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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Now displaying: 2017
Feb 15, 2017

It’s been awhile since I’ve answered your Facebook ads questions, so on today’s episode of The Art of Paid Traffic, we’re doing a Q&A that focuses on maximizing your Facebook ads results...

You’ll also learn things like:

  • Facebook ads strategy for a webinar launch, including simple yet effective Retargeting strategies
  • What Facebook is now cracking down on in regard to ad copy when you’re retargeting
  • Should you be using “all placements” when setting up your ads?
  • Audience size before you can start retargeting
  • A reminder about other things that Facebook is also checking during the ad review process

  • When scaling your ads how much should you increase your daily budget by
  • What conversion window should I be optimizing for when I’m trying to get conversions?

And more…

If you’re using Facebook ads to market your business, you gotta keep up-to-date and today’s episode will help you do just that.

In addition, if you’re considering starting your own business as a Facebook ads manager or maybe you’re already managing ads, working with your ideal clients makes all the difference in the world.

That’s why I’ve put together a free PDF checklist for you…

The Ideal Client Checklist lists everything you need to consider with potential clients before you bring them on as clients.

This checklist will make sure you’re setting yourself up for success right from the start when working with clients.

To download your Ideal Client Checklist, visit http://rickmulready.com/124

Feb 8, 2017

Getting leads for your business is great but if you’re not able to convert those leads into paying customers then you’re wasting money.

And a great way to convert leads into sales is through email marketing -- something most all of us can be better at.

On today’s episode of The Art of Paid Traffic, email marketing expert Andre Chaperon joins me to share how to write emails that people WANT to read and gets them to take action.

Andre, who describes himself as an introvert, is the founder of one of the original email marketing courses, Autoresponder Madness (autorespondermadness.com).  I bought this course a few years ago and it’s absolutely killer.

I’ve been trying to get Andre on the show for a while now, and after listening to this episode, you’ll see why I’m pumped to finally have him on.

Things you will learn in this episode:

  • Five ways to learn exactly what to write to your email list
  • Two key strategies for increasing your email open and click rates
  • How to hone in on specific segments of your email list so you can speak directly to them
  • Why reading fiction books can help you be a better email writer, and Andre shares the fiction book that has helped more than an other (this book may surprise you)
  • Why you can have some of your successful promotions even with a small email list
  • How Andre has won several affiliate promotions with email lists under 1000 people
  • How Andre essentially gets people to “raise their hand” on topics that interest them - and why he does it
  • We dive into segmentation and automation
  • You’ll learn the Framework of successful email marketing
  • And a lot more…

 

Feb 1, 2017

As a listener of The Art of Paid Traffic, you might know that one of my favorite things to do is case study my students and to highlight the successes they are getting.

On today’s show, I talk with Mike Barnet, who’s up to big things in the local business marketing space.

Mike has effectively used his skills as a videographer (honed through years in the television industry) and his knowledge of Facebook ad strategies to get amazing results for his local clients.

Today we dive head first into two campaigns he’s recently done for a local pizza restaurant…

The first campaign gave them one of their best weeks in sales ever and in the second campaign, Mike spent just $130 on ads which generated over $500 in revenue.,

As you’ll hear, Mike proves that the myth that you need large budgets for your Facebook ad spends to see results is simply just that… a myth.

A big part of what we discuss is why the offer is so important. Often business owners think that their ideal client is just going to magically appear, but without an offer that can attract your ideal audience, this just isn’t going to happen.

And since he’s building his own Facebook ads business, Mike also shares details about his pricing strategy and how he gets his clients.

Whether you’re managing ads for other business or not, you’re gonna get a ton out of this episode.

In Today’s Episode You’ll Learn:

  • The types of campaigns Mike ran for the local pizza restaurant that got him such great results
  • The offers that that generated these results
  • How Mike gets his clients and the pricing strategy he’s currently using
  • The realization that Mike made that led to him create a business that serves others
  • Why a strong call to action isn’t just nice to have, it’s a necessity…
  • Do you need hundreds, or even thousands of dollars to execute a successful Facebook ads campaign?
  • How going too high-end when it comes to video quality can actually hurt your campaign, especially if the business is local
  • How Mike’s strategy for targeting birthdays via Facebook helped one of his clients boost sales - while growing their email list
  • And more...

To accompany this episode, I’ve put together a free PDF checklist for you…

The Ideal Client Checklist lists everything you need to consider BEFORE bringing someone on as a client.  

This checklist will make sure you’re setting yourself up for success right from the start when working with clients.

To download your Ideal Client Checklist, visit http://rickmulready.com/122

Jan 25, 2017

Want to have a business managing Facebook ads for other businesses?

Maybe you’re trying to get your online business going and want to supplement your revenue with a side hustle…

Or maybe you want to learn Facebook ads so you can have a full-time gig managing ads for other businesses…

Maybe you’re already really good at Facebook ads and now want to create a business with your skillset, but you’re not sure where to start and how to get clients…

If you’re nodding your head to any of these, there are 5 things you need to consider as you start working with clients.  

These are actually critical even if you’re already managing ads for other businesses.

You see, Facebook ads are hands-down the fastest and easiest ways to grow a business, whether it’s an online business or a local one.

Yet a ton of businesses don’t want to manage their own ads, which is why there’s massive opportunity to have a thriving business as a Facebook ads manager.

On today’s episode of The Art of Paid Traffic podcast, I’ve answered the biggest questions I get about starting a business managing Facebook ads for other businesses.

