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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Now displaying: 2019
Dec 23, 2019

This has been a massive year of growth for the podcast, and I first want to thank you for this! I want 2020 to be a big year of growth in your business as well, which is why I’m bringing you tips and strategies for how to win with Facebook and Instagram Ads in the near year. On last Friday’s Quick Tip I talked about the 7 areas I recommend you focus on in 2020, but you may have noticed that I didn’t include ads as one of these areas. That was intentional, because it should be a given that we always need to be focusing on advertising, because it really has been “pay to play” for awhile now in the online space. If you’re not using paid ads to generate leads and sales, you are missing a huge opportunity!

In this episode I’ll be talking about what’s changed with ads and the reasons that they continue to be both eye-opening and exciting for online entrepreneurs. I’ll give you my thoughts on where are things are heading, and in addition to the 7 key ways to win with Facebook and Instagram Ads in 2020, I’ll be including two bonuses at the end of the episode that you’ll want to listen for.

As with the last episode, nothing I share here is earth shattering, but try focusing on and testing a few strategies that I speak about today, and you could see amazing results in 2020 (and beyond)!

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn: 

  • What’s happening to the prices of ads, and why you should still continue to be investing in them (no matter what!)

  • The reasons that we need to have a “mobile first mentality”, especially with Instagram Ads

  • Ways to be using live video in your advertising, and one area that presents a huge opportunity for advertisers next year

  • What you need to be aware of in terms of Campaign Budget Optimization in Q1 of the new year

  • Why I think that Instagram will continue to become more important from an advertising perspective, plus what we’ve been seeing from our Instagram placements

  • How an increased focus on your messaging will help you reach your target audience more effectively, why simplification is key for your ad campaigns, and more!
Dec 20, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m going to share the 7 areas of your business to focus on in 2020.

Let’s jump into it...

Links & Resources Mentioned:

https://rickmulready.com/accelerator

https://rickmulready.com/brandon-lucero-thought-reversal/

https://rickmulready.com/30k-a-month-ashley-shaw/

 

Dec 18, 2019

Today we’re going to continue with the productivity theme on the podcast, and if you missed the bonus episode from this past Monday with Neill Williams, you’re going to want to check that one out too! In this episode my good friend Craig Ballantyne is rejoining me (now as a guest for the third time!), to talk about his latest book called The Perfect Week Formula.

Craig is an expert in productivity for entrepreneurs, and he was one of my original mentors (and continues to be) since I started in the online space. His books and content have helped me so much over the years, and I know they can do the same for you too.

In this episode Craig reveals what it means to have a “perfect week”, what to really focus on to get more done, and the way you can leave a lasting legacy with the work that you do.

He shares his brilliant “Billionaire Time Matrix” concept, along with the four questions that can save you 10 hours a week – and who wouldn’t want to have that?

Craig talks about how top performers end their days to guarantee success, and he shares his “Blackout Game” that I had never heard of before. This is a challenge and system that as an entrepreneur, you’re going to want to see if you can implement it!

This was a wide-ranging conversation that covered a lot, and what I like about Craig is that he always gives strategies and tactics that you can use right way. This conversation is no exception, because the stuff Craig reveals in this episode can change your life very, very quickly!

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • Why Craig now says that his first book, The Perfect Day Formula, was the “wrong book” to write

  • The reasons that readers are liking his new book the most out of all the ones that he’s written

  • Some rituals and routines that can lead to you being more present with the people you love

  • What are “non-negotiables” and how to honor them in your own life

  • The ways that just 15 minutes can make all the difference for you

  • How the book writing process for Craig’s latest book differed from his earlier ones, and what he did this time to make it dramatically easier and quicker to publish

  • What happened to his life when he started applying what he calls the “Billionaire Time Matrix”

  • The 3 foundational habits of a perfect week, why he created the “Blackout Game”, and much more!
Dec 16, 2019

Are you looking to accomplish more and see bigger results in your personal life and business, but in less time? This is something that I’ve really been working on since the birth of my daughter, which is why I was looking forward to bringing Neill Williams on to the podcast to talk about how it can actually be done. Neill is “The Feel Better Coach” and a member of my Accelerator Mastermind, and she recently presented some amazing strategies and tips to the rest of the group at our recent retreat, which you’ll hear in this episode.

