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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Now displaying: January, 2019
Jan 30, 2019

Are you looking to build your influence in order to have a greater impact with your online business? On today’s episode I’m super pumped to bring you my friend Julie Solomon, who is an expert in this field.

Julie is the host of The Influencer Podcast, which is one of the top podcasts in the Business category on iTunes (in fact, her show is one of the few that I make sure to listen to regularly)! J

ulie is also a New York Times best selling publicist, and an influencer marketing educator. I asked her to come on the podcast to share her expertise on building influence, and she delivers in a big way.

If you’re using Facebook Ads to build your business, but frustrated that they’re not working, one reason I’ve seen for this is that a lot of people haven’t done the work to position themselves as a go-to resource in their respective niche.

Julie shares strategies for building influence today, without it being overwhelming, and she breaks it down into 3 simple questions to ask yourself. She talks about how to get brand deals when you don’t have a ton of followers or fans as well.

Julie reveals how influence marketing is changing the marketing game, and I even ask her for her thoughts on why the word “Influencer” comes with such a negative connotation. You’re going to also find out how to equate ROI as an influencer, why brand awareness is such a problem for so many people online today, how to fix this issue, and so much more.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• A gap Julie noticed with influencer marketing and how she used her own business as a case study to test strategies for building influence

• The way she got started building online courses

• Why Julie started her podcast and how she made it so successful

• The first question she always asks someone who identifies herself or himself as an influencer

• What problem Julie discovered that she’s really solving for others

• How to know what platform to be on and why it’s so important to be operating in your zone of genius

• What she considers to be the difference between a successful online entrepreneur and someone who isn’t one

Jan 23, 2019

On today’s show I wanted to share an inspiring case study with an amazing copywriter who’s appeared on the podcast before, Chanti Zakariasen (or Chanti Zak as she’s known)! Last time Chanti was here we talked about how to use quizzes and Facebook ads to get quality leads to grow your business, and it has been one of the most talked about episodes we’ve aired to date.

In a very short time Chanti has positioned herself as the go-to copywriter for creating quizzes that convert, and she’s helped created a quiz for our business, Become a Facebook Ads Superhero (which you can find on our website).

Chanti has created quizzes for many top online entrepreneurs, and because of how quickly she’s grown, the demand for her time and expertise has skyrocketed. For this reason, she’s decided to create an online course teaching people how to grow their businesses with quizzes, which she talks about here in this episode.

She generated $16,000 in the beta version of her new program, and what surprised me the most was that she was selling it for $2,000. I wanted Chanti to come on and share how she did it, and even though she says it was “messy and imperfect”, you’ll hear how you really don’t need all the bells and whistles to have a successful beta launch of your online program.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• What Chanti’s beta program included and what gave her the confidence to offer her services to online influencers

• How she created the beta program and why she felt she didn’t need the whole course created beforehand

• The way Chanti used a relatively small email list to sell the program and how she was able to sell the value to her customers

• Why she decided on $2,000 for a beta price and the reasons she used a sales call to sell spots in the beta (even as a copywriter)!

• Some doubts and hesitations she faced when deciding to launch a beta program teaching others how to use quizzes in their businesses

• How Chanti was able to determine she was indeed the person to be teaching this material and what stepping into the teacher role looked like for her

• What she will do differently in the next launch and her plans for repurposing the content she uses in the beta

• The secrets behind how Chanti’s been able to rise to the top of her niche in a short amount of time

Jan 16, 2019

On today’s show we’re going to be diving into a traffic strategy that I’ve never covered here on the podcast, with John Lee Dumas of Entrepreneurs on Fire. For those of you who have a very clear understanding of your target audience, an offer that attracts that audience and a funnel that converts, podcast sponsorships may be something that you want to explore.

At the time that this interview was recorded in late 2018, John had published over 2,060 episodes in the almost 6 years he’s been doing his podcast. He’s literally made millions of dollars through podcast sponsorships, so needless to say, he knows what he’s talking about when it comes to this topic.

In this episode I’ve asked John to share his insights from the perspective of both a business that wants to sponsor a podcast, as well as a podcaster looking to create revenue by offering sponsorship opportunities to businesses.

John shares his step-by-step guide for finding a podcast to sponsor, or how to get the right sponsors onboard for your show if you host one.

You’ll learn who podcast sponsorship is for, and isn’t for, cost estimates for podcast sponsorships, the key metrics to look at when you’re considering sponsoring a show, and a whole lot more.

I know I learned so much from what John had to share here, and even if you thought that podcast sponsorships were out of reach for you, you’ll hear practical advice for how to take advantage of the tremendous opportunities available, right now.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• John’s own background and experiences with podcast sponsorships and why he believes so much in it

• Why sponsoring your own show has many benefits for podcast hosts

• Powerful strategies for appearing on your favorite shows as a guest

• How to screen potential guests as podcast host and maximize revenue from their appearances

• The different ad placements available for podcast sponsors and typical costs

• What the CPM model is and why John feels it doesn’t work for most podcasters

• His alternatives to the CMP model, including easy ways to set up affiliates if you have a podcast

• What the negotiations between podcasters and sponsors looks like

Jan 9, 2019

Today’s episode is a strategy session with one of my students, Alan Beckley. Alan is an entrepreneur whose mission is helping inventors and entrepreneurs to achieve their dreams more quickly.

Alan has been running video ads and testing short versus longer copy, but he’s now wondering how he can see better results from his Facebook marketing as it’s not working quite as well as he would like it to.

He’s also hosted multiple webinars for How to License Your Invention for Royalties, and is looking for ways to reach his ideal audience of inventors (and people who want to become one), and have more registrations and attendees.

In this episode we break down his current ad campaign and webinar funnel, analyzing the numbers while I look for a “red flag”, or reason for why he’s not seeing the results he’s after.

I don’t feel that Alan needs a large budget for running ads, but he does need more traffic. As you’ll hear, his clickthrough and conversion rates are pretty strong, so I share my recommendations for how he can get more traffic into his funnel to drive sales of his products. There are also things that he can do in terms of testing at the front end of his funnel, in order to hopefully lower that cost per lead while raising the relevance score of his ads.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• Some mistakes that have been made in Alan’s early ad campaigns, including not increasing his ad spend gradually

• How he can change the copy and messaging in his ads to better target the different audiences that could benefit from what he sells

• What he can do for market research that will ultimately help with his messaging and ad copy

• Changes he can make to the videos he uses for his ads and where he should start with testing

• What’s next for Alan and why I think that starting a podcast would be the perfect platform for what he has to offer

Jan 2, 2019

There have been a handful of episodes here on the podcast that have really stood out for me, that people have consistently reached out to me about because it’s helped their business. Today’s episode is an encore of Episode 190, a show that I’ve gotten a ton of great feedback on, and I wanted to make sure that you caught it. Even if you have listened to this episode already, I guarantee that you’ll pick up new things that you didn’t the first time around.

On the Show Today You’ll Learn:

• What things you need to know about your customer to effectively market to him or her

• The questions you need to be asking yourself, like are there sub-segments of your audience that you’re looking past?

• 5 ways to figure out your target audience’s paint points, hobbies, interests and more – including how I did it in my own business

• What knowing their beliefs, objections and myths can tell you and why you need to address these in your ad copy

• Examples from my own business of Facebook ad copy used and an exercise that we’ve done to really target our ideal customer

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