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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Now displaying: 2018
Sep 7, 2018

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about what objective to choose when you’re retargeting warm traffic.

Sep 5, 2018

Today I’m welcoming back Jim Fortin to the podcast, and like last time, we cover so much in this episode. I received a lot of feedback on the last show with Jim, titled How to Ethically Use Subconscious Selling to Improve Your Marketing and Sales, and today I wanted to take the next step in that conversation.

You’ll hear us talk about the reasons why hard work won’t necessarily give you the results you’re looking for in your business. We also look at how we’re all affected by our habits, and where the results we see really come from.

I’ve been working with Jim for most of this year, and it’s been hugely transformational for myself and my business. In this episode, we discuss how control is really an illusion and the ways it was holding me back in my business, and we also share something that has been another huge gamechanger for me and can be for you too.

This is definitely one of those episodes to go back and listen to a couple of times to really grasp the wisdom that Jim is sharing. I’m hosting a live training with Jim on Thursday, September 13th at 11:30 AM PST called Why Mindset and Hard Work Won’t Get You the Results You Want In Your Business (And What Actually Can), and you can register now at https://rickmulready.com/transformation.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • Why Jim enjoys the transformational work even more than the influence work that he does
  • How what he teaches can help us grow our businesses
  • The important role of habits, and the way he helped me greatly reduce one particular habit that I previously had
  • How your commitment and self-integrity will relate to the success you see (or don’t see) in business
  • Why we should be working from a place of possibility and not past circumstances 
Aug 31, 2018

Today’s quick tip is about the new ability on Facebook to track events taken on your website as a result of someone clicking on a post in your Facebook Group.

So if you have a Facebook Group with more than 50 members, this one’s for you.

Aug 29, 2018

Today’s episode is going to be a strategy session with one of my Accelerator group coaching students, Lianne Kim. Lianne and her business partner run Mamas & Co., where they serve mompreneurs through a membership program by helping them start and grow online businesses.

You’re going to hear how they’re in a season of list building at the moment, and a lot of what we talk about here is about the recent simple Facebook ads campaign that Lianne started. At our in-person retreat for my group coaching clients last week in San Diego, Lianne walked us through this campaign and she realized there was definitely some things she needed to do differently to set herself up for future success.

We’ll look at Lianne’s strategy, the ad image and the copy she used, her objectives, stats, results and more. I share my recommendations for where she can make some improvements, and Lianne has already quickly implemented these changes to get her Facebook ads campaign really going.  

Want to win a 30-minute strategy session with me, similar to this one with Lianne? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • How understanding her ideal target audience so well has built Lianne’s  membership community - and why she now wants to focus on her online marketing efforts

  • The reasons she is moving away from having an open cart 12 months of the year for the membership site

  • What her lead magnet consists of and how she used feedback from her community to create it

  • What Lianne’s ad spend looked like and why she now realized that setting up the campaign for a traffic objective versus conversions was a mistake

  • Where she can make improvements to the blog post copy in order to drive opt-ins

  • How Lianne can use a conversion-based retargeting campaign to start seeing better results with her Facebook marketing

  • The ways she is now testing different images and ad strategies, and the mindset shifts she had to make to allow this

 

Aug 24, 2018

Today’s quick tip is about The #1 Thing You MUST Do to Scale Your Business.

I’m actually going to share TWO things you need to do, one mindset based and the other tactical because I want to make this super actionable for you.

Aug 22, 2018

On today’s episode I wanted to share an interview that I did on Mike Stelzner’s The Social Media Marketing Podcast. I did that episode a few months ago, and it was called How to Use Facebook Lookalike Audiences With Custom Audiences.

As you’ll hear, Mike has a way of asking some really great questions and I thought this interview could bring you a lot of value here on my show. If you’ve not yet listened to Mike’s podcast, definitely check it out because he covers a lot of good stuff on social media marketing, with some amazing guests.

