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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Now displaying: 2017
Aug 9, 2017

On today’s episode, my good friend Jasmine Star rejoins me to share a case study where we dive into the 3 components of a Facebook video ad that has given her the best results.

Jasmine was my guest back on episode 106 where we talked about How to Strategically Attract Your Ideal Facebook Ads Audience and if you haven’t listened to that episode yet, definitely check it out at rickmulready.com/106.

It’s a great episode and I got a ton of feedback from people wanting Jasmine back on the show, well, here she is again.

Jasmine is a marketing strategist, a branding expert and she’s also been voted one of the top 10 wedding photographers in the world.

In today’s episode, she reveals how she split tested a 25-minute Facebook Live Video Ad against a short professionally done video - with results that may surprise you.

Jasmine always suggests we “pay attention, to get attention” and she talks a lot about how you can use this philosophy in your own business right now…

She also gives a lot of great information on how to figure out what content your audience wants that you can then incorporate into your marketing, and how to overcome intimidation and stay focused and productive. She also shares some quick and easy video editing apps and resources that she’s been implementing into her Facebook ads strategy.

On the Show Today You’ll Learn:

  • How (and why) she always approaches her ads with the creation process in mind
  • How to overcome the intimidation factor when creating your FB ads
  • What she considers to be the “holy grail” of an ad
  • Why it’s important to watch Facebook algorithms changes - and the big trend she is seeing at this moment
  • How she personally responds to each comment she receives on social media – and why she’s really doing this
  • What to consider when trying to decide on the production quality of video to use
  • How you can use topics being discussed in other niches to customize your own ad content

As you’ll hear, Jasmine is now very intentional with everything she does, but she wasn’t always that way. It was interesting to listen to her talk about her journey because it’s when she did get highly strategic and focused that things really took off for her with her business.

Aug 2, 2017

On today’s episode of the podcast, we’re talking copywriting -- specifically how to write better more effective conversion-focused copy on your sales and landing pages, as well as your ads.

And joining me to share his expertise is conversion copywriter, Joel Klettke.

Joel is the founder of Business Casual Copywriting and he’s worked with clients like HubSpot, WP Engine, Safelite and others.

Joel talks a lot about how we really don’t need to overthink things when it comes to writing copy, but to instead simply let our customers talk and know how to listen to (and interpret) what they’re telling us…

A big part of what he uses is something I have done in the past as well - customer interviews. Joel gives us his recommendations on what group of people we should be approaching, and how to do it the right way, as well as how we can use other tools such as chat logs to identify existing gaps in our copy.

As you’ll hear, a lot of people see copy as just words, but in the bigger context, there’s a promise that you’re making and an expectation that your client has.

It’s all about finding the words to turn skeptics into advocates and prospects into paying customers -- and that’s what we dive into today.

On the Show Today You’ll Learn:

  • Why Google is a fantastic aggregator of information, but a miserable interpretation of the truth (Joel gives a great example he uses with his clients that proves this)
  • How Joel uses his “Before-During-After” process to guide his copywriting
  • Why following your competitors’ negative reviews will allow you to proactively solve customer issues
  • His favorite questions to ask to get the best insights from your target market
  • What Joel uses to track the feedback he’s receiving, how he compiles it and how he makes this information useful in his copywriting
  • The most common mistakes that he is seeing as he is auditing online ads
  • Joel’s top resources for upping your copywriting game, and more!

Coming up next week, my good friend Jasmine Star is back to share a case study, where we’ll dive into the 3 components of a Facebook Video Ad that is giving her the best results in her business.

Jul 25, 2017

On today’s show, I’m sharing three Facebook ads updates that you need to know about, and I’ll be revealing how to solve two big challenges that local businesses are facing with their Facebook ads.

Even if you’re not a local business, you’ll want to check out what I have to say about these challenges, as they’re still very much relevant and applicable to online businesses using Facebook to market products and services.

On the Show Today You’ll Learn:

  • What the new Facebook ads “Landing Page Views” optimization feature is all about and why it’s important to you
  • A big time Facebook ads update that improves the performance of your “conversion” campaigns – and how you can use it to improve the performance of your Facebook ad campaigns
  • How the improved Facebook ads algorithm is affecting Lookalike Audiences, and why you should definitely be testing 2-4% Lookalikes in addition to 1% ones
  • How to reach MORE of your potential audience when retargeting warm and hot audiences, and also in smaller local markets.
  • How to track conversions offline events when you can’t place the Facebook pixel, and much more!

And sneak peek into next week’s episode…

Joel Klettke of Business Casual Copywriting will be joining me to talk about improving your copywriting.

Joel is a conversion-focused copywriter and strategist who’s worked with clients like HubSpot, WP Engine, Safelite and Ion Interactive.

If you’re looking to write better copy (that converts) for your ads, landing pages, emails and more, then you’re not going to want to miss what Joel he has to share with listeners.

Free Upcoming Online Training For Local Businesses

How Local Businesses Can Increase Leads & Sales with Facebook Ads (While Cutting Your Marketing Budget)

If you’re a Local Business looking for a more cost-effective way to CONSISTENTLY attract qualified leads & customers to your business, this free online training is for you!

Here’s what you’ll be learning:

I’m going to be teaching the exact 4-step formula for creating a CONSISTENT flow of leads and customers every week with Facebook ads.

We’re going to talk about offers, targeting, and I’ve got lots of case studies for you that you can you learn from and model.

Days/Times:

I’ll be doing 3 live online training classes starting on Wednesday, July 26th...

Wednesday, July 26th @ 9am PST
Wednesday, July 26th @ 4pm PST
Thursday, July 27th @ 12pm PST

(Here’s a handy time zone converter)

To register for a day/time that works best for you, click here:

rickmulready.com/fbadslocal

Or if you are in the US, you can text “localtraining” to 44222 and you can register right over your phone.

See ya there!

 

Jul 19, 2017

I talk a lot here on the show about how if you want to be successful with Facebook ads or any paid traffic, you’ve gotta have the right mindset...  

The willingness to test things out and keep at it even if what you’re doing isn’t working.

That’s what we’re talking about on today’s episode of The Art of Paid Traffic, where I welcome back one of my students, Mike Barnet.

Mike is super passionate about helping local restaurants and businesses grow with Facebook advertising and today he shares a case study of a recent FB ads campaign where he worked with a local weight loss franchise.

They spent $300 on Facebook ads and turned that into $15,000 in revenue.

Not too shabby!

As I mentioned, Mike’s been on the podcast before and if you haven’t heard my first episode with him, check out episode 122 where we talk about Creating Local Business Offers that Convert.

In my interview today with Mike…

What I really want you to take note of today is how the original Facebook ads campaign “failed” and then they changed strategy to try something new.

We also get into:

  • The different types of offers that convert for local businesses.
  • Setting expectations for the results of local business Facebook ad campaigns

  • How Mike and his client were able to revise the copy to make a better impact after Facebook rejected the initial copy on the first ad

  • Why he likes using a branding ad as the foundation of the campaign
  • How to set markers for success
  • And more...

