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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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Now displaying: 2020
Jul 24, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Let me ask you a question: what does integrity mean to you?

Today I want to address a question I saw recently in a Facebook group. Should you let people buy after a deadline? 

Inevitably, when you have a deadline in place, you will have people reach out to you afterwards explaining why they missed it and asking if they can still get in. Now, you might feel inclined to say yes because you don’t want to turn away revenue. I hear you. I used to feel the same way. But today I want to talk about why I don’t do that anymore.

If you’re someone who’s letting people buy after your deadline, tune in to find out why that might not be the best idea. 

Jul 22, 2020

Do you ever hear about 6-figure launches and wonder how in the world they pulled that off? Or how you could start making money like that?

We are lucky enough to have Kerry Egeler here today to tell us how he went from a live webinar launch with zero sales, to a 6-figure live webinar launch in just a few months. His secret? Learning from his mistakes and continuing to test new ideas. We’re discussing job security, the ups and downs of live webinar launches, mindset changes, and investing in yourself. 

Kerry Egeler is an online entrepreneur and founder of Shirt School, an online course and community that helps online T-shirt and apparel sellers grow and scale their business. 

On Today’s Show You’ll Learn: 

  • How you can be in control of your job security 
  • Why a shift in mindset can change everything 
  • The importance of learning and moving on from your “failures”
  • The value of recognizing when something isn’t sustainable 
  • How to make your live webinars as successful as possible 
  • How Kerry improved a live webinar in just five hours 
  • The power of confidence 
  • What it looks like to transition a live webinar launch to evergreen 
  • The importance of looking at your numbers to make decisions about your business 
  • Why investing in yourself is a game-changer 

I love hearing from accelerator students and learning about the amazing things they are doing in their businesses. I am amazed how quickly Kerry learns and grows. It took me years to learn what he’s mastered in just a few months. 

If you are an online course creator or coach and you're averaging at least $5K a month in your online business, but now you’re feeling stuck and unsure what to do next, then I want to invite you to apply for my accelerator coaching program. 

Accelerator is a 12-month coaching program for online experts who want to take the guesswork out of optimizing and accelerating the growth of their online business. To learn more or to apply, go to www.rickmulready.com/accelerator.

Jul 17, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Today we are talking about testing your ads. Now, if you’ve been with me for a while, you know that I am ALWAYS telling you to be testing. And that is because it is so valuable to know what is and is not working in your ad campaigns. 

I want to walk you through what we’re doing in the back end of our ad campaigns, and what we’re testing out, so that you can see how it all works. I also want to tell you why I’m testing some of the things that I normally teach you NOT to do! 

If you’re running ads with no idea what’s actually working and what’s not, this episode is here to save you! 

 

If you’re a course creator or online coach and you want to create more freedom in your life and scale your business to seven figures, I’m going to tell you right now that what you think you need isn’t actually going to solve the problem. You need the tools to make the transition from stuck online entrepreneur to an Optimized CEO. To find out more go to www.rickmulready.com/accelerator.

Full show notes for this episode can be found at www.rickmulready.com/407

 

Jul 15, 2020

Are you currently using LinkedIn for your online business? If not, this episode of the Art of Online Business podcast may just convince you that you need to start. 

 

My guest in this episode, Chase Gibson, is here to show you that there is a HUGE opportunity available to make money through LinkedIn for anyone with a strategy. 

 

Chase is a successful entrepreneur in the fitness industry that has mastered using LinkedIn for his own business. He has now created an online course called “Lords of LinkedIn” where he teaches other established entrepreneurs how to use LinkedIn to add at least an additional six figures of revenue in 90 days.

 

On Today’s Show You’ll Learn About: 

 

  • Who LinkedIn is for and not for
  • Why LinkedIn is the perfect platform for promoting high-ticket offers
  • The three most important elements of your LinkedIn profile
  • How LinkedIn has evolved over the years 
  • Why the LinkedIn community respects marketers
  • How creating consistent content on LinkedIn sets you apart
  • The best type of content to create to get views
  • Why “playing by the rules” on LinkedIn is important

 

As Chase shows us in this episode, most people still think of LinkedIn as just a resume platform. With a straightforward strategy, you can position yourself as the authority in your industry with your LinkedIn content. 

 

I hope after you listen to this episode, you will feel compelled to develop a strategy and up your LinkedIn game for your online business. 