Neil is a certified life coach, mom and wife, and in addition to building her business she still is an employee in the corporate world. Neill is a high-achieving person, but was finding it hard to get all the things she needed to do done. She did eventually figure out the way to get the life she wanted, while taking care of herself in the process, and what she talks about here is a real eye-opener.

In this episode Neill reveals what her life looks like now, including what she does to build a successful in business by only working 3 days a week (and getting more done in 25 to 30 hours than she had previously done in 50 to 60)!

There was a mindset shift that was needed, and today Neill shares what this was, as well as the complete system she uses to crush each week and month. You’ll hear that we really don’t have to be working 18-hour days as entrepreneurs, and our schedules don’t have to be jammed packed with things to do every day. Also, it’s not hard work and hustle that will generate the results you want to see.

I had a Google doc open while Neill and I were having this conversation, and I took down so much good stuff during it. So are you ready to get intentional about your life and see what happens when you do? Let’s do it!

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • The questions that Neill asks herself to determine what are the real priorities in her life

  • How she came to the realization that it was ok to make herself a top priority

  • What to do if you’re not sure where to spend your time each day

  • Why you’ll want to be curious and experiment, plus the importance of being 100% focused (without distractions)

  • Why more structure will actually give you more freedom, despite this concept sounding counterintuitive

  • The way Neill schedules white space into her calendar and how a change in environment can supercharge your creativity and productivity

  • What’s holding people back from making the necessary changes and why it is possible to still create results with lower vibrational energy
Dec 13, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m giving you the pros & cons of boosting posts.

Let’s jump into it...

Links & Resources Mentioned:

https://www.rickmulready.com/training

 

Dec 11, 2019

Today’s guest is an Accelerator Mastermind member who has come a long way in her business in a relatively short amount of time, and I’ve really wanted to introduce you to her. Ashley Shaw helps top-tier social sellers and entrepreneurs eliminate the overwhelm in their marketing efforts so they can have the business of their dreams, and doesn’t just show others how to do this, she has taken the actions to create this reality in her own life.

In this episode you’ll hear all about how Ashley’s background has contributed to where she is today, including her first real sales experience selling $1,200 knife sets, her 16 years of fitness and sales experience and her time climbing the corporate ladder to the top of an organization.

Ashley loves teaching others and understanding how to move people to action, and she reveals something I didn’t know in this episode, that she actually has an English Literature degree she now uses in her work creating content and emails for herself and her clients.

You’ll hear what led Ashley to create her Fitness Leader Institute online platform, and how she launched her very first $49 course. She talks about how she realized she was waiting on the sidelines at the start of last year, and the shifts in both her business model and mindset that allowed her to go “pro” as she now offers a muti-tiered membership to her customers.

Along the way Ashley has recognized the opportunities available to her, and her business has constantly progressed to a point at which she is now generating her goal of almost $30,000 revenue each month. She’s achieved her goal of scaling her business while actually working less, and she and her husband recently were even able to travel for 6 whole weeks while Ashley only had to work about an hour each day.

I’m so proud of what Ashley has achieved so far, and I know that she’s just getting started. There are so many good lessons you can take from her story if you keep an open mind, continue to try new things and most of all, just take action!

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • How Ashley defines “social sellers”, and the ways she started providing them services for content creation and online marketing

  • What her business looked like at the start of 2019 and why she decided to move to a membership model in the Spring of this year

  • The way she introduced higher tiers of her membership and what she’s done to sell it while building her email list and audience

  • The changes Ashley has seen since joining Accelerator this past July and how she realized that success wasn’t about just doing “more stuff”

  • How she’s using video to build her audience and email list, and what happened when she began emailing that list on a regular basis

  • What her team looks like now and what she’s doing to continue scaling her business - while working less!
Dec 6, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m explaining why you are responsible TO your students, not FOR them.

Let’s jump into it...

Links & Resources Mentioned:

https://rickmulready.com/accelerator

Dec 4, 2019

My guest today is my good friend Greg Hickman, who is the founder and CEO of System.ly. Their mission is to enable and support entrepreneurs to amplify their best so they can spend their time on the things that matter most. Why I really wanted to have Greg on the show today is because a couple months ago he posted something on his Facebook page that really caught my eye, and it’s something that I’ve felt and experienced in the recent past.