This episode is packed with practical advice for how you can turn things around, and to keep experimenting until you find what works.

It might be said that Mike’s first campaign “failed,” but as you’ll hear he was able to pivot and change his strategy to something new in order to achieve amazing results.

Free Upcoming Online Training For Local Businesses

How Local Businesses Can Increase Leads & Sales with Facebook Ads (While Cutting Your Marketing Budget)

If you’re a Local Business looking for a more cost-effective way to CONSISTENTLY attract qualified leads & customers to your business, this free online training is for you!

Here’s what you’ll be learning:

I’m going to be teaching the exact 4-step formula for creating a CONSISTENT flow of leads and customers every week with Facebook ads.

We’re going to talk about offers, targeting, and I’ve got lots of case studies for you that you can you learn from and model.

Days/Times:

I’ll be doing 3 live online training classes starting on Wednesday, July 26th...  

 Wednesday, July 26th @ 9am PST
Wednesday, July 26th @ 4pm PST
Thursday, July 27th @ 12pm PST

(Here’s a handy time zone converter)

To register for a day/time that works best for you, click here:

rickmulready.com/fbadslocal


Or if you are in the US, you can text “localtraining” to 44222 and you can register right over your phone.

See ya there!

Jul 12, 2017

On today’s episode of The Art of Paid Traffic, I’m joined by a student of mine, Allison George, to talk about how she markets her family’s golf course with Facebook ads.

In 2015, Allison was voted as the “8th Most Innovative Person in the Golf Industry” by Golf, Inc. Magazine.

Allison’s golf course is outside of Des Moines, Iowa and for years she did the traditional methods of local marketing like radio, TV, and Groupon.

Until she found and started testing Facebook ads, that is…

She now ONLY markets on Facebook which has allowed her to cut her local marketing budget by tens of thousands of dollars.

One thing I love about Allison is she is completely self-taught and she’s successful because of her mindset and willingness to try new things.

Today we dive into the Facebook ad campaigns that Allison runs for her golf course, and we’re going to break down two in particular:

  • One where she spent just $100 on Facebook ads and did over $50K in revenue.  

  • And another campaign where she spent $500 on Facebook ads and brought in over $150K in revenue, fully booking her event space with weddings for the year.

We dive into her strategies, her offers, her targeting, the objectives she uses, how she tracks the success, why she builds her email list and how she leverages that email list, and more…

What I really want you to listen for today is how Allison crafts her offers.

Yes, her goal is to bring in revenue, but she’s also trying to build trust and relationships with her local target audience.  And she does this in a way that most local businesses wouldn’t think about.  And you’re going to hear exactly how she does that.

On the Show Today You’ll Also Learn:

  • Why Facebook ads is a such a great way for her to track returns (and market to a very specific audience)

  • How using Facebook ads and coupon codes to sell vouchers has worked for Allison

  • Ways in which she’s trying to stay ahead of the curve in her marketing efforts

  • The importance of offering tips and tricks in your email follow-up sequence

  • How Allison is now teaching and providing content to fellow golf course owners to push their marketing efforts forward

HOW LOCAL BUSINESSES CAN INCREASE LEADS & SALES WITH FACEBOOK ADS (WHILE CUTTING YOUR MARKETING BUDGET)

If You're a Local Business Looking for a More Cost-Effective Way to Consistently Attract Qualified Leads & Customers to Your Business,

THIS Free Online Training is For You!

I’m going to be teaching the exact 4-step formula for creating a CONSISTENT flow of leads and customers every week with Facebook ads.

We’re going to talk about offers, targeting, and I’ve got lots of case studies for you that you can you learn from and model.

I’ll be doing 3 live online training classes starting on Wednesday, July 26th.  I’m going to do 2 on Wednesday, the 26th and one on Thursday the 27th.

To register, go to rickmulready.com/fbadslocal or if you are in the US, you can text the word “localtraining” to 44222 and you can register right over your phone.

Jul 5, 2017

Joining me today on the podcast is my good friend, James Wedmore. This episode marks James’ third time as a guest on The Art of Paid Traffic, and today we’re talking all about how to create an effective follow-up sequence with your target audience.

I’ve always respected how James approaches business and he shares his expertise in so many ways here…

He reveals the biggest mistakes people are making after they present their offer, the four elements of an effective follow-up sequence and why email shouldn’t be the only way that you’re doing this.

James also shares his thoughts on how you can come up with effective bonuses for your audience, what are the universal (and market-specific) objections you will face, as well the easiest way to overcome them.

On the Show Today You’ll Learn:

  • Why a longer follow-up doesn’t mean more sales
  • The role social proof plays in all of this…
  • There’s a need for urgency (or people simply won’t buy what you’re selling)!
  • How you can incorporate a value add, as opposed to just discounting your price

You’ll want to tune in for next week’s episode, as I’m presenting a case study of a golf course owner who’s absolutely crushing it with Facebook ads – and she’s going to share how she’s doing it.

For full show notes and links to James' website and The Mind Your Business Podcast, you can visit www.RickMulready.com/144

Jun 28, 2017

On today’s episode of The Art of Paid Traffic podcast, I dive into:

How to Set Up Your Facebook Ads For Success -- June 2017 edition.

My goal with this episode is to give you a roadmap for navigating your Facebook ads set up in Power Editor so that you’re giving yourself as much chance as possible to succeed out of the gates.

This is a step-by-step walkthrough including...

  • What work you’ll want to do before even setting up your ads.

  • Which options to be testing at the Ad Set and Ads levels -- including what to be optimizing for, which Placements options to choose, budget, targeting, etc…

  • We’ll also discuss how to integrate split testing into your setup.

In addition, you’ll also learn: 

  • Why you must be clear about who you want to attract with your Facebook ads and why you should be segmenting audiences

  • How creating one blanket ad to everyone that you are targeting won’t lead to success with your Facebook marketing
  • What effect Facebook’s frequently changing ad policies will have on your copy

  • Tips for coming up with your ad targeting strategy BEFORE getting started with your campaigns

  • Landing pages, pixels, and more...

Since this is a very “visual” episode, I’ve put together a PDF roadmap for you that outlines step-by-step everything you’re going to learn today, which you can download either by texting ‘AOPT143’ to 44222 OR visiting the show notes page at http://rickmulready.com/143.

Jun 21, 2017

On today’s show, we’re talking about evergreen webinar sales funnels with professional speaker and course creator, Grant Baldwin.

Grant is the founder of TheSpeakerLab.com and through his online course, teaches people how to find and book paid speaking engagements.  

Today he shares how he sells his program through webinars -- both live and automated -- and lately, his automated ones are really doing well for him.

And by really well I mean, lately it’s been for every $1 he spends on Facebook ads, he’s making $3 in return.  I’ll take that ROI all day long.

In this case study, we break down Grant’s evergreen webinar funnel from start to finish, including...

  • His Facebook ads
  • How much he’s spending on ads
  • The tools he uses to set up his webinar system
  • The different offers he makes in his funnel, including what he’s testing to incentivize people to pay in full
  • How he tracks all of his results
  • And what he would say to someone considering doing evergreen webinars for the first time.
  • And more...

