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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Now displaying: 2019
Jul 5, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.  

Today’s quick tip is about how to stop doing ALL the things in your business. 

Let’s jump into it...

Links & Resources Mentioned:

https://rickmulready.com/theresa-loe-growing-a-team/

https://www.notion.so/

https://evernote.com/ 

https://www.rescuetime.com/

Book: 80/20 Sales and Marketing by Perry Marshall

Jul 3, 2019

My guest today is Brandi Mowles, and she helps service-based entrepreneurs and businesses explode their growth by using Facebook ads and sales funnels. I originally recorded a strategy session with Brandi earlier this year that hadn’t yet aired, but after talking with Brandi at ConvertKit’s Craft + Commerce conference this month, I just knew I had to bring her back on to share what’s been happening in her business.

In addition to being one of my students and a coach for my Impact group coaching program, Brandi has just launched her 12-month membership program for service-based entrepreneurs who want to scale to consistent 5-figure months, without hiring a team. You’re going to love her story of how she launched this program and the results she got from the beta launch to a relatively small list of a few hundred people. Brandi is a perfect example that you don’t need everything to be perfect, because she generated $4,000 on this launch before even going public with it!

In this episode you’ll hear how Brandi first found this podcast and dove into managing Facebook ads for others, originally getting clients from Facebook groups but maxing out her revenue at about $6,000 a month. She talks about her experiences with local clients from LinkedIn, and why she made the switch back to working exclusively with online service-based entrepreneurs, with great success.

Brandi shares the amazing results her clients have seen, starting with an early client from James Wedmore’s Business By Design group whose launch generated about $21,000 in revenue on an ad spend of just $823. Brandi’s now helping that client launch a second time, and through word of mouth referrals, Brandi’s business has absolutely exploded.

There is so much in this episode that you can learn from Brandi’s work with her clients, some of them in very niche industries, as well as how she’s successfully building her own business. In fact, Brandi is also a new member of my Accelerator mastermind starting this month, so I’ll be excited to see even more progress she makes over the second half of 2019, and I’d love to bring her back on again to share it all with you.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • The simple ad campaigns Brandi is using with one client to get leads from cold traffic at just 71 cents, and how she’s getting amazing results for clients with smaller lists with a total ad spend of less than $1,000

  • The way Brandi uses a questionnaire to get in to the heads of her ad management clients, and how this ultimately leads to better results for their launches

  • Her 7-day pre-launch video testing strategy that is setting up her clients for success, with a spend of only $10 to $20 a day

  • Why Brandi doesn’t want to scale her business and how she resists the temptation to work with everyone that approaches her now

  • The beta launch of her membership program that resulted in 23 people signing up, with a waiting list of more people eager to join

  • The way she’s delivering the content in the membership and her strategy for delivering maximum value to her members

  • What approach Brandi had going into the recent ConvertKit Craft + Commerce event, and what she did once she was there to directly get three new clients from it

  • Why Brandi recently hired a Visibility Strategist, or “Hype Girl” (and what this person is doing for her)

  • Her ideal clients that she wants to work with and the two packages that Brandi now offers to service-based entrepreneurs
Jun 28, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about some big changes coming to Facebook’s Custom Audiences.

Let’s jump into it...

Links & Resources Mentioned:

http://rickmulready.com/training

Jun 26, 2019

Why do so many entrepreneurs struggle with building a team? This is a topic that we haven’t talked a lot about on previous episodes of the podcast, but I’m going to be diving deep into it with my guest Theresa Loe today. 

Theresa helps online entrepreneurs find, grow and then lead their own stellar teams. She helps her clients streamline the backend of their businesses so that they actually have the time to work on the vision of the company, which is at the core of the problem for most business owners looking to grow their businesses.

As you’ll hear, a lot of this comes back to us having to get past our fears around scaling and getting comfortable with being uncomfortable. The best part of all of this is that you don’t have to hire 10 full-time employees out the gate to help you, and you can absolutely do it in baby steps. You do have to get started with getting the support in you business though, because you really can’t do everything yourself.