Full show notes available at www.rickmulready.com/406

 

Jul 10, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

What if I told you that the simpler your business, the better? That the simpler your business is set up from an offers perspective, the faster you're going to grow from a revenue perspective? Seems counterintuitive right?

In today’s episode, let me explain to you why this works. So often I see students that are trying to overcomplicate their business. They're trying to do too much because they think that that is the key to growing and scaling. It seems logical that if you add more to the business, then that will add revenue, but actually the opposite is true. And believe me, I made the same mistake when I was starting out, and I learned this the hard way. 

Simplifying is the key. Instead of adding more offers, optimize what’s already working for you. Not only is that going to bring in more revenue than overcomplicating, it’s also going to make your own life easier! 

If you’re trying to juggle multiple offers and just not getting the results you want, tune in to this quick tip episode and find out how to get things running the way you want!

And, if you’re a course creator, an online coach, or maybe you have a membership site and you're ready for a consistent five or six-figure months, but you're not sure what you should be doing to get there, I want to invite you to apply for my newly up-leveled monthly accelerator coaching and mastermind program. It’s now open by application only, so to learn more or apply, go to rickmulready.com/accelerator.

Links & Resources Mentioned in this Episode:

rickmulready.com/accelerator

Jul 8, 2020

I get questions all the time about how I run my business, so in today’s episode I’m finally taking you behind the scenes of what goes down. Hopefully you’ll learn a little about me and a LOT about yourself and what drives your own business! 

 

Leaving the corporate world and embarking on my own entrepreneurial journey has been a pretty wild ride, and I have learned so much over the years that has helped me and I think could help you too. We’re going to talk structure, organization, and numbers as well as mindset, goals, and deeper purpose. We’re getting into it all!

 

If you like to learn by example, this episode is the PERFECT learning opportunity for you! 



On Today’s Show You’ll Learn: 

  • Where my business has come from, where it is now, and where it's going
  • How my idea of success has changed since starting out 
  • The importance of being clear on your deeper purpose 
  • How an internalized lack, limited, and scarcity mindset can affect you as an entrepreneur 
  • How your mindset around money creates lifelong habits and attitudes in your kids
  • Why I have a small team
  • The three units that I break my business into 
  • The five core values that my team revolves around
  • The importance of defining your values
  • The value of success and accountability coaches 
  • The difference between the Foundations program and the Accelerator program

 

This episode has been a great opportunity for me to reflect on what I’ve learned as an entrepreneur, and I hope it has provided some insight into your own, no matter how far along your journey you are. 

 

If you want to join the waitlist for the brand new Foundations program that I am so excited about, go to www.rickmulready.com/waitlist

 

If you want to apply for the Accelerator program, go to www.rickmulready.com/accelerator.

 

And If you want to apply for a position on my team, go to www.rickmulready.com/apply. We’d love to hear from you! 

 

Full show notes available at www.rickmulready.com/404 

Jul 3, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

 

Today we’re diving into what a lead magnet is and how to create an effective one. It’s something that a lot of people find overwhelming, but I’m telling you now, it doesn’t have to be that complicated! 

 

When we say “high converting” lead magnet, that’s really all relative. What’s high converting for one person, might not be for another. Like so many things in business, it’s all about figuring out your own audience and what they need! Once you’ve figured out what it is they need and how to give it to them, congrats! You have everything you need to create a successful lead magnet! 

 

In this episode I’m sharing with you the four questions that you should ask yourself when creating a lead magnet, whether this is your first or fiftieth attempt. We’re also talking about what a lead magnet is, why they still have value today, and how to figure out what converts best for you. 

 

If you’ve been wondering how to set up your own lead magnet, or how to get better results from one you already have, this is the episode you’ve been waiting for!

 

If you’re a course creator, an online coach, or maybe you have a membership site and you're ready for a consistent five or six-figure months, but you're not sure what you should be doing to get there, I want to invite you to apply for my newly up-leveled monthly accelerator coaching and mastermind program. It’s now open by application only, so to learn more or apply, go to rickmulready.com/accelerator.

Jul 1, 2020

Do you feel like you need permission to say that you have an idea worth committing to? Are you trying to prove to yourself and others that you have value? Imagine how free you would feel if those thoughts weren’t holding you back.