There are two big takeaways I want you to listen for…

First, listen to how often he is testing things.  He makes a hypothesis about something, sets up a test, and let’s the numbers dictate whether it worked or not.

Second, we talk throughout the whole conversation today about his tracking spreadsheet.  You’ve GOT to know your numbers in everything you’re doing in your business.

In addition, we also discuss:

  • How Grant balances incentivizing potential customers without annoying them with regular invites to his webinars
  • What a “Just In Time” option is and Grant’s experiences he’s had with them
  • How using a $17 tripwire resulted in about $17,000 of additional revenue
  • The way he got around the common objection of people saying they don’t have the money to purchase his product right now
  • Why complimentary one-on-one calls can be so useful – and the ways you can repurpose them

Download My Webinar Tracking Spreadsheet

Speaking of tracking your numbers, I’ve put together a Google spreadsheet with formulas to help you track your webinars -- and you can use this whether you’re doing live or automated webinars.

To download this spreadsheet, either text ‘AOPT142’ to 44222 OR you can visit the show notes page at http://rickmulready.com/142

Jun 14, 2017

It’s been awhile since we’ve done a Q&A here on the podcast, so today’s show is a big ‘ol Facebook ads Q&A.

I’m going to be discussing and answering questions about:

  • How to hack Facebook ads social proof (likes, comments, shares, etc..) that you’re getting on an ad and use that same ad (with all the social proof) to target new audiences.

  • Where to find the local awareness objective

  • How to target a sub-group within a target audience when you can’t EXACTlY target this sub-group within Facebook’s targeting options?

  • We talk about how to troubleshoot ads that have just recently started running but aren’t getting results

  • How to get support from Facebook about your ads
  • How to optimize for conversions when you can’t put the Facebook pixel on the website you’re sending traffic to

  • What strategy you might use for a 6-month Facebook ads campaign that’s promoting a local gym

  • What’s a “good” CPC?  Is my CPC too high on this ad set?

  • Should you use the 1-day or 7-day click attribution window when your Objective is Conversions?

  • Then I’ve got some Wordpress plugin ideas for you that make it super easy to place the Facebook pixel on your site.

  • And more!


This episode is chock full of actionable stuff.  

I hope you can take what you learn and immediately put it into action in your business.

Jun 7, 2017

On today’s show we’re talking about e-commerce and marketing physical products online, and joining me to share his insight and experience is Steve Chew from mywifequitherjob.com.  

Steve runs an e-commerce site called Bumblebeelinens.com which he started with his wife back in 2007.  

I’ve known of Steve for a few years now, and whenever I’ve heard him speak I’ve always been impressed with him.  Then, at Social Media Marketing World in March, we finally met in person -- and here we are today, I'm pumped to have him join us on the show.

Steve is an expert on customer acquisitions, elaborate Facebook ad strategies, Google AdWords, content re-marketing, landing pages, carts and funnels to optimize e-commerce businesses.

We get into a TON of stuff today as we break down how he markets his e-commerce business.

On today’s episode we get into:

  • The content marketing strategy they use to attract ideal customers, including how they drove people to the content 10 years ago and the strategies they’re using today.
  • We break down Steve’s entire FB ads strategy, including:
  • His full retargeting strategy
  • How he uses dynamic product ads and why they’re the most successful ads in his strategy (he also gives advice on setting them up)
  • The offers he makes
  • How he pays for his Facebook ads before people have even left his thank you page
  • How he uses Facebook video ads
  • Why he loves lookalike audiences and his strategy for using them
  • Why he doesn’t max out scaling his FB ads
  • Why Steve focuses so heavily on building an email list and what his email marketing looks like, including when emails are sent
  • What their landing page looks like when sending people from ad to product page
  • What email marketing platform Steve uses that’s specific to e-commerce and why it’s key to his business
  • And What Steve would do if he were starting from scratch


With so much good stuff to talk about, it’s a safe bet that I’ll need to invite Steve back as a return guest of the show.

May 31, 2017

On today’s show, we’re talking about the Facebook ads strategy that was used in a Kickstarter campaign that reached its goal of $150K in just 17 hours and went on to raise a total of $441K.

And joining me to share how he did it is Justin Richard from Convert Marketing, a Facebook ads agency in Santa Barbara, CA.

Justin is actually a student of mine and regular listener of The Art of Paid Traffic, and even though he comes from a background other than business, he’s a great example of someone who has effectively implemented the strategies and tools we talk about on this podcast.

He shares how he got started in the online marketing world (after a degree in film), and how it led to the campaign with Maluna Coolers where they smashed a Kickstarter goal of $150,000 and turned it into almost $450,000 – in just 17 hours.

On the Show Today You’ll Learn:

  • Justin’s 6-step method for how they raised $441K on Kickstarter -- almost 3x their goal
  • The philosophy behind WHY he created and followed this strategy
  • The FB ads strategy he used to build a FB group community of almost 9K people and then how they leveraged that group to drive the success on Kickstarter
  • What he considers the real magic behind his success
  • What is the “Gruen Effect” and how it can be applied to online marketing
  • How they tracked the success of their Kickstarter ads since you can’t place the FB pixel on the site.
  • How they set up the actual Kickstarter campaign including the video storyboarding and incentives they offered.
  • Why it’s good to have multiple offers and product variations when using the Kickstarter platform
  • The importance of building scarcity into your offer…
  • And a whole lot more…

As you’ll hear, Justin faced challenges and struggles in his first year of business, but this conversation with him really highlights why following the fundamentals can lead to success when it comes to your marketing.

ADvantage Plus

I’m BEYOND excited to announce the creation of my brand new group coaching program -- ADvantage Plus!

ADvantage Plus is a 12-month application-only group coaching program which includes the following:

  • A Group video coaching call (face-to-face on Zoom) with me each month
  • A bonus Group coaching call each month with a subject matter expert
  • 2 two-day group Live Events in San Diego with me
  • Ticket to attend both of my FBA Live workshops (multi-day training/implementation workshops in San Diego in December & May)
  • Private Facebook Group

Accountability, Community, Coaching

This group coaching program is all about accountability, community and coaching.

THIS is the stuff that puts you on an accelerated growth path in your business.

Yet, it’s so often missing for so many online entrepreneurs.

If you’re an online entrepreneur who is scaling, growing & automating your business...

And you’re ready to surround yourself with other successful, like-minded and motivated entrepreneurs and accelerate the growth of your business...

And you feel like strategizing, coaching and networking is currently missing in your business…

I'd like to invite you to learn more and submit your application for the ADvantage Plus coaching program here

**The deadline for applications is June 30th, 2017!

May 25, 2017

On today’s episode, we’re talking all about Facebook ad “Objectives”.

Specifically…

  • What’s the difference between each ad Objective
  • Which one to choose
  • How to use them
  • What they mean in your Facebook ad campaign
  • And, some exceptions you might want to make when it comes to choosing your ad Objective.

I covered Facebook ad Objectives back on episode 110, but I still get a ton of questions every week about this topic AND the Objectives have changed and consolidated since then.