Although we covered so much in this conversation, there is still so much more I wanted to ask Theresa about scaling the right way, which is why I tell her she’ll have to come back on the show to share her advice and wisdom.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn: 

  • What Theresa’s own pivot in business has looked like and how her team has helped her through this transition

  • Both of our personal experiences with perfectionism and the fear of letting go

  • The difference between assigning tasks and assigning responsibility, and why understanding this concept is crucial

  • What to do if you have no idea where to start with hiring your first employee or contractor

  • Theresa’s tips and strategies for the interview process, including why she prefers video interview over phone
    interviews and why behavioral-based questions are so powerful
  • How you can hire on a trail basis and assign test projects to people you’re considering bringing onboard

  • Whether or not experience in and knowledge of the online space should be required in candidates

  • A mistake I made early on around our systems and processes – and what you can do to avoid making it too

  • What the role of an “integrator” looks like and when is the right time to hire one in your business

  • The reasons you should always be communicating your business values with your team
Jun 21, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook and Instagram ads or online marketing or just general growing your business tips.

Today’s quick tip is about what I suggest you do BEFORE creating your course/product.

Let’s jump into it...

Links Mentioned:

https://rickmulready.com/accelerator
 
https://rickmulready.com/jennifer-myers-realtor-course
Jun 19, 2019

Joining me today on the podcast is a return guest, Sarah Young. Sarah is the founder of BizTemplateBabe.com, where she creates DIY graphic design templates for online entrepreneurs, and she is actually a new member of my Accelerator mastermind group, starting this July.

I asked Sarah to come back on the show because her business has really evolved over the past 14 months since she was last here. She’s now doing multiple 5-figures a month in her business, while only spending a couple of thousand dollars on Facebook and Instagram ads each month.

As you’ll hear, it’s really just Sarah working in the business at this point in time, and she’s handling everything from the ads management to customer service. This has been a challenge and she talks about her plans to get support, as well more systems in place, to scale her business going forward.

In this episode Sarah dives into how she’s built her business, from first launching on Etsy to validate the business to the mistakes she made getting while it off the ground.

We also look at the tactical stuff, like why it took her 6 months to build out her sales funnel, how she’s set her ad campaigns up and the way she’s optimized her paid ads.

Sarah also reveals how she’s getting an amazing 60% conversion rate of sales from cold traffic, what’s held her back from scaling her current ad spend, and a whole lot more. 

We really break down Sarah’s business today, including what’s working really well for her and what she can tweak and improve on to scale things in the near future, so I think wherever you are in your business you can get valuable insight from what she has to say today.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • How Sarah learned that offering too many options to your customers isn’t a good thing

  • Her ad strategy for targeting cold traffic and the way that she uses upsells to generate more revenue

  • What her nurture sequence looks like and a complete breakdown of her current sales funnel

  • The way she does beta testing of new products with previous customers who have purchased from her

  • How Sarah is using 30-second video ads to get more sales

  • The average daily budget for her ads and the objective she’s using with her Facebook advertising

  • Exciting partnerships Sarah has in the works and her plans that will allow her to spend more time with her husband and young son

  • Something I feel she needs to let go of in order to get to the next level in business (hint: it’s something I’ve struggled with myself as a business owner!)
Jun 14, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about which “conversion window” you should choose for your FB/IG Ads.

Let’s jump into it...

Links & Resources Mentioned in this Episode:

https://rickmulready.com/accelerator 

Jun 12, 2019

On last Wednesday’s episode I shared 7 key lessons that I’ve learned on my way to 7-figures, and as you heard, it took a lot more than just using Facebook and Instagram ad stories.

When I was brainstorming ideas for that episode though I came up with four more “bonus” lessons, and I thought it would be a bit too much to cover them all at one time, which is why I’m sharing them with you today.

The best part is that these lessons too are applicable to getting your business to 6-figures as well as 7-figures, if you’re at the point in your business where you’re trying to do that.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • The 7 key lessons from last week’s episode
  • How I learned that less really is more for your online business
  • Why you should validate, then create, your online course and how I successfully launched my very first course using this method
  • That building your “dream team” does not have to be a daunting task
  • Why it’s not just ok to reinvent yourself, and sometimes it’s essential to do this

Later this week I’ll be bringing you another Quick Tip episode, where I’m going to be clearing up the confusion around the conversion window, so you won’t want to miss that one.