 

Today’s guest, Melissa Webb, felt like she needed permission. She even asked for my permission, and you know what I told her? Of course you have my permission but you don’t NEED it. Lifting that mindset block changed everything. She went from trying to please everyone and doing way too much, to offering a simplified service to an audience she truly wanted to serve.

 

Melissa Webb creates online writing communities to support and encourage families in home education. She is the owner and creator of Write On! Melissa is a published children's book author and a co-host on The Mel & Kel Show podcast.

 

Melissa is a former teacher who left the classroom to start an online business teaching writing to home school teachers. I asked her to join me today to share her journey from making money as a side hustle to going full time with her business, and the struggles that she's faced along the way. From mindset blocks to moving beyond referrals and creating a predictable stream of leads in sales.

 

On Today’s Show You’ll Learn:

  • How Melissa transitioned from teaching to starting an online course
  • How to stop asking for permission
  • Why you should take time to reflect on where you’ve been
  • The problem with trying to please everyone, and how to stop
  • How changing your mindset will grow your business
  • Why simplifying your offers will attract more business
  • The importance of thinking about your thinking
  • How Melissa overcame fear around using Facebook and Instagram ads
  • How hiring help can prepare you to handle growth

 

If you’re ready to stop asking for permission and break down those mindset blocks, this is the episode for you! It’s time to stop trying to prove yourself, and start scaling the business you really want!

 

If you're an online expert like Melissa, and you'd like my help taking your online business to the next level, I invite you to apply for my new monthly accelerator coaching and mastermind program. If you're an online expert who has already achieved a certain level of success, but you’re not sure how to get to the next level, what you don’t need is another course or more books to read. You need a cohesive growth strategy, coaching, support, accountability and community. Apply now for my monthly accelerator program at www.rickmulready.com/accelerator.

Full show notes available at www.rickmulready.com/402

 

Jun 26, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Today we are talking about how to optimize your funnel by working smarter, not harder. So many people think that the more they offer in their business, the higher their revenue will be, but that could not be further from the truth. The key is to simplify. You really want your business to be focused on one primary offer.

 We are looking at the example of an evergreen funnel belonging to accelerator student Kerry, and how we were able to pinpoint where he was losing sales and fix it. If there’s one thing I want you to take away from this episode, it’s that you need to use the data, not your emotions, to make decisions and drive your business.

If you’re a course creator, an online coach, or maybe you have a membership site and you're ready for a consistent five or six-figure months, but you're not sure what you should be doing to get there, I want to invite you to apply for my newly up-leveled monthly accelerator coaching and mastermind program. It’s now open by application only, so to learn more or apply, go to rickmulready.com/accelerator.

Jun 24, 2020

If you’ve been wanting to get to know me a little better behind the scenes, now is the time!

Today we’re celebrating our 400th episode by having my wife, Amy on the show.  Between The Art of Online Business Podcast and my original podcast, Inside Social Media, I have recorded over 452 episodes.  Pretty crazy!

We wanted to do something a little different to celebrate episode 400, so today I will be answering questions that we gathered from you on Instagram as well as a few from my wife and team.

This is the first episode Amy and I have ever done together and I will admit, I was nervous.  We talk about a lot of things I have never talked about on the podcast before- my struggles with anxiety and depression and how it’s affected my business.  I talk about one of the deepest points in my life and it’s a story I have never shared publicly before.  

On today’s episode, you will get a peek into what a “typical” day looks like in the Mulready household.  We talk about our relationship and how we have navigated sharing an at-home workspace, how we separate our work from our personal life, and how becoming new parents affected all of that.

On Today’s Show You’ll Learn:

  • The story of how I met my wife and what our first impressions of each other were
  • Some of our favorite memories and places to travel together
  • How we try to create work-life balance
  • What a typical day/week looks like for me
  • The hardest thing about switching from a corporate job into entrepreneurship
  • How long it took for me to feel like I’d “made it”
  • How struggles with anxiety and depression have affected both of us
  • The one thing I would change in my business journey if I could go back in time
  • The single most impactful mindset shift that I made in the way I relate to success in business
  • How to be a new dad and run a business

Be sure to tune in to today’s special episode!

Full show notes available at www.rickmulready.com/400

Jun 19, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Today we are talking about the fear of failure.  Many people are afraid of failing, including myself.  Over the past few years, I’ve realized that the fear of failure is one of the biggest things holding my business back from impacting more people and growing to a level that I know it can. 

