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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Now displaying: February, 2019
Feb 27, 2019

Today’s episode is something I’ve said I’d talk about for some time now. My guest today is Casey Tom, a nutrition coach who has personally helped me with my own health. As you’ll hear though, we’re not only going to be talking about that on this episode. We’ll take a look at Casey’s business, including how she’s currently using Facebook ads and what I think she can be doing differently to maximize the results she is seeing.

Casey has been a nutrition coach for almost 10 years now and she runs her own company called iCan Nutrition. She specializes in elevating entrepreneurs’ lives and allowing them to understand that in order to have their wealth, they must have their health. To do this she helps her clients with metabolism repair, gut health repair, energy and mood focus, among other things.

The catalyst for me seeking out Casey’s help is that in the Spring of 2018, I wasn’t feeling good physically. In fact, at a visit to my doctor’s office I discovered that I weighed the most I ever had, and I knew that I need to be at my highest level physically to not only perform in my business, but to be the best I could be for my family, as at that time I was about to be a new father. What I like most about what Casey does is it’s not overly restrictive, and she works with her clients to get them at the highest level of health.

In this episode Casey shares her past experience with using Facebook ads to sell her 12-week coaching program, and what hasn’t been working for her. In her latest campaign she was able to book a lot of strategy calls, but as she explains she had a lot of these people not show up, which is what I want to help her with today.

I coach Casey on some strategies I want her to try and regardless of what type of business you currently have, I think you’ll want to test one or more of these strategies to see how they can work for you in your business.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• Simple things to start doing right now from a nutrition standpoint to optimize your health

• The goal of her ad campaigns to sell her program and the one major breakdown she is having

• The reasons she feels that Facebook ads aren’t working for her at this time

• A simple strategy for introducing a lead magnet and why I think it could be helpful for her funnel

• How she can use qualifying questions to filter out people who may not be a fit for a strategy call

• A video series strategy for building engagement audiences that will help develop the “know, like and trust” factor with her target audience

• Strategies for Instagram, webinars and more that should dramatically improve the performance of her funnel

Feb 20, 2019

A few shows back I did a Quick Tip episode, which talked about how specific you should be getting when it comes to your Facebook Ads targeting. It raised a lot of questions from listeners who messaged me and asked how to go about finding target audiences in Ads Manager, which is why I wanted to do this show today.

A lot of people think they have to be as targeted as possible, but this is really no longer the case with Facebook. You want to be targeted, but you’re going to want to give more data to Facebook’s algorithm so it’ll find that target audience who are looking to convert, if that’s what your objective is.

In this episode I share how I approach finding target audiences for my Facebook Ads, and I take you through my entire process for doing this.

The key here is that you’ve got to do the work upfront, and that research will give you a clear and holistic understanding of your target audience. If you’re currently managing ads for other people, you’ll have to do the exercise I talk about today for your clients as well.

Like a lot of things on Facebook, targeting best practices is constantly changing, which is another reason while you’ll want to listen to and subscribe to this podcast, as well as be a customer of my other programs and products related to paid advertising.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• Why defining who your target audience is should be your very first step

• A killer website for getting ideas for your ad copy

• An example of how I would do niche targeting in a specific industry

• A free tool inside Facebook Ads Manager that I use to mine for data when researching my target audience

• My process for building an overarching list of targeting opportunities that is the beginning iterations of potential ad sets

• The number of people I want in my ad sets and why I want a bigger number when my objective is conversions

• The reasons why I usually start with my warm audiences and the order I like to follow

• What to do when you see a good Facebook ad that could be relevant to your business displayed in your newsfeed

Coming up on the next episode I have a Quick Tip where we’re going to be talking about why more leads isn’t always the answer to increasing the amount of revenue in your business, and I’ll take you through an example of what we’re doing here in my business around this concept.

Feb 15, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is all about Facebook Ads Campaign Budget Optimization.

Let’s jump into it...

Links & Resources Mentioned in this Episode: 

http://deadlinefunnel.com/aopt 

Feb 13, 2019

On today’s show we’re going to be discussing LinkedIn, both from an organic and paid advertising standpoint for generating leads and sales. This is something I haven’t talked awhole lot about on the podcast, and as you’ll hear, it’s not something that I’ve focused on for my own business.