If you’ve been looking to get clarity around lookalike audiences, then you’re going to get a lot from this episode. We cover everything from the basics, to setting them up, and to where lookalike audiences should fit into your overall targeting strategy. I also share some creative ways for sourcing your lookalike audiences, or what base audiences you can create your lookalike audiences from.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • What lookalike audiences are and what using them will allow marketers to do

  • How accurate they are what we should be considering when targeting location and audience size

  • Ways to get creative in using lookalike audiences, besides just exporting your email list

  • What custom audiences to explore when making lookalike audiences and ways to use the engagement audiences from videos

  • How to target cold audiences effectively – instead of just trying to direct sell to them

  • Examples of how I’ve used these strategies in my own business, why we exclude as many groups as possible, my budget recommendations and more

 

I’ve been getting some good feedback about the shorter Quick Tip episodes I’ve been airing weekly, and stay tuned because I have another one coming your way later this week!

Aug 17, 2018

Today’s quick tip is about which Conversion Window do you optimize for when your Objective is Conversions.

You know, at the Ad Set level in the Optimization and Delivery area where it asks if you if you want to optimize for a 7-day click window / 1-day view or 1-day click window?

I get a ton of questions about this so I’ll be sharing which option I recommend you choose based on your offer.

Aug 15, 2018

On the show today I’m welcoming back my good friend and brilliant copywriter, Kira Hug. Kira was a guest back on Episode 136 of this podcast, where we talked about 3 steps to writing good copy.  

I asked her to come back on the show here because a few months ago she did a presentation for the mastermind group that I’m apart of when we were in New York, and it was amazing 

Kira talked about how to position your business by using the framework of the 5 levels of market sophistication, or essentially how to cut through the noise in a crowded marketplace, as so many are today.   

You’ll hear how differentiating ourselves should be an integral part of our business strategies, yet we so often don’t focus on this. For a long time that was me, but Kira really got me thinking about this whole concept of positioning and differentiating myself to stand out. I wanted you to be thinking of how you can do this as well, and in this episode, Kira reveals just how you can do it. 

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!  

On the Show Today You’ll Learn:

  • What are the 5 levels of market sophistication, with specific examples of each   
  • How this topic relates to my own business and the efforts I’ve been making to differentiate myself
  • When you should begin to think about market sophistication – and the very first step to take
  • What Kira has done to differentiate herself from the competition and what successful entrepreneurs are doing (and not doing) around this
  • The strategies you can use if you’re not working with a copywriter right now
  • Why you’re never really stuck, regardless of what level you’re at
  • How to use your email list and customers to “own your weird” and differentiate yourself  
  • Kira’s top recommended resources for standing out in a crowded marketplace  

Coming up on this week’s Quick Tip episode, I’m going to be clearing up the confusion around choosing which conversion window to optimize for when your objective is conversions. You’ll want to tune in to this one because I’ll be sharing the option that I recommend you choose based on your offer.  

Aug 10, 2018

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about:

A new hack for finding new target audiences that you may not have thought of.

And you have Facebook’s increased focus on transparency to thank for this hack.

I’ve been using this strategy myself and I’ve uncovered some target audiences that I hadn’t thought of.

So I’m really happy to pass along this quick tip to you today.

Aug 8, 2018

So it’s been known for several months that Facebook is removing all the targeting that’s related to 3rd party data…

This means all behavioral targeting -- HHI, home buyers, renters, likely to move, car buyers, soccer moms, moms with kids between a certain age, purchase behaviors, etc…

Well, the time is upon for if you want to be reaching these audiences, you’ll want to be taking action now.  After Aug 15th, you won’t be able to create new ads with that targeting.

Anything that’s running prior to Aug 15th -- Keep running until Oct. 1

So, if you want to be reaching these audiences, here’s a strategy you can do to be able to build custom audiences of those people to use beyond Aug 15th and Oct. 1.

Aug 5, 2018

Today’s guest on the podcast is Rachel McMichael, someone who is also a member of James Wedmore’s Inner Circle Mastermind with me and a former student of my Facebook Ads Manager Program.

