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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Now displaying: 2019
Apr 10, 2019

I’m very excited today to be bringing you the first in-person podcast recorded here at the Team Mulready studio, with my guest being a very good friend of mine, Mel Abraham. In this episode Mel and I will be talking about a topic that’s been touched on before on the podcast, but never to this extent. We’re are looking at discussing market sophistication and market saturation, and the need for us to all be aware that not every person in our target audiences is at the same place in his or her business journey.

Mel’s background is as a CPA, but as he says, he’s an “entrepreneur by exhilaration,” started his first business venture at the age of 11 years old doing magic shows for kids (and making $50 per half hour in the process)!

His mission now is to help others discover how to build their own expert business and become an authority brand and thought leader. In this episode you’ll hear how he did this for himself as a CPA and set himself from his many competitors, which I thought was very relevant as the online space as well can be a very crowded niche.

Mel shares his expertise on thought leadership, and what really makes a leader. Regardless of where you are in your business though, there’s a need to have conversations with your audience where they are at, and Mel gives the framework for how we can do this, the right way, in this episode.

You’re going to hear his advice for someone just starting out with an online business, where a lot of us are going wrong, and what we should be appealing to in our audience and what to have in place of each level of market saturation.

When it comes to market sophistication, messaging is key and you absolutely need to know who you want to serve, and how to serve them one you’ve identified where they are at in their journey.

As Mel says, society is starved for a new way of thinking and doing things, but more importantly, they’re starved for hope. Your audience can see the possibilities for their future and where they want to be through you, and by positioning yourself the right way you will be help to help more people in the process.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• What really makes us an “expert” – and why it’s not just about the amount of letters that come after our name

• How to get through the imposter syndrome, or feeling that we aren’t the ones to be teaching other people our content

• What “market saturation” means and the 5 levels of it that exist

• The most powerful level of market saturation and how we can target his aspect of our clients in the most effective way

• The power of visual learning tools and how to use them to speak directly to your ideal audience

• Why being the loudest in your niche and “casting a wide net” isn’t the best way to market yourself, and what you should be focusing on instead

• Where to find the right audience to speak your message to, and what to do once you locate them

• The ways Mel does his targeting and tests his messaging to different parts of his audience

• What I have done in the past to figure out why my clients have purchased products from me and what set me apart from others in my niche for them

Apr 5, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is talking about what's your "why" in your business.

Let’s jump into it...

Apr 3, 2019

I’m so excited to be bringing you this interview today with Trish Taylor, who is part of our Accelerator group training program. Trish is a personal stylist who helps female entrepreneurs dress for the life they want, to dress the body they have right now and to love what they’re seeing in the mirror. My team and I have been watching Trish evolve so much in just the past 6 weeks, because just a short time ago she really wasn’t clear about who she was really meant to serve.

You’re going to hear the ways Trish has gotten clarity on who her ideal target audience is, and how she’s now created an online course that’s helped her narrow her focus even more.

Trish breaks down what this $497 course looks like, her funnel for the launch and how she’s just started running Facebook ads to promote it. At the time of recording it’s too early to tell how her ad campaigns did, but she promises to come back on and update listeners on the results!

Trish has some big plans for her business, and this course is the first step for her to connect deeper with the people she’s really passionate about serving. I think what she teaches lends itself very well for courses, webinars, challenges and paid advertising, which is why I can’t wait to see what the future has in store for Trish.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• Why Trish would like to move away from 1-on-1 coaching, and how she plans to do this

• How she’s using a quiz and a challenge launch – but why I feel she shouldn’t count out using webinars

• The metrics she should be paying attention to when she evaluates the results of her Facebook ad campaigns

• My recommendations for how to follow-up with people who didn’t purchase the course

• An “asset” that Trish can leverage to sell her course and future products

• What she can do to keep prospects warm while she’s in the prelaunch phase

• Ideas for content she can create to attract the right audience, including a way to get introduced to other people’s audiences (and serve them too)

Mar 29, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about how your audience is starving for your help...what are you waiting for?!