When you are afraid of failing, you tend to play small, you play not to lose, instead of playing to win.  What if failing is exactly what you need to do in order to grow your business more quickly? 

Growth in your business comes from trying new things and taking risks.  Some things are going to work and others won’t.  The important thing is to figure out what does work and do more of that and continue to move forward when it doesn’t.  

Are you holding yourself back because you aren’t sure how to scale your business?  Are you afraid of failure?

If you have been thinking about joining a mastermind, I encourage you to check out my newly leveled up accelerator mastermind.  What you think is keeping you from growing your online business is not actually the problem.  I see it time and time again.  You need to make the transition from stuck online entrepreneur to an Optimized CEO.  

My accelerator mastermind will have you thinking differently and thinking bigger about your business, your team, and your vision so you can create more freedom in your life.  To find out more and to apply head to www.rickmulready.com/accelerator.

Don’t forget to reach out on Instagram @rickmulready and let me know what challenges you are setting for yourself.  I want to hear about your failures-- and hear about how your business is growing more quickly as a result.

Jun 17, 2020

So, you’ve got your email list up and running, but you’re still not getting the results you want? Get ready to learn some INSANE tips and tricks about email tagging and segmentation that will bring in those clicks!

Hopefully you were here for Part I of this discussion when we covered some of the basics of email marketing. If not, there is some amazing information in that episode that you are definitely going to want to check out. 

 My special guest today is Pat Flynn.  Pat is a father, husband, and serial entrepreneur who has built several successful online businesses and impacted millions of people around the world.

Today, we’re diving a little deeper as he takes us through the mind-blowing ways that tagging and segmentation can serve your business. This is how he increased his email open rate from 20% to 65% and his click through rate from 3.5% to 8.5% while sending the same amount of emails. Crazy, right?

On Today’s Show You’ll Learn:

  •  How to 2X, 3X, or even 5X your email open and click rates
  • How waiting tables at a restaurant relates to email marketing
  • The number one question to ask your email list to ensure proper segmentation
  • The three key elements of creating a segmented email campaign
  • How to better understand and serve your audience
  • Why you should spend time analyzing patterns/trends
  • Where to start with creating your “buckets” (tags)
  • How to simplify the process of mapping out your email segmentation to avoid the overwhelm
  • When to clean up your list and re-engage your campaign

This episode is the one to listen to if you are ready to start seeing more results from your emails. People pay big money to learn this stuff, and you have the chance to learn it right here, right now, for free.

Links & Resources Mentioned in this Episode:

www.rickmulready.com/emailmarketingmagic

www.rickmulready.com/convertkit

www.patflynn.com

Ask by Ryan Levesque 

www.rightmessage.com

Jun 12, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

I was recently on a podcast and was asked what the number one thing I would say is responsible for my business growth.  I thought it was such a good question, so I wanted to cover this very topic here on the podcast.

The short answer: connections.  And I am not talking about old school networking and handing out business cards. I am talking about making connections with people with sincere intentions.  You should be thinking about making connections with the thought of “how can I add value to this person” with zero expectations of anything in return. 

Going to events is a great way to meet like-minded people.  I make it a point to go to conferences and events year after year.  Another way, which is one of my favorites, is to make connections through a mastermind.  This is a great way to go deep with a smaller group of people.  You can bounce ideas off one another, affiliate for each other, and expand your network through each other’s connections.

Tune in to find out more about the #1 key to the hockey stick growth I’ve had in my business over the last 6 and a half years.  

Wondering how you can level up your business?

If you have been thinking about joining a mastermind, I encourage you to check out my newly leveled up accelerator mastermind.  Like we covered on today’s show, masterminds are a great way to make new connections and meet new people who share similar goals for business success. 

What you think is keeping you from growing your online business is not actually the problem.  I see it time and time again.  You need to make the transition from stuck online entrepreneur to what I like to call the Optimized CEO.  

My accelerator mastermind will have you thinking differently and thinking bigger about your business, your team, and your vision so you can create more freedom in your life.  To find out more and to apply head to rickmulready.com/accelerator.

Jun 10, 2020

Has your business peaked? Have you been wondering how you can break through your current numbers and take them higher?

In this episode, Kwadwo is walking us through how he broke down the barriers that he had unknowingly set up for himself when he started out, and how he scaled his business to sizes that once seemed impossible.

