to do now for the holidays.   They’re looking now.  

Key Takeaways

  1. HOLIDAYS —> everyone is on mobile (use ad formats that are mobile friendly)
    1. Ad formats that are mobile friendly —
      1. Canvas (can build engagement audiences) and collection ads.  MAINLY for ecomm
      2. Mobile friendly video  
  2. There are two phases that consumers go through that you need to be aware of during the holiday season
    1. Consideration Phase
      1. During this phase you need to gain trust & show your products in action
      2. After Oct. 31, more consideration going on. Know the consumer’s mindset and how it develops so you can present them with the most meaningful ads at the right time
      3. Ad Types to Focus On:
        1. Testimonials
        2. Product ads (Videos, Carousels, Product set, etc.)
    2. Conversion Phase
      1. Closer to Black Friday and Cyber Monday, people are comparing prices, checking out competitors.
      2. Be prepared with irresistible offers that consumers can’t pass up

Things to Consider:

Parents and Millennials are mobile shoppers, researching on mobile.  They’re also comparing products...

    • Ordering online, pickup in store
    • Looking for Free gifts with purchase
    • Price matching
    • Looking for Coupons
    • And expecting Stellar Customer Service

The Gen X audience is either buying on Desktop or in-Store

And the Millennials audience is either purchasing on mobile or in-store

  • Determine what ad formats, placements, and devices you want to advertise on based on your target audience.

Holiday Best Practices

Black Friday — schedule it out in advance to ensure approval.  

  • Approval process could be slow if you’re trying to get something out on Black Friday.  Don’t wait until last minute.

After Christmas — special deals become available (create offers).

  • Use custom audience tos create lookalike audiences.    
    • Retarget purchasers with additional deals.

Holiday Pricing

  • Holiday ads are more expensive because of the immense competition
  • More competition, higher budget — WIN AUCTION

Prices to Expect:

  • Conversion ads — double budget
  • App installs — triple budget
Oct 18, 2017

We’ve been talking a lot about Facebook ads on the podcast lately, so we’re going to change things up today and talk about another interesting traffic strategy: Gmail ads.

And joining me to share his knowledge is Charles Kirkland who was a guest here on The Art of Paid Traffic way back on episode 21.

Charles is the founder of mediabuyerassociation.com and he’s a very smart dude when it comes to all things paid traffic.

This episode is a result of a conversation Charles and I had a couple of weeks ago where he mentioned to me about the tremendous opportunities he was seeing with Gmail ads.

It’s a strategy that I haven’t yet tested out, so I was excited to invite him here to share his insights.

As you’ll hear we talk about best practices (and what to avoid) when it comes to Gmail ads, how to ensure that you’re providing the best user experience for the people who are seeing and interacting with your ads, and a whole lot more...

On the Show Today You’ll Learn:

  • Recent big changes to how you set up Gmail ads (HINT: it’s become a whole lot easier).

  • Why advertising with Gmail ads is such a good option for businesses to consider

  • Why you shouldn’t be geo-targeting people with your landing pages – and what to do instead

  • The role that your Gmail ad images will play in getting the click from the prospect

  • Why it’s critical to be designing your landing pages with mobile in mind first, THEN desktop

  • How Google calculates it’s metrics for Gmail ad performance and why this can be a bit misleading

  • Ways to ensure your landing pages are Google compliant, particularly when it comes to the legal aspect

  • Why having a navigation bar on your landing page isn’t necessarily a bad thing when it comes to Gmail advertising and working with Google…

  • And a whole lot more…

We talk about a lot of good stuff here today, always fun to hang out with Charles.

Oct 11, 2017

Facebook ads Q&A part II!

On today’s show, I’m answering more of your Facebook ads questions, as I bring you a Part II of the Q&A episode from #156.

Today I dive into the following:

  • What to do if you’re a complete beginner with Facebook ads and wanting to advertise to your local market
  • How to start a Facebook ads agency (from scratch) in a specific niche
  • How to map out a simple sales funnel
  • The simplest and most effective way to get started with Facebook ads retargeting
  • And, I explain the updates to the bidding options in the Optimization and Delivery section of your ads set up - Lowest Cost and Target Cost.

On the Show Today You’ll Learn:

  • 8 elements of getting started with Facebook ads as a total beginner (and why it all has to start with a goal)  

  • Why if you’re not willing to test, you shouldn’t be doing Facebook ads or paid traffic

  • Simple ways to get started with Facebook ads retargeting

  • How you can get case studies and testimonials as a new Facebook ads manager, even if you don’t have any paying customers yet

  • What the updates to Facebook’s bidding options mean for you and how to navigate these changes

  • What will happen to the cost of Facebook ads heading into the holiday and why this shouldn’t stop you from advertising!