Today you’ll hear me read Greg’s entire post, and what he said is something that doesn’t get talked about enough. This is a wide-ranging conversation on what it’s really like to build and grow an online business, and we reveal it all in this episode.

We talk about things like why’s it’s actually ok to feel overwhelmed, and how the problems and challenges that you face in business won’t magically disappear as you grow your business.

Greg shares what happens when you let someone else’s definition of a “successful” business guide your actions, and how you don’t always need to be climbing a mountain and playing the comparison game with others.

This conversation is one that might happen over coffee, or behind closed doors, but not openly on a podcast. We both share our experiences and I think it’s going to provide a lot of value to listeners, which is why I wanted to bring this episode to you today.

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • What Greg’s evolution as an entrepreneur has looked like to date, and why you can pivot after being known for one thing for so long

  • The fears and hesitations that he faced with his pivot, plus what told him he was on the right path after he made it

  • Why it’s so important to define and strive for your own version of success, not someone else’s

  • The reasons he broke and remodeled his business, and the important lessons he learned from this process

  • The power of keeping your business simple versus complex

  • Why Greg feels that it’s not possible to focus on profit and growth at the same time

  • Feeling overwhelmed is normal (think long-term when it comes to business)
Nov 29, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m going to show you how to set yourself up for a productive day.

Let’s jump into it...

Links & Resources Mentioned:

https://rickmulready.com/accelerator

http://instagram.com/rickmulready

https://rickmulready.com/craig-ballantyne-instagram-selling/

https://rickmulready.com/craig-ballantyne-instagram-stories/

Nov 27, 2019

Regular listeners of the podcast will know that I’ve been on a journey to discover more about how success comes from taking an inside-out approach, which is why I’m so excited to geek out with today’s guest. My friend Dr. Shannon Irvine helps entrepreneurs train their brains to transform their businesses, and it may take listening to this episode a couple of times to really grasp what she reveals here, but trust me, it’ll be worth it.

As you’ll hear, Shannon is the ideal person to have this discussion with. As she earned her PhD, she discovered that our brains are able to change, and that we can actually hardwire new ways of thinking, acting, and being. When she dug into this internal work and combined it with the strategies she had been relying on for years, she was finally able to integrate her life and her business. She now is able to take time away to spend with her kids, increase her impact through my nonprofit, Mosaic Vision, and grow her revenue.

The best part is that it’s not that difficult to remove the mental blocks that are holding you back, and in this episode Shannon provides tactical tips and action steps you can start taking today to do this, along with access to her free daily brain priming audio series – that just takes minutes a day!

In this episode we cover self-worth, our subconscious, money beliefs and the science behind what makes someone successful, in whatever way you define success. What Shannon shares today shows that it all really comes down to the realization that we are the creators of our thoughts, and we really do have the choice to get where we want to go.

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • The inside-out approach that will get you off the “hustle treadmill” – for good

  • Why we shouldn’t be placing our self-worth in our businesses, and each of our experiences with this

  • How long it takes to reprogram your subconscious (the answer will probably shock you!)

  • What Shannon sees as the single biggest challenge that entrepreneurs face today, and how a simple reframe can make all the difference with it

  • The four steps to take to remove limiting beliefs

  • Fascinating examples how musicians, athletes and entrepreneurs can rewire their brains for maximum performance and success

  • How to use a bridge process, and reverse-engineering, to get from brand new entrepreneur to 7-figure earning, or wherever you want to be
Nov 22, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is asking the question, do you know how “healthy” your business is?

Let’s jump into it...

Links & Resources Mentioned:  

https://rickmulready.com/accelerator

https://rickmulready.com/comparing-stats-is-a-disservice-to-your-business/

Nov 20, 2019

Today you’re going to hear a conversation that I had with my very good friend Mel Abraham, and this might be the most important podcast interview I’ve ever done. I’ve known Mel for several years now and he’s a brilliant entrepreneur, amazing person and mentor to me on so many different levels. Not only is Mel a CPA with multiple online businesses, a best-seller author, a coach and a consultant, but he’s so much more. Although Mel is an expert in entrepreneurial finances and building wealth, in this episode he’s focusing on something that he hasn’t really talked about publicly before – how he’s beating cancer.

