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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Now displaying: November, 2020
Nov 27, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Today’s episode is a replay of an episode I did earlier this year.  I see this topic coming up over and over again - why people are not getting the results that they want with their Facebook and Instagram ads. 

Today on the show, we will be going deeper into understanding your ideal target customer, not only so you can improve your actual targeting of your ads within ads manager, but also how you can improve the way you are speaking to them in your messaging and copy.  

This was one of the most downloaded episodes of 2020 and it’s SO important so we are bringing it back from the archives for you! 

On another note, have you taken my business blindspot quiz yet? We all have blindspots in our business and this quiz will help you identify what your main blind spots are and give you strategies for how to overcome them.  The feedback from this quiz has been awesome, so head to rickmulready.com/quiz to check it out! 

Links & Resources Mentioned in this Episode:

rickmulready.com/quiz

Full show notes are available at www.rickmulready.com/446

Nov 25, 2020

Are you looking for a simple way to work on your mindset? Nothing beats a good book, right? 

I want to share with you eight business and mindset books that have completely changed my life. I know that’s a bold statement, but it’s true. 

I get asked all the time what books I recommend, so I wanted to take some time to tell you not only what books I recommend, but why I recommend them so highly. 

As you know, I believe that 80% of the success in your online business is mindset. These books have helped me to do the mindset work behind the scenes.

On Today’s Show You’ll Learn: 

  • The importance of mindset 
  • How you can act like you’ve already achieved your goals 
  • My eight book recommendations 
  • Why I’m always looking for mindset books 
  • The value of understanding your money mindset and where it came from 
  • Why we have to let go of control 
  • How giving to others will help you to achieve your goals 

I love hearing your recommendations too, so if you have any books in mind that you think should have made this list, I’d love for you to share them over in our Facebook group. If you’re not already in there, you can join the group now at www.rickmulready.com/group

You can see a list of all the books I mentioned today over on my brand new website at the bottom of the about page. Just go to www.rickmulready.com/about and scroll all the way down! 

Links & Resources Mentioned in this Episode:

www.rickmulready.com/group

www.rickmulready.com/about

Full show notes available at www.rickmulready.com/445 

Nov 20, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

In this episode, I am giving you a glimpse into my daily schedule with my daughter, Maya.  She is turning 2 years old, so people ask me all the time how I balance my seven-figure business, my family, and all the rest of my responsibilities. 

It’s not always easy balancing my schedule, but I am sharing with you some practical tips that I think you will find helpful.

From how I plan my work week to when I take mini breaks to hang out with my daughter, the way I schedule my time is not always perfect, but it works for me, my family, and my business! 

I hope this conversation helped to give you a little bit of insight into my world, but I really hope you also took away some scheduling tips for yourself. I encourage you to plan your day in a way that sets you up for efficiency so you are able to balance all of the things in your world.

Don’t forget that the doors to Offer to Optimized are now open!  This is NOT a “stop and learn” course. This is an apply-as-you-go, implementation course AND coaching program that will give you the tools & skills you need to master your Marketing, Systems, and Confidence with the step-by-step process to build a thriving online course business so you can serve, create impact & make more while doing way less.

As of November 19th, you can enroll in this coaching program. If you’re an online course creator looking to create consistent 5k revenue months in your business, make sure you’re enrolled at www.offertooptimized.com.

Links & Resources Mentioned in this Episode:

www.offertooptimized.com

Full show notes available at www.rickmulready.com/444 

Nov 18, 2020

Want to figure out how to optimize different aspects of your business including your ads? You’re in the right place. 

In this episode, I am doing a Q&A to answer some of the common questions that are asked in my Optimized CEO Facebook Group. From conversion percentages to hiring a virtual assistant to the ad learning phase, the questions I’m answering will help you no matter where you are in your business.

I want you to pay close attention to the questions that I am being asked because even if you don’t have the same ones right now, odds are that you will at some point as a CEO.

On Today’s Show You’ll Learn: 

  • Why your ads are not converting
  • What to look at when your conversion percentage is low
  • How to increase conversions for people on your waitlist
  • What the learning phase is for ads
  • The importance of hiring a VA
  • How to stop blindly spending money on ads
  • How to prioritize your activities

I am so glad I got to answer some of your questions, and I will definitely be back to answer more because conversations like these get me so excited. 