Let’s jump into it...

Links & Resources Mentioned in this Episode:

https://chelseanicole.com/

http://askmethod.com 

Mar 27, 2019

On today’s episode I’m chatting with Daniel Danies Hutt, a self-confessed “marketing nerd” who’s originally from England and now living in New Zealand. I’m so excited to bringing this conversation with you, and as you’ll hear, I took down a ton of notes from it during our discussion. Daniel has a ton of amazing online marketing strategies to share here with us, as he’s someone who does the work upfront to set himself up for success.

Daniel got a unique start in entrepreneurship when he created a clothing company overnight. Within 5 weeks he was selling his products in 5 retail stores, and you’re going to learn a very cool Facebook ads strategy that he used to have those 5 stores calling him and asking how they could sell his product.

Things went so well that people started asking him to do marketing for them, including paid ads and content writing, and Daniel and his partner now have two blogs, Inbound Ascension and Amp My Content.

In this episode we look at how Daniel has been driving cold traffic to his content and generating $22 for every dollar spent on ads, and why he is using the conversions objective inside Facebook Ads Manager.

He also reveals the feedback loop he’s using to tell how much money he can be spending per lead, and the importance of working with the Facebook algorithm, and not against it.

Daniel explains how his paid ads are benefiting his organic content, and why he feels that his content is converting so well. Daniel does a great job at testing and not giving up on what he’s trying too soon, and you’ll see that he’s playing the long game when it comes to Facebook advertising (and winning)!

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger , telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• What Daniel’s current daily ad spend is and why he’s not in a hurry to quickly scale it up

• Why lead cost is the most important metric that he measures

• Where SEO fits into his organic and paid strategies

• What are “Hyper Specific Next Step Offers” (and how he’s getting conversion rates of up to 85% using them)

• The strategies he’s using to increase opt-ins and what he avoids in order to limit resistance from potential subscribers

• What his longer form ads consist of and what the targeting looks like for them

• Examples of ad images and headlines that have been extremely effective in catching the attention of his target audience

• His targeting strategies at the ads set level and how when it comes to marketing, we can all learn from the marketers of the past

• A “sneaky hack” of his that’s simple, but so good (and easy to do)!

Mar 22, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about how Facebook is removing the Relevance Score.

Let’s jump into it...

Mar 20, 2019

Today’s guest is a student of mine who is sharing an amazing story of how she was able to leave her full-time job of teaching in December 2017, after almost 8 years in the classroom, due to the tremendous success of her online business.

Kayse Morris got started on what was then a side hustle 6 years ago by selling her teaching resources on Teacher Pay Teachers. After making $600 in her first year of doing it, in three years she had tripled her salary from teaching and generated 6-figures online.

In this episode Kayse shares why she then decided to give up a stable teaching job and make the leap into full-time entrepreneurship. In her words, she’s doing what she loves now, and it’s been a “wild ride!”

Her first launch in October 2018 generated $127,000 in revenue, selling a $397 product, and quite literally changed her life in the process. Kayse didn’t stop there though, and just a few short months later she made improvements and launched a second time with a $597 product, resulting in another $180,000 in revenue.

You’re going to hear the lessons Kayse has learned along her journey, the strategies she used for both launches, what her biggest fears were, the big mindset shifts she has made since leaving her job, and so much more.

Kayse’s story is so motivating, because she figured out a lot of how to run her business on her own, and she is now showing others how they too can leave their jobs by turning their passions into successful online businesses. She is someone who knows her audience very well, leads with value and the impact she wants to have first, and the financial results followed.

I feel like we just scratched the surface with this conversation, which is why I’ll be excited to bring Kayse back to share more of her experiences with you on the podcast!