Jun 7, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about Facebook and Instagram Ads Campaign Budget Optimization Tips.

Let’s jump into it...

Links & Resources Mentioned in this Episode:

https://rickmulready.com/accelerator 

https://rickmulready.com/facebook-ads-campaign-budget-optimization/ 

Jun 5, 2019

When I start talking about the different elements it takes to build a successful online business, other than using Facebook and Instagram ad strategies, I often get puzzled looks. I may be known for teaching how to successfully use ads to grow an online business and impact more people, but it took way more than just this for me to grow a thriving 7-figure business in less than 4 years. 

On today’s episode I’ll be going into what it took, including things like building a team, positioning myself as an expert, creating and launching courses, memberships and in-person events, and a whole lot more. I’ll be looking at the mindset shifts I had to master, and essentially what it’s taken for me to become the actual CEO of my business.

To create sustainable growth, it takes a more holistic strategy than most experts are using today. Yes, ads are important, but they’re really just one piece of the puzzle needed to get to that next level.

So today I’m going to be sharing 7 key lessons that I’ve learned on the way to 7-figures, and regardless of where you are in your own business, I know that these lessons are going to be super helpful for you. 

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready! 

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! 

On the Show Today You’ll Learn:

  • One thing that all successful entrepreneurs have in common, and why I invested in this early on in my journey as an entrepreneur
  • Why it doesn’t always pay to be the smartest person in the room…
  • Three subconscious beliefs to remove from your thinking ASAP
  • What taking imperfect action has done for my business each year
  • The best way to continuously fuel the growth of your business
  • What “climbing the value ladder” means, and why you should be doing this
  • How I became obsessively curious about my ideal audience – and you can too!
May 31, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about how the one thing that might be killing your sales…

Let’s jump into it...

Links & Resources Mentioned in this Episode:

https://rickmulready.com/accelerator

May 29, 2019

On today’s episode I’m welcoming back a student of mine to the podcast. The last time Jennifer Myers was here, she was talking about how realtors can grow their business with Facebook and Instagram ads, but this time is different. We’re talking about how she took her business online and launched her very first online program, and what Jennifer had to get past to make it a success.

Paid traffic is important, but they’re just one piece of the puzzle in order to have a successful business, and as you’ll hear you need to have things like the right mindset, positioning and the ability to communicate your value proposition to get to that next level.

Once Jennifer had these things in place, she finally launched her online program for the first time and did $30,000, with an email list of just 350 people at that time.

Jennifer had a lot of mental blocks she had to overcome to take her business online though after building such a successful realty brokerage over the last number of years, which you’ll find out today.

This is a case study that so many of you are going to be able to relate to and benefit from. Jennifer is creating the type of business she wants to have, on her own terms, and transforming the lives of so many other real estate agents in the process!

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready! 

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • The moment that first pushed Jennifer towards the life she really wanted to live and the steps she took to transition to an online business

  • How she was able to sell program at $5,000, and why having a small group of students register for the first launch has been a huge benefit to her

  • What struggles she faced in taking her business online, and what the process of creating and launching her first course looked like

  • One important thing she decided early on to get really intentional about

  • How Jennifer emailed a list she hadn’t reached out to in 6 months, and what her messaging and offer to them looked like
  • Who she attracted to purchase her first course and the changes she’s making next time to target a different audience
May 24, 2019

On today’s Quick Tip episode, I share THE #1 quality you need as a business owner to ensure the growth of your business.  And I do it by sharing 3 lessons that I learned through a big time mess up that I recently  created in my business.

I’m getting real with you today as I’m always looking to show you the bad with the good when growing an online business to 7-figures +.

Please make sure to subscribe to the podcast and if you’re so inclined, leave an honest rating and review for the show as it’s a big help in reaching more people who need this info.  Thanks!

Links & Resources Mentioned in this Episode:

https://rickmulready.com/impact 

May 22, 2019

Today’s episode is a special one, as you’re actually going to hear the process that one of my students, Lea Pickard, went through before, during and after she sat on the “hot seat” at our recent Accelerator retreat.

