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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Now displaying: 2019
Oct 2, 2019

This past year has been full of new chapters for me. I became a new father in December of 2018 when my daughter was born, and that really became a sort of domino effect of changes in not only my personal life, but in my business too. I suddenly got super-clear on what I really want to do in my business, including who I want to help and the kind of impact that I’m here to make.

As you’ve heard me say many times on the podcast, Facebook and Instagram ads are just one part of growing and running an online business, but I’ve been actively learning, implementing, testing and mastering many other elements to it. By not sharing what has helped me, in addition to just paid advertising, would be a major disservice to you.

I’m here to show you the complete picture for growing a profitable and impactful online business, and to do this, I’ve decided to change the name of this podcast. Yes, you read that right! The Art of Paid Traffic is officially going into retirement, in order to make way for something a little more all-encompassing. You have nothing to worry about though, as I’ll be running through what this all means for you (and me!) in this episode.

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • The role that paid traffic played in building my online business, and why I still feel Facebook and Instagram ads are very relevant today

  • The other essential pieces of the puzzle that are needed to build and grow a business with impact
  • What this change is and isn’t, and what you can still expect to get each week from the podcast
  • Why now is the ideal time to do this, and the reasons that I’m ok with the potential risks in making this pivot
  • How I feel about this transition and the lessons you can take from my decision to make it 

  • The importance of never losing sight of your “Why”, and what feeling fear really means for you on your journey
Sep 27, 2019

Welcome to another Quick Tip episode! 

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about the “5%” – are you doing this to move your business forward?

Let’s jump into it...


Links & Resources Mentioned:

http://rickmulready.com/accelerator

https://www.instagram.com/rickmulready/

https://rickmulready.com/facebook-attribution-window/

Traction by Gino Wickman

 


 

Sep 25, 2019

For today’s show I wanted to share with you a strategy session I recently had with a member of my Accelerator Group Mastermind who is looking to increase her monthly revenue by $25,000 – in addition to what she is generating right now in her business.

Jasmine Shea is the founder of Your Dinner Is Planned, the easiest and most affordable way to cook healthy dinners for your family. Her thriving online membership brings brand-new, healthy recipes to its members each week, along with organized and portioned grocery checklists, and much more.

Jasmine is very active on Instagram, and right now she is doing her launches on that platform. She’s been launching quarterly, where the doors have been open for 3 days, and then she builds a waitlist for her membership. Very recently she closed the cart on a $1 trial where new members get access to her content for 7 days, and she signed up 218 new members, with an impressive 74% of those people staying on for full payment after the 7-day trial. 

Jasmine’s launches have been consistent, as last quarter she saw 206 new members join, but her top priority now is getting new members and seeing a significant increase in these numbers the next time she launches. We also talk about some other priorities for her, including how she wants to enhance her customer experience, and further improve her already strong retention numbers (and lifetime customer value).

As you’ll hear, there is a lot that Jasmine is doing right at the moment, and she really knows her numbers. I’m going to be recommending some strategies that she can try that will help her reach her goals faster though, including a new way that she can launch monthly, instead of quarterly, without the launch process taking up all of her time and being stressful and overwhelming.

At the end of the episode I detail the next steps for Jasmine, and she’s already working on integrating the strategies that we talk about here. She’s an action taker, and I have no doubt that she’ll continue to test and tweak her strategies, and the results will follow. My hope is that you too can gain valuable insights for your next launch from this strategy session!

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them by the end of Q3, Sept 30th, 2019, which is just a few short days away. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • A breakdown of Jasmine’s current numbers, including the churn rate for her membership, her average lifetime customer value, and how she looks at deciding on an ad budget to acquire new customers
  • Why she switched to the $1 trial launch using Instagram, after previously running Facebook ads to cold traffic
  • How Jasmine’s content to members is currently delivered, and a breakdown of her Instagram strategy and pre-launch phases
  • A video strategy that I recommend where she can use what she already has created to leverage Facebook and Instagram targeting
  • What offers Jasmine could use for her re-targeting ads
  • A rundown of her ideal customer, “Katie”, and some additional ways that I think she can reach her (including lookalike audiences she can create and ways to test different audience sizes)

  • What a simplified monthly launch strategy could look for Jasmine and how I think it could help her achieve her vision for the company and her brand

  • Which audience I feel Jasmine should start focusing at this time, and the next steps for her to take - with deadlines!
Sep 20, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about Facebook’s Attribution Window and why it’s important.