Kwdawo [QUĀY.jo] helps Mandarin-learners who are struggling to improve their Chinese by showing them how to clearly choose and easily achieve their language goals so they can build momentum and communicate with confidence.

Tune in to learn how Kwadwo went from an unsustainable business model and some pretty intense burnout, to a business strong enough to survive being brought to a screeching halt after the coronavirus outbreak.

If you’ve noticed that your numbers have started to level out instead of continuing to grow, Kwadwo might have a thing or two to teach you.

 

On Today’s Show You’ll Learn:

  • How he set up an entire business through DMs and targeted ads
  • The process of learning how to use YouTube effectively
  • How he reached 11,000 YouTube subscribers and 26,000 Instagram followers
  • The value of recognizing when it’s time to switch niches
  • Why you need to understand your ideal avatar and their pain points
  • How to overcome burnout
  • How the accelerator program propelled his business
  • How to confront and overcome your doubts
  • Why you should outsource if you can
  • How to persist and adapt to massive change

 

Kwadwo’s story is both humbling and inspiring. I’m amazed by his resilience and determination to succeed. And succeed he has! Which just goes to show that persistence does pay off.

It’s been a privilege to work with Kwadwo in the accelerator and see how it’s changed his life. The program has been completely revamped and up-leveled since Kwadwo was a part of it, so if you want to see how it can change YOUR life, head to rickmulready.com/accelerator to learn more.

 

Links & Resources Mentioned in this Episode:

https://www.instagram.com/elementarychinese/

https://www.youtube.com/elementarychinese

May 29, 2020

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

In today’s episode, we are going to be talking about something that I get asked about all the time- how to set your ad budget for a webinar launch. There are a lot of different thoughts on this, but I am sharing what has been really successful for me over the past seven years and what I teach in my programs. 

I discuss warming up your audience, creating your lead magnet, and building that know, like, and trust factor that will help convert your audience into your webinar and afterward into a sale. 

Wondering how much you should budget during each phase?  Tune in to find out what I recommend as a general rule when it comes to setting your ad budget.  If you have any questions at all, feel free to reach out on Instagram @rickmulready.  I would love to connect! 

Just a reminder that I have a new training available.  If you are tired of feeling overwhelmed when it comes to Facebook and Instagram ads and you’re ready for your ads to consistently bring in leads for your business,  I have a new on-demand training you should check out. Three Simple, Yet Often Overlooked Facebook and Instagram Ad Strategies for Increasing Conversions and Boosting Sales.  Head to www.rickmulready.com/adstraining to watch it on demand right now.

May 27, 2020

Are your emails serving you? If you’re not getting the clicks and conversions that you want from your emails, tune in to this week’s episode with Pat Flynn as he takes us through getting your emails to the next level. Grab a coffee and join us as we talk about all things starting, growing, and making money from email marketing.

Pat Flynn is a father, husband, and entrepreneur who lives and works in San Diego, CA. He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal bestselling author, and host of the Smart Passive Income and AskPat podcasts, which have earned a combined total of over 60 million downloads, multiple awards, and features in publications such as The New York Times and Forbes. He is also an advisor to ConvertKit, LeadPages, Teachable, and other companies in the digital marketing arena.

 Email marketing will look different for everyone, but Pat is sharing the best practices that can be applied to your email strategy. He shares what has worked for him and lets us in on what his highest converting email of all time looks like.

Set aside some time to sit down and get your email strategy figured out. This episode provides all the tools you need to create emails that will work for you and your business. Don’t forget to check-in for Part II of this discussion with Pat Flynn, when we’ll be diving deeper into advanced tagging and segmentation.

On Today’s Show You’ll Learn:

  • Where to start when it comes to planning your emails
  • Why list building is communication building
  • How to build an audience that’s rooting for you
  • Different types of emails and what to use them for
  • How to avoid overwhelming your audience
  • How to increase your open and click rates
  • The number one email that must be included in your nurture sequence
  • The secret sauce email (and subject line!) that Pat likes to use in his launches

Full show notes available at www.rickmulready.com/300

If you have any questions at all, feel free to reach out on Instagram @rickmulready.  I would love to connect! 

May 22, 2020

Today I have a quick tip episode for you.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

In today’s episode, I will be giving you an overview of an affiliate launch I recently did with my good friend, Brandon Lucero.  This launch was the most successful affiliate launch I’ve done in my business. 