So we’re gonna dive head first into it all today…

New Facebook Ads Feature!

Facebook is gradually rolling out brand new feature and it’s very relevant to what we’re talking about on today’s episode, with better understanding Objectives.

You know how when you launch a Facebook ad campaign with the ‘Conversions’ Objective and you’ve selected the conversion you want to optimize for at the Ad Set level?

Well, if your Ad Set isn’t getting many conversions right after it starts running, delivery of that ad might be limited.

 

The reason for that is because your pixel isn’t getting enough data to learn who is converting on your ads.  Remember, when you’re Objective is conversions, the pixel needs 15-25 conversions per week -- enough data to begin “learning” who is converting.

Now, with this new feature, you’re going to have the option to improve delivery.

You’ll be able to allow an Ad Set to temporarily “fall back” to optimizing for clicks (remember our Objective here is ‘Conversions’ and thus we’re optimizing for a specific conversion like opt-ins or registrations), IF Facebook doesn't have enough conversion data to optimize for the conversion on the Facebook pixel that the Ad Set is being optimized for.

Delivery will then be boosted by optimizing for link clicks in the initial stages of the Ad Set IF the Ad Set is under-delivering.

With this new feature, you’ll have two options to choose from:

Standard:

This option sets a strict end point for when Facebook will stop optimizing for link clicks -- after 15-25 conversions, 1,000 link clicks or 7 days (whichever comes first).

From then on, the Facebook will only optimize for conversions - even if that means Facebook can't find enough conversions for you and the Ad Set stops delivering before the budget is spent.

OR

Extended:

This option optimizes for link clicks and conversions until the Ad Set captures 15-25 conversions or the budget is spent.

If the Ad Set doesn’t capture 15-25 conversions, the full budget may be spent on many link clicks and few conversions.

Soooo, be on the lookout in your Power Editor and Ads Manager.  

This is pretty cool stuff and I’m excited about this new feature!

Facebook Ad Objectives

As you can see from the above image, the Objectives are broken into 3 sections:

  • Awareness: Objectives that generate interest in your product or service.

  • Consideration: Objectives that get people to start thinking about your business and look for more information about it.

  • Conversions: Objectives that encourage people interested in your business to purchase or use your product or service.

These are the 3 phases of a sales funnel.

So what is each one do?  Let’s have a look...

Brand awareness:

Increase awareness for your brand by reaching people who are more likely to be interested in it.  Facebook has this data from all the tons of brand campaigns that have been run, and they’ve analyzed that the longer someone spends with an ad, the more likely they are to remember it.

Reach:

Show your ad to the maximum number of people in your audience.

Traffic:

When your goal is to get people to click on your ad and go to your landing page, website, app, etc…

Engagement:

Get more post engagements, Page likes, event responses or offer claims.

App installs:

Send people to an app store where they can download your app.

Video views:
Get more people to view your video content.  This is like awareness but using video.

Lead Generation:

This is Facebook’s Lead Ad -- when you want to get leads from people interested in your brand or business.  NOTE: I highly recommend using a 3rd party tool like Zapier or SyncSumo to automatically bring the leads from Facebook into your email CRM.

Conversions:

When your goal is to get people to convert on your landing page (opt-in, sale, etc…)  NOTE: I wouldn’t use this for high-priced products/services.

Product Catalog Sales:

Create ads that automatically show products from your product catalog based on your target audience.

Store Visits:
Promote multiple brick-and-mortar business locations to people who are nearby.

When to Use Each Facebook Ad Objective

First and foremost, use the Objective that most aligns with your goal.  

This is exactly why you need to do the upfront work of being crystal clear on WHY you’re running your Facebook ads -- what’s your goal?

And unfortunately, as critical as this step is, this is the work that most people don’t want to do.  Back in episode 109, The Critical Work Needed for Successful Facebook Ads, I talk all about this.

When you’re clear on what the goal of your campaign is, you can select the Objective that aligns with it.

Here are some examples:

If your goal is to get people to opt-in for a free download or register for a webinar or event, I’d go with Conversions.

You could also test Lead Ads, but again, make sure you’re using a 3rd party tool to ensure those leads are automatically getting sent from FB into your email CRM.

If your goal is to send people to a piece of content so you can build an audience that you can then retarget to, your Objective in the initial campaign would be Traffic and then in the retargeting campaign, it would be Conversions.

If you’re running a video ad with the intention of building engagement audiences so you can retarget viewers of your video with an offer, I’d still recommend going with the Objective that aligns with wherever you’re sending traffic, like to an opt-in/registration (Conversions) or a piece of content (Traffic).

But you also might want to test Video Views as your Objective since your real intention is to build those engagement audiences so you can retarget.

Exceptions When Choosing Your Facebook Ad Objective

There are always exceptions and different things to test when it comes to choosing your Objective.

For example, if you’re a local business and you’re simply trying to reach as many people as possible in your small market, even though you might be trying to get people to download a coupon or special offer, you might want to try the “Reach” Objective because that sets you up to reach as many people as possible.

Or, if you’re retargeting a small yet targeted audience, you also might want to use Reach as your Objective for the same reason -- you want to get your ad in front of as many of those people as possible.

Another exception might be where you’re sending traffic to a sales page and you’re selling a higher priced product or service.  

Even though your goal IS to have people buy/convert, I’d recommend using traffic as your Objective.  

This is because when you’re using the Conversions Objective, you need to tell Facebook what conversion you want to optimize for.  

Remember that when we use the Conversions Objective, the Facebook pixel is used to track conversions. The pixel is optimizing (meaning, it’s learning and getting smarter) the more conversions you get so that it can find you more of those people who are converting.

If you’re sending people from your ad directly to a higher priced product or service, you’re likely not going to have a high percentage of those people converting.  

Thus, go with Traffic as your Objective to simply drive people to your page.

How Your Facebook Ad Objective Affects Optimization & Delivery

At the Ad Set level you have the Optimization & Delivery section.

The default settings here are affected by the Objective that you choose.

For example, if your Objective is Conversions, you’ll notice that the Optimization for Ad Delivery field defaults to Conversions.

Likewise, when you’ve chosen Traffic as your Objective, the default will be link clicks (see the image above).

I recommend going with the default which is what we normally do in my business, like optimize for conversions.  

When you go with the default settings, you’re letting Facebook’s algorithm, which has gotten very advanced and much smarter, do the work for you.  

It’s actually this optimization option, in conjunction with your Objective, that tells Facebook what to value when showing your ad to your target audience.

The bottom line is Facebook’s algorithm is set up to help you get the results you want for the lowest cost.  After all, when you have success, what are you going to do?  You’ll spend more money!   

The key here is to always be testing to see where you get the best results.  

Brand New 12-Month Coaching Program!

I’m super pumped to announce a brand new coaching program that I’ve put together, called ADvantage Plus.