I recently invited Mel to speak to my Accelerator Mastermind group at our retreat in San Diego, and a few minutes before he was set to start I asked him if he would be willing to talk about everything he’s gone through recently with his health, and the lessons that he’s learned along the way.

Mel and I often discuss business and life, and one of the things that has impacted me the most is how he’s rebalanced his priorities due to the cancer diagnosis, and you’re going to hear how he’s done that today.

This is really a story about how Mel’s starting life with a clean slate, and the way he’s decided to do what makes him truly happy. I want to make sure that you (and myself), are setting our own definition of success too, just like Mel has.

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well! 

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • How Mel first realized that something wasn’t right with his health and that he needed to get checked out right away
  • His mindset after receiving the cancer diagnosis – plus how it literally changed his very existence
  • Why he and his wife put a team together, and the steps they took to fight it head on
  • The way that Mel learned it’s really ok to ask others for help and to be vulnerable
  • What he’s adding back on his plate, and the things he’s not pursuing anymore, as he liberates himself from the stresses of life and business and focuses on experiencing joy
  • Mel’s framework for creating a “wealthy” life that isn’t just abundant financially
  • The greatest business lesson he ever learned from his then 6-year old son
  • And much more!
Nov 15, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. 

Today’s quick tip is the second of a two-part series where I do a Facebook/IG ads stats deep dive.

Let’s jump into it...

Links & Resources Mentioned:  

https://rickmulready.com/facebook-ads-deep-dive/ 

http://instagram.com/rickmulready

https://rickmulready.com/facebook-attribution-window/

https://rickmulready.com/comparing-stats-is-a-disservice-to-your-business/

Nov 13, 2019

This past August I was a guest on my friend Amy Porterfield’s Marketing Made Easy podcast, where I discussed 3 different strategies (plus a bonus!) for using Facebook ads in your pre-launch, or that crucial 60 to 90 days timeframe leading up to cart open. I wanted to share part of this conversation with Amy here today, because we covered a lot of things that could not only help you launch, but also build your email list year round, lower your ad costs, and a whole lot more.

You’ll hear actual strategies that both Amy and I have used in our businesses to make the best use of this critical pre-launch phase, including some beginner and advanced strategies for you to try implementing in your own business. 

What Amy and I talk about in this episode isn’t rocket science. It’s really all about focusing on the basics when it comes to running Facebook ads and launching your new course or program. The people who are willing to be patient and that stick with these basic principles are the ones who will be rewarded in the end!

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • What Amy does (and her mindset) during her own pre-launch phase and the benefits of focusing on this specific time period
  • Ways to use video to create content, add value and overcome objections, plus the objective to use and what to optimize for when running ads to your video
  • What type of videos are working best for marketers as Facebook ads (and why polished and scripted isn’t always better)
  • How to use ads to build your email list and attract your ideal audience for your launch, plus why a longer pre-launch period can pay you huge dividends
  • The power of a pop-up Facebook Group during pre-launch, and what I’ve done to attract the right people into mine
  • The reasons that it helps to be consistent with your Facebook advertising at all times, and not just when you’re preparing to launch
Nov 8, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is the first of a two-part series where I do a Facebook/IG ads stats deep dive.

Let’s jump into it...

Links & Resources Mentioned:  

https://rickmulready.com/accelerator

https://rickmulready.com/livetraining

https://rickmulready.com/facebook-attribution-window/

 

Nov 6, 2019

Today I want to take you through an exercise that can drastically improve the results you’re getting with your Facebook and Instagram ads. This is an exercise that I’ve gone through with quite a few people in the trainings that I do, including at a recent live retreat for my Accelerator Mastermind - and it blew them away!

This exercise is really the upfront work that you need to be doing before you even open Facebook Ads Manager to set up your ads, but I still see so many people not taking the time to do this. 

What I’m talking about today has everything to do with your target audience and fully understanding them. Yes, your ideal customer avatar is important, but when it comes to running ads you need to take it a step further and learn how to effectively subsegment your ideal customer. If you’re already doing something like this in your business, or you implement what I share in this episode, let me know over on Instagram, @rickmulready!