In the episode, you’ll learn all about:

  • Figuring out exactly who your ideal client is
  • How to land your first customer
  • The biggest mistake people make with niching down and why it can be the difference between quickly scaling and trudging along.
  • Why being a jack-of-all-trades can slow your progress and growth as an agency.
  • We dive into pricing and how much you can charge for your services.

To accompany this episode, I’ve put together a free PDF checklist for you…

The Ideal Client Checklist lists everything you need to consider BEFORE bringing someone on as a client.  

This checklist will make sure you’re setting yourself up for success right from the start when working with clients.

To download your Ideal Client Checklist, visit http://rickmulready.com/121

Jan 18, 2017

On today’s episode of The Art of Paid Traffic you’re going to learn how an entrepreneur and former Air Force officer, musician, and youth pastor launched two successful planner/journals over the past year and a half -- one is a Christian planner and the other a Catholic planner…

...and how his Facebook ads strategy helped him get each of these businesses to multiple 6-figures in a very short amount of time.

Vinny Delacruz breaks down everything he’s done to get his business to where it is today, including his simple yet super effective Facebook ads strategy that’s generated massive returns.

I first met Vinny when he came to my FBA LIVE in December in San Diego and he’s now part of my 6-month Small Group Coaching Intensive.  

I was immediately impressed in how Vinny’s a take action first kinda person, figuring things out as he goes.

I really enjoyed this interview with Vinny and I think you’re going to as well.

In Today’s Episode You’ll Learn:

  • How Vinny came up the idea for a Catholic planner and the steps he took to bring it from concept to reality
  • How he generated $400,000 in sales using ONE Facebook ad with an “engagement” objective — while not having any inventory.
  • Why even though his goal was “conversions”, the “website conversions” objective for his Facebook ads didn’t work.
  • How Vinny used storytelling as a foundation for selling his planners
  • How Vinny’s Christian planner has reached 6-figures in two months
  • What Vinny’s Facebook ads strategy for selling his planners is going for forward (hint: it’s different than what got him to where he is now)
  • And a whole lot more...
 
Jan 13, 2017

Welcome to a short, “in-between” episode of The Art of Paid Traffic podcast where on today’s show, you’ll learn the Key to Successful Facebook Ads in 2017.  

Really, this is the key to any paid traffic whenever you’re running it.

You see, paid traffic is a mindset.  It’s a mindset of being willing to put in the work to test to find what works.  

It’s the people who are patient and open to experimenting who are gonna win. And since you listen to the podcast here, I know you have the mindset to do it.

I can teach you what works, the foundational principles of how to incorporate these strategies into your business, but the most important thing to remember is to always be testing.  

Don’t be locked into one specific way to do things.  You’ve gotta test different things to get data to tell you what’s working and what’s not.

In this episode we’ll look at current examples of smart testing as well as discuss a list of things you might want to consider testing in your own Facebook ad campaigns.

Jan 11, 2017

If you’ve been listening to the podcast for any period of time now, you know that video is where it’s at -- especially on Facebook.  

In 2016, Facebook made it a huge priority to show more video in the News Feed and it became a massively effective advertising strategy to build trust, relationships and sell.

Video in 2017 is shaping up to be no different.  With Facebook’s ability to retarget people based on their engagement with your videos, the reporting capabilities… I think we’re still in the infancy stages of how we use video in our traffic strategy.

That’s why on today’s show, I asked my friend Brandon Lucero from soldwithvideo.com to join me to share a case study of how he used a 3-part Facebook video ad strategy for a 6-figure product launch.  

Specifically, we get into how Brandon used Facebook videos to create a customer journey -- building relationships with people, moving them from being a cold lead all the way through to being raving customers.

In Today’s Episode You’ll Learn:  

  • We break down Brandon’s entire video strategy from start to finish
  • You’ll learn the specific types of videos Brandon used
  • Why he strategically chose to use the videos he did s
  • How long the videos were…
  • The specifics on how he set his Facebook video ads up
  • How much everything cost him, including his specific ad costs
  • And we go into his entire selling process from start to finish
  • And a whole lot more...  

We go deep on this one today so get ready to take a few notes.

Jan 4, 2017

On this week’s episode of The Art of Paid Traffic, we’re diving into some SUPER interesting stuff with returning guest, Scott Voelker of TheAmazingSeller.com.

Scott is an expert in private labeling and selling products on Amazon through their Fulfillment by Amazon or FBA program.  He’s been doing it for a long time, he’s got a great podcast on the subject, products that teach you how to do it — he’s really the goto guy for selling on Amazon.

He re-joins me on the podcast to talk about ecommerce strategies that are working right now to sell more of your products -- in 2016 there were a lot of changes to how you sell physical products online.

For example, Amazon made some major changes to how sellers can get exposure for their products and Scott’s been following these changes and figuring out how to capitalize on them in 2017.

That’s what you’re going to hear on today’s episode — Scott shares the exact strategies for how you can sell more products in 2017 — especially with how to best use paid traffic.

Even if you don’t sell products on Amazon, you won’t want to miss this episode because all of what we talk about today is relevant for online businesses selling things — whether it’s physical products or courses or consulting, etc…

On Today’s Show You’ll Learn:

  • A list-building strategy that helped Scott grow a list from 0 to 4000+ email subscribers -- in less than a week
  • The strategic approach Scott uses to break into untapped niches and skyrocket sales right out of the gates
  • The super simple way Scott was able to get his content in front of millions of people for only $110
  • Scott’s secret sauce that’s allowed him to increase his online sales, despite platforms imposing more and more restrictions on selling
  • Why you can’t rely on an audience that lives solely on platforms like Facebook, Amazon, etc. (i.e. platforms you don’t own)
  • And a lot more…
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