In early 2019 posting content organically on LinkedIn started becoming an effective strategy for building brand awareness, connecting with your target audience and for generating leads. Now LinkedIn is finally focusing on improving its ad platform, and my guests today are killing and getting amazing results for their clients with the organic and paid strategies they’re using on LinkedIn.

David Tash and Joe Rizzo run an ad agency called Tash Advertising, specializing LinkedIn marketing. Specifically, they work with recruiters to generate leads, but the strategies they use can work for many types of businesses on LinkedIn.

We’re going to break down their exact process for using both organic content and paid advertising, and they share a case study where they spent $6,000 to generate over $24,000 in revenue in just 30 days!

We look at what someone needs to get started with LinkedIn marketing, as well as the special tool that can help you find your exact target audience on the platform. They reveal how they research decision makers at specific companies, how they use LinkedIn as a starting point to create a holistic marketing approach using retargeting across the Internet, and so much more.

If you’re using LinkedIn now, or if you’re not but you want to know how to use it for effectively marketing your brand and business, this is an episode you’re going to want to listen to.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• How they started using LinkedIn and developed their process and system for advertising on it

• What they’re doing for recruiters on the platform and how they’re doing it

• The tool inside of LinkedIn that they’re using to locate and market to their client’s target audience

• Their introductory and follow-up in mail sequences and how they’re using the LinkedIn Pixel

• How they leverage retargeting to maximize results • Why more people aren’t taking advantage of LinkedIn

• The step-by-step process they use, including their CTA, and message content

• The importance of being consistent on LinkedIn and how long it should take to see results once you are

• New features on the platform, what they’re currently testing and where they see advertising on Linked

In going in the near future Our next episode is a Quick Tip where I’ll be talking about why more leads isn’t always the answer for increasing revenue and growing your business. I’ll be taking you through a powerful exercise that we’re using in our business to get more out what we already have, and how you can do this too.

Feb 8, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about how specific should you get with your Facebook ads targeting.

Let’s jump into it...

Links & Resources Mentioned in this Episode:

https://rickmulready.com/facebook-ads-lookalike-audiences/ 

Feb 6, 2019

Last Fall at my FBA Live event in San Diego, one of the attendees approached me with his laptop and showed me some charts of his revenue and email leads. Not only was he showing me a massive spike in both, but he said it corresponded with when he started listening to The Art of Paid Traffic!

Chris Scott is the co-founder and CEO of a company called Swift Galleries, which is a web app that helps photographers increase their sales by helping their clients visualize the photos on their on walls. Chris also bundles this app with a course that teaches photographers how to sell more and grow their businesses, and once I heard his story, I knew I had to bring him on the podcast to share what he’s doing with his marketing.

Chris has been running Facebook ads for a few years now, but he wasn’t getting the results that he wanted. As mentioned, he then started listening to this podcast, while implementing and testing what he was learning on the show. It was at this point that Chris started to gain real momentum in his business.

In this episode he talks about the different funnels he’s using, how he approaches testing them, and I also give him my recommendations for what he could be doing to improve his conversions right now.

This is one of those episodes that even if you’re not in the same niche as the guest, you’re really going to get a lot out of how he’s approaching his marketing. Often some of the best strategies we can learn and test are those that are being used in niches different than our own.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• What happened to Chris’s business when he started focusing on consultative selling

• Why he feels that his Facebook marketing failed at first and how he’s now using the ads differently

• His exact funnels for generating cold traffic leads at $2.64 and $1.60 each

• A breakdown of his tripwires and the course he’s selling

• What Chris expected to learn from going to FBA Live and how he learned that he really needed to get back to the basics

• The importance to really understand your ideal customer and his or her journey

• How he’s using his Facebook group to sell the app and provide value to his target audience

• Chris’s email sequence and follow-up strategy

• How he plans to test different free trials to prospective customers and what I think he should be doing with his customer case studies

• What is “thought reversal” and the way he’s using it in his business

Our next show is a Quick Tip episode, where I’ll be discussing Facebook Ads audience sizes, which is something I get asked about all the time. The best practices around this have really shifted over the past few months, which is why I wanted to update you on what’s happening.

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