Let’s jump into it...

Links & Resources Mentioned:

https://rickmulready.com/training

http://rickmulready.com/accelerator

 

Sep 18, 2019

Facebook and Instagram ads aren’t difficult, but with so much talk about them being overwhelming and scary, I wanted to record this episode for everyone who thinks that they are “hard.”

I can speak from experience and say that once you get over this fear, it will allow you to gain traction and scale your business so much more quickly, like it did for my business when I started years ago. 

What I’m seeing is that people either aren’t even trying to use Facebook and Instagram ads, or they’re giving up on them too soon, but trust me, they do work if you’re patient and you allow the algorithms to do what they’re supposed to do!

As you’ll hear in this episode, it’s the people who are willing to try running ads and constantly test them (and then test them some more) who are going to win…

What I am doing today is taking the mystery out of what makes successful Facebook and Instagram ads, and this is an episode that you’ll definitely want to go through more than once. Dive in, apply the strategies that I share, take action and start testing, because Facebook and Instagram ads really aren’t “hard!”

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them by the end of Q3, Sept 30th, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • The right mindset you need to have and approach you’ll need to have in order to get the most out of your Facebook and Instagram campaigns
  • The importance of doing the upfront work, then following the steps in order, in an “algorithm friendly” way
  • What getting clear on your end goal will allow you to do, and a case study of a student of mine who effectively implemented her ads strategy this way
  • Why you’ll need to understand your target audience, and sub-audiences, and how to begin speaking with them
  • How to find your target audience on Facebook and the tools I recommend to do it
  • Specific questions you can begin to ask yourself that will set your campaigns up for success
  • A walkthrough of the campaign set ups, and what to consider in terms of objective, optimization, budget and more
  • A simple trick that you can use for your messaging (even if you “suck” at writing copy)!
  • It’s hard to do, but why in most case you need to leave your ads alone for the first 3 to 5 days…
Sep 13, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about what Facebook and Instagram ads stats to focus on when troubleshooting. 

Let’s jump into it...

Links & Resources Mentioned:

https://rickmulready.com/accelerator

https://rickmulready.com/training

Sep 11, 2019

My guest for this episode is Lianne Kim, who’s a member of my current Accelerator Mastermind and has appeared on The Art of Paid Traffic before. I had no idea where this conversation with Lianne was going to go, and I wasn’t even sure if I’d be using it for the podcast, but it was just too good not to share with all of you today.

Lianne is a business coach who primarily serves mama entrepreneurs through her coaching programs and online membership community, Mamas & Co, which now has over 300 members (and growing).

As you’ll hear in this episode, I met Lianne at one of my live events in May 2018 and I’ve had the honor of coaching her for a little over a year now. Whenever we have a group call I’m always so excited to hear how Lianne is going to show up, because she always comes with a positive attitude and that mindset shows in the results she achieves. It wasn’t always that way though, and Lianne is very open about the doubts and fears that she’s experienced along her journey as a business owner, including a time recently where she was expecting to fail even before tickets went on sale for her event, MamaCon.

The big difference now is that Lianne is able to recognize these thought patterns within minutes, and she changes them before taking action from a better place, and not from one of fear.

Lianne has come so far and now has a thriving multi-6-figure business, although it’s not just about the money for her. It’s really about having as big an impact as possible, and to do that, Lianne has had to get out of her comfort zone and learn to become the CEO and leader of her growing business.