In this episode, Rachel really opens up about the evolution of her business, and I can say that I haven’t seen her happier than she is right now. Not to mention, her and I have something in common as she just found out she’s pregnant, this time with her second child!

You’re going to hear how she started her first online business in the fitness space 6 years ago when she was pregnant with her first daughter. Back then Rachel knew she wanted to create something fast online, and she was so successful running her own Facebook ads for her boot camp that other fitness trainers started approaching her for help growing their businesses.

Rachel now has an online web design and Facebook ads agency serving coaches and online course creators that has really taken off. In fact, Rachel is fully booked and has a waiting list of at least 6 months at the moment, but getting to this point wasn’t without some struggles, which she talks about today. Rachel really had the tech and ads part down, but she joined my course looking for tips and strategies for growing the business side of things while getting overwhelmed in the process.

Rachel’s been able to build an amazing business working with the right clients, and she now just works with clients launching.  In this episode, Rachel is going to share how she has actually been able to grow more quickly by keeping things small, and by “scaling back.” The most exciting takeaway for listeners of this episode is hearing that there will never be a shortage of work for good Facebook ads managers!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • What Rachel learned as she progressed through my course and how she started attracting her ideal clients

  • The significant shift she made in her business earlier this year and why she says it was so necessary

  • What valuable lessons she’s learned around pricing her services and charging what she’s worth

  • What happens when you don’t set boundaries with clients - plus the two words Rachel says has changed everything for her business

  • How she’s refined her interview process with potential clients and what type of person she will not work with

  • The insights Rachel has gained around outsourcing, including the single biggest mistake she’s made around hiring

  • The ways she’s embraced the leadership role and what 3 roles she would hire for first if she were to start all over again

  • Rachel’s biggest insights around having a successful mindset and the best thing a new ad manager can do right now

  • What her business will look like after baby #2

 

Aug 3, 2018

When you get to the end of your workday, how do you determine whether it was a “successful” work day?

For a long time in my business, once I hit the evening time, I would often question whether what I did that day was “enough”.  And it was a struggle, feeling like I “should” have done more.

And as I talked to more and more fellow business owners, this seemed to be a common struggle.

So today I’m going to share with you what I’ve done to overcome this.

And, I also asked this same question to the mastermind that I’m a part of and I thought I’d anonymously share the responses I got from them...

Aug 1, 2018

I haven’t done a strategy session episode in a while, but the feedback I’ve gotten is that you want to hear more of them, so today I’m bringing you a conversation with one of my ROI Club membership students.

Larissa Maclemon serves salon owners in the hair and beauty space through a membership program and a done-for-you service at her site, SalonOwnersCollective.com. Her program teaches members how to market their businesses and it helps take the overwhelm out of the tech side of marketing their salon businesses.

As you’ll hear, she’s currently running warm traffic into a sales funnel, beginning with an opt-in that leads to an email sequence and eventually to a 3-day special offer to get 50% off the first month of her membership program.

In this strategy session, we’re going to be breaking down Larissa’s funnel, which is pretty basic at this time and talking about the need to really know your numbers so that you have an accurate picture of how your funnel is performing. A lot of what we cover today is about building warm audiences to target with Facebook ads, as well as expanding her Facebook ads into cold targeting interests.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • What problems Larissa is solving for her clients now and why she is looking to pivot her business
  • The struggles she’s having around getting traffic to her lead magnet, and my thoughts about her current funnel
  • Why I think the length of Larissa’s nurture sequence may be causing issues with the overall performance of her funnel
  • What to consider when it comes to opt-ins and a strategy she can use to test an offer right away
  • My suggestions to Larissa for a targeting strategy and why getting too targeted with ads isn’t a good idea
  • How she can use Facebook Audience Insights within Ads Manager and tips for increasing her potential audience size
  • Ways she can test to her Facebook page and my suggestions for pixel use

Coming up on this week’s Quick Tip episode, I’m going to be sharing how you can answer the question, “was this a successful workday or not?” I admit that this is something I’ve struggled with in the past, and I’ll be discussing what I’ve done to overcome it, as well sharing with you what my friends in the mastermind group I’m a part of had to say about this topic.

