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The Art of Online Business

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!
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The Art of Online Business
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Now displaying: 2020
Apr 24, 2020

Welcome to another quick tip episode! 

One of the most asked questions I get when it comes to tracking the success of Facebook and Instagram ads is  "What's the difference between a custom conversion and a standard event?"  

On today’s quick tip episode, I am going to get back to the basics and break down the difference between these two ways to track your ads.  

Let’s dive in……. 

If you are an online expert or educator, I invite you to register for my brand new training How to Generate Predictable and Profitable Leads and Sales with Facebook and Instagram Ads at www.rickmulready.com/training.  During this training, I break down and simplify the exact step by step process I use in my own business.  You will also learn the common mistakes I see most people making with their ads and how you can avoid them.  

Apr 22, 2020

I love taking you guys behind the scenes of things going on in my business, and in today’s episode, I am doing just that! 

Today we are covering paid workshops, which is a concept that has been around forever, but this is the first time I am trying it for myself.  I created my first workshop earlier this year as I wanted to try something new.  I desired to keep it simple, yet I wanted to over-deliver on a topic for a small price.  Based on the feedback from the workshop, I believe I did just that!  

I am breaking it all down for you -- from setting your goals, outlining content, creating a promotional strategy, and evaluating your workshop when it's over. 

Launching a profitable paid workshop shouldn't be overwhelming. When you break it down to the must-haves, it becomes so much easier.  I was extremely happy with the results, so I am excited to share what worked, what didn’t, and how you can use paid workshops in your business.   

I encourage you to look at the assets you have available that you can leverage, figure out how you want to promote it, and OVERDELIVER to your audience.  I think you'll be amazed at the results!

If you are an online expert and you’re looking for help to take your online business to the next level, I invite you to apply for my accelerator mastermind and coaching program.  This program is for online experts such as coaches, consultants, and online educators who have already had success in their business, but are ready to take it to the next level.  My accelerator program is by application only, so if you are interested, head to https://rickmulready.com/accelerator.  

On Today’s Show You’ll Learn About: 

  • The importance of having a ripple effect 
  • The psychology behind paid vs. free workshops and how it affects your show- up rates
  • Setting sales and revenue goals for your workshop 
  • The intention behind my paid workshop
  • Pricing strategy to create urgency
  • Simplifying your delegation process
  • The four pillars of marketing I used to promote my workshop
  • Creating a simple sales pitch
  • The importance of doing a debrief after your workshop to evaluate what worked and what didn’t 
  • The show-up rate and total sales of my workshop 
  • What you can do with the assets you’ll create
  • Who should try a paid workshop in their business

Links & Resources Mentioned in this Episode:

https://rickmulready.com/targetingworkshop

Full show notes available at www.rickmulready.com/291

 

Apr 17, 2020

Welcome to another quick tip episode! 

In today’s episode, I am revealing three mindset secrets of 6 and 7-figure entrepreneurs.  These key areas are ones I have been working on for years and continue to work on today. 

I tell my accelerator students that the success of their businesses depends 80% on their mindset.  

The three areas we will be diving into today: 

  • Money 
  • Our Thoughts 
  • Commitment 

These three key areas are ones successful business owners are constantly working and focusing on and I want you to do the same.  

Let’s dive in…… 

 

Could I ask a favor?  If you have not left a rating and review on Apple Podcasts, I would be forever grateful if you would take a minute and do that.  Leaving a review allows us to reach more people who want to learn how to grow their online business too! 

Apr 15, 2020

My guest on the show today calls herself one of my star students, and I definitely agree! Kaity Griffin successfully scaled an e-commerce business using Google Ads.   That’s when she realized she was more passionate about the Google Ads side of the business, which she says engaged both the creative and data-driven sides of her brain.  

 

Kaity sold her e-commerce business and moved to a well-known Google Ads agency in Melbourne, Australia.  After her second child was born, she realized she had a desire to start her own business. Fast forward to today, and she is now an expert in Google AdWords and has built a multiple six-figure business in a short amount of time, all while having two kids under five.  

 

Kaity runs a successful Google AdWords agency and has launched her course teaching Google Ads.  She is a “mum” who is very protective of her time and only works three days a week so she can be fully present with her kids.  Kaity reveals her big WHY (her family), which is the filter for everything she does in her business. I think many of you will relate to Kaity’s story, where she dives into how she has created a successful, streamlined business that she loves.  