 

FBA Live Announced for December 2017!

I’m super pumped up to announce my upcoming live Facebook ads implementation workshop here in San Diego.  

FBA Live is going to start on Thursday evening, December 7th with an opening night happy hour and then we’ll go Friday and Saturday, December 8th and 9th.

As I mentioned this is an implementation workshop so we’ll be actually working on your Facebook ad campaigns together over the two days and we’ll be having conversations around strategy and areas for improvement for your campaigns.   

So much has changed with Facebook ads over the last two months, let alone this year, and my goal is to have you walking away with things set up the right way and improvements made. 

When you sign-up for the workshop, it will include access to or a large credit toward one of my training programs which you’ll need go through as much as you can prior to the event.

The reason is, I want this workshop to have the biggest impact for you, so it’s not going to be for complete beginners.  

If you’re already one of my students, you’re going to get a big-time discount off the cost of the event.

Again, so that we can have the biggest impact on working with you, spots are going to be limited.

I’m going to be finalizing the details over the next week but I’ve put together an early interest page so you can sign up to be the first to know when you can grab your spot.

And that link is rickmulready.com/earlyinterest.

I love doing these live workshops, hanging out with you for a few days and really moving your Facebook ads and business forward.

Win a 30 Minute Strategy Call With Me!

All you have to do is give me your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of — topics, guests, style of the show, frequency, length — any ideas you’d like to share with me, I’d love to hear them.  

To share your ideas and feedback with me, you can message me on Facebook at http://rickmulready.com/messenger

And, when you message me with your ideas and feedback, I’m going to pick one person at random at the end of the month to win a 30 minute strategy call with me — we could talk about Facebook ads, growing your business, online marketing strategy, growing a team — whatever you’d like to talk about.

Thanks, in advance!

Oct 4, 2017

This is another bonus Strategy Sessions episode where I’m going to take you inside a Facebook ads strategy call with one of my students.

This is a call with Jeri De Martini who owns a local commercial and residential security company, called JadTec Security Services. They’re in Southern California but serve clients all over the US.

This strategy call focuses on how she can use Facebook ads to get more leads for her sales team so they can continue growing their business. We also talk about how they can leverage their existing client list to increase their business, offers to test, and also their ad copy.

 

If you want to learn more about their security business, you can visit jadtec.com

Also, I’d love to hear your ideas and feedback.

If you'd like to win a 30-minute strategy call with me, head over to Facebook Messenger and give me your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them.  

To share your ideas and feedback with me, you can message me on Facebook at http://rickmulready.com/messenger

Sep 27, 2017

It’s Q&A time here on The Art of Paid Traffic podcast!

On the show today I’m answering your Facebook ads questions, diving into topics like:

  • How to hire a Facebook ads manager
  • Who should (or shouldn’t) be looking to outsource their Facebook ads
  • Where to place the Facebook ads pixel and strategies for retargeting audiences
  • Is it ok to make changes to ad sets while they’re running?
  • What does the Estimated Daily Reach mean when you’re setting up your ad set
  • E-commerce strategy
  • And, how do you get people to actually walk into your local business once they’ve redeemed your coupon offer
  • And more… 

And specifically, you’ll learn:

  • The questions you should be asking Facebook ads managers before having them run your campaigns

  • The first place you should be looking for potential Facebook ad managers

  • Why it’s a good idea to educate yourself first on Facebook ads before outsourcing

  • Smart Facebook ads strategies for e-commerce businesses

  • How you can get people to come in the door of your local business to redeem coupons – and why you need to be collecting their information

  • And much more!

Want to Win A 30-Minute Strategy Call with Me?

Then I want to hear from you!

Head over to Facebook Messenger and give me your feedback on this podcast.

Specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them.  

To share your ideas and feedback, message me on Facebook at http://rickmulready.com/messenger

And, when you message me with your ideas and feedback, I’m going to pick one person at random at the end of the month to win a 30 minute strategy call with me -- we could talk about Facebook ads, growing your business, online marketing strategy, growing a team -- whatever you’d like to talk about.

Again, I set up an easy link which will allow you to message me on Facebook, it’s http://rickmulready.com/messenger

Thanks a lot, in advance, for doing that!