Jul 27, 2018

Today’s quick tip is about how to save massive amounts of time when you want to create a new Facebook ads campaign that has the same ad sets in it that are running in another campaign.

It’s actually a really simple thing to do but yet when I show people how to do it, they’re eyes always get wide and they’re blown away at how easy it was to do yet they had no idea they could do it.

This tip is going to save you a ton of time in the Ads Manager.

 

Jul 25, 2018

I recently did a Facebook ads class around custom audiences for Social Media Examiner’s Facebook Ads Summit, and on today’s episode, I’m answering the questions people asked during my session that I wasn’t able to answer due to time constraints.

I would consider these questions foundational, and I thought that all of you would benefit from hearing these “Back to Basic” questions, and the answers to them.

In this rapid-fire Q&A I’ll be talking about things like privacy concerns and your email list, audience size questions, general campaign set up questions and a whole lot more.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • The minimum audience size I recommend to target and why’s it’s necessary
  • What is the ideal list upload size to create a lookalike audience and what I would be testing and considering here

 

 

  • If the Facebook pixel also works for Instagram engagement

 

 

  • Whether or not you need a new pixel for each Facebook account you manage

 

 

  • What you can’t do when using an email list to create a custom audience

 

 

  • How often you need to re-upload your custom audience list

 

 

  • What is the ideal length of time to re-target traffic to your website

 

 

  • If there is a cap for the number of audiences you can create in Facebook

 

Jul 18, 2018

Today’s a very special show, as it’s the big 200th episode of The Art of Paid Traffic! We’re doing things a bit differently today too, as I’m being interviewed in this one by my good friend, Amy Porterfield.

You’ll hear Amy get down to business and ask me to share what my middle name is, the first concerts I attended and how I’m a coffee snob now (but wasn’t always), and much more.

You’re going to hear the crazy story again of how I met my wife Amy, and what’s going through my mind as I’m getting set to become a dad for the very first time, as well as the influence my own dad has had on my life.

I give the behind-the-scenes of starting a Facebook ads business, including what my motivation was back then and what my real motivation is now. I also open up about a health issue that’s brought me down in the past, and the story I made up in my mind about it, as well as my ongoing struggle with anxiety and perfectionism.

If you tune in until the end of the episode, Amy even asks me what I predict my baby girl will grow up to do, and you won’t want to miss my answer to that one! A lot of what I reveal today are things that I’ve never talked about on this podcast before, and I hope you enjoy this special 200th episode of The Art of Paid Traffic.  

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • What a typical day looks like for me and why I recently changed up my morning routine
  • How I set boundaries working at home, and a big challenge my wife and I have around this
  • The one thing I would do differently if I were to start my business now from scratch
  • The biggest fear I’ve had about my business and a major realization that I’ve had to totally change my mindset
  • What most businesses overlook when started to use Facebook ads – and a surefire way to lose money with them
  • What my ultimate purpose is now

 

Jul 17, 2018

Today’s quick tip is about one of the best ways to lower your Facebook ad costs and get more people to see your ads, which is by aggregating your social proof.

When you’re running the same ad across several ad sets, and you’re getting all those likes, comments, and shares on those ads, how can you set everything up so that you’re aggregating all that social proof onto each of those ads.

It’s a simple little hack which can drastically lower your ad costs, increase relevance score, and get more people to see your ads.

 

Jul 11, 2018

On today’s show, I’m going to be talking about Facebook’s Dynamic Creative. Now, this isn’t to be confused with their Dynamic Product Ads (or “DPA”), which is used for marketing e-commerce products on Facebook.

We’ll look at what Dynamic Creative is, the benefits of using it and how it differs from the split testing option that you can choose in Ads Manager.