 

If you are an online expert and you’re looking for help to take your online business to the next level, I invite you to apply for my accelerator mastermind and coaching program.  This program is for online experts such as coaches, consultants, and online educators who have already had success in their business, but are ready to take it to the next level. My accelerator program is by application only, so if you are interested, head to https://rickmulready.com/accelerator.  



On Today’s Show You’ll Learn About: 

 

  • How Kaity started a business at an early age 
  • Determining if you’re ready to jump from agency work to starting your own business
  • Realizing that the perfect time to build your course is now
  • Taking the hybrid approach to course creation
  • Using a simple strategy to grow your email list quickly
  • Structuring your day and week to balance work and family life
  • Prioritizing your marriage while focusing on your business
  • Shifting your mindset while working through a crisis
  • Dealing with the struggles of having family and friends misjudge you 
  • Doubling down on what’s working in your business
Apr 10, 2020

Welcome to another quick tip episode!  

 

This is where I share a quick tip with you each week that can help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

I know times are turbulent right now, but these are the times to get scrappy and figure out how you can serve more.  

 

Tune in for great business-building lessons that will make your business even stronger in the long run.  Right now you need to listen, lean in, and build an even better relationship with your community.  

 

We are in turbulent and uncertain times, but it’s abundantly clear that we need each other right now.   We need connection, support, and mentorship which is why I created a new 8-week group coaching program with a members-only Facebook group designed with you and your business in mind.  Topics will include productivity, managing your CEO mindset, creating a 90-day plan for business growth, how to pivot your messaging and offers fast, and how to create email copy that sells with service and love. 

 

To find out more head to https://rickmulready.com/strategysessions.

Apr 8, 2020

I am excited to invite one of my Accelerator Mastermind students, Jamie Sears, back on the show for a second interview.  Jamie has an incredible business serving teachers in grades two through five and is now finding herself pivoting to provide assistance to teachers all over the country who are scrambling due to school closures.

 

Jamie manages four Facebook groups that have a total of 161,000 members, which makes it the largest educational community on Facebook! On today’s show, Jamie shares practical tips and experiments she has done to better understand and engage such a massive community. 

 

Her wit and genuine intention to provide value are really at the core of everything she does!  We will find out how Jamie is listening to her community and what she is doing to act quickly and serve them in the best way she can during this current crisis. 

 

We will discover how Jamie started with "crickets" in her group and now has a group with thousands of engagements a day.   We chat about easy ways to get engagement in your community and how looking at data can help you learn about the patterns of your audience to better serve them. 

 

Jamie breaks down seven types of posts that get the most engagement for her groups.   If you feel like your group could use a boost and is not as active as you would like, you are going to walk away from today’s episode with lots of ideas for creating an engaged Facebook group that helps you grow your business.  




I also wanted to let you all know if a new program I am offering.  It will be an 8-week group coaching program with a members-only Facebook group designed with you and your business right now in mind.  Topics will include productivity, managing your CEO mindset, creating a 90-day plan for business growth, how to pivot your messaging and offers fast, and how to create email copy that sells with service and love. 

In addition to myself teaching, you will also be learning from an amazing group of guest experts.  This is limited to the first 50 people who join, so if you are interested head over to https://rickmulready.com/strategysessions to register. 



On Today’s Show You’ll Learn: 

 

  • How to use your Facebook group as a content resource 
  • The challenge of adapting and creating relevant content vs using what you already pre-planned 
  • Why you should be listening to your audience now more than ever
  • The importance of making money even when times are hard
  • How to create a ripple effect from your services
  • How to get out of panic mode to serve your audience
  • The importance of creating a work-life balance while working from home
  • Reasons you may want to break up your group into smaller ones to better serve a more niche audience 
  • The seven types of posts to get engagement in your group
  • How to use Facebook’s algorithm to your advantage
  • Things you can do to turn around negativity in your group
  • How to determine if you should have a Facebook group right now or not 

 

Apr 3, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’ll be revealing how you can be a better leader.

Let’s jump into it...

Links & Resources Mentioned:  

http://rickmulready.com/strategysessions

Atomic Habits by James Clear

Apr 1, 2020

Today I’m really excited to be introducing you to my friend and member of Accelerator, Madison Doubroff. Madison is a functional movement coach and connective exercise specialist, and he has really pivoted his business to deal with these uncertain times, while achieving great success in the process. In fact, Madison has never been busier than he is right now in his business, and he has so many lessons to share that I knew I had to invite him to come on the podcast.