ADvantage Plus is an application-only 12 month coaching program which begins this July (2017) and it includes the following:

  • 1 Group Video coaching call with me each month (we’ll do this face-to-face on Zoom)
  • A bonus Group coaching call each month with a subject matter expert
  • 2 two-day group Live Events in San Diego with me
  • A Ticket to attend both of my FBA Live workshops which are multi-day teaching and hands-on implementation
  • And a Private Facebook Group community

ADvantage Plus is for you if you’re looking for an accelerated path in growing your business and you think accountability, community and support will be helpful to you.

Like I mentioned, this is an application-only coaching program so if you’d like to learn more and apply, just visit: rickmulready.com/plus

May 17, 2017

On today’s show, my good friend and entrepreneur Amber McCue joins me to talk about how her local photography business lowered their cost per sale with Facebook ads.

Specifically, we talk about how she markets her boudoir photography business on channels like Groupon and LivingSocial but also started testing Facebook ads.

After months of frustrated testing, she finally started getting the results she was hoping for, lowering her cost per lead by two-thirds and also cutting her cost per sale.

Amber shares what she’s doing to get such good results, including a discussion around her offers, the importance of upsells, the challenges her specific business faces in terms of Facebook compliance and a lot more.

On the Show Today You’ll Also Learn:

  • Why knowing their numbers was one of the most critical things Amber and her partner did in their business
  • The offers she’s using to attract clients
  • Why upsells are critical to the success of her ad campaigns
  • Why it took a while to gain momentum with her Facebook ad
  • How she targets her ad
  • The different types of things they test with their Facebook a
  • Since they’re a boudoir photography business, how they make sure they’re compliant with Facebook’s ad policies
  • And a whole lot more…

If you’re a business who is marketing using a variety of channels, you’re going to love this episode.

It may have taken Amber a while to gain traction with her Facebook ads, but her results speak for themselves.  She’s a great example of how sticking with testing pays off.

May 10, 2017

It’s been awhile since we’ve talked about copywriting here on The Art of Paid Traffic -- how to write better ad copy, copy for your sales pages, emails, opt-in pages...

Well, that changes today because I’m pumped to welcome my friend and copywriter Kira Hug to the show.

Kira is the host of The Copywriter Club podcast and an amazing conversion copywriter.

These days she focuses on launch copy, but as she says, all types of copy are about storytelling and getting the sale (while tracking results)…

In the episode today, she reveals her three-step process for writing high-converting copy and shares the importance of finding out what your ideal customers are saying about your niche.

You’ll Also Learn:

  • The first thing to do before writing any copy
  • Where to find out what your ideal customers are saying about your niche.
  • How being honest and revealing with our copy allows us to connect with our customers – and why “weird” isn’t necessarily a bad thing!
  • Ways you can survey and interview your audience to really hear what people are saying
  • What the 5 levels of awareness are, which level most of your customers are likely at, and how to write for them
  • What “sticky copy” is and why it’s important
  • Why thinking through the channels that you’re writing for is crucial
  • What to look for when hiring a copywriter -- 3 questions to ask, including one question most people aren’t comfortable asking…

You’ll notice this episode goes a bit longer than our usual ones, and that’s because it’s jam-packed with useful information that you can immediately start using in your business today.

I hope you enjoy this episode of the podcast and gain as much as I did from my conversation with Kira Hug.

Want My Help with Your Facebook Ads Strategy?

If you would like my personal help with your Facebook ads strategy, I’m pumped to announce I’m doing another live event in May, here in San Diego.

This is my FBA Live event which is limited to just 40 people.

FBA Live is a 3-day intimate workshop experience where you’ll learn cutting-edge online business building strategies, tips and tactics that are working right now to grow and automate your business.

This is an opportunity to IMPLEMENT, with the help of our team, your Facebook ads strategy to grow your business.  

My team and I will be personally helping you — looking over your shoulder — to make sure you’re walking away with an active, high converting campaign.

You’re going to walk away from the event with stuff DONE… the RIGHT way.

We’ll help you discover the blind spots, the things that may be getting in your way of effectively marketing your business online, and fix them on the spot.

At FBA Live you’ll also have rare access to and learn from some of the smartest and best online entrepreneurs around — people like Amy Porterfield, Pat Flynn, Jasmine Star and more…

You’ll be surrounded by other like-minded entrepreneurs who are trying to grow their business, just like you.

To learn more and secure your spot, go to rickmulready.com/live.

May 3, 2017

This episode is Part II of my interview with YouTube ads expert Tom Breeze, where today we continue the conversation around what’s working right now with YouTube Ads.

If you’ve not yet heard Part I in last week’s episode, make sure to check it out because we discuss:

  • The mindset needed for successfully advertising with YouTube ads
  • Why people are starting to diversify from advertising on Facebook and the significant differences between it and YouTube
  • The different types of YouTube ad campaigns you have available and how to use each to get the best results
  • How to best setup your YouTube ad campaigns
  • And a lot more...

Today, we pick up where we left off in Part I and you’ll learn:

  • What kind of video ad quality is best for different types of businesses
  • How long your YouTube video ad should be
  • The anatomy of a high converting YouTube ad, including what to say
  • Best practices for landing pages that are converting right now
  • What type of video ad Tom’s been testing lately that has given one of his clients a 30% increase in opt-ins and a 50% increase in sales

Want My Help with Your Facebook Ads Strategy?

If you would like my personal help with your Facebook ads strategy, I’m pumped to announce I’m doing another live event in May, here in San Diego.

This is my FBA Live event which is limited to just 40 people.

FBA Live is a 3-day intimate workshop experience where you’ll learn cutting-edge online business building strategies, tips and tactics that are working right now to grow and automate your business.

This is an opportunity to IMPLEMENT, with the help of our team, your Facebook ads strategy to grow your business.  

My team and I will be personally helping you — looking over your shoulder — to make sure you’re walking away with an active, high converting campaign.

You’re going to walk away from the event with stuff DONE… the RIGHT way.

We’ll help you discover the blind spots, the things that may be getting in your way of effectively marketing your business online, and fix them on the spot.

At FBA Live you’ll also have rare access to and learn from some of the smartest and best online entrepreneurs around — people like Amy Porterfield, Pat Flynn, Jasmine Star and more…

You’ll be surrounded by other like-minded entrepreneurs who are trying to grow their business, just like you.

To learn more and secure your spot, go to rickmulready.com/live.

Apr 26, 2017

It’s been awhile since we’ve covered YouTube ads on the podcast, so today I’m welcoming back Tom Breeze, CEO of the YouTube ad agency, Viewability.  

Tom was one of the original guests here on The Art of Paid Traffic (episode #6) and a lot has changed since he was on the show -- especially what’s working right now to get quality leads & sales with YouTube ads.

The interview with Tom is so jammed packed that I decided to split it into two episodes (Part I this week and Part II next week)…

In Today’s Episode You’ll Learn:

  • The mindset needed for successfully advertising with YouTube ads
  • Why people are starting to diversify from advertising on Facebook and the significant differences between it and YouTube
  • The different types of YouTube ad campaigns you have available and how to use each to get the best results
  • How to best setup your YouTube ad campaigns
  • And a lot more...