Sep 20, 2017

For most people, change can be hard! If you’re doing Facebook ads, you’ve got to be able to roll with the changes and on today’s episode, I’ll be talking about three big ones that came into effect recently.

They are:

  • The merger of Ads Manager and Power Editor into one combined tool
  • New targeting updates -- no more Job Title and education targeting…
  • And I also give my perspective on what’s happening with all of the accounts being flagged and shut down…

On the Show Today You’ll Learn:

  • The steps to take to create your ads within Power Editor, and why the change by Facebook to combine the two ad creation tools makes sense

  • What happens now to historical data, saved filters and audiences with the new Ads Manager tool

  • What you can do now that self-reported targeting fields such as “Job Title” are now longer available

  • What to do if you’re getting high negative feedback and tips for avoiding advertising false claims that can get your ads flagged

  • Why you need to be reviewing Facebook’s policies regularly!

It can be hard to keep up with the changes Facebook is bringing in at times, but if you really understand the concept of what you’re doing and the objective of your ad campaign, it’s just a matter of making adjustments.

If we want to be advertising on the most effective and cost efficient platform available today, we’ve got to be able to do this and keep moving forward!

Want to Win A 30-Minute Strategy Session With Me?

All you have to do is give me your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them.   

To share your ideas and feedback with me, you can message me on Facebook at http://rickmulready.com/messenger

And, when you message me with your ideas and feedback, I’m going to pick one person at random at the end of the month to win a 30 minute strategy call with me -- we could talk about Facebook ads, growing your business, online marketing strategy, growing a team -- whatever you’d like to talk about.

Thanks, in advance!

Sep 13, 2017

On today’s episode of The Art of Paid Traffic, I’m joined by Sam Payne, a CrossFit gym owner in the United Kingdom.

For the past several years, Sam has been trying to grow his business using Facebook ads, and in the last year and a half or so, has seen amazing success.

Sam’s been doing so well using Facebook ads to get new customers into his gym that he’s seeing about a 6000% ROI, while only spending £5.00 per day on ads.

As you’ll hear today, Sam is a frequent listener of The Art of Paid Traffic. But more importantly, he implements and tests what he learns.

We dive into the strategies that are working best for him, the changes he had to make in his marketing strategy, how he researches his targeting, and a whole lot more…

On the Show Today You’ll Learn:

  • The mistakes Sam made when first starting out, and the conversation with a new client that changed everything for him and his business
  • How he uses frequent surveys with clients to see trends, and what he does with the information he learns
  • How Sam discovered overlap when looking at his competitors’ audiences – and used this insight to his advantage
  • Why he deliberately doesn’t mention “Crossfit” early in his longer form content…
  • We dive into all his numbers - how much he spends, the amount of leads generated, sign ups to his introductory course and more
  • The Objectives that he is seeing the best results from (you may find his answer surprising)!
  • How he plans to use these strategies to take his business to the next level (including filling a new facility with members before it even opens)!  

As you’ll hear, Sam is a great example of someone who does his due diligence and makes the effort to really learn about his actual customer. Most importantly, he’s not only doing a lot of testing but he’s also tracking his numbers very closely to optimize his results with Facebook ads.

Big Thanks… (and win a 30-minute strategy session with me!)

Huge thank you to everyone who messaged me on Facebook with their feedback and ideas for the podcast!  

The response was amazing and I had such a great time talking with all of you on Messenger.

A winner of a 30-minute strategy call with me was chosen and as promised, I messaged them back there on Facebook to let them know they won.

So stay tuned because you’re going to hear that strategy session right here on the podcast.

One piece of feedback that several people gave me was they like these sorts of contests here on the podcast.

And with that, and because the response was so great and I love hearing your feedback, for the foreseeable future here, I’m going to continue this…

So all you have to do is give me your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them.  

To share your ideas and feedback with me, you can message me on Facebook at http://rickmulready.com/messenger

And, when you message me with your ideas and feedback, I’m going to pick one person at random at the end of the month to win a 30 minute strategy call with me -- we could talk about Facebook ads, growing your business, online marketing strategy, growing a team -- whatever you’d like to talk about.

Thanks, in advance!

Sep 8, 2017

This is another bonus Strategy Sessions episode where I’m going to take you inside a Facebook ads strategy call with one of my students.

This is a call with Liat Siegel who is an interior designer working with local and residential design, commercial design, she also helps real estate agents with staging, and she’s also working towards working with boutique hotels on improving their interior design.