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them by the end of Q3, Sept 30th, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • The tactical issue she thought she had last year, versus the bigger issue that was really at play
  • The “a ha” moment that helped Lianne beat perfectionism (and her upper limit), and the mantra she uses to keep moving forward each day
  • How she knew that she had to get support and the right team in place, as well as simplify her business and offerings
  • The way Lianne’s “baking in the fun into the journey” and is working towards what success means to her
  • Her thoughts on why entrepreneurs set monetary goals and the reframe she uses to judge how well her business is doing
  • The process of define the roles for each of Lianne’s team members, her big plans to go global and how she’s now showing up – in a BIG way
Sep 6, 2019

Welcome to another Quick Tip episode! 

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about how all leads aren’t created equal.

Let’s jump into it...

Links & Resources Mentioned:

http://rickmulready.com/accelerator

Sep 4, 2019

For today’s show I’m going to be breaking down the evergreen webinar funnel I’m running for my Foundations Facebook and Instagram Ads Program. Why am I sharing this? Well to be honest, this funnel hasn’t been performing anywhere near where I want it to be. By sharing how I’m addressing the issues, my hope is that you can gain some insight on improvements you can make to your own sales funnel that will make a huge difference in the results you’re getting.

In this episode you’ll be seeing exactly what has been going on in my funnel, including what’s working well and what areas can be improved on, as well as all the stats and the steps I’m taking to make my funnel more effective.

The big takeaway I’d like you to get from this episode is that you really need to know your numbers, and then leverage those stats to make decisions on where you can tweak your funnel. Lastly, don’t forget to review your funnel on a regular basis to make sure that things are working the way that they should be!

To get a copy of the downloadable evergreen webinar tracking spreadsheet that I mention in this episode, go to http://rickmulready.com/316.

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them by the end of Q3, Sept 30th, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • Why I recommend launching a live webinar first before moving it to evergreen
  • The stats and metrics that we track weekly, and how we do it

  • What’s been working in the evergreen funnel based on these stats, and what areas need improvement

  • The reason I decided to re-record the entire webinar….

  • The other action steps my team and I have taken to get better results, including a simple upgrade to our opt-in page that made a big impact

  • The most common objection I was hearing from people that weren’t buying the program, and the way I’ve addressed it in my webinar and email follow-up sequence

  • What’s happened since we made the changes to the funnel just a few short weeks ago
Aug 30, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

For today’s quick tip, if you do THIS in your Business, you’ll simplify and increase revenue.

Let’s jump into it...

Links & Resources Mentioned:

https://rickmulready.com/accelerator

https://monday.com/

https://www.process.st/


 

Aug 28, 2019

Today’s guest is returning to the podcast for the second time, and as you’ll hear, not only does she have a goal of achieving the most guest appearances on The Art of Paid Traffic, but she also has some big goals for her business.

Brandi Mowles manages Facebook ads for online experts, but she also has a membership program where she teaches service providers how to scale to consistent $10,000 months, without hiring a team to do it.

The first time Brandi was on the show we broke down each side of her business, and she ran through the beta launch of her membership program that she had just completed. Since then she’s done a public launch and she absolutely crushed it, which is why I wanted to have her back to share how she did it, and what she learned in the process.

You’re going to hear a step-by-step breakdown of how Brandi did this “full on” launch, including her ad budget, email sequence, and the 3 part-video series that worked so well for her.

Although she fell short of her goal to get 1,000 webinar registrations, Brandi still got over 500 people, at an average cost per lead of about $4 (Brandi thought this way too high, but wait until you hear what her impressive earnings per lead number was)!

A launch can be overwhelming and Brandi does a great job of running through her thought process and how she handled everything, including negative feedback from one person, as well as how her thinking has shifted in terms of what she will be prioritizing next time. If you’re thinking of launching for the first time, or improving on the process for your next launch, what Brandi has to share today is invaluable!