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• How Kayse was able to 10x the revenue from her side hustle in just 3 years, and her early attempts to build an email list

• The way she grew her email list from 13,000 people to 21,000 during her first launch - in just one week using an organic strategy

• The ad strategy Kayse used that resulted in a cost per lead of just over 30 cents on that first launch, with an ad spend of just $10 per day

• How she developed her course, after years of validating it, and why knowing her ideal audience inside-out was so key in her success

• What shifts she made for her second launch in order to attract the right students and cultivate a true sense of community

• The ad strategy she used for the second launch and other things she did differently for it, including using affiliates

Mar 15, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about how to hone your copywriting skills.

Let’s jump into it...

Links & Resources Mentioned in this Episode:

https://copyhackers.com/

https://rickmulready.com/joanna-wiebe/ (#57)

https://thecopywriterclub.com/podcast/

https://rickmulready.com/brandon-lucero-thought-reversal/ (#197)

https://rickmulready.com/brandon-lucero-facebook-video/ (#119)

https://www.instagram.com/rickmulready/

Books Mentioned:

Breakthrough Advertising by Eugene M. Schwartz

Scientific Advertising by Claude C. Hopkins

The Boron Letters by Gary C. Halbert

Tested Advertising Methods by John Caples

Cashvertising by Drew Eric Whitman

Influence by Robert Cialdini

Mar 13, 2019

Today’s episode is a little bit different from what I normally share here on the podcast. A few months ago I opened up to my email list and Instagram followers about the experiences I was having as a new dad, because it was a really hard time for me. The support and outreach I received really touched me, and it inspired me to record this show today.

As you can imagine, I’ve learned a whole lot in the 3 months since my daughter was born. Some of these lessons are applicable to running a business, and I’ll be sharing them with you in this episode of The Art of Paid Traffic.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• Why the first month of being a new dad was such a struggle for me

• The moment a special connection was made with my daughter

• How control is just an illusion – and what to do instead

• What has happened to my productivity in business since becoming a father

• Why like parenthood, your business too will be a journey

I’ve got a Quick Tip episode coming for you next, and I’ll be sharing my tools and resources for how you can hone your copywriting skills and become a much better copywriter!

Mar 8, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip looks at if it's ok to turn off and turn back on campaigns.

Let’s jump into it...

Mar 6, 2019

Today’s guest has been a listener of the podcast for years now, back to when she was working a corporate job, and you’re going to be super-impressed with what she’s accomplished in her business to date.

Angie Gensler has a social media and digital marketing blog, where she focuses on teaching small businesses owners how to grow their business in a simplified way – without all the hustle.

Angie says she was basically a “team of one” as a marketer for a multi-million dollar company before making the leap to entrepreneurship, which was the driving force behind starting her own business to help other solopreneurs.

In this episode she reveals how her business started as a side hustle, but with the intent to do it full-time eventually, and her almost two-year journey to get there.

Angie was able to leave her corporate job in April of 2018, and today she breaks down her November 2018 ad campaign in which she absolutely crushed it! You’ll hear how she generated almost $200,000 in sales on a $60,000 ad spend mainly targeting cold traffic.

She reveals the strategy and mindset behind creating her amazing ads, including one ad that got engagement and social proof that will blow your mind! Angie also talks about how she used upsells, targeted niches and scaled her ads up effectively starting with just $10 test ads and the fears she faced in doing this.

The approach Angie took may not be the one that I’d recommend for everyone starting out, but she tracked her stats, used really good looking ads and planned things out to maximize her success. The results she’s achieved certainly speaks for themselves, and Angie is just getting started.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• How Angie leveraged Pinterest to initially grow her list and business

• The way she has continued to improve and build on her lead magnet that she turned into her main paid product

• Angie’s Facebook ads strategy and funnel, and the upsells that generated and extra $34,000 and $12,000 of additional revenue for her launch

• Why she targeting specific niches with her ads and used conversions as her objective

• The mindset shift Angie had to make around ad spend in order to scale up from running $10 test ads

• Where she is looking to go now with her business and my recommendation for what she should focus on in 2019

Mar 1, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about how to increase revenue without more leads.

Let’s jump into it...

