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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: 2018
Jan 3, 2018

For this first podcast episode of 2018, I’m taking a look back at some of the big lessons that I learned about advertising on Facebook in 2017. I’m also looking ahead at what to expect in this year in terms of Facebook advertising, and online marketing in general, and sharing this with you.

It’s not enough to just be running multiple campaigns on Facebook, you’re going to need to know what you want to accomplish and have a clear strategy around this…

With the frequent changes on the platform, it’s up to the advertiser to check Facebook’s policies on a very regular basis, as well as keeping up on all of the platforms and emerging technology so that you can take a holistic approach to marketing your brand.

A lot of what I talk about today, like building relationships and being aware of your customer journey, can be considered fundamentals of marketing and things I discuss often. However, you’ll see just how important it is going to be to determine how to best have a personalized conversation with your target audience and to do this as soon as possible.

On the Show Today You’ll Learn:

 

  • Why you’ll need to pay even more attention to things such as relevance score and your positive and negative Facebook reviews

  • How you can be using video to market your business - and why you don’t need a big production budget for videos to be effective  

  • My recent experience testing Instagram Story Ads in a recent launch and what to think about if you’re considering using them as well

  • What’s now allowing us to better leverage “big data” and why you’re going to need to really know your numbers to get the most out of it

  • Advanced applications that are gaining traction very quickly and will provide advertisers big opportunities in the very near future

  • The two social platforms making improvements that will become bigger players in online marketing for 2018


Stay tuned for the next episode with Jim Fortin, as we talk about how to ethically use subconscious selling to improve your ads and get more sales. We go deep in this conversation, and Jim shares so many fascinating insights on mindset and sales.

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