And make sure to tune-in next week when we have Part II, where we dive into:

  • What kind of video ad quality is best for different types of businesses
  • How long your YouTube video ad should be
  • The anatomy of a high converting YouTube ad, including what to say
  • What kind of landing pages are converting best right now
  • What type of video ad Tom’s been testing lately that has given one of his clients a 30% increase in opt-ins and a 50% increase in sales

Want My Help with Your Facebook Ads Strategy?

If you would like my personal help with your Facebook ads strategy, I’m pumped to announce I’m doing another live event in May, here in San Diego.

This is my FBA Live event which is limited to just 40 people.

FBA Live is a 3-day intimate workshop experience where you’ll learn cutting-edge online business building strategies, tips and tactics that are working right now to grow and automate your business.

This is an opportunity to IMPLEMENT, with the help of our team, your Facebook ads strategy to grow your business.  

My team and I will be personally helping you — looking over your shoulder — to make sure you’re walking away with an active, high converting campaign.

You’re going to walk away from the event with stuff DONE… the RIGHT way.

We’ll help you discover the blind spots, the things that may be getting in your way of effectively marketing your business online, and fix them on the spot.

At FBA Live you’ll also have rare access to and learn from some of the smartest and best online entrepreneurs around — people like Amy Porterfield, Pat Flynn, and more…

You’ll be surrounded by other like-minded entrepreneurs who are trying to grow their business, just like you.

To learn more and secure your spot, go to rickmulready.com/live.

Apr 17, 2017

If you’ve ever wondered how you can create a thriving online business while having a full-time job…

Or, if you’ve wanted to take an in-person business that “relies on you” and scale it online...

This episode is for you.

On the show today, veterinarian Dr. Brett Beckman, who specializes in veterinary dentistry, joins me to share how he has used Facebook ads to create a thriving online business.

In addition to his in-person practices, Dr. Beckman sells online training courses for veterinarians, has a membership site and offers live events.

And the business is driven by Facebook ads to webinars (both live and evergreen) as well as to free content.

Since starting the online portion of his business almost by accident back in 2013, he’s been 4X’ing his online revenue every year since.

On today’s episode, we dive into everything he’s doing and break it all down for you -- his Facebook ads, his online programs, the strategy behind what he does, and more.

For me, most importantly, I really want you to pay attention to how Brett is playing the long game of his Facebook ads and paid traffic...

How he focuses first on providing value so that he can build relationships with other veterinarians around the world so that when they’re ready for more training, they’ll turn to him.

On the Show Today You’ll Learn:

  • How Brett started off in May 2013 with 800 emails in his Constant Contact account and decided to test selling his first course for just $59. He went on to do $22K the rest of that year.
  • We get into how Brett started 4X’ing his revenue each year since
  • We break down all of his courses, and the journey he wants new leads coming into his business to take
  • Why losing money sometimes on the front end of his paid traffic is ok with him
  • How Brett is a master of repurposing content so he can build trust with his target audience
  • What Brett’s super power is, in my opinion anyway, that has allowed him to be so successful
  • What his team looks like
  • And a whole lote more…

Brand New Free Live Online Training: April 19th and 20th

Coming up THIS week, on April 19th and 20th, that’s this Wednesday and Thursday, I’m going to be doing a brand new free live Facebook ads training for online businesses.

I’ll be sharing the latest strategies for automating leads and sales for your online business, including tips & strategies working right now as well as case studies and more.
If you’d like to learn more and reserve a spot — I’ll be doing 3 live trainings over April 19th and 20th, Wednesday and Thursday this week — you can go to rickmulready.com/fbads1

Want My Help with Your Facebook Ads Strategy?

If you would like my personal help with your Facebook ads strategy, I’m pumped to announce I’m doing another live event in May, here in San Diego.

This is my FBA Live event which is limited to just 40 people.

FBA Live is a 3-day intimate workshop experience where you’ll learn cutting edge online business building strategies, tips and tactics that are working right now to grow and automate your business.

This is an opportunity to IMPLEMENT, with the help of our team, your Facebook ads strategy to grow your business.  

My team and I will be personally helping you — looking over your shoulder — to make sure you’re walking away with an active, high converting campaign.

You’re going to walk away from the event with stuff DONE… the RIGHT way.

We’ll help you discover the blind spots, the things that may be getting in your way of effectively marketing your business online, and fix them on the spot.

At FBA Live you’ll also have rare access to and learn from some of the smartest and best online entrepreneurs around — people like Amy Porterfield, Pat Flynn, and more…

You’ll be surrounded by other like-minded entrepreneurs who are trying to grow their business, just like you.

To learn more and secure your spot, go to rickmulready.com/live.

Apr 12, 2017

If you’re running Facebook ads at all, you’ve likely considered how to get BIGGER results from your campaigns.

On today’s episode of the podcast, I’m answering your Facebook ads questions -- many of which were submitted over on my Facebook page.

We talk about topics around targeting, how to get bigger results from your Facebook ads, what do you do when your Facebook ads aren't converting, how to evaluate your ideal client’s current advertising strategy, collection ads, and more...

On Today’s Show You’ll Learn:

  • Facebook’s new (free) targeting research tool to hone in your ideal audience.
  • How accurate the Facebook demographics targeting is and where the data comes from.
  • How to achieve massive reach and spend more on your Facebook ads – is it just a matter of boosting budget?
  • How to duplicate ads while ensuring the social proof carries with the ad.
  • How to target your local market if it’s small (without getting an error from Facebook)
  • The platform I recommend if you’re looking to launch a paid online course
  • And more...

When it comes to Facebook ads, it’s not a question of what’s “better,” but rather, testing different strategies that align with your goals to see what works best. We’re talking about all this and more in today’s episode…

Brand New Free Live Online Training: April 19th and 20th

How to Create an Automated Facebook Ads System That Gets Leads & Sales Every Day

If You're An Online Business Looking for More Consistent Leads & Customers, THIS Free Online Training is For You! 

During this FREE training, you'll learn:

  • The EXACT 6-step formula for automating leads and sales every day with Facebook ads.
  • How to use Facebook's most effective targeting strategies for GROWING your email list and making SALES.
  • My proven system for turning cold Facebook ads traffic into QUALIFIED LEADS for your business and quickly turning those leads into paying customers.
  • You’ll discover BRAND NEW strategies that ENSURE A RETURN on the money you’re spending on your ads. It’s all about giving Facebook $1 and getting $5 in return.
  • Case studies! We’ll go behind-the-scenes of Facebook ads campaigns that are getting killer ROI selling online courses, physical products, and live events.
  • You'll discover how one student generated 6-figures in revenue from just ONE Facebook ad with a little-known Facebook tactic.

Register to join us at http://rickmulready.com/fbads1.

FBA Live!

Apr 5, 2017

Ever tried scaling your Facebook ads only to see your costs increase?

If so, I feel you on this.  It can be one of the more frustrating aspects of Facebook ads.

And, unfortunately, it’s all too common because most people approach it the wrong way.

That’s why on today’s episode of The Art of Paid Traffic, I’m sharing best practices and proven tips & strategies for scaling your Facebook ads... without ruining your results.