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them by the end of Q3, Sept 30th, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • Why Brandi feels that being a service provider is the quickest way to generating 6-figures a year online (and how someone can get started)
  • What’s holding a lot of people back from getting over the hump of generating 5-figures consistently each month
  • A recap of Brandi’s beta launch in May 2019, including what she says worked well, and what didn’t
  • How she got clear on her messaging and the way she got 22 powerful video testimonials (from 23 members of the beta launch!)
  • The realizations Brandi made about running ads for her own business, and not for someone else
  • How she structured her webinar, and why she did it that way
  • A full breakdown of her latest launch, including her revenue and the key metrics that all online entrepreneurs should be focusing on each time they launch
  • What Brandi will be working on leading up to her next launch to see even better results on her journey to a $120,000 launch!
Aug 23, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. 

Today’s quick tip is about how to hire a Facebook/IG Ads Manager.

Let’s jump into it...

Links & Resources Mentioned:

Download the PDF at: https://rickmulready.com/313

Facebook Ad Manager Inquiry Form: https://docs.google.com/forms/d/e/1FAIpQLSdjfTtbthib07itYKD6IBhDG3r4w5krB5V-xeyLU0FeUCA-Mg/viewform

http://rickmulready.com/accelerator

http://instagram.com/rickmulready

https://rickmulready.com/business-and-mindset-books/


Aug 21, 2019

It takes a lot to get me nervous, but I’d by lying if I said I wasn’t nervous about publishing this episode. Today my friend Tiffany Lee Bymaster is flipping the script and turning the tables by interviewing me, and we go really deep with a lot of stuff in this one.

You may remember that Amy Porterfield was on the podcast to interview me and give listeners some background on my life back in Episode 200. If you’re a regular listener you know that my life has changed so much since that episode was recorded (including the fact that I’m now a Dad!), which is why I wanted to air this recent conversation with Tiffany.

It was several months ago when I reached out to Tiffany and asked her how I could be improving my social media, and she said she wanted to interview me for this show, and now we’re doing it!

In this episode you’ll hear me talk about fatherhood, my business evolution, the big realizations I’ve made about business and success since becoming an entrepreneur in 2012, and Tiffany even asks me a series of questions that my students wanted answered too.

She also asks me a “lightning round” of questions where I share my favorite food, business book, why I’m a “movie snob” when I go to the movies, some weird facts about me, and a whole lot more.

We end the episode on a serious note where I talk about the legacy I want to leave my daughter, and I share the message I’ll want her to hear when she grows up. Although we covered so much in this episode, there was still a lot that Tiffany and I didn’t touch, and she did such a great job interviewing me that I’m definitely going to have her back on the show to do this again.

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them by the end of Q3, Sept 30th, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn: 

  • How Tiffany and I met and got to know each other, plus why she says I intimidated her at first!
  • How I really feel about showing up on social media…
  • What the evolution of my business has looked like, including the initial struggles I faced and what turned it around for me
  • How Facebook ads and networking with the right people (for the right reasons) built my business more than anything else
  • Why I feel that starting this podcast was like “rocket fuel” for the growth of my business
  • The way I discovered the growing a big team does not equal more success
  • Why I’m a diehard Washington Capitals fan but grew up in New Hampshire, and tons of other things you probably didn’t know about me!
Aug 16, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is a simple mindset hack for when things aren’t going well.

Let’s jump into it...

Links & Resources Mentioned:

http://rickmulready.com/accelerator

http://instagram.com/rickmulready

https://rickmulready.com/business-and-mindset-books/

Book Mentioned:

The Practicing Mind by Thomas M. Sterner

Aug 14, 2019

My guest today is a member of my current Accelerator mastermind group, and she has been crushing it in just the short time since we started working together! Hallie Sherman is a speech-language pathologist who works full-time in the public school system in New York, and for the last 8 years she’s also been selling digital resources for busy speech-language pathologists online, and I’m sure that her story will resonate with many of the listeners of this podcast.

Hallie began selling her resources on a website called Teachers Pay Teachers back in 2012, and after realizing that she only had so many hours in a week, she has now shifted her focus to creating her own “mini-courses” to sell on her own website. Her products are reasonably priced, about $30 for one and $75 for a bundle, and Hallie recently had a very successful launch, generating 5-figures in revenue in just 5 days.

In this episode you’ll hear how Hallie has made the transition from “hobby” to a true online business, and what really showed her that her audience wanted more digital offerings from her. 