This strategy call focuses on how she’s trying to use Facebook ads to reach real estate agents to give them value around staging homes that they have for sale.

Specifically, we dive into improving her targeting, how to increase relevance score, the value of leading with great content, improving her ad copy,  amplifying content with Facebook ads, improvements for setting up her Facebook ads campaign, and more...

So we’ll jump right into all that with Liat, but before we do...

I’d love to get your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them.  

To share your ideas and feedback with me, you can message me on Facebook at http://rickmulready.com/messenger 

When I asked for this feedback over the last couple of episodes, you guys have been really delivering, messaging me with some great ideas.

So, thank you to everyone who has already messaged me there on Facebook to give me your ideas and feedback.

Sep 6, 2017

On today’s episode of The Art of Paid Traffic, I’m sharing with you lessons learned during the July launch of my FB ADvantage LOCAL program.

We had a perfect storm of technical issues like we’ve never had before and I want to share with you what happened and the lessons I learned in the hope that it can help your business -- particularly when it comes to the big problems we had with our Facebook ads.

In addition to the Facebook ads issues, we had also major problems with our Infusionsoft email campaign AND my site got hacked just as the launch was about to close.

Good times, indeed...

Even if you’re not doing launches in your business right now, hearing about what happened and the lessons I learned are still going to be super useful for you, so don’t wait on diving into the episode.

On the Show Today You’ll Learn:

  • How scaling our ads affected the delivery of the existing ads that were running
  • Why, as frustrating as Facebook ads can be at times, you still gotta keep rolling

  • What to do when you get into what I call Facebook’s “negative algorithm”

  • My hypothesis of why the issues happened - how audience overlap, our starting daily budget and “slow” conversions out of the gate affected the campaign’s performance…
  • The single biggest lesson I’ve learned about launching

  • And so much more!

I Want to Hear From You! (+ Win a 30-Minute Strategy Call with Me)

I’d love to get your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them.   

To share your ideas and feedback with me, you can message me on Facebook.

And, when you do message me with your ideas and feedback, I’m going to pick one person at random to win a 30-minute strategy call with me -- we could talk about Facebook ads, growing your business, online marketing strategy, growing a team -- whatever you’d like to talk about.

So, I’ll choose a winner on Friday, September 8th and I’ll message you to let you know you’ve won.

If you listen to this after September 8th, I’d still love to hear from you! 

Thanks a lot, in advance...

Aug 30, 2017

On today’s episode of The Art of Paid Traffic, I’m joined by Deacon Hayes from wellkeptwallet.com talking all about how he generates affiliate income by using Facebook ads to amplify helpful content on his website.

We dive into all of his strategies and specifically we break down a recent campaign where he spent $8,500 on Facebook ads and did $21K in revenue.

One thing I want you to really listen for today is how Deacon’s strategy is centered on value-first, and amplifying that value through Facebook ads.

Deacon approaches his campaigns with good intentions and isn’t scammy, which is why I wanted to bring him on the podcast to show others one way to do affiliate marketing the right way.

Also, I’d love to hear from you.  I’d love to get your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them.  

To share your ideas and feedback with me, you can message me on Facebook at http://rickmulready.com/messenger

And, when you message me with your ideas and feedback, I’m going to pick one person at random to win a 30 minute strategy call with me -- we could talk about Facebook ads, growing your business, online marketing strategy, growing a team -- whatever you’d like to talk about.

So I will choose a winner on Friday, September 8th and I’ll message you to let you know you’ve won.

On the Show Today You’ll Learn:

  • What observations led Deacon to start using Facebook ads in his business last December

  • The specific strategy he used to initially turn $1,000 into $2k

  • What not to do when trying to get the best results with your affiliate marketing

  • How Deacon sets his Facebook ads up -- from “teaser text” to copy and what he uses for headlines

  • Why he tried Facebook video ads but didn’t stick with them…

  • The importance of tracking your numbers, and the biggest challenges he’s faced that forced him to scramble and regroup

  • Why you definitely want to have cash in the bank if you this strategy for affiliate marketing is something you want to test

  • And a whole lot more...

Coming up next week, I’ll be breaking down my recent course launch for you, specifically focusing on all the problems we had -- especially with our Facebook ads, and I’ll share with you all the great lessons we learned from it. If you’re running Facebook ads for launches, you definitely won’t want to miss this one.

Aug 28, 2017

This is a bonus episode where I’m going to take you inside a Facebook ads strategy call with one of my students.

I’m excited about sharing this with you because this is something I want to start doing more of here on the podcast and I hope you like it too.

