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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: October, 2018
Oct 31, 2018

Today’s strategy session is with one of my students, Rachel Lindtiegan, who use to be employed with an ad agency in New York City. Rachel left the corporate world to start her own coaching, consulting and online training business, and in this episode, she’ll be sharing her experiences launching her first online course.

Rachel says that her recent launch “fell flat” and that she didn’t get any sales from it, so we break down the possible reasons for this, from her Facebook ad performance all the way through her webinar funnel.

As you’ll hear, in Rachel’s case there’s nothing jumping out to me that she necessarily did wrong, but it’s a matter of just getting more people in the funnel and then her focusing on improving a few specific things. By doing this, I feel she’ll see massive improvements in the results she achieves in 2019.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • Rachel’s launch strategy and the results she achieved, including sign-ups, attendance rate, and more.
  • The biggest challenges she faced with her webinar and launch in general
  • What her follow-up sequence looked like and what I suggest she do in order to get invaluable feedback from her audience
  • Why I wouldn’t worry about re-targeting if I were Rachel (and what she should look to use as her objective next time)
  • Steps she can take to build awareness for her first launch of 2019 and the way she can use a live course and challenge to promote it
  • My budget recommendations for Facebook ad spend on Rachel’s next launch
Oct 26, 2018

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

And with today’s quick tip I wanted to share my thoughts on some actual Facebook ad copy from people who were having a hard time either getting their ads disapproved or they weren’t sure if their copy was within policy.

Kind of a "dos and don’ts" of Facebook ad copy.

Oct 24, 2018

This is an episode that’s been a long time coming, and it’s a topic I get asked about a lot. Today’s episode is for real estate agents as well as people wanting to manage Facebook ads for realtors. If you fall into neither category, don’t turn this off, because there are so many principles in this one that will be relevant for multiple types of businesses.

So why did I want to do this episode? I think real estate agents tend to be stuck in the ways of traditional marketing, and they often aren’t open to hearing about new and more effective ways to market their real estate businesses.

You’ll be hearing lots of strategies for positioning yourself as the “go-to” real estate professional in your area, or if you have a Facebook ads business, the person who is best suited to help real estate agents sell their listings and attract buyers to list with them.

I’m doing something a bit different today, as I’ll be teaching for the first half of this episode and then I’ve invited one of my Accelerator Group Coaching students to share her expertise with us in the second half.

Jennifer Myers is a Realtor in the Washington, DC area, and she owns an extremely successful real estate brokerage there. She’ll be revealing the three phases of marketing your real estate business and her formula for repeatable, consistent growth for real estate professionals. Jennifer is also sharing the 5 big mistakes that she sees people in this industry doing wrong when marking their business, so this is definitely an episode you’re going to want to listen to!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • What successful real estate agents are doing to rise about the competition and the importance of embracing video marketing as a strategy

  • The different types of ads that would be good for a Realtor® to use and what a Facebook ads manager working with these professionals will need to do to attract them as clients

  • How Jennifer’s business looks a lot different now as opposed to 15 years ago when she was first starting in real estate

  • The ways she was able to look outside of the real estate industry to learn successful marketing practices to use in her business

  • Why you really need to niche down – and how to do it the right way

  • The reason you need to be consistent, and why trying to focus on multiple platforms is a big mistake

  • What Jennifer means when she says that your marketing doesn’t end when you have the client - and a very surprising statistic that backs this up

 

Oct 19, 2018

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about the new update to the Facebook pixel that’s rolling out on October 24th.

Oct 17, 2018

On today’s show, I’m joined by Liz Tennyson, who runs a Facebook ads business and is helping female entrepreneurs who are building businesses that support their families.

In this episode, we talk about how Liz got started in the online space as a health coach, and how she became an expert in building sales funnels, as well as coaching others on their mindset.

As one of my students, Lize recently attended my FBA Live event here in San Diego and you’ll hear some of the big breakthroughs she made there, and the massive action she’s taken in her life and business in just the last few days since the event took place.

She reveals the importance of the customer journey (along with a hack for using Amazon to really get to know your ideal customer), and how this all applies to the sales funnels she now uses.