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • How each group of your customers will require a different conversation (and why not changing your messaging is a lost opportunity)
  • Why you’ll want to remind each group of people of the transformation that is possible with your product or service
  • What I’d recommend doing to set these segments up in Facebook Ad Manager

  • An example of this exercise in action, in my own business!
Nov 1, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. 

Today’s quick tip is about how to allocate your Facebook/IG ads budget.

Let’s jump into it...

Links & Resources Mentioned:

https://rickmulready.com/livetraining


Oct 30, 2019

Last year I was looking for a new way to launch my Facebook Ad Manager program, and I just didn’t feel like doing a webinar launch, even though it’s something I like to do and have had lots of success with. In the past I’ve also used a traditional video series to launch, where I scripted and recorded the vidoes over the course of a few weeks, but to be honest I could not have hated that process more (even though it was effective and we helped a lot of people with it)! So I decided to combine these two types of launches last year, but with a twist. I created what I call the LiveStream Launch Formula, which I will be sharing with you today.

The first time I used the LiveStream Launch Formula in early 2018 it was so successful, and I had so much fun, that I just knew I had to try it again late last year. Both of these launches ended up being some of the biggest ones I’ve ever had, so today I wanted to teach you how you can use the LiveStream Launch Formula in your own business.

In this episode I’m going to share the framework I use, the big lessons and takeaways I’ve learned from doing it, the results I’ve achieved, and a whole lot more.

So if you’re looking for a new way to launch, I hope you find value in what I have to share today. Don’t hesitate to put your own twist on things though, and as always, keep testing and see what works for you on your next launch. Good luck!

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • How I used a pop-up Facebook Group to generate engagement and excitement, while making sure I controlled who would be allowed in it
  • The 3 different offers I made to get people to register for the live video series
  • Why I recommend you work backwards when planning a launch, starting from the cart close date (plus the way that I do it)
  • A big mistake that I made the first time I used the LiveStream Launch Formula, and how I fixed this going forward
  • The structure of each live training, and the ways that I created an open loop for participants to want the next one
  • What to remember when offering an upsell, and the results I got from mine
  • Two key things I did during the cart open week that could help your next launch
  • A breakdown of the stats, including return on investment, cost per lead and the highest earnings per lead number I’ve ever gotten from a launch
  • The two most successful ad campaigns I ran for the launch, and what didn’t work that well
Oct 25, 2019

Welcome to another Quick Tip episode! 

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. 

In today’s quick tip I look at why comparing stats is doing a disservice to your business.

Let’s jump into it...


Links & Resources Mentioned:

https://rickmulready.com/livetraining

 

Oct 23, 2019

You’ve likely heard the concept of building the “know-like-trust” factor in order to convert leads into sales. As a business owner you have to have some sort of strategy for getting someone from the place of not even knowing who you are, to becoming a paying customer. Understanding your customer journey is critical for your business, which is why I wanted to talk about it today.

This is something I recently took my October mastermind group through, and it opened up a lot of eyes… 

Frankly, the customer journey isn’t something that a lot of people teach, but I can tell you that it is a major reason why people aren’t converting leads to sales in their businesses.

On this episode I’m going to break it all down for you and simplify everything, and after listening, you’ll see why your offer most likely isn’t the problem if you’re having trouble getting sales. What I share with you today will help give you better understanding of your customer’s journey, and why it’s so important to your success!

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • What understanding your customer’s journey will allow you to start doing in your business

  • The 5 different stages of awareness and how they each apply to your business
  • Why you should be taking the time to build awareness, rather than going immediately to the next step
  • Content and marketing strategies to implement at each stage of the process
  • What needs to happen after a buyer purchases from you
  • How I reverse engineer the customer journey starting with my end goal in mind
  • A “real life/hypothetical” example of someone’s customer journey that demonstrates these principles in action
Oct 18, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s quick tip I look at why your Facebook ads may be getting disapproved.

Let’s jump into it...

Links & Resources Mentioned:

https://www.facebook.com/policies/ads 

https://rickmulready.com/training 

Oct 16, 2019

Today’s strategy session is with Amanda Genther, who is best known for creating custom sales page design for people launching online courses, membership sites, higher-ticket group coaching and mastermind groups. Amanda is in a bit of a transition phase, as she’s trying to decide which direction to go in next in her business. As you’ll hear in this episode, she’s got no shortage of options to consider!