On Today’s Show You’ll Learn:

  • What “vertical” and “horizontal” scaling means when it comes to optimizing your Facebook ads.
  • How increasing the daily budget can confuse Facebook’s algorithm and what to do instead.
  • What Facebook ads’ auction is and how to “play” it to your advantage.
  • How to find the most quality leads within your target audience and why it costs more to do so.
  • Three strategies for finding new relevant target audiences for your campaigns.
  • Ninja ways to use Facebook’s duplicate feature for scaling your ads.
  • And much more!

Like I say at the end of every episode, when it comes to Facebook ads, it’s all about testing to find out what works for you and then doing more of that. Remember to keep testing and adjusting your strategies, and always having the right mindset around your marketing.

Brand New Free Live Online Training: April 19th and 20th

How to Create an Automated Facebook Ads System That Gets Leads & Sales Every Day

If You're An Online Business Looking for More Consistent Leads & Customers, THIS Free Online Training is For You!

During this Free Training, You'll Learn:

  • The EXACT 6-step formula for automating leads and sales every day with Facebook ads.
  • How to use Facebook's most effective targeting strategies for GROWING your email list and making SALES.
  • My proven system for turning cold Facebook ads traffic into QUALIFIED LEADS for your business and quickly turning those leads into paying customers.
  • You’ll discover BRAND NEW strategies that ENSURE A RETURN on the money you’re spending on your ads. It’s all about giving Facebook $1 and getting $5 in return.
  • Case studies! We’ll go behind-the-scenes of Facebook ads campaigns that are getting killer ROI selling online courses, physical products, and live events.
  • You'll discover how one student generated 6-figures in revenue from just ONE Facebook ad with a little-known Facebook tactic.

Register to join us at http://rickmulready.com/fbads1

Mar 29, 2017

I’ve been getting a lot of questions lately about Facebook Messenger Ads, and in today’s episode of the podcast, I’m sharing my recent experiences with them.

A few episodes back I shared the behind-the-scenes of our most recent launch of our new program The FB ADmanager and within that, talked about how we tested Facebook Messenger Ads during the launch.

We spent just $105 on Messenger ads and we directly attributed more than $9,000 in sales to them. #boomshakalaka

Needless to say, I’m sold on the effectiveness of Messenger ads.  With over 1 BILLION people actively using Facebook Messenger, this medium isn’t going away anytime soon.  In fact, it’s only growing.

They’re easy to setup and use and with the results I saw, they’ll without a doubt be part of our strategy going forward.  

On Today’s Show You’ll Learn:   

  • Our strategy behind how we used Messenger ads including who we targeted and why
  • Where Messenger ads fit in your funnel and how to strategically use them to move people closer to a sale
  • How we leveraged the questions we were getting as a result of the ads to make “on-the-fly” changes to our email sequences
  • The two types of Messenger ads, and who you can (and can’t) target with them  
  • What the #1 thing (IMO) you need to consider when running Messenger ads
  • What ManyChat is and how it can be strategically used as a next-level messaging platform to communicate with potential customers  
  • And much more...
Mar 22, 2017

On today’s show we’re talking about landing pages, specifically, the biggest landing page mistakes that people make (and how to avoid them).

And, joining me to share these mistakes and best practices is Jeff Wenberg.  I was recently introduced to Jeff and learned that he was the Group Coaching Manager at LeadPages, where over the past few years, he’s reviewed 100s of landing pages.

With that kind of exposure to so many both good and bad (and the ugly) landing pages, I asked him to come onto the show and share with you what he’s learned over the last few years.

As you listen the show, keep in mind…

Everything we’re talking about today is best practices for high converting landing pages and goes whether you’re using tools like LeadPages, ClickFunnels, Optimizely, Unbounce, Optimize Press, Thrive Themes, etc…

All of these tools are great.  I do use LeadPages in my business, but you can be using what makes the most sense for you.

On Today’s Show You’ll Learn:

  • Why a template is absolutely crucial to have before you start designing your landing page
  • Optimizing images is simple to do, yet not doing it screams “amateur” to visitors of your landing page
  • Your copy needs to highlight the benefit of your offer, but using too much copy may not be the best strategy to use
  • “Keep it stupid simple” – hear what Jeff means by this and how to do it when it comes to your landing pages 
  • People need to know WHY they should sign up for your newsletter, and hear why a free resource may be a better offer to use
  • If you’re going to split test on your landing page, what do you test first?
  • And much more!

Jeff also shares a great reminder that when it comes to marketing, the fundamentals will always serve you better than the flashy new tricks. 

And, that the key with landing pages is to just start somewhere, evolve and improve on them as you go.

Mar 15, 2017

In this episode of The Art of Paid Traffic podcast, I take you behind-the-scenes and break down our latest Facebook ads launch.

We just wrapped up the launch of my brand new program, The FB ADmanager, and it blew away my expectations on every front.

So today on the podcast today I thought I’d share with you the lessons I learned during the launch, specifically around our Facebook ad campaigns and what we did that allowed them to perform so well.

I’ll also share a few general things we did this time that I felt made a huge difference in the success of the launch.

On Today’s Show You’ll Learn:

  • Why taking the time to identify and be crystal clear about our three audience avatars BEFORE running any Facebook ads was critical to our ads success.
  • The exact ad copy and images used to speak directly to our target audiences.
  • The reason audience size is so important. What’s the ideal range and why it’ll differ for warm and cold traffic…
  • How we scaled our Facebook ads campaigns without ruining our good results.
  • The way we used Facebook Messenger ads in the launch and achieved an unbelievable ROI on them
  • How we segmented people from the webinar registration page which resulted in the highest webinar show up rates (and engagement) we’ve had in over a year
  • And a lot more…

Also in today’s episode, I get a bit personal and share how a recent family emergency has given me more perspective and clarity of purpose for what I do.


Thanks for listening...

Mar 8, 2017

Today we’re talking about a topic that doesn’t get discussed a whole lot but is UBER important to get a handle on…

...the importance of the legal side of paid traffic and running your business.

And to share her expertise on the topic is my friend Annette Stepanian, an attorney who specializes in working with entrepreneurs.

I asked her to come on to the show because this is one of those topics that not a lot of people talk about yet is so important to know as an entrepreneur, a business owner, someone who creates programs or products, if you run paid traffic like Facebook ads, etc...

It's not the sexiest of topics, I realize, but too often the importance of it pops up when it's too late and you're in a bind.  

So that's my goal here for you today -- to educate and share the types of things you should be thinking about in your paid traffic and running a business.

Here’s what you’ll learn:

The critical “legal” things you need to think about when you're running paid traffic.  And, for example, why just abiding by Facebook's ad policies isn't enough.

How NOT to use testimonials in your business (if you do use them this way, you can get into legal trouble).

What the difference is between a Privacy Policy and Terms of Service, why you need them and where to get them

The difference between trademarking and copywriting and how they can benefit you with your business, products and programs, etc...

Annette breaks down the differences between being a Sole proprietor, an LLC, and a Corporation, and the pros and cons of each for your business structure.

And, we also dive into the TOP questions you should ask before hiring a lawyer.

And a whole lot more...