This is a call with Heather Stevens who is running Facebook ads for Financial Advisors and we talk today about using Facebook ads to get people to live events.

Also, I’d love to get your feedback on the podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them.  

To share your ideas and feedback with me, you can message me on Facebook at http://rickmulready.com/messenger

And, when you message me with your ideas and feedback, I’m going to pick one person at random to win a 30 minute strategy call with me -- we could talk about Facebook ads, growing your business, online marketing strategy, growing a team -- whatever you’d like to talk about.

So I will choose a winner on Friday, September 8th and I’ll message you to let you know you’ve won.

If you’re listening to this after September 8th, I’d still love to hear your thoughts so please go ahead and message me.  Again it’s rickmulready.com/messenger.

Thanks a lot for taking a minute to share your feedback and ideas, I really appreciate it.

Aug 23, 2017

On today’s episode of The Art of Paid Traffic, I’m pumped to be joined by Facebook ads manager Andrew Hubbard.

Andrew is one of my original students and now runs Facebook ads for some very successful online entrepreneurs.

One such client is my guest from last week’s episode, Melyssa Griffin, who shared how she’s created a 7-Figure Automated Webinar Funnel in 18 Months.

If you haven’t yet heard that episode, definitely check it out here.

You don’t have to listen to it before today’s episode, but it will definitely give you some context for my conversation with Andrew today.

We dive into how Andrew left his corporate job to start his Facebook ads business, what he initially charged (and how his pricing has evolved over the past couple of years) and how he niched down to find his ideal client to work with.

Then we dive into the specifics of how he runs the Facebook ads for Melyssa Griffin’s 7-figure automated webinar funnel.

In the episode, you’ll learn:

  • The technique Andrew used to land his first big clients

  • What mindset he always uses when determining his pricing

  • What types of images work the best for Andrew’s campaigns for Melyssa

  • Why he started with warm traffic for Melyssa Griffin’s campaigns, and the testing process that was used

  • Why Andrew is putting so much focus on video ads, and we talk about what  types of videos are working best for him, including what’s being said in those videos
  • Two challenges Andrew faced when scaling the ad spend

  • How he uses Conversion window to test and scale (you know, when Conversions is your Objective you can choose whether you want to optimize for like 1-day click or 7-day click…)
  • We dive into Andrew’s split testing strategy

  • A comparison on how mobile, desktop and Instagram ads are performing against each other for Melyssa Griffin’s campaigns

  • And a whole lot more...

It’s been really cool to see Andrew’s evolution as a Facebook ads manager, from taking my FB Ads For Newbies course years ago to where he is now.

Next week, Deacon Hayes of Well Kept Wallet visits the show to share how he’s using Facebook ads to amplify his content and generate affiliate income -- including one recent campaign where he spent $8,500 and did $21,000 in revenue.

Aug 16, 2017

Super pumped to welcome my friend Melyssa Griffin to the podcast today, where we’re talking all about how she’s created a 7-figure automated webinar funnel in just 18 months.

Melyssa is a super-successful entrepreneur who’s teaching others how to grow their audience and monetize their passions, but she’s a lot more than that...

I can honestly say after getting to know her that she’s one of the nicest and most genuine people out there.

Today she takes us behind-the-scenes of her automated funnel including how it’s become the foundation for the rest of her business, giving her freedom to launch other projects she’s passionate about like a membership site and new podcast.

You’ll hear the mistakes she made with her first automated webinar, how she figured out why it wasn’t working and the adjustments she made to correct them.

She also discusses the different offers she makes on her webinars versus the ones that are always available for purchase on her website…

On the Show Today You’ll Also Learn:

  • How Melyssa started her business “accidentally” – feeling like she got sucked into the possibilities available in the online world

  • The ways she initially drove people to her blog, and the role SEO played

  • What she considers to be the true turning point in her business

  • Why Melyssa thinks her strategy worked so well for her - while many people are trying something similar and not getting these type of results
  • How she Differentiates the offers that she makes on her webinar vs the offer that is always available

  • How much revenue monthly Melyssa is generating from her FB ads, and what she’s spending on ads to achieve this
  • What she covers in her funnel emails
  • How long her webinar funnel is (considering how crazy successful she has been, this may surprise you)
  • And a whole lot more…

Coming up in next week’s episode, Andrew Hubbard, who runs Melyssa’s Facebook ad campaigns, will be joining me to dive into how he’s getting such good results with this automated webinar funnel.

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