She reveals how she built her email list, which now has over 15,000 subscribers, and the way she launched her first online course to generate those 5-figures in revenue.

From listening you’ll note that Hallie is an action taker who always has an open mind, and she doesn’t overcomplicate the process or try to re-invent the wheel. The way she launched is actually the opposite of what I usually teach my students, in that she created the course first and then sold it, but it worked really well for her since she already had the content ready and knew what she was going to have in her mini-courses.

Hallie has created amazing momentum in her business so far, and I truly believe the sky is the limit for her when it comes to what she can create in her life and business! 

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them by the end of Q3, Sept 30th, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:>

  • How Hallie used freebies and segmented her email list to grow a waitlist of 600 people for her first course (before she first even launched)
  • The way she reached out to her target audience of speech-language pathologists to learn exactly what they wanted from her products
  • What Hallie considers her strengths, and how she used them to overcome “imposter syndrome”
  • Her process of learning how to run paid ads to her lead magnets
  • How she leverages her Instagram following of 15,000 people and positions herself as the “go-to” person in her industry
  • The creation process and the steps Hallie took to then launch her mini-courses
  • What she considers the biggest lessons (and surprises) from this experience
  • What Hallie’s team looks like now and the exercise I gave her that will help her decide what role(s) to hire for next
Aug 9, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about two Facebook/IG ads updates you need to know.

Let’s jump into it...


Links & Resources Mentioned:

http://rickmulready.com/accelerator

http://instagram.com/rickmulready

https://rickmulready.com/business-and-mindset-books/

Aug 7, 2019

On today’s show I want to talk to you about 3 Facebook Instagram ad mistakes I’ve been seeing lately that are keeping people from getting the results that they want from their ads. These concepts are going to be basic and fundamental in nature, but I find that it’s usually these types of things that are messing us up (and you’ll hear which of these mistakes I’ve been making lately as well).

This episode was inspired by what I was saw at our first Accelerator Group Mastermind retreat here in San Diego earlier in the year. I saw that there was an opportunity for our members to make some changes to lower their cost per lead, and in one campaign, a member was able to do just that and lower her cost per lead from $40 to $5, in just a day!

How did she do it? She was able to make this significant improvement in cost by implementing what I share on the podcast today, and I feel that you could improve your ad performance as well with a few of these simple tweaks and strategies. 

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them by the end of Q3, Sept 30th, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • How people overcomplicate their ad strategies and what a simpler campaign set up will do for you
  • My recommendations for how you can simplify your campaigns, and the importance of using a planned out strategy versus random test ads
  • One of the best things you can do to set your ads up for success – and the tools I use to do it in my business
  • Recommendations and best practices for running multiple ad sets
  • Where people are getting confused around objectives and when it can help to use other objectives instead of conversions
  • A pre-launch strategy I use to build video engagement audiences – and ultimately, lead to conversions!
Aug 2, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is knowing your numbers – and why it’s All JUST Math… 

Let’s jump into it...

Links & Resources Mentioned:

http://rickmulready.com/accelerator

http://instagram.com/rickmulready

Jul 31, 2019

Today’s guest is someone that I’ve looked to for mentorship, because he is literally one of my favorite people in the online business space. Casey Graham has started and sold three businesses, and he is now the founder and CEO of a company called Gravy. We started working with Gravy a few years back, and they are the leading experts in helping their clients recover failed payments for subscription-based businesses.

Since starting Gravy, Casey and his team have learned a lot of lessons about business and customer psychology that he really opens up about here on this episode. Gravy is now viewed as the “Ritz Carlton of payment recovery”, and Casey does a great job explaining how they differ from collection agencies when I put him on the spot near the start of the interview by asking him that question.

We cover a lot of different topics here, including one I’m really interested in right now, which is how we can learn to “turn the switch” off at the end of the day as busy entrepreneurs (and make the most of the time we all have with our families).

In this episode Casey reveals his simple strategy for getting someone to give you money (and let me just say that it’s not by using fear tactics), and he also gives his 60-day sequence when working with subscription-based customers.