From this episode, you can see the types of conversations that we're having inside the Optimized CEO Facebook group. If you're an online course creator looking to scale your business to six or seven figures, be sure to check it out.  I would love to see you in there! 

Don’t forget that Offer to Optimized opens up November 19th for just a few days. If you’re an online course creator looking to create consistent 5k revenue months in your business, make sure you’re enrolled at www.offertooptimized.com

 

Links & Resources Mentioned in this Episode:

www.offertooptimized.com

Optimized CEO Facebook Group

Full show notes available at www.rickmulready.com/443 

Nov 16, 2020

Want to know what goes into a crazy successful launch? Let’s learn from someone who’s had one! 

 

This episode is actually the recording of a coaching session that I did with Antony Whitaker: entrepreneur and owner of Grow My Salon Business. 

 

I want to share this coaching session with you because we’re unpacking Antony’s most recent (and first ever) webinar launch, and he did really well. 

 

We dissect his latest launch looking for opportunities for him to optimize the next one. We’re looking at what he can double down on, what he can improve on, and what he can do to make his next launch the best yet. 

 

I want you to pay attention to the questions that I ask him, because I'm asking very specific questions in an effort to uncover areas of opportunity for his next launch. I think you’ll learn a lot about your own launch along the way. 

 

Grab your favorite drink and come hang out with us in this coaching session!

 

On Today’s Show You’ll Learn: 

 

  • The value of the online platform 
  • How Antony’s first launch made $33,000
  • What went into a webinar that converted at 23%
  • The power of narrowing down your target audience 
  • Why I send four emails on the final day of a launch
  • Why you need an email nurture sequence 
  • How to figure out the best platform for you and your course
  • How to make sure you’re not leaving money on the table

 

Do you like the sound of a launch like this? His numbers are pretty incredible! 

 

Are you looking for a simple, repeatable, low-stress launching option for yourself? 

 

Then I want to invite you to a brand new five-day live training series coming up where I will teach you my Optimized Launch Method. By the end of this free live training series, you will have a complete plan for using it in your business, right now, with no extra effort. 

 

The special training kicks off November 16th so head to www.rickmulready.com/livetraining to get signed up. 



Links & Resources Mentioned in this Episode:

 

www.growmysalonbusiness.com 

 

Full show notes available at www.rickmulready.com/442 

 

Nov 13, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Would you love to be able to make an extra $300 every month?

In this episode I’m sharing nine creative ways to make an extra $300 a month in your business. Why $300? Because that’s a lot of money, and yet it's super achievable for you every single month. 

As we get into these nine things, you’re going to realize that making a little extra cash in your business is actually easier than you think. 

As you go through this episode, I want you to be thinking about the word “leverage.” How can you leverage things that you’re already doing in your business to create revenue?  There are lots of ways to create revenue, so don’t leave it on the table! 

Are you looking for a simple, repeatable, low-stress launching option?  If so, I want to invite you to a brand new five-day live training series coming up where I will teach you my Optimized Launch Method. By the end of this free live training series, you will have a complete plan for using it in your business, right now, with no extra effort. 

The special training kicks off on November 16th so head to www.rickmulready.com/livetraining to get signed up. 


Full show notes are available at www.rickmulready.com/441 

Nov 11, 2020

Do you dream about your perfect launch? It’s low stress, goes smoothly, AND brings in the big bucks?

Today I’m joined by Brandi Mowles, and we’re breaking down the first time that she ever did a launch using the Optimized Launch Method. And guess what?… it was a $201,000 launch! 

In today’s episode, you’re going to hear why Brandi loves this type of launch. It’s because she gets quick results, can rinse and repeat it, and she can do it live and interact with people going through it. 

My special guest today is Brandi Mowles who is a wife, mama, educator, digital marketer and total taco snob. She runs her life and business using her 3 favorite S words. Simplicity, Systems and Scale. In less than two years Brandi generated over 1 million dollars in revenue for her own business and over 3.5 million for her clients. She believes in relationships over revenue and believes we can all create our own success on our own terms.