Super important episode here talking about this stuff.


Feb 27, 2017

On the podcast today, I’m trying something I’ve not done yet on the show…

This is an encore of one of the most requested episodes we’ve done yet on the show.  

Episode 126 is an interview with my friend and former student, Robb Bailey, who has built a very successful Facebook ads agency for himself -- an agency that specializes in managing Facebook ads in the fitness niche.  

And as you’ll hear during my talk with Robb, he works with niche businesses within the fitness niche.

Robb’s been in the online marketing world for over a decade and he spent nine of those years running, what he calls, a “jack-of-all-trades” marketing agency.

He and his team offered everything from SEO to blog writing to marketing automation — you name it.

But as you’ll hear Robb explain on the show, offering tons of services to tons of clients in tons of industries can lead to, well….a ton of stress.

This year, he finally decided to niche down and focus on solving a specific problem for businesses in a specific industry. Now, he runs a successful Facebook Ads agency that serves businesses in the health and fitness industries.

Whether you manage Facebook ads for clients or not, you’ve got to hear the smart strategies Robb used to optimize the profitability of his ads management business while prioritizing top-notch results for his clients.

It’s some seriously good stuff.

Still, the biggest reason I can’t wait for you to listen to this episode is because Robb talks a lot about how niching down in business has allowed him to level up his happiness in life.

It’s a show with the kind of value that, frankly, speaks for itself.

I hope you’ll agree.

On Today’s Show You’ll Learn:

  • Robb’s initial client acquisition strategy when he started his Facebook ads agency
  • How Robb charged new clients for his Facebook Ads services
  • Why niching down is a game-changer for business owners today
  • What’s allowed Robb to actually interview potential clients and pick and choose who he wants to work with
  • How Robb is able to offer a money-back guarantee on his services
  • The value you can gain by looking at offers from similar businesses as you’re setting up Facebook ad campaigns
  • Why video can be the difference between a home run Facebook ads campaign and a complete strikeout
  • The importance of a follow-up sales sequence and how to set one up so it works with your Facebook ads strategy
  • And a lot more…

5 Steps to Creating a Profitable Facebook Ads Business
Go From Making $165/month Per Client to Over $2,000/month Per Client Like Kerry & Others

If you're interested in managing Facebook ads for other businesses, whether this is something you want to start as a side hustle while you’re building your own online business, maybe you want to manage ads full time as your business…

...you may already be really good at Facebook ads and now want to create a business out of it but you’re not sure how to start the business and get clients...

I want to invite you to a brand new free online training that's taking place on March 1st and 2nd:

5 Steps to Creating a Profitable Facebook Ads Business
Go From Making $165/month Per Client to Over $2,000/month Per Client Like Kerry & Others

I'm doing 3 live trainings starting on Wednesday, March 1st at 9am PST.

I'm also doing one at 5pm PST Wednesday the 1st and then another live one the next day, Thursday, March 2nd at 12pm PST.

Depending on when you’re listening to this episode, this is next week!

These are all going to be the same trainings, with different Q&A of course, so choose a day and time that works best for you.  You don't have to attend all 3 unless of course you want to!

In the live training, you're going to learn:

  • The simple formula for attracting and closing a CONSISTENT stream of IDEAL clients with budget to spend and that Won’t Drain the Life Out of You
  • How to have your Facebook ads business up and running & PROFITABLE within 30 days (or MASSIVELY scale it)
  • Discover how one Facebook ads manager went from a monthly retainer of $165 to $2,000+ within a year, while raising 3 kids.
  • How one Facebook ads manager got his first client BEFORE even learning Facebook ads and has now generated over $1.5M in revenue for his clients

To reserve your spot on one of the free trainings, go to rickmulready.com/adsbusiness.

You'll be to choose a date and time that works best for you.

Feb 22, 2017

If you have a Facebook ads business or want to start one at some point, you’re going to love this episode of The Art of Paid Traffic.

Joining me on today’s episode is my friend Amanda Bond (aka - “Bond”), who is a Facebook ads strategist and owner of an extremely successful business managing Facebook ads for others.

You’ll hear how she’s become one of the more sought-after Facebook ad managers around – and she does zero marketing of her service.

Bond’s actually one of the few people I would trust running my own ads.

She shares the story about the success she had with her first local event (these results are amazing!) and how it led to the creation of her current business.

Hear how she went from being terrified to price her services at first, to now only working with her ideal clients…

Bond describes what she did when first scaling her business, along with the need that she filled when she hired her first team member.

After listening to this episode, it’s not hard to understand why after 125 episodes of the podcast, this might be my favorite one to date.

You’ll Also Learn In This Episode:

  • How to avoid being the bottleneck of your own success.
  • How Bond had to work through her own insecurities to successfully scale her business
  • We talk about When starting a FB ads business, people feel that have to take any client. Amanda shares how she got to the point where she’s only working with people that fit her ideal client.
  • Why Amanda was terrified to price her Facebook ads services (it didn’t feel like work so she didn’t feel qualified to charge the rates she was hearing).
  • How she was able to show appreciation to her loyal clients while still increasing her rates significantly
  • How she determined her company’s values and how that has helped her identify her ideal clients going forward
  • She’s clearly identified what role she wants to play in her business in the future (and how she is building up the support to get there)
  • Her step-by-step strategy and process when she starts working with a client
  • What’s working well for her right now from a Facebook ads perspective
  • And a LOT more...

5 Steps to Creating a Profitable Facebook Ads Business

Go From Making $165/month Per Client to Over $2,000/month Per Client Like Kerry & Others

If you're interested in managing Facebook ads for other businesses, whether this is something you want to start as a side hustle while you’re building your own online business, maybe you want to manage ads full time as your business…

...you may already be really good at Facebook ads and now want to create a business out of it but you’re not sure how to start the business and get clients...

I want to invite you to a brand new free online training that's taking place on March 1st and 2nd:

5 Steps to Creating a Profitable Facebook Ads Business

Go From Making $165/month Per Client to Over $2,000/month Per Client Like Kerry & Others

I'm doing 3 live trainings starting on Wednesday, March 1st at 9am PST.

I'm also doing one at 5pm PST Wednesday the 1st and then another live one the next day, Thursday, March 2nd at 12pm PST.

Depending on when you’re listening to this episode, this is next week!

These are all going to be the same trainings, with different Q&A of course, so choose a day and time that works best for you.  You don't have to attend all 3, unless of course you want to!

In the live training, you're going to learn:

  • The simple formula for attracting and closing a CONSISTENT stream of IDEAL clients with budget to spend and that Won’t Drain the Life Out of You
  • How to have your Facebook ads business up and running & PROFITABLE within 30 days (or MASSIVELY scale it)
  • Discover how one Facebook ads manager went from a monthly retainer of $165 to $2,000+ within a year, while raising 3 kids.
  • How one Facebook ads manager got his first client BEFORE even learning Facebook ads and has now generated over $1.5M in revenue for his clients

To reserve your spot on one of the free trainings, go to rickmulready.com/adsbusiness.

You'll be to choose a date and time that works best for you.

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