When Madison joined Accelerator 6 months ago his big goal was to create a sales funnel to sell his higher-ticket offers. Recently he’s really dialed in his funnel by simplifying it, and he doesn’t do traditional “sales calls” to enroll new clients either. Madison leads with service and value, and it really shows with his 77% close rate – and he’s going to break it down for you here how he does this!

You’ll hear the pricing strategies that Madison uses, the way that he overqualifies his leads, and the amazing things that can happen when you do this. If you’re wondering about pivoting your offer and messaging and really leading with value and service during these times, you’re going to get a lot from this episode!

I’m starting a new 8-week group coaching program to offer support during these uncertain times, and you can register at https://rickmulready.com/strategysessions (available to the first 50 people who sign up).

On the Show Today You’ll Learn: 

  • Madison’s thought process around his pricing and the tiers of offers available

  • The ways that his funnel has changed since joining Accelerator, and the steps we took to optimize and improve it

  • Why Madison doesn’t use the term “sales call” (and what he calls them instead)

  • The messaging he is using at this time, and the reason he feels it’s such an opportunity for businesses right now

  • What results he’s seen by trusting his clients, and the process, and offering a “good faith policy”

  • How Madison spends his days now that business is booming like never before

Mar 27, 2020

In an effort to help you lead your business in these times, I’ve been bringing some great guests on the show, and today is no different. My guest is Tarzan Kay, a former copywriter and online business owner who now helps people through her online courses and coaching programs.

The last time Tarzan was a guest on the show, back in May 2019, she talked about how to create big revenue with a small email list. Today’s topic is something that is so important for online entrepreneurs, especially now, which is how to show up for your audience in an authentic way.

We cover things like if we should be selling at this time, how to use urgency and scarcity the right way, what she sees happening in these uncertain times, and so much more!

If you have a topic that you’d like me to cover on the podcast, as always please reach out to me by direct message on Instagram, @rickmulready.

On the Show Today You’ll Learn:

  • What Tarzan is grateful for right now, and why she feels it is the perfect time for us step up and be authentic with our audiences

  • The messaging she’s been using, plus why she thinks online entrepreneurs are in a perfect position to help others right now

  • What true scarcity looks like – and what it isn’t

  • A breakdown of a recent launch of Tarzans that taught her many lessons

  • How she’s really been able to grow her business so quickly

  • What to remember if you want to show up in front of someone else’s audience
Mar 25, 2020

In an effort to help you lead your business through these turbulent and uncertain times, not only do I want to share my own thoughts, but I want to bring you lots of different perspectives. Today you’re going to hear from my friend and former coach, Kris Plachy, a business and mindset coach for female entrepreneurs who generate 7-figures of revenue and above. Her coaching is relevant to any entrepreneur though, regardless of gender and revenue level, and I hope you get a ton out of this conversation with Kris!

If you have a topic that you’d like me to cover on the podcast, as always please reach out to me by direct message on Instagram, @rickmulready.

On the Show Today You’ll Learn: 

  • What Kris is seeing from the entrepreneurs she works with right now, and the big shifts she sees happening

  • The four things that every leader needs to pay attention to at this time

  • The thought model, its 5 steps and how it applies to this situation we’re facing

  • Why making a plan (and sticking to it!) is so important for business owners

  • How the right partners and support community can make all the difference at this time
Mar 23, 2020

With the events that are happening around the world, I want to be showing up as much possible. That is why I’m bringing you this bonus episode today, to support you through these turbulent times we are all facing.

A lot of people are telling you what you “should” be doing right now, and I think it’s doing you a disserve. I’m seeing a lot of shaming happening around business owners selling their products and services now, but I’m going to reveal why I absolutely think that now is the time that you should be selling and serving your audience.

Like I mentioned last week, If you have a topic that you’d like me to cover on the podcast, as always please reach out to me by direct message on Instagram, @rickmulready.

On the Show Today You’ll Learn: 

  • A quote I found about fear that is so relevant today

  • Why it’s our responsibility to keep selling and serving our audience right now

  • The ways that business owners can be helping the economy at this trying time

  • How what you do right now will have a huge ripple effect on your future
Mar 20, 2020

Today I have a longer episode for you instead of the shorter Quick Tip episode that usually publishes on Friday. I invited my close friend Mel Abraham onto the show to give his perspective on the current events that are happening, and what we can do as business owners to survive, and thrive, in these times.

In this conversation Mel and I cover a lot of topics, including what we both think of selling to your audience right now, the opportunities that exist for us entrepreneurs to help the economy, plus his tips for navigating your short-term finances, long-term planning, and much more.