I’ll also be discussing how to set it up, where you can find it, the best practices for getting the most out of using Dynamic Creative in your Facebook ads and a lot more in this episode.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • Why Facebook has created and introduced Dynamic Creative to advertisers in the first place
  • What objectives to use when testing with it
  • What our team’s experiences with Dynamic Creative have been like so far, and the limitations we’ve noticed
  • When to use it and who I feel it could be right (and not right) for
  • What you can do with the results that you’re seeing from Dynamic Creative and certain improvements that Facebook will be rolling out soon to address the limitations

 

Jul 10, 2018

Today’s Quick Tip Tuesday has to do with what Objective do you choose when you’re wanting to build video engagement audiences.

Jul 4, 2018

If you’re managing Facebook ads for other people, or maybe you’re looking to start a Facebook ads business, you’re going to love today’s episode. I’m joined by a friend and student, Monica Louie, who runs a thriving Facebook ads management business.

We’re going to go behind the scenes of all aspects of her business here today. Monica reveals how she got started and the challenges she faced in getting past her lack of experience when she first got going.

She’ll be breaking down her client onboarding process and giving the secret to working with clients long-term. Monica also talks about what her team looks like today and how it’s evolved over the past few years as she’s taken on more clients to work with.

As you’ll hear in the conversation, this is the most wide-ranging discussion I’ve had on the podcast on creating and growing a Facebook ads management business that lights you up and energizes you, and I can’t wait to share it with you here today.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • How Monica first started charging clients for her services and the way she was able to get over the “who am I to be running Facebook ads for other people?” mindset

  • What her pricing packages, fees and tiers look and the criteria she uses when considering which clients to take on

  • The strategies she uses for lowering her clients’ cost per click on their ads

  • How her team is structured, the roles of each person and areas of responsibility

  • Why documenting your processes and systems will making hiring and expanding your team so much easier

  • Whether to hire for skills, experience or personality

  • What tools her team uses to communicate, the books she’s reading right now to become a better leader and much more!

 

Jul 3, 2018

Today’s tip has to do with Audience Size Potential Reach when you’re setting up your Facebook ads.  

I get asked all the time -- how big should my audience be?

 

Jul 2, 2018

On today’s special bonus episode of the podcast, I’m going to be talking about a topic I get asked several times a week, and that’s how to hire a Facebook ads manager.

But before even doing this…

Do me a favor and don’t make the critical mistake of outsourcing your Facebook ads before at least have a basic knowledge of them.

I can’t tell they how many local businesses who have become students of mine who once outsourced their FB ads without knowing anything about them.  And then, inevitably, months later they’ve wasted thousands of dollars with ZERO results to show for it.

So, after they’ve learned enough to be dangerous and they decide to outsource their Facebook ads management…

You’ve got to know what to ask when they’re looking to hire a Facebook ads manager, which is why today I’ll be sharing a checklist of things to ask prospective ads managers during their interviews.

After this episode, you’ll also know where to go, and what to do, to find qualified people, and if you’re a Facebook ads manager working with clients, you’ll find this episode helpful as well.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • Why you shouldn’t rule out hiring a brand new Facebook ads manager
  • The one metric to use when evaluating an ads manager

 

 

  • What the average budget and ad spend handled will tell you about the ads manager

 

 

  • Three strategies for finding qualified ads managers

 

 

  • How the accompanying PDF checklist can be used by ads manager too, not just by a person looking to hire one

 

I’m excited for next week’s episode with Facebook ads coach Monica Louie. Monica is a student and friend of mine, and I can honestly say that the conversation I had with her about her Facebook ads business was the most wide-ranging one on this podcast to date!

Jun 27, 2018

My guest today last appeared on the podcast in November of last year, and a lot has changed in her business since then. In this episode I’m joined by Salome Schillack, who helps coaches and online course creators master the art of lead generation with Facebook Videos and Facebook Advertising.

This past December, Salome quit her day job to focus on her Facebook ads business full-time, and you’ll hear all about the ups and downs, and significant mindset shifts, that she’s gone through to make this business a success.

In this episode we talk a lot about the need to niche down and truly identify the ideal client that you want to work with, and what happens when your values don’t match.