Links & Resources Mentioned in this Episode: 

https://rickmulready.com/roiclub

https://amzn.to/2Xn4S5j 

Feb 27, 2019

Today’s episode is something I’ve said I’d talk about for some time now. My guest today is Casey Tom, a nutrition coach who has personally helped me with my own health. As you’ll hear though, we’re not only going to be talking about that on this episode. We’ll take a look at Casey’s business, including how she’s currently using Facebook ads and what I think she can be doing differently to maximize the results she is seeing.

Casey has been a nutrition coach for almost 10 years now and she runs her own company called iCan Nutrition. She specializes in elevating entrepreneurs’ lives and allowing them to understand that in order to have their wealth, they must have their health. To do this she helps her clients with metabolism repair, gut health repair, energy and mood focus, among other things.

The catalyst for me seeking out Casey’s help is that in the Spring of 2018, I wasn’t feeling good physically. In fact, at a visit to my doctor’s office I discovered that I weighed the most I ever had, and I knew that I need to be at my highest level physically to not only perform in my business, but to be the best I could be for my family, as at that time I was about to be a new father. What I like most about what Casey does is it’s not overly restrictive, and she works with her clients to get them at the highest level of health.

In this episode Casey shares her past experience with using Facebook ads to sell her 12-week coaching program, and what hasn’t been working for her. In her latest campaign she was able to book a lot of strategy calls, but as she explains she had a lot of these people not show up, which is what I want to help her with today.

I coach Casey on some strategies I want her to try and regardless of what type of business you currently have, I think you’ll want to test one or more of these strategies to see how they can work for you in your business.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• Simple things to start doing right now from a nutrition standpoint to optimize your health

• The goal of her ad campaigns to sell her program and the one major breakdown she is having

• The reasons she feels that Facebook ads aren’t working for her at this time

• A simple strategy for introducing a lead magnet and why I think it could be helpful for her funnel

• How she can use qualifying questions to filter out people who may not be a fit for a strategy call

• A video series strategy for building engagement audiences that will help develop the “know, like and trust” factor with her target audience

• Strategies for Instagram, webinars and more that should dramatically improve the performance of her funnel

Feb 20, 2019

A few shows back I did a Quick Tip episode, which talked about how specific you should be getting when it comes to your Facebook Ads targeting. It raised a lot of questions from listeners who messaged me and asked how to go about finding target audiences in Ads Manager, which is why I wanted to do this show today.

A lot of people think they have to be as targeted as possible, but this is really no longer the case with Facebook. You want to be targeted, but you’re going to want to give more data to Facebook’s algorithm so it’ll find that target audience who are looking to convert, if that’s what your objective is.

In this episode I share how I approach finding target audiences for my Facebook Ads, and I take you through my entire process for doing this.

The key here is that you’ve got to do the work upfront, and that research will give you a clear and holistic understanding of your target audience. If you’re currently managing ads for other people, you’ll have to do the exercise I talk about today for your clients as well.

Like a lot of things on Facebook, targeting best practices is constantly changing, which is another reason while you’ll want to listen to and subscribe to this podcast, as well as be a customer of my other programs and products related to paid advertising.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• Why defining who your target audience is should be your very first step

• A killer website for getting ideas for your ad copy

• An example of how I would do niche targeting in a specific industry

• A free tool inside Facebook Ads Manager that I use to mine for data when researching my target audience

• My process for building an overarching list of targeting opportunities that is the beginning iterations of potential ad sets

• The number of people I want in my ad sets and why I want a bigger number when my objective is conversions

• The reasons why I usually start with my warm audiences and the order I like to follow

• What to do when you see a good Facebook ad that could be relevant to your business displayed in your newsfeed

Coming up on the next episode I have a Quick Tip where we’re going to be talking about why more leads isn’t always the answer to increasing the amount of revenue in your business, and I’ll take you through an example of what we’re doing here in my business around this concept.

Feb 15, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is all about Facebook Ads Campaign Budget Optimization.

Let’s jump into it...