Lea is a happiness expert who has studied wellness as an anthropologist, looking at different cultures around the globe. She has taught college, and realizing she wanted to apply more of the knowledge she gained over the years, she began teaching yoga before starting her online business to help women like her who felt “stuck.”

As you’ll hear, Lea has a unique voice and niche, and she puts together the science of happiness with what she calls the “soul” of it. In this episode Lea shares the process she went through getting ready to launch her first online program, Shine, and she talks about all of the struggles she had in having a lot of information about her product, but not the clarity in her positioning and message to sell it effectively. 

A big part of what Lea shares is about the value she found in having fresh eyes look at her course and business. The input from the group members, as well as her getting “Mulready’d” (she explains in this conversation what this means!) put her on the path to being about to take the tremendous amount of info and turn it into something that she could clearly express to someone wanting to buy her product.

Once she got out of her own way, Lea was really able to shine and regardless of what niche you operate in, her story has lots of lessons that can be applied to your business. I can’t wait to have her back on the show to update us on the results from her first launch!

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • What Lea means when she says that “action brought her clarity” and the transformational mindset shifts she made while in the hot seat
  • The realizations she made to be able to speak to the opportunity for her customers, while remaining within Facebook’s ad guidelines
  • The copy and terminology she used to address the transformation, instead of focusing on the negatives with where he prospects are right now
  • Her tips for other online course creators that may be stuck in their positioning or messaging
  • What Lea’s launch looked like and the livestream launch formula that generated leads costing under $1 - to cold traffic!
  • The two types of ads she ran and how she was able to build an engaged group of over 200 members in just a few short days

  • A killer strategy and tool, or “game changer” she used to build engagement with her customers
May 17, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s quick tip I’m asking if you ARE targeting these lookalike audiences, right?

Let’s jump into it...

Links & Resources Mentioned in this Episode:

https://www.instagram.com/rickmulready/ 

https://rickmulready.com/impact 

May 15, 2019

Building an email list is one of the most important aspects of your business, but I know from experience that it can be really easy to fall into the comparison trap when it comes to the size of your list.Today’s guest is Tarzan Kay, and her story is proof that when it comes to email lists, the quality of your subscribers matters much more than the quantity.

Tarzan is a launch strategist and copywriter who also teaches others how to have a healthy relationship with money. She recently finished in an impressive fourth place for affiliates of Amy Porterfield’s Digital Course Academy, with a list of 3,000 people (compared to other affiliates with much bigger lists)!

In fact, she generated about $35,000 in affiliate commissions from the promotion, which shows that you absolutely do no need a big email list to make big money in your business.

Today Tarzan shares all of her secrets of how to engage a smaller email list for maximum results. We talk about the segmenting to use to increase engagement and sales from your list, and why you shouldn’t be sending your newsletter to everyone that has subscribed to it. She also gives two big reasons why her audience loves her so much, which you can start using in your business - today!

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • What Tarzan considers to be a “small” list and the benefits you can see by having one

  • How often she emails her list and where she comes up with all the amazing topics to write about

  • The way she uses videos in her emails, and the tools she recommends to do it

  • Tarzan’s list segmenting strategy that resulting in a 75% open and 35% clickthrough rate

  • How she’s using a quiz to effectively segment her list and the importance of making it easy for the people in your funnel to focus on where you want them to go

  • What Tarzan’s team looks like and the important role that her business manager fills

  • How to approach a nurture emails versus weekly emails – without getting overwhelmed

  • Her thoughts on money mindset and how it relates to your pricing
May 10, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about how to double your email open rate in two simple steps.

Let’s jump into it...

Links & Resources Mentioned in this Episode:

https://rickmulready.com/impacttraining

https://www.instagram.com/rickmulready

May 8, 2019

Speaking is a critical skill that’s needed in order to sell your products and services, and in order to grow your online business, you need to sell. That is why I’m bringing my good buddy Colin Boyd on to the podcast to share his expertise with you today. Colin is a brilliant coach, International speaker, business mentor and an authority on influence, persuasion and communication, and he shares how you can use speaking to grow and scale your business, in an authentic way.

By “speaking” we’re not just talking about from the stage though, even though Colin considers speaking from stage “the mecca.” Speaking also means when you do live video, Instagram Stories, webinars and all the other ways you are communicating with your audience in verbal form.