Remember, like I said on the last episode, if you don’t know how to act or feel right now – it’s ok! You are not alone.

If you have a topic that you’d like me to cover on the podcast, as always please reach out to me by direct message on Instagram, @rickmulready.

On the Show Today You’ll Learn:

  • The pitfalls in trying to create someone else’s life and business

  • How to find the right message for your business right now

  • What doubts, fears and anxieties Mel has had recently, and how he reframed them into something positive

  • Why he feels that there is a “message inside the fear”

  • Mel’s best advice for short-term financial planning and long-term financial strategies in these turbulent times
Mar 18, 2020

Just last week I had my Accelerator live event, and I’m so grateful we came together as a group to discuss the challenges, and opportunities, that exist today. It’s taken me a few days to gather my thoughts about everything that’s going on in the world right now, but that live event reminded me that we’re all in this together, and we will get through these uncertain times and be stronger (and better) for it.

I wanted to record this episode to give you some ideas about how you can lean in even more right now and authentically serve your audience from a place of love and service. It’s not going to be easy, but I truly believe that together we’ve got this!

Look for more podcast episodes and daily Facebook Lives that I’ll be doing to talk more about the current situation we face, and to offer my support to each and every one of you any way that I can.

On the Show Today You’ll Learn:

  • How I’m feeling right now and the things I continue to work on personally

  • What your audience is looking for right now, and the opportunity that exists for each of us

  • The important things that you can control right now

  • My recommendations for how you can best serve your audience during these times, and how I am doing this
Mar 13, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m asking: is it your goal to hit $1 million in your business?

Let’s jump into it...

Links & Resources Mentioned:

http://rickmulready.com/pixelworkshop

https://rickmulready.com/accelerator

https://rickmulready.com/quick-tip-simple-mindset-hack-for-when-things-arent-going-well/

 

Mar 11, 2020

Today I’m excited to be talking about how to systematize your online business so that you can not only scale it, but also to be able to take time away from your business. The key though is for you to be able to do this and still generate revenue while you’re away – and not have everything in your business fall apart! Joining me to share her expertise in this area is Sarah Noked, who’s an expert in helping online business owners scale their businesses using things like automation, systems, processes and team building.

In this episode we dive deep into the 5 ways to use systems and teams to scale your online business, what a “virtual office” is, and why it’s a must have in your business. Sarah reveals the tools and strategies she uses in her own business, and so much more.

Regardless of where you are at in your business right now, I’m certain that you are going to hear something today that you can immediately implement into your own business so that you can take a step away – and still have it flourish!

My brand new live training on Facebook Pixels is happening March 23rd! This workshop is more for someone who is basic to intermediate, not advanced, and you won’t want to miss what I have to teach in this one. For all the details and to sign up, visit https://rickmulready.com/pixelworkshop.

I also have exciting changes coming for my next Accelerator Mastermind, and you can apply today at https://rickmulready.com/accelerator!

On the Show Today You’ll Learn:

  • What an Online Business Manager (or “OBM”) is and the important role this person plays in an online business

  • The reasons that being an OBM resonated so much with Sarah and how she got her start in the industry

  • Why a “virtual office” and systems are must haves for any online business, and where to start getting them in place

  • When Sarah feels is the best time to hire, and what’s holding back a lot of business owners from bringing on team members to support them

  • The power of automation and her favorite things to automate in her own business

  • What mindset is required to delegate and what to look for when hiring the right people for the jobs

  • How you’ll know when you’re ready to step away from your business and to take time away
Mar 6, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m sharing what’s working right now for me with the setup of my Facebook and Instagram ads!

Let’s jump into it...

Links & Resources Mentioned:

http://rickmulready.com/pixelworkshop

https://rickmulready.com/foundations

 

Mar 4, 2020

What I love most about Facebook and Instagram ads is that when you use them to grow an online business, they are a source of predictable leads and sales. That is the foundation of a scalable business, especially when combined with your organic efforts, such as social media, a podcast, blog or YouTube channel. What hold so many people from running ads though is the fear of losing money (and/or time!) and not having any results to show for it. Today’s guest is Nicole Burke, and you’re going to get a lot from her story of how she overcame this fear to run ads, and after figuring them out, she is now off to the races!

In addition to running a brick and mortar business called Rooted Garden, which she started with only $400 and grew it to 6-figures in just one year, Nicole is the founder of Gardenary, the online platform that connects beginner and learning gardeners with experienced gardeners through courses, workshops, and garden coaching. Most of our conversation focuses on this business, and how Nicole grew it to over 6-figures as well, without the use of ads and by using super smart organic strategies, especially on Instagram.