Links & Resources Mentioned in this Episode: 

http://deadlinefunnel.com/aopt 

Feb 13, 2019

On today’s show we’re going to be discussing LinkedIn, both from an organic and paid advertising standpoint for generating leads and sales. This is something I haven’t talked awhole lot about on the podcast, and as you’ll hear, it’s not something that I’ve focused on for my own business.

In early 2019 posting content organically on LinkedIn started becoming an effective strategy for building brand awareness, connecting with your target audience and for generating leads. Now LinkedIn is finally focusing on improving its ad platform, and my guests today are killing and getting amazing results for their clients with the organic and paid strategies they’re using on LinkedIn.

David Tash and Joe Rizzo run an ad agency called Tash Advertising, specializing LinkedIn marketing. Specifically, they work with recruiters to generate leads, but the strategies they use can work for many types of businesses on LinkedIn.

We’re going to break down their exact process for using both organic content and paid advertising, and they share a case study where they spent $6,000 to generate over $24,000 in revenue in just 30 days!

We look at what someone needs to get started with LinkedIn marketing, as well as the special tool that can help you find your exact target audience on the platform. They reveal how they research decision makers at specific companies, how they use LinkedIn as a starting point to create a holistic marketing approach using retargeting across the Internet, and so much more.

If you’re using LinkedIn now, or if you’re not but you want to know how to use it for effectively marketing your brand and business, this is an episode you’re going to want to listen to.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• How they started using LinkedIn and developed their process and system for advertising on it

• What they’re doing for recruiters on the platform and how they’re doing it

• The tool inside of LinkedIn that they’re using to locate and market to their client’s target audience

• Their introductory and follow-up in mail sequences and how they’re using the LinkedIn Pixel

• How they leverage retargeting to maximize results • Why more people aren’t taking advantage of LinkedIn

• The step-by-step process they use, including their CTA, and message content

• The importance of being consistent on LinkedIn and how long it should take to see results once you are

• New features on the platform, what they’re currently testing and where they see advertising on Linked

In going in the near future Our next episode is a Quick Tip where I’ll be talking about why more leads isn’t always the answer for increasing revenue and growing your business. I’ll be taking you through a powerful exercise that we’re using in our business to get more out what we already have, and how you can do this too.

Feb 8, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about how specific should you get with your Facebook ads targeting.

Let’s jump into it...

Links & Resources Mentioned in this Episode:

https://rickmulready.com/facebook-ads-lookalike-audiences/ 

Feb 6, 2019

Last Fall at my FBA Live event in San Diego, one of the attendees approached me with his laptop and showed me some charts of his revenue and email leads. Not only was he showing me a massive spike in both, but he said it corresponded with when he started listening to The Art of Paid Traffic!

Chris Scott is the co-founder and CEO of a company called Swift Galleries, which is a web app that helps photographers increase their sales by helping their clients visualize the photos on their on walls. Chris also bundles this app with a course that teaches photographers how to sell more and grow their businesses, and once I heard his story, I knew I had to bring him on the podcast to share what he’s doing with his marketing.

Chris has been running Facebook ads for a few years now, but he wasn’t getting the results that he wanted. As mentioned, he then started listening to this podcast, while implementing and testing what he was learning on the show. It was at this point that Chris started to gain real momentum in his business.

In this episode he talks about the different funnels he’s using, how he approaches testing them, and I also give him my recommendations for what he could be doing to improve his conversions right now.

This is one of those episodes that even if you’re not in the same niche as the guest, you’re really going to get a lot out of how he’s approaching his marketing. Often some of the best strategies we can learn and test are those that are being used in niches different than our own.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• What happened to Chris’s business when he started focusing on consultative selling

• Why he feels that his Facebook marketing failed at first and how he’s now using the ads differently

• His exact funnels for generating cold traffic leads at $2.64 and $1.60 each

• A breakdown of his tripwires and the course he’s selling

• What Chris expected to learn from going to FBA Live and how he learned that he really needed to get back to the basics

• The importance to really understand your ideal customer and his or her journey

• How he’s using his Facebook group to sell the app and provide value to his target audience

• Chris’s email sequence and follow-up strategy

• How he plans to test different free trials to prospective customers and what I think he should be doing with his customer case studies

• What is “thought reversal” and the way he’s using it in his business

Our next show is a Quick Tip episode, where I’ll be discussing Facebook Ads audience sizes, which is something I get asked about all the time. The best practices around this have really shifted over the past few months, which is why I wanted to update you on what’s happening.