In this episode Colin is going to reveal the 6 levels of structuring your speaking, so you can better connect with your audience and drive them to take whatever actions it is that you want them to take.

He talks about what selling actually is when it comes to presenting something to your audience, how to get people literally nodding in agreement to what you’re saying, and why addressing the “yeah but….” objections is critical, and can easily be done with the right approach.

Speaking is a skill that I’ve worked really hard on over the years, and Colin has been a huge help for me in doing this. In fact, I even open up about my very first speaking gig in 2013 that didn’t go so well, and I discuss what I’ve done to change how I present to groups since then.

Becoming a better speaker doesn’t happen overnight, but you can do it and Colin will give you the tools and practical tips to start implementing right away so that you can master your stage, wherever it may be.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • The very first step to take in leveraging speaking to grow your business and what to do if you really don’t want to get in front of an audience
  • A traumatic event from Colin’s childhood that has influenced his speaking and what he does to this day
  • Why people are afraid of speaking and the 6 levels of the journey a speaker will go on
  • Tangible things you can start doing to improve the connection you have with your audience
  • The biggest webinar mistakes that Colin sees entrepreneurs making – and how to avoid them
  • Why more content and teaching isn’t what people are looking for
  • The role your story will play in the mastering of the sales process
May 1, 2019

Joining me on the show today is my buddy (and brilliant YouTube ads wizard!) Tom Breeze. Tom runs a U.K.-based YouTube ads agency that works with some huge brands and online influencers, and if his name sounds familiar, it’s because this is actually the fourth time he has been a guest on the podcast. 

Tom’s not here to talk about YouTube ads today though, although we do touch on it a bit at the beginning of the episode. What we’re really going to dive into is answering a question that I get asked all the time: How much should I be spending on my ad campaign? 

He’s going to break this down by getting into all of the stats that we should be keeping an eye on if we want to be running successful ad campaigns on Facebook, Instagram, YouTube and the other online platforms that exist.

By this end of this episode you’re even going to have an equation for calculating your exact cost for acquiring a customer, which then tells you exactly how much you can be spending per lead. Not only has Tom created a framework for calculating this figure, but he also bakes in the profit margin to be shooting for.

This is an interview that got me so pumped, and I can’t wait to share it with you. Full disclosure, it is a bit heavy on the math, so I’ve if you’re a visual person like me, I’ve put together a PDF download for you to accompany the episode. This resource outlines the calculation that Tom shares today, and you can download it at http://rickmulready.com/278.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn: 

  • Why diversification of traffic is so important and strategies for doing this
  • The different types of offers that work best with YouTube ads versus Facebook ads
  • The numbers you should be watching very carefully in order to have a successful campaign
  • Revenue – Cost = Profit isn’t ideal (and the formula to use instead to start looking at profit differently)
  • How you can improve your revenue per lead and why this can help save you from comparing yourself with the competition
  • A case study of how he lowered a client’s lead cost from $9.33 to $4.44, while lowering the view rate and increasing the clickthrough rate of the campaign
  • The 5 key pages to have in a funnel and what Tom is tracking throughout it
  • How he is achieving an amazing 60-80% show up rate for evergreen funnels on YouTube

  • The recommended time it’ll take to evaluate the numbers in your funnel in order to start making tweaks and modifications
Apr 26, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s quick tip I show you how to avoid a common “mistake” with Instagram Story ads.

Let’s jump into it...

Links & Resources Mentioned in this Episode:

http://rickmulready.com/training

Apr 24, 2019

On today’s episode I welcome back Steve Loiselle, a student of mine who is absolutely crushing it for his local business clients with his Facebook Messenger campaigns. I asked Steve to come back so he could take you through 3 case studies where he’s getting amazing results, including one for a local real estate agent, one for a restaurant owner in a small town, and the campaign Steve is doing for his martial arts gym that’s opening soon.

You’re going to hear how the real estate campaign led to the sale of two houses, including one that was $600,000, in only 5 days and with a small ad spend of just $260. The restaurant owner more than 10X’d the initial ad spend of $250, and Steve sold 20 new memberships at $657 for his marital arts gym that doesn’t open until June 2019, with an ad spend of $300!