Amanda breaks down each of the paths she could go take next, including focusing a course that she’s launched in the past, growing her membership site, restarting her “done-for-you” services work with individual clients, and she has even thought about designing templates for her clients.

Of all of the options that Amanda is considering, there are definitely ones that I like better than the others, and I give her my thoughts on each. One of the options is something that could be considered “easy money”, but it’s not what is going to move the needle for what Amanda really wants to do long-term, so I share with her what I would do instead, complete with a detailed launch strategy to set herself up success.

By the end of this call Amanda commits to this strategy, and I believe that by committing to just one thing and really focusing on it, that’s when things are going to completely change for her and her business. If you are an entrepreneur who isn’t sure which way to go next, what I cover today can help give you clarity as well going forward.

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! 

On the Show Today You’ll Learn:

  • How Amanda’s course launches to date have fared, complete with revenue breakdowns, pricing strategy, webinar stats and more
  • What blocks she has around launching her online program, and how it’s been contributing to the confusion she’s felt
  • How her membership site has done to date, the simple launch strategy she’s used for it, and the feedback she’s been getting from her members
  • The way that Amanda’s one-on-one client work is holding her back, even though it looks to be “easy money”
  • What is the number one problem her audience is having with sales pages, and an upsell that she could offer them to help solve it
  • Why I feel that Amanda doesn’t need to just talk about sales pages (it’s ok to pivot!), and what she can do to easily overcome the two main objections that buyers will have
  • Who she’s targeting now with her lead generation campaign – and the amazing results she’s getting!
  • Amanda’s exciting launch plans for next month, plus the tweaks and changes I would suggest to make it even better

 

Oct 11, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is for you if ads freak you out. It’s time to geek out on data!  

Let’s jump into it...

Links & Resources Mentioned:

https://rickmulready.com/training

https://rickmulready.com/retiring-the-art-of-paid-traffic/

Oct 9, 2019

If you’ve been following why I rebranded the podcast to The Art of Online Business, you know that I’ve been thinking a lot about the evolution of my business this past year. In fact, I really changed the lens through which I view my business since the birth of my daughter in December of 2018, which I’ve talked a lot about recently. If you’ve been following why I rebranded the podcast to The Art of Online Business, you know that I’ve been thinking a lot about the evolution of my business this past year. In fact, I really changed the lens through which I view my business since the birth of my daughter in December of 2018, which I’ve talked a lot about recently. 

I felt like I was doing you all a disservice by teaching only one piece of the puzzle, and building a truly impactful business requires a lot more than just Facebook and Instagram ads (although they are still an integral part of it all)!

It’s easy to overlook the other critical things that are needed, like having the right mindset, getting organic traffic and building out a team, to name a few. It’s for this reason that I have created what I call the “Impact Entrepreneur Framework”, which is made up of four stages, or systems, of an impactful business. When you’ve mastered each of these four systems within the framework, you’ve got a business that makes a lot of money, is profitable and truly makes an impact on a ton of people! 

I’m going to break down this framework for you today, and if you’re a visible learner like I am, I’ve created a diagram of the framework that accompanies this episode, and you can find the link to download it at https://s3.amazonaws.com/RickMulready.com/Accelerator/impact_framework_092719.pdf

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well! 

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!  

On the Show Today You’ll Learn:

  • How I’ve used this framework to hit 7-figures in my business, and why I want to share it with you today
  • What makes up the identity stage and why it starts with having a holistic understanding of your audience
  • The reasons that I believe positioning should make up the foundation of your marketing system
  • Why the sales system is the most important system of them all – and the elements that make up a successful one
  • The biggest challenge and mindset hurdle that I had to overcome in order to scale my business 
  • The real problem with having multiple offers and chasing “bright shiny objects”
  • When you should start documenting your standard operating procedures (hint: it’s right now if you haven’t begun already)!
Oct 4, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is looking at what’s your “Special Sauce.”

Let’s jump into it...


Links & Resources Mentioned:  

https://rickmulready.com/training

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