Jan 30, 2019

Are you looking to build your influence in order to have a greater impact with your online business? On today’s episode I’m super pumped to bring you my friend Julie Solomon, who is an expert in this field.

Julie is the host of The Influencer Podcast, which is one of the top podcasts in the Business category on iTunes (in fact, her show is one of the few that I make sure to listen to regularly)! J

ulie is also a New York Times best selling publicist, and an influencer marketing educator. I asked her to come on the podcast to share her expertise on building influence, and she delivers in a big way.

If you’re using Facebook Ads to build your business, but frustrated that they’re not working, one reason I’ve seen for this is that a lot of people haven’t done the work to position themselves as a go-to resource in their respective niche.

Julie shares strategies for building influence today, without it being overwhelming, and she breaks it down into 3 simple questions to ask yourself. She talks about how to get brand deals when you don’t have a ton of followers or fans as well.

Julie reveals how influence marketing is changing the marketing game, and I even ask her for her thoughts on why the word “Influencer” comes with such a negative connotation. You’re going to also find out how to equate ROI as an influencer, why brand awareness is such a problem for so many people online today, how to fix this issue, and so much more.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• A gap Julie noticed with influencer marketing and how she used her own business as a case study to test strategies for building influence

• The way she got started building online courses

• Why Julie started her podcast and how she made it so successful

• The first question she always asks someone who identifies herself or himself as an influencer

• What problem Julie discovered that she’s really solving for others

• How to know what platform to be on and why it’s so important to be operating in your zone of genius

• What she considers to be the difference between a successful online entrepreneur and someone who isn’t one

Jan 23, 2019

On today’s show I wanted to share an inspiring case study with an amazing copywriter who’s appeared on the podcast before, Chanti Zakariasen (or Chanti Zak as she’s known)! Last time Chanti was here we talked about how to use quizzes and Facebook ads to get quality leads to grow your business, and it has been one of the most talked about episodes we’ve aired to date.

In a very short time Chanti has positioned herself as the go-to copywriter for creating quizzes that convert, and she’s helped created a quiz for our business, Become a Facebook Ads Superhero (which you can find on our website).

Chanti has created quizzes for many top online entrepreneurs, and because of how quickly she’s grown, the demand for her time and expertise has skyrocketed. For this reason, she’s decided to create an online course teaching people how to grow their businesses with quizzes, which she talks about here in this episode.

She generated $16,000 in the beta version of her new program, and what surprised me the most was that she was selling it for $2,000. I wanted Chanti to come on and share how she did it, and even though she says it was “messy and imperfect”, you’ll hear how you really don’t need all the bells and whistles to have a successful beta launch of your online program.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• What Chanti’s beta program included and what gave her the confidence to offer her services to online influencers

• How she created the beta program and why she felt she didn’t need the whole course created beforehand

• The way Chanti used a relatively small email list to sell the program and how she was able to sell the value to her customers

• Why she decided on $2,000 for a beta price and the reasons she used a sales call to sell spots in the beta (even as a copywriter)!

• Some doubts and hesitations she faced when deciding to launch a beta program teaching others how to use quizzes in their businesses

• How Chanti was able to determine she was indeed the person to be teaching this material and what stepping into the teacher role looked like for her

• What she will do differently in the next launch and her plans for repurposing the content she uses in the beta

• The secrets behind how Chanti’s been able to rise to the top of her niche in a short amount of time

Jan 16, 2019

On today’s show we’re going to be diving into a traffic strategy that I’ve never covered here on the podcast, with John Lee Dumas of Entrepreneurs on Fire. For those of you who have a very clear understanding of your target audience, an offer that attracts that audience and a funnel that converts, podcast sponsorships may be something that you want to explore.

