On the show today I’m joined by a woman named Devani Freeman who runs a social media marketing business here in San Diego called Heart Centered Social where she works with both online and local businesses.
A big part of her business is managing FB ads for businesses and one area where she’s found a lot of success is using Facebook ads to drive into a 5-day challenge.
And I asked her to come onto the show to share some case studies of challenges she’s run for her own business as well as those of her clients.
I really like the strategy that Devani uses, because it’s a pretty straightforward one that anyone can use, and best of all, a large ad budget isn’t needed.
My guest on the show today is Ariel Viera who runs an online platform called The Urbanist.
With the Urbanist, Ariel explores cities and culture around the world via live video on Facebook and through storytelling.
He goes live 4-6 times per week and in a very short amount of time has amassed over 7M video views.
He’s become such a successful live streamer that he was just recently
Nominated for a Shorty Award for Live Streamer of the year along with the likes of Vin Diesel, Dick Vitale, Scott Rogowsky from HQ Trivia and others.
What I love about Ariel and what he’s done with the Urbanist is he’s created an amazing engaged community on Facebook from scratch -- over 32K followers -- in a really short time.
And he generates revenue through sponsorships, donations, and video making services.
I asked Ariel to come onto the show to share his story, so today you’re going to learn:
In this episode, I’m bringing you person who approached me and introduced herself at Social Media Marketing World, Cielo de la Paz. Cielo has a business teaching solopreneurs, entrepreneurs and small businesses how to make videos using just their iPhones. You’re going to love the story of how she got into this business and how she’s had success with what she’s learned from this podcast. Best of all, Cielo brings all her numbers to share with us.
You’ll hear how started offering her course on a third-party site and now teaches it at conferences, workshops and to large organizations. At the moment she still has a part-time job, but you’ll hear her big plans over the next few months to transition to doing just her own business.
She shares how her lead magnet quickly grew her email list and how she was able to get 83 cent leads to primarily cold traffic. She’ll talk about how she used only one ad set and really went for it with her initial Facebook campaign…
Cielo doesn’t just teach the tech behind shooting videos on iPhones, but how to maximize and optimize those videos so that you can get the best results for your business. She does offer an amazing freebie though with all the helpful tools and resources to get you started shooting video on your iPhone, and she shares a lot of these tools here today in this episode.
I think you’re really going to enjoy this episode because it’s packed with a ton of useful information, and I know I’ll be a customer of Cielo’s myself because I’m looking to seriously up my game when it comes to shooting videos with my phone as well.
Today’s guest approached me at the end of my presentation at Social Media Marketing World and told me how he had spent about $10,000 on Facebook ads to generate $500,000 in revenue. You’ll meet Charlie Liu, the co-founder of Digitsu in this episode. Digitsu is an online source of quality martial arts instructional videos, and his story is one that you’re going to want to hear.
He shares how they now market their products to customers and how he came up with the strategy to do this. Charlie reveals that he thinks of the funnel as a maze, getting people from point A to B and developing an army of loyal fans and community along the way.
I’m super impressed with what Charlie is doing, especially since he is not only an avid listener of this podcast, but he’s someone that has applied what he hears and continues to test and improve on the strategies he learns.