I will go over what worked extremely well and what I will do differently next time.  It’s important to remember that you don’t need to do “all the things” when you are doing a launch.  You need to look at the things that are working or the ones that have worked in the past and double down on those. 

Are you wondering how long you should promote your launch?  Wondering what type of bonus you should provide?  Maybe you are curious what my ads looked like and what changes I would make when running them next time. 

Tune in today’s episode to get a behind the scenes look at my most successful affiliate launch ever. 

If you are tired of feeling overwhelmed when it comes to Facebook and Instagram ads and you’re ready for your ads to consistently bring in leads for your business,  I have a new on-demand training you should check out. Three Simple, Yet Often Overlooked Facebook and Instagram Ad Strategies for Increasing Conversions and Boosting Sales.  Head to www.rickmulready.com/adstraining to watch it on demand right now. 

 

May 20, 2020

Are you overwhelmed by the to-do list that comes with launching a live webinar? If you’ve ever done a webinar launch or maybe you’re thinking about doing one, you know there are a lot of moving pieces to pulling one off.  

In today’s episode, I am sharing with you how I prioritize what needs to happen and what is essential to a successful launch. I’ll also walk you through my rationale behind each decision and HOW to get each step completed.

Launching your live webinar shouldn’t be overwhelming, so let me share with you the system that I’ve been using and refining for over six years.

On Today’s Show You’ll Learn About: 

  • Understanding all the moving pieces involved in a live webinar launch
  • Prioritizing each step in the process 
  • Setting and achieving your webinar launch goals
  • Staying motivated instead of paralyzed by your to-do list
  • Creating a realistic timeline for starting your process
  • Finding team members and resources to help with your launch
  • The onboarding experience and why it’s important 
  • What you should look at during your post-launch review

Simplifying and strategizing launches is one of the things I help people do inside of my Accelerator Mastermind program.  This program is intended for online experts, so if you’re a course creator, a coach, or an online educator, and you’re ready to push yourself to the next level, this program would be great for you!  To find out more head to rickmulready.com/accelerator.

Links & Resources Mentioned in this Episode:

www.rickmulready.com/kajabi

www.rickmulready.com/accelerator

May 15, 2020

Welcome to another quick tip episode!

In these episodes, I share tips and strategies to help you grow your online business so you can have a greater impact and increase your revenue.

Are you wondering if you are getting your clients the online course results they are after? As entrepreneurs, we feel so passionate about what we do that someone not getting the ideal results robs us of confidence.  It makes us feel like we're never enough. 

Today, I want to share a mini-coaching session that I did with one of my students, Camille Attell of More Than a Wheelin’.  Camille helps hopeful travelers find remote work or start a remote business.

Listen in as we get clear on the promise of her different courses.  Ultimately, it's what the students do and take action on that determines their success. 

Let’s dive in…… 

If you're tired of feeling overwhelmed when it comes to Facebook and Instagram ads and you're ready to have them work for your online business, don't miss this brand new Facebook and Instagram ads on-demand training called 3 Simple (Yet Often Overlooked) Facebook and Instagram Ads Strategies for Increasing Conversions and Boosting Sales. You can register at www.rickmulready.com/adstraining and watch the training right away. 

Links & Resources Mentioned in this Episode:

www.RickMulready.com/adstraining

www.morethanawheelin.com

Find Camille on Instagram

May 13, 2020

Are you working really long hours in your in-person business and seeing other areas of your life suffer as a result? Do you want to see higher levels of success without increasing the amount of time you work by going online? Then, my guest interview in this episode is perfect for you. Joy Foster is the founder of TechPixies - a UK-based business that helps women upskill with modern technology like social media, WordPress, and MailChimp so that they can confidently return to work, navigate a career change or build a business. She’s also one of my mastermind students, and I could not be more proud of what she’s accomplished. 

Joy is passionate about helping women earn what they want while doing what they love and learning new skills along the way. She spent the last year taking a face-to-face instruction model and transitioning it to an online course business. As a result of her hard work, her business won the 2020 Digital Course of the Year award from DigitalWomen Awards. 

Joy learned that it’s critical to show up consistently online to serve your audience and that it can be helpful to engage in new ways. She saw a huge jump in her following simply by repurposing her webinar content into a podcast. The tipping point in growing her online course launches came when she started creating her own Facebook ads.