At the time that this interview was recorded in late 2018, John had published over 2,060 episodes in the almost 6 years he’s been doing his podcast. He’s literally made millions of dollars through podcast sponsorships, so needless to say, he knows what he’s talking about when it comes to this topic.

In this episode I’ve asked John to share his insights from the perspective of both a business that wants to sponsor a podcast, as well as a podcaster looking to create revenue by offering sponsorship opportunities to businesses.

John shares his step-by-step guide for finding a podcast to sponsor, or how to get the right sponsors onboard for your show if you host one.

You’ll learn who podcast sponsorship is for, and isn’t for, cost estimates for podcast sponsorships, the key metrics to look at when you’re considering sponsoring a show, and a whole lot more.

I know I learned so much from what John had to share here, and even if you thought that podcast sponsorships were out of reach for you, you’ll hear practical advice for how to take advantage of the tremendous opportunities available, right now.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• John’s own background and experiences with podcast sponsorships and why he believes so much in it

• Why sponsoring your own show has many benefits for podcast hosts

• Powerful strategies for appearing on your favorite shows as a guest

• How to screen potential guests as podcast host and maximize revenue from their appearances

• The different ad placements available for podcast sponsors and typical costs

• What the CPM model is and why John feels it doesn’t work for most podcasters

• His alternatives to the CMP model, including easy ways to set up affiliates if you have a podcast

• What the negotiations between podcasters and sponsors looks like

Jan 9, 2019

Today’s episode is a strategy session with one of my students, Alan Beckley. Alan is an entrepreneur whose mission is helping inventors and entrepreneurs to achieve their dreams more quickly.

Alan has been running video ads and testing short versus longer copy, but he’s now wondering how he can see better results from his Facebook marketing as it’s not working quite as well as he would like it to.

He’s also hosted multiple webinars for How to License Your Invention for Royalties, and is looking for ways to reach his ideal audience of inventors (and people who want to become one), and have more registrations and attendees.

In this episode we break down his current ad campaign and webinar funnel, analyzing the numbers while I look for a “red flag”, or reason for why he’s not seeing the results he’s after.

I don’t feel that Alan needs a large budget for running ads, but he does need more traffic. As you’ll hear, his clickthrough and conversion rates are pretty strong, so I share my recommendations for how he can get more traffic into his funnel to drive sales of his products. There are also things that he can do in terms of testing at the front end of his funnel, in order to hopefully lower that cost per lead while raising the relevance score of his ads.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• Some mistakes that have been made in Alan’s early ad campaigns, including not increasing his ad spend gradually

• How he can change the copy and messaging in his ads to better target the different audiences that could benefit from what he sells

• What he can do for market research that will ultimately help with his messaging and ad copy

• Changes he can make to the videos he uses for his ads and where he should start with testing

• What’s next for Alan and why I think that starting a podcast would be the perfect platform for what he has to offer

Jan 2, 2019

There have been a handful of episodes here on the podcast that have really stood out for me, that people have consistently reached out to me about because it’s helped their business. Today’s episode is an encore of Episode 190, a show that I’ve gotten a ton of great feedback on, and I wanted to make sure that you caught it. Even if you have listened to this episode already, I guarantee that you’ll pick up new things that you didn’t the first time around.

On the Show Today You’ll Learn:

• What things you need to know about your customer to effectively market to him or her

• The questions you need to be asking yourself, like are there sub-segments of your audience that you’re looking past?

• 5 ways to figure out your target audience’s paint points, hobbies, interests and more – including how I did it in my own business

• What knowing their beliefs, objections and myths can tell you and why you need to address these in your ad copy

• Examples from my own business of Facebook ad copy used and an exercise that we’ve done to really target our ideal customer

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