You also won’t want to miss the raw emotional personal story that Liz shares towards the end of the episode that showed her she really needed to change the way she was doing things in order to create her ideal Facebook ads business. You’ll also discover how Liz is making this happen by getting support from others, and how she’s completely changed the way she views her business.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • Why Liz decided she needed to start offering Facebook ad management as a service and how her Facebook ads strategy has evolved
  • How she builds out her funnels and why getting quick results for her clients is so important
  • What her email follow-up sequence looks like and at what point she first introduces the offer to potential customers
  • The reasons Liz focuses so much on acknowledging the people in her funnel
  • Why she views sales as an energetic exchange and the way you can reframe your mindset around the sales process
  • The changes Liz has recently made in her business and what roles she is hiring for as she moves towards creating flow and ease in her life

 

Oct 10, 2018

My guest today is James Wedmore, who is returning to The Art of Paid Traffic as my guest for the fourth time, and this episode is guaranteed to ruffle a few feathers. James is going to be sharing his approach to business, and it’s definitely not conventional thinking when it comes to entrepreneurship.

James is now going into his 11th year of running an online business, and he hosts the popular Mind Your Business Podcast where he and his guests integrate a conversation of mindset and the mental, emotional and inner game of entrepreneurship – with a dose of spirituality mixed in.

His signature program is Business By Design, where they show anyone whose an online business owner how to step into the role of the “Digital CEO”, so they can grow, scale and experience rapid growth in their businesses.

Listeners of the podcast will know that James was my original coach back in January 2014, and he continues to be my mentor as I grow my business. With James’ continued mentorship, my own business has seen exponential growth. A lot of what we talk about today is stuff we’ve been discussing for a very long time, and we didn’t even come close to touching on all the topics we wanted to cover in this episode.

As James shares, something like 8 out of 10 businesses today are failing, but it doesn’t have to be this way if entrepreneurs would start treating their businesses like businesses. You’re going to hear that hard work and hustle is only going to get you so far, and nothing outside of you will change until you change first.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • Why James says that most people aren’t wired for entrepreneurship
  • What business really is and why it’s actually simple
  • Creating an offer is the most important thing you can be doing in your business, but it shouldn’t be the first thing you do…
  • How to create an offer and serve your target audience
  • Why hiding inside your work (and comfort zone) is keeping you playing small
  • What separates successful entrepreneurs from those who aren’t
  • What is “conditional living” and the questions we need to ask ourselves in order to create the businesses we want

 

Oct 5, 2018

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about why are so many Facebook ad accounts getting shut down lately and what you can do about it.

Oct 3, 2018

A while back I had someone join my Facebook Ad Manager program, and in one of the very first conversations I had with him, he told me that it was his goal to be a case study here on the podcast. Guess what? Aaron Pearson has come full circle and he’s here to talk today about how he’s grown his Facebook Ads business from about $5,000 a month in revenue to around $25,000 at this time.

He talks a lot about how his company is able to be so successful in marketing their business in a small market based near Plano, Texas. If you think you need to be in a big city to run a successful Facebook Ads business, you’re wrong, and Aaron shares why today…

Aaron also reveals how he gets his business in front of the right prospective clients, what percentage of budget his team uses for creative when working with a client, his advice for new Facebook Ad managers, and a whole lot more.

Aaron is a great example of why becoming a student of marketing is essential to growing a thriving Facebook Ads business. You’re going to hear about his big plans and future vision for his company, but also how you don’t need a big budget to get started. As long as you have a laptop, an Internet connection, and a willingness to learn and try new things out you could also be well on your way to doing the same.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • Some of the challenges they faced in the first year of business, and how they were able to build the confidence and evolve their marketing strategies since then

  • The ways they find local businesses with advertising dollars to spend, and the actual pitches Aaron uses to convert them from prospect to client

  • Why his team is now focusing on videos and the format and makeup their using to find success using video ads

  • How they’ve been able to effectively niche down to local businesses in his area without limiting who they work with to one specific business or industry

  • Where he comes up with his ideas for campaign strategies and examples of successful funnels they’ve used for different clients they work with

  • What their team looks like now as they’ve grown the business from its humble beginnings, and how they decide which roles to hire for first

 

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