Now that Nicole has shifted her mindset on paid ads and is seeing great success by using them, the sky is the limit for her and I’m so excited to be sharing this conversation with you today. I hope you can use these lessons to grow your business, and let us Nicole and I know how the strategies she revealed work for you!

Be on the lookout for my brand new live training on Facebook Pixels that is happening on March 23rd. This workshop is more for someone who is basic to intermediate, not advanced, and you won’t want to miss what I have to teach in this one. To stay in the loop, make sure you sign up to my email list at https://rickmulready.com/, and I’ll also be announcing some big changes to my Accelerator program kicking off in April!

On the Show Today You’ll Learn:

  • How Nicole fell in love with backyard gardening, and then created a business around it

  • Why she moved to the online space, plus the pivotal role that Instagram played for her

  • The big vision that Nicole has created for her life and business, and the way she is working backwards to achieve it all

  • How she was able to go from a launch that generated just three sales to filling 35 spots in her membership in just a short period of time

  • What she is doing to manage a business professional and personal life, while moving towards her long-term vision for the companies

  • Four key strategies that Nicole has used to build her online community intentionally, including one powerful Instagram strategy that you’re going to want to give a try

  • The challenges and limiting beliefs she faced in running Facebook ads and the way that Nicole has overcome them (with great success)!
Feb 28, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m sharing what’s working right now for me with video Facebook and Instagram ads!

Let’s jump into it...

Links & Resources Mentioned:

http://rickmulready.com/join4x

https://www.facebook.com/rmulready/

 

Feb 26, 2020

We’re going to get super tactical today, as I’ll be walking you through the formula for creating bonuses for your programs! This is the exact process that I use to come up with bonuses for all of my programs, and I’ve had great success for many years implementing it.

I’ll be sharing examples that will help guide you through each step of the way, including a real-time example of what I’m doing right now for the bonuses I’ve put together as an affiliate for Brandon Lucero’s Video 4x Effect program.

One of the bonuses that I’m so excited about is a two-day live event here in San Diego with some of the biggest names in the online business space that I’m offering for free to anyone who enrolls in Brandon’s program through me, and I talk about the thought process I used for it in this episode.

So are you ready to create bonuses for you offers that will get people to buy? Here we go!

As you’ve been hearing about on this podcast recently, Brandon Lucero’s 6-part video series is now live!  It’s called The Content Revolution, and it’s not only helpful, and informative, but it’s actionable! To register for free, go to https://rickmulready.com/4x.

On the Show Today You’ll Learn:

  • How I use bonuses to overcome the most common objections we get as online entrepreneurs from our potential customers

  • Why it’s so important for you (or your team) to be tracking feedback from your target audience

  • What I mean by “prepping somebody for your offer” – and how to do it the right way

  • The different types of bonuses you can offer, and the reasons why whatever you decide on absolutely must be relevant to your paid offer

  • The number of bonuses I recommend you use, plus what can happen when you offer too many of them

  • How you can repurpose previous content to make the process of creating bonuses easier, and so much more!

 

Feb 21, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m asking the question: What if your business success was inevitable?

Let’s jump into it...

Links & Resources Mentioned:

http://rickmulready.com/4x

https://thelifecoachschool.com/podcast/303/

 

 

Feb 19, 2020

Today you’re going to hear a conversation I had with an Accelerator Mastermind student, and brilliant entrepreneur, Jamie Sears. Jamie creates resources, training and courses for teachers, as well as teacher entrepreneurs, and she’s learned so many valuable lessons of the past few years that I knew I had to bring her on the podcast to share them with you.

Jamie reveals how she turned a hobby into a super successful business, and the mindset shifts she had to make along the way that contributed to her doing this. We look at how she has completely changed the way she thinks about paid advertising, the way she grew her email list from 6,000 to 36,000 people over the course of just one single summer, her process for creating content, and so much more.

Jamie is a great example of someone who has committed to doing what’s hard in business, and not just the easy stuff, and it’s really paid off and allowed her to stand out in her niche. I really think you’re going to get a lot out of this talk I had with Jamie!

As you’ve been hearing about on this podcast recently, Brandon Lucero’s 6-part video series is now live!  It’s called The Content Revolution, and it’s not only helpful, and informative, but it’s actionable! To register for free, go to https://rickmulready.com/4x.