If you’ve wondered what it’s like to be an online course creator and navigate a course launch with all its ups, downs, and tech issues, Joy gives us an honest look. She also shows how strategically outsourcing tasks in your business can lessen the load on your plate and help you to scale. 

On Today’s Show You’ll Learn About: 

  • Creating consistent revenue in your online business while working fewer hours
  • Successfully launching  using the Livestream launch formula 
  • Best practices for transitioning a face-to-face instruction method to an online digital course model
  • Engaging with your audience in new ways 
  • Effectively using Facebook Ads to grow your audience and promote your course launches
  • How to use podcasting to repurpose your content and grow your following 
  • Increasing prices for your online course 

As you can see, Joy has been on a journey of growth in her business over the past year. If you are ready to take a similar journey and are an online expert like Joy, then I’d love to serve you in my newly updated monthly Accelerator Mastermind program. The program is now open by application only. Click here to apply

Full show notes available at www.rickmulready.com/296

May 8, 2020

Welcome to another quick tip episode! 

Today I want to do something a little bit different. I am going to share with you a mini-coaching session that I recently had with saxophone teacher, Donna Schwartz. This is a quick Q&A session that revolves around helping Donna clarify her “unique solution”. 

Listen in as we look at the challenges she is currently experiencing in her business. We will break down what a unique solution entails and will discuss the frameworks and different elements of what you teach and how you teach it. 

I'd love for you to listen to this episode through the lens of your own business and think about what your unique solution is.  Think about how you are different from everyone else out there and how you can package your offers to serve your clients and customers and get them the results you both want.  

Let’s dive in…… 

If you're tired of feeling overwhelmed when it comes to Facebook and Instagram ads and you're ready to have them work for your online business, don't miss this brand new Facebook and Instagram ads on-demand training called 3 Simple (Yet Often Overlooked) Facebook and Instagram Ads Strategies for Increasing Conversions and Boosting Sales. You can register at www.rickmulready.com/adstraining and watch the training right away. 

 

May 6, 2020

Are you managing FB ads for other businesses or thinking about starting a business to do this? If so, you are going to love my interview with Amanda Bonds. 

This episode came out a while ago, but it was so popular that I am bringing it back for our "best of" episode.  

Amanda shares the story of how she started her agency and shifted her pricing mindset. She went from being terrified to price her services to only working with ideal clients and charging them for it!

Amanda has spent nearly five years developing, testing, and optimizing proven systems for generating sustainable revenue from Facebook ads. Today, we'll hear the story of how she started her business terrified of pricing her services to now getting non-stop referrals and only working with her ideal clients who realize the real value of what she provides.

Amanda also reveals how to avoid being the bottleneck of your own success in your business, the lessons she learned from not following her gut, and how she determines if a client should be working with her or not.

If you're an existing ads manager or you're looking to get started with an ad agency, I encourage you to register for Brandi Mowles's brand new three-part live virtual training series Three Steps to Consistently Close High-Quality Facebook and Instagram Ad Clients. You're going to learn how to confidently start and grow your ads business with no experience required. To register head to www.RickMulready.com/adclients

On Today’s Show You’ll Learn About: 

  • Starting small when jumping from being a freelancer to building an agency 
  • The value of knowing and trusting your vision
  • Realizing you have impostor syndrome
  • Amanda's Rotarian background that started it all
  • Being terrified to put pricing on your services
  • Rewarding your loyal clients while increasing your rates
  • Being clear about your values
  • Choosing clients and hiring people that align with your values
  • The trap of hiring a VA without establishing processes first
  • How to grow and nurture a virtual team of leaders to support your business
  • What's working with Facebook now and what's coming ahead
May 4, 2020

Brandi Mowles is back for interview number 3 on the Art of Online Business podcast! Brandi has two sides to her business and has been able to quickly scale both in less than two years.  How?  With simplicity in mind. Brandi has a wonderful way of keeping her processes and systems SIMPLE, which is why she has been able to scale so quickly. 

Brandi is a Facebook and Instagram ads manager who works with 6 and 7-figure online experts who are launching their courses. On the other side of her business, she has a thriving online membership that teaches service providers how to scale to 10K months without a team. 

We are going to breakdown the four main systems, or “buckets” as she calls them, that every ads manager and online entrepreneur needs in their business. 