You’ll also learn the ways you can be proactive in retaining paying customers, the four main reasons people will stop paying (and they may not be what you think!) and so much more.

Like my other interviews here on the podcast, this one went in a lot of different directions and we covered a lot of things that can benefit entrepreneurs at all stages of their businesses. Whether you are just starting out on your journey or looking to scale to 7-figures, Casey is a great person to learn from because he has integrity and he’s building a business the right way.

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them by the end of Q3, Sept 30th, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • The story of how I initially connected with Casey, and what he taught me about interacting with your audience through this experience
  • Why the way you acquired a customer matters so much when it comes to retaining that person
  • How the fine print in your policies will allow you retain customers while protecting yourself at the same time
  • The one question you need to ask of your CRM or payment processor
  • His “Mad Mom Princple” and what Casey means when he says that you need to “make it obvious to the oblivious”
  • The “Trouble Triangle” and “Magic Moment” principles that you can implement now to keep your customers happy and avoid potential issues ahead of time
  • Real-life examples of the “55 Cent Principle” in action, and how you can start using it in your business today for amazing results
  • What to consider when you’re transitioning to the CEO role, and the major hurdles you’ll face on the way to scaling your business to 7-figures (and beyond)
Jul 26, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. 

Today’s quick tip is about Facebook’s Campaign Budget Optimization rollout being delayed. 

Let’s jump into it...

LINKS & RESOURCES MENTIONED:

http://rickmulready.com/training 

https://rickmulready.com/business-and-mindset-books/

Jul 24, 2019

I’m honored to bring a regular listener of this podcast, Jose Quiroz, on to the show to share a cool case study of how he helped a client of his, and I know a lot of people will benefit from the lessons Jose learned from it and what he discusses in this episode.

Jose helps established businesses take their products and service online, and profit from it, and in this episode you’ll hear how he did this with his client Rich, a local fitness trainer who wanted to take his business online after previously doing in-person training and workshops.

Jose reveals how Rich went from having very little presence online to selling 25 spots in his 3-month online fitness program, all in matter of just a few weeks. Jose reveals the process, or “personalized road map” he gave Rich that made this possible, including how his client ultimately decided to deliver his course content to the participants.

Like me, Jose knew he had a bigger calling to do more than he was doing in the corporate world. He also had a lot of doubts and fears in making the transition, which he is very open about and talks about here.

I think it’s so important for people like Jose to step up and help others who want to move from the cubicle to laptop by starting their own online businesses, by giving them the coaching and guidance that they need to be successful so that they then impact more people with their own work.

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them by the end of Q3, Sept 30th, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • Jose’s thought process in leaving his corporate job, and why he says a job security can be an “illusion”
  • What the transition to full-time entrepreneur looked like and how his family and childhood experiences shaped this move
  • How he learned that the only thing capping the opportunities available to him was himself
  • The “Secret Sauce” Joe now uses to guide his clients and the way he gained clarity on who he should be serving
  • How he began working with his client Rich, and why it was so important to get him over his fear of doing live video
  • A breakdown of the process he gave to Rich that resulted in 25 course sales in just a few weeks, and how they combined traditional and digital marketing to do this
  • The way they approached creating the course and delivering the content, including alternatives to doing a membership site
  • How the process will differ for someone in the corporate world looking to start an online business, and the platform Jose recommends these people leverage

 

Jul 19, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about how to tell if you’re getting distractions or money making opportunities.

Let’s jump into it...

LINKS & RESOURCES MENTIONED:

http://rickmulready.com/training 

https://rickmulready.com/business-and-mindset-books/

https://rickmulready.com/quick-tip-stop-making-this-mistake-with-your-fb-ig-ads/

Jul 17, 2019

Today on the show I’m bringing back my friend Craig Ballantyne to share more about how he’s crushing it using Instagram for his business. Craig appeared on the podcast back in May last year, where he talked about how he used Instagram Stories to sell over $500,000 at that time in “high ticket” workshops, but you won’t believe the further growth and success he’s seen using the platform since then!