Salome also shares her journey to owning her knowledge and understanding that she is good enough, and the struggles that she had to overcome to arrive at the place she is at now.

I’m so proud of the business that Salome has built, and continues to build, and I’m excited to see where she takes it next. Not only has she built an amazing business, but she’s doing it on her own terms and in the process, helping so many others make a difference in the world.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • How Salome discovered the exact client she wanted to work with, and why the description of her ideal client now always starts with the person’s values
  • The ways she was able to build her confidence and own the fact that she is good enough to be doing the work she does
  • Despite all the internal work she has done, why external feedback (from the right people!) is still needed
  • How Salome realized she had a bigger purpose to fulfill and the live event that she credits as the turning point for her and her business
  • What ways her business has evolved and some lessons she’s taken from it
  • The consequences of not putting up boundaries when working with clients
  • What money beliefs Salome discovered she was still holding onto and the big realization she came to around her beliefs
  • How she opened up and embraced the fact that growth isn’t always predictable
  • Salome’s advice for any Facebook ads manager looking to build a steady flow of leads
  • What the concepts “swagger” is, how to get it and why they’re so important to have 
Jun 20, 2018

On today’s show, I’m joined by my friend Brandon Lucero, from SoldWithVideo.com. You may recognize Brandon’s name from when he was a guest on the podcast before, back on Episode #119. I asked him to come back to talk about a concept that he calls “thought reversal”, and he’ll be telling us how he uses this principle in a Facebook ads strategy.

Although I knew what I wanted us to talk about going into this episode, I wasn’t exactly sure where this conversation would go. After we finished recording though episode I was really pumped to share it with you, and it’s become one of my favorite episodes we’ve done here on the show.

Not only does Brandon break down what thought reversal is here, he reveals why it’s so effective for marketing and positioning a business and brand. He uses it a ton in his own business and the businesses of his clients, and I think this is something that everyone should be using in their marketing. I know I can even step up my own game in this area, so I took a ton from this episode and I hope you do as well.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

 

  • 3 steps to start using thought reversal in your business today

  • What “slight of mouth patterns” are, some examples and how to use them in your own marketing

  • Why understanding the potential objectives you may get from clients upfront will help you immensely

  • What deciding who the exact clients you want to attract are will do for your marketing

  • The easiest way to differentiate yourself from everyone else in your industry and why being polarizing is a good thing

  • A different way to look at content creation and adding value for your audience

 

 

 

  • Brandon’s process for scaling engagement audiences and why they are so much more powerful than video view audiences

  • One type of ad that most marketers are not using – but should be

 

Jun 13, 2018

In this episode we’re going to be talking about how to increase conversions using smart website design. Joining me to share his expertise is Keith Burnson of the digital studio called Sister Agency.

Keith and his team recently completed an overhaul and redesign of my website, RickMulready.com, which was the original website I had since starting my business. To be honest, it was an embarrassing site and it was time to take things to the next level 

One big thing I was embarrassed about, which you’ll hear about today, was the long load time of 13 seconds per page previously on the website. We wanted to design a faster site that was easy to use for finding content, and one that really focused on conversion.

A high-performing site is not only critical for Google and search rankings, but it’s needed for the success of your Facebook advertising. A bad user experience will cause visitors to click the back button, which can hurt your relevance score with Facebook, increase the cost of your ads, and more.

Keith and I will be discussing the critical elements that go into making a website designed for conversions. We’ll also be talking about the role that your target audience plays in the design of your website, why rolling things out slowly with your website redesign is recommended, and so much more.

 Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • Why Keith says that conversions should be the goal of every website, and the differences between working on influencer sites versus e-commerce ones
  • His advice for influencers looking to increase conversions on their website
  • What is “LMS” and how it’s become a big trend he’s noticing
  • How his team’s approach to website developing leads to the right experience for the customer
  • Why what hosting service you use, and the number of plugins on your site, matter so much
  • His tips, strategies and tools for speeding up a website
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