Brandi focuses her time and energy on what matters most and what will move the needle forward in her business.  On today’s show, she will break everything down to show us the importance of making things simple, while getting the biggest results possible.  

If you're an existing ads manager or you're looking to get started with an ad agency, I invite you to register for Brandi's brand new three-part live virtual training series, Three Steps to Consistently Close High-Quality Facebook and Instagram Ad Clients. You're going to learn how to confidently start and grow your ads business with no experience required - even during the times of uncertainty that we are in. This free live training series kicks off on Thursday, May 7th. To register, go to www.RickMulready.com/adclients

On Today’s Show You’ll Learn About: 

  • What you should be focusing on before you worry about your branding 
  • Using simplicity to filter your marketing ideas
  • The questions you should ask yourself when narrowing down who you want to serve
  • Brandi’s strategy to land high-paying clients
  • The importance of quality over quantity on Linkedin
  • What to do during the first 24 hours of client onboarding
  • Niching down as a service provider or course creator
  • Why you don’t need to focus on multiple platforms in your business
  • Using ads to scale vs relying on organic growth
  • Gaining raving fans through underpromising and overdelivering
  • Brandi’s must-have tools to create simple systems
  • Clever ways to get on the radar of high-quality entrepreneurs

Full show notes available at www.rickmulready.com/293

 

May 1, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip or strategy that can help you grow your online business so you can have a bigger impact and increase your revenue. 

Today I want to talk to all of the Facebook and Instagram ad managers who listen to the show.  I have heard from a lot of you about the uncertain times we are in right now.  Many businesses are cutting back on their ad spend which is causing you to worry about the effects it will have on your business.  

On the other hand, there are many businesses that are increasing their ad spend or they are transitioning and coming into the online space for the first time. 

If you are an ad manager and feeling uneasy about your business, I encourage you to lean into service and get creative about how you are serving your clients. 

Many of you know that I stopped marketing my course for ad managers about a year and a half ago while I was going through transitions in my business.   Now I work with entrepreneurs to help them grow their businesses.  One of my accelerator students, Brandi Mowles has a training coming up that I wanted to tell you about called Three Steps to Consistently Close High-Quality Facebook and Instagram Ad Clients.  If you are looking to start or grow your ad business, you will definitely want to check it out.    


Links & Resources Mentioned: 

https://www.rickmulready.com/adclients

Apr 29, 2020

Have you been wondering what the heck is going on with Facebook Messenger marketing? In the past, it was all the rage, and everyone seemed to be talking about it. Recently, Facebook made changes about what you can and can not send within Messenger. It’s been a huge source of confusion for people, myself included.  

Although I have seen a considerable downturn in the number of advertisers using Messenger, it can still be an effective marketing channel.  Today I will be sitting down with Mike Yan who is the CEO and co-founder of Many Chat to get his take on what to expect with messenger marketing in 2020. 

This episode will clear up a lot of questions that you have around Facebook Messenger marketing. Mike lays out a step-by-step plan of action that you can implement in your business and also breaks down the rules to provide clarity about the changes. He will reveal what the future holds for What’s App and Instagram, as well as what you should be doing now if you are ready to invest in Messenger for your business.  

If you are an online expert and you’re looking for help to take your online business to the next level, I invite you to apply for my accelerator mastermind and coaching program. This program is for online experts such as coaches, consultants, and online educators who have already had success in their business but are ready to take it to the next level. I have built a thriving 7-figure online business through a holistic strategy of team building, mindset, positioning myself as the go-to expert, and launching many different products and programs.  

My accelerator program is by application only. If you are interested in the program, head to https://rickmulready.com/accelerator, and schedule your free strategy call to determine if the program is a good fit for your business.  

On Today’s Show You’ll Learn About: 

  • Why email is still an excellent channel for customer communication  
  • Maximizing customer communication within the 24-hour standard messaging window
  • Leveraging SMS to drive people back to Messenger
  • The 3 recent changes to Facebook Messenger you need to know about  
  • Taking advantage of Facebook Messenger’s one-time notification 
  • The importance of having independent access to your audience outside of Facebook 
  • The future of Instagram direct messages
  • Creating conversations through the combination of SMS and Messenger
  • The importance of consent in the relationships with your audience
  • The value of quality over quantity when it comes to conversations

For full show notes and links visit: www.rickmulready.com/292

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