On the Show Today You’ll Learn:

  • What Jamie offers her audience, and the motivation behind it all

  • The beginnings as a hobby, and how she realized it could be a viable business

  • The way her mindset around paid advertising has changed – and why it’s something she can’t afford not to do

  • What Jamie did to make email marketing work for her when she created her first mini-course

  • Why she says that 2018 became the “Year of Content” (and what this looked like for her)

  • How Jamie has built a business around her life, and the role that getting more support and investing in a team has played in this

  • And more!
Feb 14, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m joined by my special guest Ashley Shaw, and we’ll be talking about how to break through the noise and created demand for your products and services!

Let’s jump into it...

Links & Resources Mentioned:  

http://rickmulready.com/4x

https://rickmulready.com/the-new-generation-of-content-w-brandon-lucero-part-i/

https://rickmulready.com/how-to-create-powerful-content-w-brandon-lucero-part-ii/

https://ashleyshaw.ca/

https://www.instagram.com/theashleyshaw/

https://rickmulready.com/30k-a-month-ashley-shaw/

 

Feb 12, 2020

If you listened to last week’s episode, you heard the first part of a two-part mini-series featuring my friend Brandon Lucero. I have a feeling you’re going to love this one too, because today Brandon is diving deeper into how to create content that not only attracts and resonates with your target audience, but gets them to take action.

We all know the online business space can be crowded, but what Brandon reveals will help you create content that really stands out. It will allow you to build a following that connects with you on so many levels, and one that ultimately wants to support you and your business.

Last week Brandon talked about where online marketers are going wrong with the content they create and share, and this week’s episode is tactical. He’ll be offering the solutions to the common issues that exist, and shares how to create the most powerful content that you’ve ever created in your business.

As I’ve been talking about, Brandon has a 6-part video series being released soon, February 19th, that I want to encourage you to sign up for. It’s called The Content Revolution, and it’s not only helpful, and informative, but it’s actionable! To register for free, go to https://rickmulready.com/4x.

On the Show Today You’ll Learn:

  • Why focusing on just the results you provide, your skills and your zone of genius isn’t enough today

  • What’s really happening if you have a message, but no sales…

  • The big switch that Brandon made in 2018 that changed everything for him (and resulted in his company generating $1.2 million in just 8 months)!

  • How to effectively use connection videos, and an example of how one of their clients did it

  • More ways that you can start using thought reversal in your business today

  • Why just being “vulnerable” isn’t connecting, how to get into alignment with your messaging, and so much more!
Feb 7, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m letting you know all about what’s going on when your Facebook ad account has been disabled.

Let’s jump into it...

Links & Resources Mentioned:

http://rickmulready.com/4x

https://rickmulready.com/the-new-generation-of-content-w-brandon-lucero-part-i/

https://www.facebook.com/business/learn

https://www.facebook.com/business/help

Feb 5, 2020

As I mentioned on the previous two episodes, I’m going to be spending a lot of time over the next while talking about how to create content that not only attracts and resonates with your target audience, but also gets them to take action. In fact, this is something I’m working on myself, and I’ll be sharing case studies and experiences from my own business, as well as conversations with experts like today’s special guest. This episode is the first part of a two-part mini series with my good friend, content and messaging expert Brandon Lucero.

You’re going to hear the reasons why “how-to” content is only going to get you so far in building your online business right now, and Brandon refers to the new period we are entering as the “new generation” of content.

Brandon is going to reveal how to avoid being boring with your content, and he shares examples of how he is doing it, as well as others who are building massive brands and businesses online (without releasing any “how-to” content).

He explains what should be the foundation of your content strategy, the four things content should be doing for your business, and you’ll get a sneak peek into the exciting second half of our conversation that will be airing next week. You’ll want to tune into that one too, because I’m not exaggerating when I say that it is probably one of the very best episodes I have ever recorded for the podcast!

Brandon has a 6-part video series being released February 19th that I want to encourage you to sign up for. It’s called The Content Revolution, and it’s not only helpful, and informative, but it’s actionable! To register for free, go to https://rickmulready.com/4x.

On the Show Today You’ll Learn: 

  • What is so unique about what Brandon does, and why you’ll want to pay attention to what he has to say here

  • How and why his company has shifted the way they do content and messaging over the six months

  • The way that thought reversal and the other techniques Brandon uses can help you stand out in your niche too

  • Why he says that your messaging is everything

  • What the “Circle of Content” involves and the four things that content should always be doing
  • How to tell when it’s time to change your messaging, what happens when you focus on your values and core identities, and so much more!
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