Steve has become the “go to” person for advice in our Facebook group when in comes to Facebook Messenger campaigns, not only is he doing so well for his clients, but because he’s doing it in some very small local markets in Eastern Canada.

I continue to be so impressed by Steve and the campaigns he’s running for his clients. How is he accomplishing these results? By being patient, consistent, doing his research and by always testing and re-testing.

Make sure to stick around to the end of the episode, as I’m going to give you the details on a special live training and I will be doing with founder and CEO of Opesta, Ethan Sigmon, all around Facebook Messenger. If you’re not using Facebook Messenger right now you’re going to want to check this out, because there are a lot of very cool things we’ll be talking about that you could be doing right now to market and grow your business!

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready.  

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • What motivated Steve to focus Facebook Messenger versus the other forms of online advertising
  • People love to connect – how he’s using this to increase the results he’s seeing in his clients’ campaigns
  • The funnel he used for his real estate client and what he did to pre-qualify and increase the quality of leads coming in
  • The objective he used to get 23 cent leads in this campaign and how he targeted the ads in such a small area
  • Why the language he used for the bot was so important and contributed to the success they saw in the campaign
  • What Steve did before even approaching the owner of the restaurant to propose working together
  • The contest giveway funnel he used to generate a 10x return on the restaurant owner’s ad spend, and what he would do differently next time to make even more for his client
  • How Steve used Facebook Messenger to created awareness for his soon-to-open martial ads studio and the objective he used to build an audience
  • The funnel that led to 110 email subscribers for his new business in just 3 days and how he’s using video to increase interaction with his customers 

 

Apr 19, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s quick tip we’ll look at if you are you doing a disservice to your audience.

Let’s jump into it...

Links & Resources Mentioned in this Episode:

http://rickmulready.com/training

https://rickmulready.com/kayse-morris-online-business/ (#234)

https://rickmulready.com/whats-your-why/

Apr 17, 2019

In this episode you’ll hear a conversation with Ethan Sigmon, who is the founder and CEO of Opesta, a Facebook Messenger marketing automation tool. I asked Ethan to come back on the podcast to share a really cool Facebook Messenger case study of a campaign he worked on with our mutual friend, John Lee Dumas of Entrepreneurs on Fire, who also happens to be a past guest of The Art of Paid Traffic.

Ethan reveals the strategy they used to help John become on of the top affiliates for Russell Brunson’s Expert Secrets book campaign, topping huge names like Tony Robbins in the process.

He shares why this strategy worked so well, and how you could be doing the same thing in your business right now. If you’re a regular listener of the show you know that I’m a huge fan of marketing with Facebook Messenger, which is another reason why I wanted to bring Ethan back to talk more about it.

Make sure to stick around to the end of the episode, as I’m going to give you the details on a special live training Ethan and I will be doing all around Facebook Messenger very soon. If you’re not using Facebook Messenger right now you’re going to want to check this out, because there are a lot of very cool things we’ll be talking about that you could be doing right now to market and grow your business!

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• Ethan’s motivation for doing what he does, and the “a-ha” moment when he realized they needed to go all in on Facebook Messenger

• How to use Facebook’s “Comment to Messenger” feature and stay within their guidelines

• A killer Facebook Live strategy for building your Messenger list (and other free tactics that will help do it) • A simple tweak Ethan used for John Lee Dumas’ campaign that shot him to the top of the affiliate leaderboard

• The funnel they used, including the landing page layout and copy

• What the “24-hour” rule is for Facebook Messenger and why you should be aware of it

• Why he feels the value of a Messenger subscriber is so much greater than that of an email subscriber right now

• What you can do today to get started with Facebook Messenger and ensure you’re not leaving money on the table with your customers

Next week Steve Loiselle will be back on the podcast to share how he’s crushing it with Facebook Messenger! He’ll be talking about 3 specific campaigns, including one where a real estate agent sold a $600,000 house in 5 days using a Messenger campaign, the crazy results a restaurant in a small town achieved, as well as how Steve and his girlfriend are using in to market their brand new business!

Apr 12, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about understanding cold, warm & hot traffic.

Let’s jump into it...

Links & Resources Mentioned in this Episode:

http://rickmulready.com/training 

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