As you’ll hear, Craig just started using Instagram in February 2017, and he says he really didn’t know what he was doing for the first month. In April 2017 he made his first $5,000 sale using Instragram, and he hasn’t stopped learning and refining his approach since that time, revealing many of his strategies he now uses in this episode.

Craig reveals the single most important thing about Instagram “swipe ups”, as well as giving a call to action that will get your prospects to take action, while allowing you to stay in integrity and fully aligned with your message.

He discusses how he qualifies the people who DM him on Instagram, what his message sequence to prospects is and how he uses video in DM to stand out from the crowd.

Craig gives us his “VPS” formula to use for successful posts, and he even breaks down some of the posts on both of our actual Instagram feeds (you can find the video of that below)!

As Craig says, the biggest thing with Instagram is being intentional about how you’re using it, and he definitely knows what he’s doing as his clients are seeing massive results using his methods – with many of them being in very unique niches.  In fact, one of his clients sold a $28,000 personal training package through Instagram, and another sold a $40,000 massage school using the platform, just to name a few examples! You could start seeing amazing results from your Instagram too, by even implementing just a few tips that Craig shares with us today.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready! 

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • How you can increase the number of responses you’re getting on your videos, and an Instagram Story strategy that doesn’t use videos

  • The role of the conversation on Instagram, in addition to just what you share with your stories
  • 7 key words to keep in mind each time you’re speaking with a potential customer on Instagram

  • Which day of the week Craig is getting a ton of views on (this may surprise you)!

  • Ways that you can keep your Instagram feed and stories fresh and unpredictable, leading to more shares by followers

  • What he has done to grow his Instagram following to almost 50,000 people, and why he won’t be trying paid shout outs again in the near future

  • Craig’s “VPS” formula, what it means to really be purposeful and why using quotes on your posts is so important to do

  • How to use IGTV to overcome changes on the platform and to get even more engagement, and his best tricks for getting the most out of this tool
Jul 12, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about how to stop making this mistake with your FB & IG ads.

Let’s jump into it...

Jul 10, 2019

With the exception of one episode about GDPR, we haven’t really covered any legal topics here on the podcast. Well, that’s about to change today, because I’m joined by Bobby Klinck, a student of mine who says he’s “not your typical lawyer!”

Bobby has a law degree from Harvard and he now considers himself an entrepreneur first. He’s been in the online space for about 5 years now, beginning by using online marketing to build his own law firm and now focusing on helping online entrepreneurs spot potential issues in their own businesses.

In this episode Bobby shares what the transition from practicing to what he’s doing now looked like, as well as some of the early struggles he had in his online business, including a failed launch where he spent $10,000 and made only one sale.

Bobby says he really started getting traction last year when he began to really listen to and understand his clients, as well putting into practice what he has learned from this podcast.

After starting by offering online courses related to legal issues, Bobby now gives training and charges for his templates. He also helps online entrepreneurs build the foundation for their business and their fan bases, so they can launch their producst successfully.

We talk about a lot here and it can be overwhelming to hear about the legal stuff that comes up in business, but the key thing Bobby says is to not it stop you, and there are steps you can take now to make protecting yourself easy.

In addition to all the great advice Bobby gives in this episode on how we can protect ourselves as online entrepreneurs, I think what makes Bobby so relatable is that he is open to sharing his own journey, and the struggles he’s faced while building his personal brand.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • The first steps an online entrepreneur should take in setting up his or her business, including the essential policies that should be in place
  • Something that is happening often on Instagram (and you may be doing yourself) that could lead to potential legal issues
  • What copyright is, and isn’t, and why attribution doesn’t cover you in all cases
  • What to consider when using case studies of your students and when making certain claims
  • All about a course agreement and the ways one can protect you
  • What Bobby recommends is well worth the investment if you’re considering a partnership with someone else (plus a personal experience and lessons from his own career)
  • An update on GDPR one year later, plus Bobby’s thoughts and solutions for it
  • The “Right To Publicity” concept, when to get written permission and why common sense should prevail in most cases
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