On Today’s Show You’ll Learn: 

  • The importance of having rhythm in your business and home life
  • How Brandi’s offers have evolved over the last year 
  • How Brandi creates webinars that convert at 17-25%
  • The value of surveying your audience 
  • Why Brandi loves launching
  • Brandi’s favorite things about the Optimized Launch Method
  • What to put into your launch to add value for your consumer 
  • What the launch process looks like behind the scenes 

I might not be able to promise conversions as high as Brandi’s, but I can get her on the podcast to teach you guys how she did it! 

If you want to keep learning, I have a brand new five-day live training series coming up to teach you the Optimized Launch Method that we’re discussing in this episode. By the end of this free live training series, you will have a complete plan for using it in your business right now with no extra effort. 

If you're looking for a simple, repeatable, low-stress launching option that is super effective, then this training series is for you. It kicks off on November 16th and you can get registered at www.rickmulready.com/livetraining

 

Links & Resources Mentioned in this Episode:

Grab your exclusive freebie at www.brandimowles.com/rick 

 

Full show notes available at www.rickmulready.com/440

 

Nov 6, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Have you been thinking about hiring a mentor or coach to help you on your journey? 

Today I want to talk about why I think it's a really great idea. 

The common thread between successful online business owners is that they've all had a coach or mentor at some point in their journey of building their business. 

In today's episode, I'm going to share with you some tips on choosing the right mentor or coach for you and your business.

This has been a huge part of my journey, and it’s something that I think is important for everyone to consider. 

I’m going to share how many mentors you should have, how to pick the right mentors for you, the difference between a coach and a consultant, and other things to look for in your mentor. 

I have a brand new five-day live training series coming up to teach you my optimized launch method. By the end of this free live training series, you will have a complete plan for using it in your business right now with no extra effort. 

If you're looking for a simple, repeatable, low-stress launching option that is super effective, then this training series is for you. It kicks off on November 16th. Register at www.rickmulready.com/livetraining

Full show notes are available at www.rickmulready.com/439 

Nov 4, 2020

Do you like the sound of five figures a month on evergreen? Yeah, me too! 

I’m super excited to be joined by my special guest today, Elizabeth McCravy. In this episode she’s sharing with you how she's built her business to where it is right now. She's doing five figures a month on evergreen, she's got a super small team, and we're here to break it all down for you.

Elizabeth McCravy is a Nashville-based website designer and business strategist. She creates personality-packed, engaging website templates for online business owners. Her goal is to make beautiful and strategic websites that turn viewers into raving clients. She is also the host of the Breakthrough Brand Podcast where she teaches entrepreneurs how to stand out online through tactical, honest business advice. 

Elizabeth is a Showit Design Partner, she is the current "Showiteer of the Year," and has been recognized as a Top Designer by Showit. Pretty impressive! 

In this episode, we're going to talk about how she generates so much evergreen revenue on a monthly basis, what her email marketing sequence looks like, and how she creates urgency and scarcity during her live launches even though her products are on sale all the time on her website.  We cover how she did a $12,000 launch with a very small email list and no ads, what her small team looks like, and how she gets her profits so high. 

This episode is packed with valuable information so be sure to tune in! 

 

On Today’s Show You’ll Learn: 

  • What Showit is 
  • How long it takes to put templates together 
  • Why you should validate your idea before you put a ton of time into it 
  • The value of blogging 
  • How Elizabeth built her email list 
  • How an automated email sequence can drive sales
  • How Elizabeth’s free quiz helps her make sales 
  • What to put in an email funnel 
  • The importance of clarifying who your product is for and who it’s not for 
  • What running a lean business looks like 
  • The difference between a building year and a growth year

I loved learning about Elizabeth's business and am so impressed that she is able to keep her profit margins so high.  I’m excited to see what she does with her course when it launches in 2021.

I have a brand new five-day live training series coming up to teach you my optimized launch method. By the end of this free live training series, you will have a complete plan for using it in your business right now with no extra effort. 

If you're looking for a simple, repeatable, low-stress launching option that is super effective, then this training series is for you. It kicks off on November 16th and you can get registered at www.rickmulready.com/livetraining

 

Links & Resources Mentioned in this Episode:

www.elizabethmccravy.com use code "RICKSENTME" for 15% off

www.elizabethmccravy.com/style 

Follow @elizabethmccravy on Instagram

 

Full show notes available at www.rickmulready.com/438 

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